Allbirds Q4 2024 Earnings Call Transcript

Key Takeaways

  • Allbirds executed on its brand transformation by reducing COGS through strategic sourcing, cutting SG&A by over $20 million, closing 20 U.S. stores, and transitioning to an international distributor model for scalable growth.
  • Q4 2024 results were in line with expectations, with net revenue at $56 million, gross margin of 31.3%, SG&A down 24% year-over-year, and an adjusted EBITDA loss of $19 million impacted by strategic actions.
  • The fall 2025 product pipeline includes a refreshed Runner, a new court-inspired shoe, waterproof and cozy slip-on collections, and a “Cards on the Table” brand campaign featuring Stanley Tucci that achieved over 5 million organic viewers in its first week.
  • For full-year 2025, Allbirds expects net revenue of $175 million to $195 million (ex-structural growth of ~10%), an adjusted EBITDA loss of $65 million to $55 million, and a return to top-line growth in Q4 as initiatives take hold.
  • Allbirds guided Q1 2025 net revenue down 22% versus prior year to $28 million–$33 million, citing a challenging macro backdrop, channel mix headwinds, and product sunsetting ahead of new assortments.
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Earnings Conference Call
Allbirds Q4 2024
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Operator

Good afternoon, ladies and gentlemen, and welcome to the Allbirds Fourth Quarter and Full Year twenty twenty four Conference Call. All participants have been placed in a listen only mode. After management prepared remarks, there will be a question and answer session, at which time instructions will follow. Now, I would like to turn the call over to Christine Grinney, Investor Relations of The Blueshirt Group. Ma'am, you may begin.

Christine Greany
Managing Director at The Blueshirt Group

Good afternoon, everyone, and thank you for joining us. With me on the call today are Joe Vernaccio, CEO and Annie Mitchell, CFO. Before we start, I'd like to remind you that we will make certain statements today that are forward looking within the meaning of the federal securities laws, including statements about our financial outlook, including cash flow and adjusted EBITDA expectations, 2025 full year and Q1 guidance targets, impact, duration of external headwinds, strategic transformation plan and related planned efforts, go to market strategy, international markets, anticipated distributor model arrangements, expected profitability, cost savings targets, gross margin estimates, product plan timelines and expectations, marketing strategy and investment, product and brand strategy and other matters referenced in our earnings release issued today. These forward looking statements involve a number of risks and uncertainties that could cause actual results to differ materially. Please also note that these forward looking statements reflect our opinions only as of the date of this call, and we undertake no obligation to revise any statements to reflect changes that occur after this call.

Christine Greany
Managing Director at The Blueshirt Group

Please refer to our SEC filings, including our report on Form 10 Q for the quarter ending 09/30/2024, for a more detailed description of the risk factors that may affect our results. Also during the call, we will discuss non GAAP financial measures that adjust our GAAP results to eliminate the impact of certain items. These non GAAP items should be used in addition to and not as a substitute for any GAAP results. You will find additional information regarding these non GAAP financial measures and a reconciliation of these non GAAP measures to their most directly comparable GAAP measures to the extent reasonably available in today's earnings release. Now, I would like to turn the call over to Joe to begin the formal remarks.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Good afternoon. Thanks for joining us today. We're happy to share that our fourth quarter results came in as expected on the top and bottom line. It's been a year since I stepped in as CEO and from day one, we've been focused on rebuilding the company for future growth and profitability. Over the past year, we've made real progress, strengthening our operating model, bringing together a team of experienced, talented and motivated people, and most importantly, reigniting our product and marketing engine.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

We believe this puts us on a path to reclaim our place in the market, while also strengthening our foundation for long term success. With our new assortments starting to hit the market this fall, we expect to return to top line growth for the fourth quarter of twenty twenty five. Before we dive into our plans for the new year, I want to take a few minutes to highlight what we accomplished and the key building blocks we put in place as part of our brand transformation. First, we laid the groundwork to strengthen our gross margin profile through two major initiatives reducing our cost of goods with strategic sourcing and product development and a focus on full price selling, which is critical for the long term health of our brand. Next, we streamlined our cost structure, reducing our SG and A by over $20,000,000 in full year 2024.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

