Oddity Tech Q1 2025 Earnings Report

Oddity Tech EPS Results

• Actual EPS: $0.69
• Consensus EPS: $0.63
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: $0.61

Oddity Tech Revenue Results

• Actual Revenue: $268.08 million
• Expected Revenue: $260.71 million
• Beat/Miss: Beat by +$7.37 million
• YoY Revenue Growth: +26.70%

Oddity Tech Announcement Details

• Quarter: Q1 2025
• Date: 4/29/2025
• Time: After Market Closes
• Conference Call Date: Wednesday, April 30, 2025
• Conference Call Time: 8:30AM ET

Oddity Tech (NASDAQ:ODD) operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.

Oddity Tech Q1 2025 Earnings Call Transcript

Key Takeaways

• In Q1 2025, Auditi beat revenue and EBITDA guidance for the eighth consecutive quarter, delivering 27% year-over-year net revenue growth to $268 million, $52 million of adjusted EBITDA (19.5% margin) and $87 million of free cash flow.
• The company raised its full-year outlook to $790 million–$798 million revenue (22–23% growth), 71% gross margin, $157 million–$161 million of adjusted EBITDA and $1.99–$2.04 adjusted EPS, driven by strong repeat sales and new user acquisition momentum.
• Strategic priorities for 2025 include driving existing brands (Il Makiage on track for $1 billion by 2028 and Spoiled Child targeting $200 million this year), accelerating international expansion beyond the US and launching two new brands with Brand 3 telehealth platform debuting in Q3/Q4.
• Auditi is ramping investment in technology and R&D through its Auditi Labs, deploying AI-powered computer vision for skin diagnostics, data-driven personalization and developing science-backed molecules to fuel future product breakthroughs.
• The company ended Q1 with $257 million of cash, zero debt and a $200 million undrawn credit facility, positioning it to pursue disciplined M&A and leverage its asset-light D2C model amid manageable tariff headwinds.

Presentation

[Operator]

Good morning, and welcome to Auditi's First Quarter twenty twenty five Earnings Conference Call. Today's call is being recorded, and we have allocated time for prepared remarks and Q and A. At this time, I'd like to turn the conference over to Maria Lycoris, Investor Relations of for Auditi. Thank you. You may begin.

[Maria Lycouris, Investor Relations at Oddity Tech]

Thank you, operator. I'm joined by Ron Holtzman, Auditi's Co Founder and CEO and Lindsay Druckerman, Audity's Global CFO. Niv Price, Audity's CTO, will also be available for the question and answer session. As a reminder, management's remarks on this call that do not concern past events are forward looking statements. These may include predictions, expectations or estimates, including statements about Oddity's business strategy, market opportunity, future financial performance and potential long term success.

[Maria Lycouris, Investor Relations at Oddity Tech]

Forward looking statements involve risks and uncertainties, and actual results could differ materially due to a variety of factors. These factors are described under forward looking statements in our earnings press release issued yesterday and in our most recent annual report on Form 20 F filed with the Securities and Exchange Commission on 02/25/2025. We do not undertake any obligation to update forward looking statements, which speak only as of today. Finally, during this call, we will discuss certain non GAAP financial measures, which we believe are useful supplemental measures for understanding our business. Additional information about these non GAAP financial measures, including their definitions, are included in our earnings press release, which we issued yesterday. I will now hand the call over to Aran.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Thanks everyone for joining our call today. Our Q1 results exceeded our expectations across all metrics and allow us to raise our full year outlook. Once again, in Q1 twenty twenty five, we beat revenue and EBITDA like we did every single quarter since going public eight quarters in a row. Revenue grew 27% to $268,000,000 with $52,000,000 of adjusted EBITDA, representing a 19.5% of adjusted EBITDA margin and free cash flow of $87,000,000 Q1 is our biggest quarter of the year in terms of new user acquisition, an important quarter to set the stage for the rest of the year, and we proved we can deliver also in the current environment. Exiting Q1 business momentum continued across April and gives us confidence in delivering a strong Q2.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

The beauty industry is transforming, just like we said it would more than five years ago. And Oddity is a winner in this transformation. We have positioned our business to play and lead in the most important vectors of the industry's growth. Number one is the consumer shift to online, where we're already a dominant D2C platform. And number two is the shift towards high efficacy products, where we are accelerating our capabilities at Quality Labs, while continuing to invest in all areas of product development.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

