Tennant Q1 2025 Earnings Report

Tennant EPS Results

• Actual EPS: $1.12
• Consensus EPS: $1.38
• Beat/Miss: Missed by -$0.26
• One Year Ago EPS: $1.49

Tennant Revenue Results

• Actual Revenue: $290.00 million
• Expected Revenue: $296.63 million
• Beat/Miss: Missed by -$6.63 million
• YoY Revenue Growth: -6.80%

Tennant Announcement Details

• Quarter: Q1 2025
• Date: 4/30/2025
• Time: After Market Closes
• Conference Call Date: Thursday, May 1, 2025
• Conference Call Time: 10:00AM ET

Tennant (NYSE:TNC) Company, together with its subsidiaries, designs, manufactures, and markets floor cleaning equipment in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers a suite of products, including floor maintenance and cleaning equipment, detergent-free and other sustainable cleaning technologies, aftermarket parts and consumables, equipment maintenance and repair services, and asset management solutions. It provides business solutions, such as financing, rental, and leasing programs, as well as machine-to-machine asset management solutions. The company offers its products under the Tennant, Nobles, Alfa Uma Empresa Tennant, IPC, Gaomei, and Rongen brands, as well as private-label brands. Its products are used in retail establishments and distribution centers; factories and warehouses; and public venues, such as arenas and stadiums, office buildings, schools and universities, hospitals and clinics, and other environments. The company markets its products to contract cleaners and businesses through direct sales and service organizations, as well as through a network of authorized distributors. Tennant Company was founded in 1870 and is headquartered in Eden Prairie, Minnesota.

Tennant Q1 2025 Earnings Call Transcript

Key Takeaways

• Strong order momentum: Orders increased 13%, marking the fourth consecutive quarter of near or above double‐digit growth with book‐to‐bill above one despite a 5% organic sales decline.
• First quarter financials: Net sales were $290 million (organic -5%), and adjusted EBITDA was $41 million (14.1% margin), reflecting the impact of lapping a prior‐year $50 million backlog reduction in higher‐margin industrial products.
• Enterprise strategy execution: Pricing discipline, go‐to‐market investments and new product launches drove results, with AMR sales up 30%, ongoing X4 Rover momentum, an upcoming X6 Rover launch and the new Clean360 subscription program.
• Tariff mitigation plan: The company models a ~$40 million 2025 COGS impact from U.S.-China tariffs and plans to offset it evenly through mid-May 7–10% price increases and targeted supply-chain and sourcing actions.
• 2025 guidance reaffirmed: Full‐year net sales of $1.21 billion to $1.25 billion, adjusted EBITDA of $196 million to $209 million, adjusted EPS of $5.70 to $6.20 and capital expenditures of ~$20 million.

Presentation

[Operator]

Good morning. My name is Greg, and I will be your conference operator today. At this time, I would like to welcome everyone to Tennant Company's First Quarter twenty twenty five Earnings Conference Call. This call is being recorded. There will be time for Q and A at the end of the call.

[Operator]

After the Q and A, please stay on the line for closing remarks from management. If you have joined our call today via telephone and logged into the conference call presentation on your computer, please mute the audio on your computer to avoid potential quality issues during the call. You for participating in Tennant Company's First Quarter twenty twenty five Earnings Call. Beginning today's meeting is Mr. Lorenzo Bassi, Vice President, Finance and Investor Relations for Tennant Company.

[Operator]

Mr. Bassi, you may begin.

[Lorenzo Bassi, VP of Finance & Investor Relations at Tennant Company]

Good morning, everyone, and welcome to Tennant Company's first quarter twenty twenty five earnings conference call. I'm Lorenzo Bessi, Vice President, Finance and Investor Relations. Joining me on the call today are Dave Hummel, President and CEO and Fay West, Senior Vice President and CFO. Today, we will review our first quarter performance for 2025. Dave will discuss our results and enterprise strategy and Fay will cover our financials.

[Lorenzo Bassi, VP of Finance & Investor Relations at Tennant Company]

After our prepared remarks, we will open the call to questions. Our earnings press release and slide presentation that accompany this conference call are available on our Investor Relations website. Before we begin, please be advised that our remarks this morning and our answers to questions may contain forward looking statements regarding the company's expectations of future performance. Such statements are subject to risks and uncertainties, and our actual results may differ materially from those contained in the statements. These risks and uncertainties are described in today's news release and the documents we file with the Securities and Exchange Commission.