We also reduced our U. S. Store footprint, closing 15 locations. Since the start of this year, we've closed another five and we'll continue to take a strategic approach to improve the productivity of our store portfolio. And finally, we distributor model in all our targeted international regions, while expanding into new markets.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

With this shift, our international business is now set up for profitable, scalable growth. Looking at our Q4 performance, we wrapped up 2024 with another quarter of strong execution. During this period, we took a focused approach by limiting new product introductions, making sure that our select launches aligned with our long term strategy. As planned, we scaled back year over year marketing spend in Q4, prioritizing investment in lower funnel tactics, while setting the stage for top of funnel brand marketing in 2025. I'll get to that more in a bit.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

On the promotional side, we stayed competitive during the holiday season, driving strong conversion on key days, while also reducing our overall days on promotion by nearly 20% compared to last year. Most importantly, we maintain financial discipline, putting us on a strong position heading into 2025 with the flexibility we need to execute our plans. With that in mind, we have a lot for the consumer to look forward to in 2025. Our teams are fully aligned on what matters most, making great products, telling great stories and creating an engaging shopping experience for our customers. Their dedication to this turnaround is truly inspiring.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

We all want to win and they're putting in the hard work to make it happen. When I started in this role a year ago, my top priority was igniting the product engine and we've made faster progress than I anticipated. Overhauling a product engine takes time. You need the right team, a clear strategy and the discipline to execute. We've moved quickly to get our product engine humming.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Our new design studio in San Francisco is turning out design after design, while our development center in Vietnam is delivering new concepts, materials and prototypes every day. It's an exciting time at Allbirds and the work we're doing now will come to life in the back half of 2025 and into 2026. This fall, we're planning to launch a refresh lineup of core products headlined by an updated runner, our most iconic franchise. At the heart of this refresh is our signature gray heather wool reinforcing our ownership of the Runner silhouette and celebrating a color our customers know, love and buy in high volume. Shortly after the runner launch, we expect to introduce a new court inspired shoe designed for all day comfort and versatility available in more than 18 colors.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Then as the weather turns cold and wet, we'll roll out our first fully waterproof collection alongside a cozy lineup of slip ons perfect for at home and holiday gifting. In total, our fall twenty five lineup will bring a much broader range of products and colors than the year before, and we can't wait to get them on people's feet. As we gear up for the fall twenty five season launch, we'll be deploying a multi tiered approach to marketing to bring all birds back to the forefront by actively engaging in the cultural conversation. At the top of the funnel is our new brand campaign Cards on the Table, created in collaboration with Academy Award nominated actor, Stanley Tucci. We developed a four part long form series intended to create narratives that pull in our customers and make them feel connected to our brand in a way that lasts.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

The series brings together a carefully curated mix of unexpected guests, each known for their curiosity, creativity and authenticity. Values at the heart of our brand. Hosted by Stanley, these dream dinner parties spark personal, unscripted conversations that offer our audience a rare glimpse into the lives of a diverse group. From a Formula One driver and a Michelin Green Star chef to a world renowned physicist and an Emmy Award winning comedian, the lineup is as dynamic as the stories they share. The first episode aired March 4, featuring television host and designer Tan France, Formula One driver Carlos Sanz and pop icon Melanie Sy.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

The series reflects the warmth, authenticity and creativity we want people to associate with Allbirds. In addition to running this on Allbirds' social channels and sites, we partnered with Rolling Stone to distribute on their YouTube channel, bringing the series to an even wider audience. Initial results around consumer sentiment, engagement and reach have been extremely positive. In week one, our organic social reach exceeded 5,000,000 viewers and earned media coverage of the series had a combined potential reach of over 1,000,000,000. We're also running a more traditional marketing campaign through Q2, spotlighting three seasonally relevant shoes under the AllbirdsbyNature platform.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

One example features Chefs and Emmy nominated Top Chef host, Kristin Kish, wearing our TreeRunner Go. As a long time fan of the brand, Kristin embodies our ethos of drawing inspiration from nature, while also offering broad consumer appeal. And finally, to complement these brand investments, we're refining our performance marketing strategy to drive stronger returns. By aligning our upper funnel efforts with both traditional and performance marketing, we expect to expand brand awareness, increase traffic and boost conversion. That brings us to the consumer journey, creating a shopping experience that's easy, enjoyable and seamless, whether online or in stores.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