I have no doubt that these two vectors are by far the most important drivers of the future of the industry. Therefore, we continue to invest massively in technology, data driven user customization, and science backed products. Our goal is to build one of the biggest beauty companies in the world, full stop. We intend to do it by delivering consumers the best product based on what they need, when they need it, while doing all of this at high scale. Thanks to the fact that beauty and health are major industries, there are so many areas for us to expand our business into, and we are planning to continue doing so with full power.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Our Q1 results were another step in achieving this goal. We delivered outstanding financials, once again beating our guidance in revenue and profitability. We hear other companies talking about consumer weakness and difficult environment, but as you can see today, we continue to grow fast. Auditory will do approximately $800,000,000 in revenue in 2025, growing from around $300,000,000 in 2022 and around $500,000,000 in 2023, all those years with very healthy profitability and cash generation. The first quarter is the biggest revenue quarter for us in the year, and was the highest base of 2024 to grow from.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

It's where we turn our user acquisition muscle on, adding new users to our platform. We entered 2025 with a lot of strength, with preparation work from 2024 that gave us confidence in our ability to meet our goals. This allowed us to deliver a massive acceleration to our business, and Q1 sales that were once again more than double the sales we delivered in Q4, as planned. We have full control of our business, and we proved it once again in Q1. The advantages of our D2C model are on full display in the current environment.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

While brick and mortar brands navigate weak store performance against volatile demand, our business is benefiting from a powerful shift online, a highly agile and asset light model with full visibility and inventory control. Turning to our 2025 strategic priorities and outlook. First, continue to drive existing brands. Starting with Il Makiage, which remains on track to meet our $1,000,000,000 revenue goal by 2028. Ile Macriage Skin continues to be a standout success and is on track to approach 40% of the brand revenue this year.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Skin is a huge growth driver with multiple attractive product categories, with big TAMs, IAOVs and great replenishment sizes for Il Makiage to expand in. As we discussed in our Q4 call, we decided back in 2024 to accelerate our international expansion in 2025. We are putting more strategic focus on international, growing our business in existing markets, while continuing to conduct tests in new markets. We are very pleased with the results from Q1 and plan to continue our international scaling. We remain bullish about our international business, which show great trend economics.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Just to put in perspective, for our largest competitors, less than 30% of their business is in The US. For us, The US is currently around 80%. This ability to get scale internationally is a massive engine for Allity. If in the past we said this is a great option for us to grow, in Q1 we have started to prove it. Products, new categories, new brands, new markets, new users versus existing users, all of those muscles are, as I call it, growth drivers on demand.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

We optimize all of them to preserve our high profitability. At every moment we decide where it makes more sense to scale, which makes the business so strong and profitable, enabling us to continue to deliver the scaled combination of scale, growth and profitability. Foil Child, our second baby, continued its strong growth in its third year since launch. It remains in its early stages, and we believe it has huge runway in front of it. It is on track to cross the $200,000,000 revenue mark this year with very healthy margins, again, for a three years old brand.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Our teams have been focused on optimization of unit economics, while we drive scale. We continued our brand investment in Q1, with the second drop of spoiled child collaboration with patient designer Jeremy Scott. Second is our new brand launches. We are very bullish on the opportunity for both brands three and four. In addition to growth, building new brands allow us to maintain a start up DNA, which is extremely crucial in my view.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Brand three is on schedule to soft launch in Q3, with formal launch in Q4. As with every muscle we build, I want to believe we are getting better with time. And for Brand three, can tell you that based on the level of complexity both technology and product offering, our preparation and our testing, I am more excited than ever before to see it live, and will do whatever it takes to win Brand three's categories. As a reminder, Brand three is a telehealth platform starting with medical grade skin and body issues, that will expand into new medical domains over time. Almost a third of the global population experience skin conditions and diseases, including acne, eczema, rosacea, others.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Additionally, many individuals report that their skin conditions significantly affect their emotional well-being, which made this mission even more important to Auditie as a company. We see it also in our user base skin and body concerns are a broad pain point for our users. Around half of them are suffering from at least one of these issues. Similar to ImmunoQIAs and Spoiled Child, BrandTree is fully D2C. Our product offering is very compelling in our view it includes access to prescription and OTC treatments, enabling full personalization to user profiles, types and severities.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Computer vision is a key component of Venturi. Our Israeli R and D teams are working on developing it for the past three, four years, with very large investment. One example is our archnic rating algorithms trained with dermatologists' input, that delivers 94% agreement with expert dermatologists tagging in internal validation studies. Another is our archnic lesion localization and classification models that allow us to identify, map, measure, and classify lesions with ninety three percent recall, meaning the model correctly identifies ninety three percent of true acne lesions. We have also developed a hyperpigmentation detection model that segments and classifies discoloration with eighty four percent matching accuracy based on dermatologists labeled data.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

