Schibsted ASA (OTCMKTS:SBSNY) is a Norway‐based media and technology group with origins dating back to 1839, when Christian Michael Schibsted founded the publishing house that would later become Aftenposten. Headquartered in Oslo, the company has grown from a traditional newspaper publisher into a diversified digital platform operator. Through strategic acquisitions and organic development, Schibsted has established a strong presence across news media, online classifieds, and digital consumer services.
In the news segment, Schibsted publishes leading Nordic titles such as Aftenposten and Verdens Gang (VG) in Norway, as well as regional papers like Bergens Tidende and Stavanger Aftenblad. The group’s editorial operations span print, web and mobile channels, offering national and local journalism, investigative reporting and lifestyle content. Schibsted News Media has invested heavily in digital subscriptions, reader analytics and multimedia storytelling to drive engagement and subscriber growth in competitive markets.
Beyond journalism, Schibsted is a global leader in online marketplaces and classifieds. Its portfolio includes Finn.no in Norway, Blocket.se in Sweden, Leboncoin in France and Milanuncios in Spain, among others. These platforms facilitate buying and selling of goods and services—from real estate and automotive listings to jobs and personal classifieds—leveraging data-driven advertising models and user-friendly interfaces. Schibsted’s technology teams focus on machine learning and personalization to match supply and demand efficiently, while also exploring new verticals such as travel and financial services.
Schibsted ASA serves audiences and advertisers across the Nordic region and major European markets. The company is led by President and CEO Kristin Skogen Lund, who took the helm in 2020, supported by an executive team with expertise in digital media and marketplaces. Under their guidance, Schibsted continues to pursue innovation in AI-powered content delivery, premium subscription offerings and expanded marketplace solutions, aiming to balance sustainable journalistic values with scalable technology platforms.