[Lorenzo Bassi, VP of Finance & Investor Relations at Tennant Company]

We encourage you to review those documents, particularly our Safe Harbor statement for a description of the risks and uncertainties that may affect our results. Additionally, on this conference call, we will discuss non GAAP measures that include or exclude certain items. Our twenty twenty five first quarter earnings release and presentation include the comparable GAAP measures and a reconciliation of these non GAAP measures to our GAAP results. I'll now turn the call over to Dave.

[David Huml, President and CEO at Tennant Company]

Thank you, Lorenzo, hello everyone. On today's call, I will be discussing highlights from the first quarter twenty twenty five, the progress on our enterprise strategy and our outlook for the remainder of the year. Our first quarter results reflect a return to typical seasonal patterns and product mix. Lapping a previous record high first quarter in the prior year, which benefited from a $50,000,000 backlog reduction concentrated in higher margin industrial products that are sold through direct channels. We delivered net sales of $290,000,000 representing an organic decline of 5% and adjusted EBITDA of $41,000,000 or 14.1% of sales.

[David Huml, President and CEO at Tennant Company]

Despite the challenging comparison, underlying business performance remains strong. At the enterprise level, order rates increased 13% well above our long term target. This quarter marks the fourth consecutive quarter of near or above double digit order growth. Our book to bill rate in the quarter was above one and we maintained normal backlog levels. While tariffs and economic uncertainty are top of mind for our customers, demand for our products remains stable and we continue to see strong momentum in our incoming order rates.

[David Huml, President and CEO at Tennant Company]

As a reminder, we are forecasting to grow our orders in the range of 3.5% to 7% for 2025. However, it is important to highlight that strong order growth will not directly translate into equivalent organic sales growth. This is primarily due to the $125,000,000 backlog reduction that took place last year, which disproportionately impacted the first half of the year most notably with a $50,000,000 headwind in the first quarter alone. As a result, this makes quarter over quarter optics challenging. Looking at the regional highlights for the year.

[David Huml, President and CEO at Tennant Company]

In The Americas, organic net sales declined 6.9% reflecting the impact of the prior year backlog benefit. When looking at the underlying business performance, order rates were up 20% compared to the prior year period. Our enterprise strategy initiatives specifically products like the X4 Rover helped drive incremental growth in the region. Overcoming currency related headwinds in Brazil, our strategic investments in The Americas continue to deliver order rates that are outpacing market growth reinforcing our confidence that our strong leadership position is growing. In EMEA, we grew 2% on a constant currency basis.

[David Huml, President and CEO at Tennant Company]

EMEA results were positively impacted by our previously announced acquisition in Eastern Europe which drove 140 basis points of growth in the region. Organic growth across the rest of the region contributed 60 basis points of growth driven primarily by price realization. While we had organic growth across all product categories, we saw mixed results by country. Go to market initiatives in The U. K, Spain and Italy continued to read out positively, which was partially offset by sluggish demand in France and Germany.

[David Huml, President and CEO at Tennant Company]

Turning now to APAC. Business performance in APAC was impacted by continuing market challenges and demand decline in China. Australia is also showing some signals of slower demand and we expect a challenging market dynamic in APAC for the remainder of the year. Our commitment to disciplined execution of our enterprise strategy yielded positive results in the quarter. The strategy is centered on growing through pricing discipline, launching innovative new products and investing in go to market opportunities.

[David Huml, President and CEO at Tennant Company]

We continue to resource, invest and execute targeted initiatives across each of these pillars. I'd like to take the opportunity to provide you with several key updates. During the first quarter, we saw favorable pricing growth within EMEA and Latin America. In North America, while our published pricing increases are taking hold, we drove large sales to key strategic customers within the retail channel in the period and as such pricing was impacted during the period. We anticipate a shift toward a more favorable mix going forward with stronger price growth during the remainder of 2025.

[David Huml, President and CEO at Tennant Company]

We are on pace to capture approximately 50 to 100 basis points of annual price growth as part of our long term goals. We continue to invest in targeted areas to improve our channel reach and capacity. During the first quarter, we saw positive results from the go to market initiatives we activated in 2024. For example, in North America, our increased service capacity drove service revenue growth during the quarter. Additionally, go to market initiatives in EMEA specifically investments in direct selling in The U.