We have introduced a predictive view algorithm trained on user data and powered by Gen AI to visualize expected skin improvements, boosting motivation and trust through personalization progress reviews. Our vision tools are crucial to winning this category. It allows us to assess user progress on high frequency basis, supporting their progress when used combined with a professional medical evaluation. We believe that we have the ability to change this category with our new offering. As for telehealth infrastructure, the infrastructure we are building to support prescription and compounding for brand three today is a jumping off point for us to expand into additional medical domains beyond skin and body post launch.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Brand four continues to be on track for 2026, a big opportunity for us with more updates to come. Third is Oddity Labs, where we continue to increase our investment, growing our teams, expanding our internal R and D, as well as outside partnerships to accelerate discovery at high scale. Our mission at Labs is to drive massive innovation by bringing real science at high scale to our industry, and turbocharging distribution through Oddity's online platform. Our scientists and teams are actively developing both short and long term innovation in skin, color, hair, and body, to beat the efficacy of existing products in those spaces. We are developing proprietary molecules for both brands three and four in the short term, while also working on longer term developments with huge market potential.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

As we said before, labs takes time, and we don't need it to meet our financial targets. But if we do it right, it's a complete game changer for us that can take the company to a different level and almost unlimited size. I believe we are in a race for high efficacy science backed products, and we do all we can to win this race. Lastly is our tech capabilities, where we continue to invest in order to deliver the best experience for our customers online and to enable profitability at high scale. We are deploying both dollars and focus on developing new tech products and improving existing ones to drive meaningful improvement in our business.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

We have a very focused roadmap and we work at high pace to meet our goals. Before I hand it over to Lindsay, I want to close with some thoughts about the current environment. We see this moment as a massive opportunity for Auditory. Our DNA and business model allow us to play full offense in times like today, and this is exactly what we do. We operate in a huge and attractive global town, which has proven time and time again to be resilient in economic downturns.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

The structural changes in the industry, including the growth of online, are only strengthening Auditim. And as you can see in our Q1 results and Q2 outlook, our business performance remains very strong. From where we stand today, our advantage can only grow in times like this. Moments like this are when category leaders are built, and this is our intention. With that, I will turn it over to Lindsay.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Thanks, Aran. Turning to our Q1 results, which I'll refer to on an adjusted basis. You can find the full reconciliation to GAAP in our press release. Adobe delivered another record breaking result for our most important quarter of the year. Recall that in Q1, we set the tone for the full year by ramping up our acquisition spend, which leads to high visibility backlog of repeat that drives our full year financial results.

[Lindsay Drucker Mann, CFO at Oddity Tech]

We came into Q1 this year off a large base from our strong performance in 2024 and delivered an outstanding result on top of it. Net revenue grew 27% to $268,000,000 exceeding the high end of our guidance for 24% growth to two sixty two million dollars The strength was driven by both Il Makiage and Spoiled Child. Net revenue growth was driven primarily by increased orders, while average order value increased 4% year over year. Average order value was driven in part by a mix to higher priced products like skin. It was offset in part by faster growth in international markets, which today tend to be lower AOV due to their earlier development stage.

[Lindsay Drucker Mann, CFO at Oddity Tech]

We continue to expect order growth will be the primary driver of our revenue growth going forward. Our Q1 results stand in contrast to concerns we hear about softness in other beauty businesses, including both retailers and wholesalers. This is directly related to our unique model, our exposure to online, which is the most attractive growth channel for the beauty category today, and our very high repeat rates as our customers continue to come back with high satisfaction to our products and brands. Repeat revenue is the largest part of our business, exceeding 60% of total revenue in 2024 and increasing as a percent of our business again so far in 2025. Moving down the P and L, gross margin of 74.9% expanded 116 basis points year over year and exceeded our guidance for 72%.