At the center of this effort is a redesigned website, which we expect to launch in the back half of this year. The new site will more effectively showcase our updated brand language and product architecture, making it easier to navigate and more inspiring to shop. We'll be improving landing and product pages to highlight key features while also offering styling inspiration, something our customers have been asking for. With one step checkout, faster load times and a major content upgrade, the experience is being designed to feel frictionless from start to finish. We expect these improvements to drive a meaningful increase in conversion.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Next, we started prototyping an updated Allbirds store presentation in our San Francisco location, making this space feel more engaging to shoppers. The update will give us the flexibility to tell different stories, whether it's about use occasion, materials or colors, providing customers new ways to experience and connect with our products. Our store team has seen a notable shift in how consumers interact with the space. We expect to finalize the prototype by the end of Q1 and start rolling out the new concept to select locations throughout the year. We have a lot to look forward to in 2025, but there is no question we're operating against a challenging macro backdrop that is pressuring consumer behavior.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

This is reflected in our Q1 sales guidance. The full year outlook we're providing today anticipates a return to top line growth in the fourth quarter of twenty twenty five as our initiatives take hold. As our three key focus areas of product, marketing and experience come to life, the changes we have made will be impossible to miss. Those who already know Allbirds will see a sharper, more focused brand. And for those discovering us for the first time, they'll find a modern lifestyle footwear brand that connects on a rational, emotional and cultural level.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

I have tremendous confidence in our team to execute our plan and take the bold actions needed to claim our position in the market. We believe the work done to strengthen our operating model over the past two years and the plans we're actioning around product, marketing and experience have us on a path to long term profitable growth. We have the bench strength and balance sheet to continue advancing our strategies and remain committed to building lasting value for our shareholders. With that, I'll turn it over to Annie to walk us through the financials.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

Thank you, Joe, and good afternoon, everyone. We are pleased to conclude 2024 with Q4 results in line with our expectations on the top line and slightly above on the bottom line. Net revenue for the fourth quarter totaled $56,000,000 at the midpoint of our guidance. As planned, we reduced the number of days on promotions versus a year ago, while remaining competitive during the holiday season. Our Q4 sales decline also reflects international distributor transitions and retail store closures.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

The full year impact of these strategic actions was just over $22,000,000 dollars Gross margin of 31.3% can be traced to several factors, most of which are having an outsized impact on margin due to the smaller sales base in Q4. Let me unpack these for you. The first impact is coming from inventory adjustments, which were isolated to Q4. Next, although we lowered our year over year promotional levels, conversion on sale days was stronger than we anticipated. Third, we incurred incremental air freight.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

And lastly, we had our highest mix of international distributor sales to date. As a reminder, these sales carry a lower gross margin. However, they have a higher flow through to the bottom line. Turning to expenses, our teams did an exceptional job of controlling costs throughout the year. Q4 SG and A dollars, excluding stock based compensation and depreciation and amortization totaled $24,000,000 dollars That's down 24% versus a year ago, driven by lower occupancy costs and personnel expenses.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

We closed one additional store in Q4, bringing the total number of U. S. Closures to 15 in 2024. Subsequent to quarter end, we closed another five retail doors. We are pleased with our progress on this front and will continue to opportunistically evaluate our fleet going forward.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

Fourth quarter marketing expense totaled $12,000,000 or 22% of net revenue. As planned, this was down 17% on a dollar basis compared to prior year and reflects our strategic decision to hold back top of funnel spend until the first quarter of twenty twenty five. More on this shortly when I discuss our financial guidance. Q4 adjusted EBITDA was better than our expectations, coming in approximately flat to last year at a loss of $19,000,000 Turning now to the balance sheet and cash flow. The company remains in solid financial condition with cash and cash equivalents of $67,000,000 and no outstanding borrowings under our $50,000,000 revolver.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

We ended the year with inventory totaling $44,000,000 That's down 24% versus a year ago and allowed us to enter 2025 with healthy overall levels. Q4 operating cash use of $11,000,000 was approximately flat on a sequential basis. Given our inventory and cash balances, we are well positioned to execute against our plans. We expect improvement in operating cash use in 2025. From a working capital perspective, I would point out that consistent with prior years, we anticipate that Q1 will be our seasonal peak.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

