GAN (NASDAQ:GAN) plc is a business-to-business software provider specializing in online gaming and sports betting solutions. The company offers a comprehensive suite of cloud-based services designed to support regulated iGaming operators in managing customer acquisition, live betting, player account management, payment processing, loyalty programs and regulatory compliance tools. Through its proprietary platform, GAN enables clients to streamline operations, enhance player experiences and accelerate market entry in jurisdictions with evolving regulatory frameworks.
GAN’s core product offerings include a turnkey casino platform, real-money sportsbook, and a range of modular services that operators can integrate to address specific market requirements. The platform is built on a scalable architecture that supports real-time data analytics, fraud prevention and responsible gaming measures. GAN also provides customized front-end applications and white-label solutions, allowing partners to maintain brand control while leveraging enterprise-grade back-end infrastructure.
Founded in 2001 as GameAccount Network, the company initially focused on European social gaming before pivoting to regulated, real-money iGaming markets. GAN has been publicly traded on the NASDAQ under the ticker GAN since 2019, following a corporate restructuring that aligned its international operations and bolstered its focus on the burgeoning U.S. market. The company maintains offices in New Jersey, Gibraltar and London, serving clients across North America, Europe and Latin America.
Under the leadership of Founder and CEO Dermot Smurfit, GAN has forged partnerships with leading gaming operators and land-based casino companies seeking to expand into online channels. The executive team combines deep industry expertise in technology, regulatory affairs and gaming operations to navigate complex licensing environments. As governments worldwide continue to regulate sports betting and iGaming, GAN’s platform-centric approach positions the company to support operators pursuing growth in newly opened markets.