[Lindsay Drucker Mann, CFO at Oddity Tech]

The upside was driven in part by cost efficiencies and product mix. We delivered adjusted EBITDA of $52,000,000 and adjusted EBITDA margin of 19.5, above the high end of our guidance for $50,000,000 We continue to ramp up our planned investments in future growth initiatives, including Brand three, which is planned for soft launch in Q3 and full launch in Q4 Brand four, which is planned for launch next year and Oddity Labs. We delivered adjusted diluted earnings per share of $0.69 compared to our guidance of between $0.61 and $0.63 In Q1, we once again delivered excellent free cash flow of $87,000,000 Our free cash generation and cash conversion is a clear reflection of the strength and quality of our business model. This strong cash generation allowed us to exit the quarter with $257,000,000 of cash equivalents and investments on our balance sheet and zero debt. Between the cash on our balance sheet and our new undrawn $200,000,000 credit line that we closed in January, with ample liquidity to operate our business and deploy opportunistically.

[Lindsay Drucker Mann, CFO at Oddity Tech]

We expect the current volatile market backdrop will create new opportunities for us to put our strong balance sheet to work, and we're actively looking for those. This could take the shape of brand and business acquisitions that plug into our platform or acquisitions of technology and teams that advance our capabilities. Even with our enthusiasm for these opportunities, we're extremely disciplined about what we would pursue, and our internal hurdle rates are high. Turning to our outlook for 2025, Q2 is off to an excellent start with good momentum through the April. The size of the first quarter combined with the high predictability of cohort repeat gives us good visibility to once again exceed our long term algorithm of 20% revenue growth and 20% adjusted EBITDA margins.

[Lindsay Drucker Mann, CFO at Oddity Tech]

We now expect full year revenue growth will be between 2223% or between $790,000,000 and $798,000,000 We're raising our gross margin outlook to 71% for the full year from 70% prior, and this incorporates our latest view on tariff and supply chain impacts. We're also raising our adjusted EBITDA outlook to 157,000,000 to $161,000,000 and our adjusted EPS outlook to 1.99 to $2.04 which assumes a 20% tax rate and no share buyback. As we've discussed before, our EBITDA outlook includes significant increased investments in future growth initiatives, including our new brands and Oddity Labs, but with no revenue contribution benefit from these efforts. Finally, let me take a moment on tariffs. The ultimate tariff and trade policies are very much flux, and our teams are working aggressively to mitigate the impact on our P and L.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Relative to other consumer companies, we're very well positioned. We have an attractive gross margin structure, limited exposure to China directly, a robust and flexible supply chain and great relationships with our global suppliers. We expect to incur between 5,100 basis points of tariff and related costs on our gross margin in 2025, some of which will be offset by internal efficiencies and other mitigation efforts. Based on the information we have today, we expect these headwinds will be manageable, allowing us to increase both our gross margin and adjusted EBITDA dollar outlook for the full year. It is too soon to give specific guidance on 2026, but our current expectation is for the impact of tariff and trade policies to be similarly manageable, and we have no concerns today about achieving our long term algorithm of 20% revenue growth at a 20% adjusted EBITDA margin. With that, I'll hand the call back for questions.

[Operator]

Thank you. Ladies and gentlemen, we will now be conducting a question and answer session. Session. Our first question comes from Youssef Squali with Truist Securities. Please go ahead.

[Youssef Squali, MD & Head of Internet and Digital Media Research Group at Truist Securities]

Thank you very much and good morning all. So congrats on a very solid quarter, especially considering the macro guys. I have two quick questions. One, on international, Oran, I think just as a follow-up to your comments, how much of a lift did international contribute to the quarter? Because it was really only on the last earnings call that you guys started talking about maybe accelerating international, a spoiled child now starting to be expanding into international markets.