That reflects the combination of normal course payables and our smallest sales quarter, as well as our strategic decision to invest in upper funnel marketing ahead of our second half product launches. Moving now to financial guidance. For full year 2025, we expect the following: Net revenue of $175,000,000 to $195,000,000 which includes approximately $18,000,000 to twenty three million dollars of negative impact associated with our distributor transitions and store closures. Stripping out the impact of those structural changes, net sales are expected to grow approximately 10% at the midpoint versus 2024. For added perspective, we anticipate the impact will be spread roughly evenly across Q1 to Q3 with slightly less impact in Q4.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

Looking at the top line by region, we expect U. S. Net revenue of $145,000,000 to $160,000,000 and international net revenue of $30,000,000 to $35,000,000 dollars Adjusted EBITDA loss is expected to be in the range of $65,000,000 to $55,000,000 From a cadence perspective, we expect the year to be second half weighted, returning to top line growth in the fourth quarter driven by our product and marketing initiatives, which Joe discussed. For modeling purposes, a few areas to highlight. As you think about our gross margin profile, we expect to achieve year over year improvement in 2025.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

On a full year basis, we anticipate that gross margins will be in the mid-40s, but there will be some phasing, which I'll unpack for you. First, there will be notable pressure in Q1 due primarily to channel mix and the sunsetting of products as we prepare for our new assortments in the second half. Following Q1, we expect gross margin to ramp throughout the year as our second half product has been designed with better margins. Looking at OpEx, we're very pleased with the work our teams have done on the cost side and view our Q4 twenty twenty four levels as an appropriate run rate going forward. Lastly, after two years of reduced marketing spend during our transformation, you can expect to see increased investments in 2025.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

We plan to be up both in dollars and as a percentage of sales on a full year basis with variances quarter to quarter. Most notably, Q1 will have a disproportionate amount of spend due to the brand campaign we just launched. Turning now to our first quarter guidance. Net revenue is expected to be in the range of $28,000,000 to $33,000,000 down 22% at the midpoint versus prior year. U.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

S. Net revenue is expected to be 22,000,000 to $25,000,000 and international net revenue is expected to be $6,000,000 to $8,000,000 Adjusted EBITDA loss is expected to be in the range of $28,000,000 to $25,000,000 reflecting the puts and takes I just described. When thinking about 2025, this really is a tale of two halves. We are confident that our investments in the first half will support second half improvement in trend and position Allbirds to return to top line growth in the fourth quarter of this year, setting us up to deliver long term profitable growth. We appreciate your time this afternoon and we'll now open the call to questions.

Operator

Thank Our first question comes from the line of Janine Stitcher with BTIG. Your line is open.

Janine Stitcher
Retail analyst at BTIG

Hi, good afternoon. I was hoping you could elaborate a bit on some of the factors that give you the confidence in the return to growth in Q4. And then maybe along those lines, you mentioned the challenge macro backdrop. Curious if you could expand on that. Is that something that you're currently seeing signs of and how is that reflecting in your business right now or is that just more what you're hearing in terms of the headlines?

Janine Stitcher
Retail analyst at BTIG

Just want to understand how that factored into the guidance. Thank you.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Hi, Janine. Good to hear from you. Yes, I mean, we are the accumulation of all the work that we've done both in just rebuilding the framework of our business with all the work we've done over the last year to reset the foundation of our business. And now layering on top of that, this product engine that we've created that is creating a relentless flow of product, then you layer on the marketing, you've just started to see the very beginning of the upper fall work that we've been talking about. We said in the past that we would do long form content to entertain and engage and earn people's attention.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

And And I think hopefully you've gotten to see some of that and it's really starting to work for us. And then underneath that, the redesigning of our website and our store experience and it's not any one of these things. It's the accumulation of all of these things coming to bear in the middle of this year that's really going to engage the consumer and we feel really confident that the accumulation of all of this work that we've been doing for well over a year now is going to pay dividends in the back half of this year as they all come together.