[David Huml, President and CEO at Tennant Company]

K. And expanding distribution coverage in Italy continue to deliver growth in the region. At an enterprise level, we target approximately 100 basis points of annual growth from go to market investments as part of our long term goals and we are on pace to achieve that in 2025. New product development is another important focus area in our growth pillar as we drive innovation in AMR, small space and product line extensions. Our first quarter results were bolstered by sales of the X4 Rover and the expansions of our product line extension portfolio last year.

[David Huml, President and CEO at Tennant Company]

At an enterprise level, we are on pace to achieve our long term target of adding 150 to 200 basis points of growth per year. Looking specifically at our AMR performance. During the quarter, AMR sales grew 30% over the first quarter of twenty twenty four. We continue to be proud of our progress and believe there is significant upside to capture by driving robotics adoption globally. Our growing AMR portfolio accounted for approximately 5% of net sales at the enterprise level during the first quarter of twenty twenty five.

[David Huml, President and CEO at Tennant Company]

As we begin to realize the full year benefit of X4 ROVER in 2025, our current momentum puts us in line with achieving our AMR revenue target of $100,000,000 in annual net sales by 2027. We're also excited about the growth opportunities surrounding the X6 Rover launch in the second quarter of twenty twenty five. Building on the early success of the X4 Rover and our accelerated product roadmap, the larger X6 Rover offers superior cleaning performance, improved maneuverability and nearly three times the cleaning capacity of the X4 Rover. We believe that reducing adoption barriers is key to accelerating AMR growth. Today, one of the challenges our customers face is the initial cost of AMR machines.

[David Huml, President and CEO at Tennant Company]

To help tackle this, we are proudly introducing the Clean three sixty program, a new approach that pairs our industry leading AMR technology with our well known service expertise. Clean360 offers customers access to our AMR solutions through an autonomous subscription model that includes the AMR machine, navigation software subscription and a full service maintenance contract with a 90% uptime guarantee all bundled into a single monthly price. This flexible program is designed to make AMR adoption more accessible, lowering upfront investment with more predictable cost of ownership, guaranteeing uptime productivity and delivering a predictable customer ROI. By providing customers another option, we expect Clean three sixty will help drive wider adoption, expand our customer base, increase our market share in the rapidly growing AMR space. Now shifting to guidance for the remainder of the year.

[David Huml, President and CEO at Tennant Company]

I wanted to share some thoughts on the recent developments surrounding global tariffs and the ongoing trade war, which have certainly contributed to economic uncertainty as we move through 2025. Despite these macroeconomic challenges, I'm pleased to report that our first quarter results have remained strong. And to date other than the few countries previously mentioned, we haven't observed any significant signs of weakening demand across our operations. However, it's important to acknowledge that the economic uncertainty is likely to persist with tariffs and the trade war continuing to play a crucial role. In light of this, we've established a cross functional global team that is diligently assessing the impact of existing tariffs and implementing various mitigation strategies.

[David Huml, President and CEO at Tennant Company]

While tariffs are likely to change going forward, we put a structure in place that is agile. Our focus for the tariffs currently in place is on offsetting costs through supply chain actions, pricing initiatives and other measures. By leveraging the capabilities we've built during the previous supply chain crisis and aligning with our long term manufacturing and sourcing strategies, we are capable of navigating these challenges effectively. When we model out these mitigating strategies alongside the strong order demand forecasted, we believe we are positioned to deliver full year results within our 2025 guidance range. However, should the situation deviate from current assumptions, our results could be adversely impacted.

[David Huml, President and CEO at Tennant Company]

We remain committed executing on our enterprise strategy while we navigate the economic uncertainty and the impact of tariffs on our business. The investments we have made are reading out in the current year illustrated by our strong double digit order growth. We believe we will see continued order growth from these initiatives and will continue to help drive our long term revenue targets. With that, I'll turn the call over to Faye for a discussion of our financials.

[Fay West, Senior VP & CFO at Tennant Company]

Thank you, Dave, and good morning, everyone. In the first quarter of twenty twenty five, Tennant delivered GAAP net income of $13,100,000 compared to $28,400,000 in the prior year period. Net income for the quarter was impacted by lower net sales, primarily driven by volume declines across all geographies, particularly in North America, which was lapping a prior year with a significant backlog reduction benefit. This backlog was concentrated in higher margin Industrial Equipment through direct sales channels, which impacted gross margin performance. Also impacting net income performance were increased costs associated with our ERP project and restructuring related charges.