[Youssef Squali, MD & Head of Internet and Digital Media Research Group at Truist Securities]

And secondarily, the FTC recently passed the click to cancel rule. I was wondering how you guys are thinking about that as potentially impacting the business or not. Thank you very much.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Good morning, Youssef. Thank you very much for joining. Look, last year, we made a strategic decision to push international harder in 2025, which meant scaling markets we are already in, and while we are also pushing larger scale tests in new markets. We talked about in Q4, that's the good thing about our business, like everything is prepared. And once we want to pull that trigger, everything is ready.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

International has been a core part of our plan, especially for taking Ilmakiage to $1,000,000,000 revenue target by 2028, so we need it. And it did great in Q1. It only proves to us and to me how big these markets will be for us. We expect that they will deliver great growth for us in the future. To your question, both U.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

S. And international grew double digit in Q1. Internationally, it's still less than 20% of the business. So by definition, we needed high growth in The U. S.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

But we are very bullish and we will continue to push it.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Thanks, Youssef. On click to cancel, this piece of regulation has been out for a while. Our teams have already done a lot of work on it. Ultimately, we don't see much impact at all. Obviously, don't know what the final implementation will look like, but we're already in very good shape in terms of how we approach subscriptions and cancellations.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Everything for us is opt in rather than opt out, which is different than many direct to consumer businesses, including the likes of Amazon, for example. Cancellation is fully self serve, online, and straightforward. We have a great team of customer service reps that support out thousands and thousands and millions of orders across the year. Of all the changes, we've tested a number of different changes depending on your interpretation of the ruling, and none of them have a major impact on our business. So we expect this to be a non issue for us.

[Youssef Squali, MD & Head of Internet and Digital Media Research Group at Truist Securities]

Okay, that's super helpful. Thank you and congrats again.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Thank you, guys.

[Operator]

Thank you. The next question comes from Mark Mahaney with Evercore ISI. Please go ahead.

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Okay. Thanks. I think, Lindsay, you talked a little bit about the gross margins. Could you just double click on that a little bit more? And the biggest factors that are causing gross margins to rise, where do you think they can go?

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Is it something changed in how you think about where your gross margins can go over the next three to five years? Just what efficiencies you've been able to wring out? Or is it just scale that's allowed those gross margins to rise? Thank you.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Thanks, Mark. So gross margin was a nice highlight for us in the quarter, but as we said before, and I just want to reiterate, gross margin is not a metric or KPI that the teams are benchmarked to. Rather than gross margin, we focus on DC margin, our contribution margin, which is basically gross margin after media spend. And it's important because there are some products that might have a lower gross margin profile, but better frequency. And if they deliver a superior DC margin, we're happy to make that trade, and we never want to constrain our teams in going after the right opportunities as it relates to LTV and DC margin in favor of a gross margin outcome.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Obviously, it's a metric that my team looks at a lot, and obviously as it relates to cost efficiencies, it's something the team has been very focused on. And so over the last few years, as you've seen us overdeliver on gross margin, some portion of that has been really great execution from our teams across a number of areas, truly blocking and tackling in parts of supply chain, logistics, fulfillment, etcetera. So that was a support for us in the quarter. But also, when we issue our gross margin guidance, we like to give the teams a lot of latitude to chase after the types of products that make sense, again, a DC perspective and so that we're not disappointing Street expectations. So it's been a line that we've historically guided conservatively.

[Lindsay Drucker Mann, CFO at Oddity Tech]

That being said, as we look longer term, we've talked about the right kind of run rate for our gross margins to be more in the high 60s kind of range. So you should not expect and we are not committed to maintaining the 71% gross margin profile that we're achieving this year. However, we are very committed to maintaining adjusted EBITDA margins, which is the right metric for you guys to focus on of 20% or more.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

One last thing that I will add, when we decide to push skin, skin has higher AOB and therefore high gross margin. And again, those things can change based on our decision of what product we want to push into the market.

[Mark Mahaney, Senior Managing Director at Evercore ISI]

Thank you very much.

[Operator]

Thank you. The next question comes from Cory Carpenter with JPMorgan. Please go ahead.

[Cory Carpenter, Internet Equity Research at JP Morgan]

Thank you. Good morning. I had two excuse me. On GRAND three, Oran, you mentioned you're more excited than ever to see it live. Could you just expand on what you're seeing?

[Cory Carpenter, Internet Equity Research at JP Morgan]

I think last quarter you said you had 100 test groups that were in action. And then secondly, Lindsay, on tariffs, thank you for the gross margin quantification. Could you just talk about some levels of tariffs maybe specifically that you're assuming that's embedded in that guidance? Thank you.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Just to make sure, Brent three, right?

