Joseph Harvey
CEO at Cohen & Steers
But what what's different is, you know, they're you know, the, you know, initial investors in the ETFs are are RIAs that, you know, we we maybe don't have relationships with. So it's building relationships with model builders and and, you know, RIA allocator specialists to to active ETFs. But in terms of, you know, the, you know, so called sales process, it's no different than than what we do, you know, everywhere in in wealth. And as I as I said in my comments, you know, our our strategy revolves around, not thematic approaches to strategies in ETFs, which, you know, some firms do. It's it's rather, you know, core allocations that that we're known for that that could be, you know, a a for, you know, our one of our open end mutual funds. So as it relates to some of the initial activity, and it's it's still early days. I wouldn't say we have a statistically significant sample set yet to to really bear bear down on. But we've seen situations where there are RIA allocators who only use ETFs, and that is money that we would never have ever seen before. So it's a great validation of our launch and gives us confidence because we're kind of seeing this type of thing more and more in the industry.