Janine Stitcher
Retail analyst at BTIG

Great. And then just maybe anything on the macro, what you're seeing?

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Yes, sure. I think, yes, we're observing a lot of what you're hearing out there. There's definitely a change in consumer behavior. Some of that shows up in data through traffic. But some of the upper funnel work that we've done feels like it's starting to it offset some of it for us, but it's definitely very choppy out there and we need to be just smart about what we see coming in the future.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

I mean, every day is a new set of headlines that consumers have to try to navigate through and make decisions on. But in total, right now, we feel confident about what we see and we imagine that over the next period of weeks and months that things will stabilize and we will start to see a new pattern emerge that we'll be able to react to.

Operator

Great. Thanks so much. Best of luck.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Thank you.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

And Janine, just to add a little bit of color to that, based on what Joe talked about the inconsistency in terms of what we're seeing for consumer right now, that has been factored into our Q1 guide.

Janine Stitcher
Retail analyst at BTIG

Got it. Thank you.

Operator

Thank you. Please standby for our next question. Our next question comes from the line of Alex Stratton with Morgan Stanley.

Alex Straton
Alex Straton
Analyst at Morgan Stanley

Just a couple for me. Maybe for Joe, what are you monitoring most closely in the front half just for further confirmation in this back half inflection and return to growth in the fourth quarter? And then for Annie, maybe what's different in the fourth quarter that enables growth compared to the third only because I believe you're starting to launch that product in the third. So I'm just trying to understand that pivot between quarters to growth. Thanks a lot.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Yes. I mean, the thing that we have our eye on right now is driving traffic. Right now the basic shape of our business is really good. The margin, the conversion, all of those key lagging metrics are right where we want them to be. Now we need to drive traffic to drive growth.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Some of the KPIs that we look at are things like a predictive lifetime value of the customer that we can see out as we bring in new customers. We want to make sure that we're bringing in high value customers that come in at full price and then make a second purchase at full price. Those are some of the key things that we're looking at to make sure that we're building a long term business that has profitability built in. And all of those metrics right now, we feel really good about and confident about where that's headed.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

And building upon that, as we look at the full year, and as Joe mentioned, we have tremendous conviction about the new product assortments that we're bringing to market this fall. They will start to drop in Q3 and then see the full line really in Q4. And it's really going to accumulation of all of our initiatives around product, marketing, consumer experience that make this possible. And it's not just about Q3 and Q4. We're not just betting on one specific product.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

It's these first components of our return to growth is the upper funnel work that you're just starting to see. We'll then continue building on that leading up to fall when you'll see that broader assortment of new product collections. And in Q3, we do expect to see an improvement in trend, but not yet fully in the growth category. We think we might be a little closer to straddling growth. There's also some sort of specific drivers in Q3.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

When we look at the accumulation of door closures that we've done late last year and into early this year, additionally, in Q3, we have the EU transitioning from a direct market to a distributor. And last year in Q3, we actually had quite a big quarter for distributor sales, whereas this year, we expect those orders to be smoothed out. And speaking of some of those changes, actually taking a step back and looking holistically, we do expect another year of top line impacts from the international transitions and the retail door closures. That's worth somewhere between $18,000,000 to $23,000,000 is what we're estimating. But excluding those, if I take the midpoint of our guide, that impact is about excuse me, removing for that impact, we expect to grow 10% year over year.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

So it's this overarching impact of these structural changes and then the ramp in the build as we go from Q3 into Q4.

Alex Straton
Alex Straton
Analyst at Morgan Stanley

Thanks a lot. Good luck.

Annie Mitchell
Annie Mitchell
CFO at Allbirds

Thank you.

Operator

Thank you. Ladies and gentlemen, I'm showing no further questions in the queue. I would now like to turn the call back over to Joe Venaccio, CEO, for closing remarks.

Joe Vernachio
Joe Vernachio
CEO & Director at Allbirds

Thank you everyone for joining. We'll see you in the next quarter.

Operator

Ladies and gentlemen, that concludes today's conference call. Thank you for your participation. You may now disconnect.

Executives
    • Joe Vernachio
      Joe Vernachio
      CEO & Director
    • Annie Mitchell
      Annie Mitchell
      CFO
Analysts