[Cory Carpenter, Internet Equity Research at JP Morgan]

Yes, Brent three.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Okay, cool. Look, are working on Brand three more than or close to four years. So when I said I'm excited, it means that, I have the reasons to be excited. We tested a lot. The most important part was to be able to build vision technology, and we are in a better shape than what I hope to be for launch.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

I don't need to justify that this category is huge. We already know that more than onethree of The US consumer is suffering from one of the areas that we are about to tackle with this brand launch. So I have no doubt that demand is there. And I also know that the reason why we developed this brand is because we saw very poor options out there for the consumer, so if we have the right product and we have the right technology, and the market is there, I have no doubt that we can win. One important part that was also very complex for us that now, because we are closer to launch, I can see it, is the product range, it's the widest product range that we ever launched, both OTC and prescription.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

We built infrastructure, it's multi category, and everything was tested at high scale to make sure that we have this, like both the matching works well, and also a very strong product. So that's why I'm saying that we are in good shape, because we saw some tests and things looked great.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Corey, on the tariff question, as we talked about in my prepared remarks, in 2025, we expect there to be something like a 50 to 100 basis point impact on our gross margin from the flow through of tariffs in 2025. We described this as manageable. And actually, we hope that we can bring that overall impact lower. And then looking into 2026, while we're not giving explicit guidance, we also see the level of pressure as manageable and nothing that would get in the way of us delivering on our long term algorithm of 20% revenue growth at 20% adjusted EBITDA margins. The current contemplated in our guidance is the current level of tariffs that have been announced.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Obviously, this is a moving target. But in our assumptions, it's a fully loaded amount for China, plus the 10% on Europe. However, our range of 50 to 100 basis points would still be correct, even if you saw a doubling of European tariffs after the ninety day pause. And I just want to reiterate to everybody that we're truly in a fortunate position because our exposure is just not that big. We have very high gross margins as a starting point, 71% for this year.

[Lindsay Drucker Mann, CFO at Oddity Tech]

And that just means from a numbers basis, even in a higher tariff scenario, it's just a smaller proportion of the cost base, smaller proportion of the revenue base. And of course, our exposure to the most challenging areas, in particular China, is limited because most of our costs come out of Europe.

[Cory Carpenter, Internet Equity Research at JP Morgan]

Thank you.

[Operator]

Thank you. The next question comes from Dara Mohsenian with Morgan Stanley. Please go ahead.

[Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley]

Hey, good morning. So first, just one clarification on the increased international emphasis. Would you say is that more related to scaling existing markets? Or is entering new markets a big piece of that either in 2025 or longer term as we think about that increased emphasis and maybe specifically how spoiled child fits into that? And then just obviously your balance sheet is in great shape.

[Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley]

Can you just update us on how big a priority acquisitions might be? And when you think about acquisitions, what's the strategic lens you're most focused on? Is it more technology? Is it more brands? What areas are you most focused on when you think about M and A going forward and potentially areas that could add value?

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Sure. Hi. International is a big opportunity for us. As we said, it's only 20% for ilmaqiagin in early testing, which is close to nothing for spoiled child, while for our competitors it's around 70% of their business. So the opportunity is huge.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Over the last few years, we've made investment in preparing those markets, mostly in Europe, but also selectively outside of Europe to position us to scale. And for each market, we have totally localized experience and we have tested live in market thousands of order. And only after we see like those strong metrics then we decide to launch. Markets we are in now after official launch are U. S, Canada, UK, Germany, Australia and Israel.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

New markets that we already tested at large scale and contributed already revenue of, for example, France, Italy and Spain. But we recently also began testing in some large developing markets and the results are very strong. Therefore we are very bullish. As for M and A, I would just say that we are looking to find things we don't have, okay? That's the truth.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

We know how to build brands. If we see a brand that has a very strong product or something that we don't have internally or would take us five or ten years to build, then it makes sense. Other than that, around biotech and AI, those are the areas that I'm spending time on. And we believe that this is the future of the industry. This is where we need to lean in even further. Lindsay?

[Lindsay Drucker Mann, CFO at Oddity Tech]

I just wanted to add one more thing, Derek, to the first question, which is to talk about part of why we feel so bullish about 2025 is not only just that the category we operate in has historically been quite resilient, but just how diversified our business is today than even before. Multiple product categories, now multiple markets we can grow into, and a very agile model that allows us to identify and chase into demand. So if you think about a few years ago, we had one brand with Il Makiage and one category in color and just one market essentially in The US. By the end of this year, we're going to have three brands in four categories and in several different markets. And this just allows us a lot of flexibility on growth and profitability.

[Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley]

Great. Thanks, guys.

[Operator]

Thank you. The next question comes from Andrew Boone with Citizens JMP. Please go ahead.

[Andrew Boone, Managing Director at Citizens JMP]

Thanks so much for taking the question. Lindsey, I wanted to ask about SG and A. Is there any way that you can pull back the curtain and help us maybe understand the advertising component of SG and A and and kind of the growth that you saw maybe year over year? Additionally, would love to understand also the efficiency of the advertising spend. I think at IPO, you guys were targeting kind of a 3x twelve month payback period.

[Andrew Boone, Managing Director at Citizens JMP]

Can you just update us on where you are today on that? That would be helpful. And then, Ron, within your prepared comments, it sounded like you talked about the potential optionality within having now a telehealth infrastructure platform. Can you speak to that? What else may be possible as you guys do have now a wider kind of infrastructure base for future brands? Thanks so much.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Great. Andrew, I'll start with your first question. So we never talked about a target of 3x. So we had said around the time of our IPO was that our twelve month LTV to CACs were around 3x, but it's not an explicit target for us. Obviously, what we care about, what we've talked about the most is maintaining that 20% adjusted EBITDA margin, which we've been able to do handily even as we're ramping up investments in a lot of these future growth initiatives.

[Lindsay Drucker Mann, CFO at Oddity Tech]

To dig into where the investments for the future are when we talk about that, First of all, just to reiterate that we have a big commitment to maintaining these investments in the future. We don't see a reason to deliver higher than a 20% EBITDA margin, especially because we really believe these investments can be massive unlocks for our business performance. The TAM is just way too big and the opportunity too large for us not to reinvest. And just as a reminder, we generate very high returns on capital. The best place for an additional dollar for us has been reinvesting in the business, and we'll continue to do that.

[Lindsay Drucker Mann, CFO at Oddity Tech]

So it's areas like new brand development. We have a lot already in the base, and that will be ramping across the year behind brands three and four. Both brands already have nice sized teams in place, although we'll be adding to them. These are on our payroll. And of course, part of the numbers you see today.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Labs, which we're continuing to build as a large investment, we are building systems, teams, a lot of infrastructure, a lot of tech. We already have over 60 scientists in labs in Boston. This is really the best example of our mindset for the next two to three years. This is mostly gonna be expensive, but we feel a lot of conviction it'll will pay off in the future. And then of course, tech, it continues to be the largest team in the company.

[Lindsay Drucker Mann, CFO at Oddity Tech]

Super important for us to continue reinvesting to preserve our competitive advantage, developing new tech products that we will use to drive conversion, LTV and satisfaction. That's really the bread and butter of the business. You saw us with an ACO hire earlier this year with Vionic. We're continuing there's just a lot more that we can do with our tech platform that we continue to invest. So I think those are kind of the key buckets of SG and A investment, of course, in addition to continuing to drive our marketing spend year over year along with our revenue.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

I will address the telehealth part. Like the way that we think about things, we build capabilities, and then we expand. And we build ad tech and data. It didn't make sense to have it just for one brand, or for one category. So with that spoil chart, now we're building more brands to use the same shared mode.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

The same way that we view it as for our telehealth platform. Once you have the infrastructure, once you have the doctors, once you have the ability to ship prescription product, then you are in a very good shape to expand. And for competitive reasons, obviously I cannot share which areas, but you can imagine that this potential is massive for us. It took us years to build it, but it's something that I wanted to do for a long time.

[Andrew Boone, Managing Director at Citizens JMP]

Thank you.

[Operator]

Thank you. This concludes our question and answer session. I would now like to hand the conference over to Oren Holzmann for closing remarks.

[Oran Holtzman, Co-Founder, CEO & Director at Oddity Tech]

Thank you very much guys for meeting us today and see you next quarter. Thank

[Operator]

you. This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.

Participants

Executives

• Maria Lycouris, Investor Relations
• Oran Holtzman, Co-Founder, CEO & Director
• Lindsay Drucker Mann, CFO

Analysts

• Youssef Squali, MD & Head of Internet and Digital Media Research Group at Truist Securities
• Mark Mahaney, Senior Managing Director at Evercore ISI
• Cory Carpenter, Internet Equity Research at JP Morgan
• Dara Mohsenian, Managing Director - US Beverage/Household Products Sectors at Morgan Stanley
• Andrew Boone, Managing Director at Citizens JMP