[Fay West, Senior VP & CFO at Tennant Company]

These non GAAP charges totaled $7,500,000 during the quarter. Beyond operating income, our effective tax rate was 23.8% in the first quarter of twenty twenty five compared to nineteen point one percent in the prior year. The rate increase was driven by a prior year discrete tax benefit associated with stock option exercises that did not reoccur in the first quarter of twenty twenty five. Income tax expense was $2,600,000 lower compared to the first quarter of twenty twenty four, primarily due to lower net income performance. Adjusting net income for the non GAAP ERP costs and restructuring related charges, adjusted EPS for the first quarter of twenty twenty five was $1.12 per diluted share compared to $1.81 per diluted share in the prior year period.

[Fay West, Senior VP & CFO at Tennant Company]

Looking a little more closely at our quarterly results. For the first quarter of twenty twenty five, consolidated net sales totaled $290,000,000 reflecting a 6.8% decrease from the $311,000,000 reported in the first quarter of twenty twenty four. Changes in foreign currency exchange rates had a negative impact of 2.1%, primarily affecting our operations in Brazil and to a lesser extent in EMEA. Our prior year acquisition contributed 0.3% of growth during the quarter. On a constant currency basis, organic sales decreased 5%, primarily attributable to volume decreases.

[Fay West, Senior VP & CFO at Tennant Company]

Comparisons between periods were impacted by the significant backlog reduction benefit that we experienced in the prior year, which on a comparative basis drove a decrease in volume. However, on a consolidated basis, our underlying order activity has shown impressive growth with a double digit increase in the current period. This is a clear indication of the strong demand we are seeing and our ability to capture new opportunities in the market. As a reminder, we group our net sales into the following categories: equipment, parts and consumables, and service and other. In the first quarter, we experienced declines in all product categories.

[Fay West, Senior VP & CFO at Tennant Company]

Organic declines in equipment sales and parts and consumables sales were further exacerbated by an unfavorable foreign exchange impact. Overall, equipment sales declined 9% and parts and consumables declined 4.7%. Although we observed organic growth in service and other, this was more than offset by the unfavorable foreign exchange impact, resulting in an overall decrease of 1.4% for the period. Shifting to regional performance. Organic sales in The Americas decreased 6.9% compared to the same period last year.

[Fay West, Senior VP & CFO at Tennant Company]

The decline in net sales this period was primarily driven by lower sales of Industrial Equipment as we lap a significant contribution from the backlog in the first quarter of twenty twenty four. This was partially offset by volume growth in Commercial Equipment and Service. The growth in Commercial Equipment was driven by large sales to key strategic customers within the retail channel. Outside The Americas, organic sales grew 0.6% in EMEA due to pricing increases across all product categories, partially offset by small volume declines in Industrial Equipment. Organic sales decreased 7.5 in APAC, primarily due to both volume and price declines in China and Australia.

[Fay West, Senior VP & CFO at Tennant Company]

Gross margin was 41.4% in the first quarter, a two eighty basis point decrease compared to the prior year quarter. This decrease was primarily driven by shifts in our product and customer mix as well as ongoing inflation. From a product perspective, last year's gross margin performance benefited from a larger concentration of higher margin industrial products sold through direct channels. Customer mix in the current period was more heavily skewed towards strategic customers, which contributed to lower margin performance. These top tier strategic customers have more favorable pricing terms due to the volume that they generate, and as such pricing in the region was impacted during the period.

[Fay West, Senior VP & CFO at Tennant Company]

S and A expense totaled $90,700,000 in the first quarter of twenty twenty five, a 800,000 increase compared to the first quarter of twenty twenty four. The increase was primarily driven by ERP costs and restructuring related charges and was partially offset by lower compensation expense and discretionary spending. When excluding non GAAP costs, adjusted S and A expense in the quarter totaled $83,200,000 a $2,700,000 decrease compared to the first quarter of twenty twenty four. Adjusted S and A expense as a percent of net sales increased to 28.7% compared to 27.6% in the prior year period. This 110 basis point deleverage was primarily driven by lower sales performance, partially offset by strong cost management.

[Fay West, Senior VP & CFO at Tennant Company]

Adjusted EBITDA for the first quarter of twenty twenty five was $41,000,000 compared to $54,900,000 in the first quarter of twenty twenty four. Adjusted EBITDA margin for the first quarter of twenty twenty five was 14.1% of net sales, down three sixty basis points compared to the 17.7% in the prior year period. Turning now to capital deployment. Net cash used by operating activities was $400,000 during the first quarter of twenty twenty five, a $3,300,000 decrease compared to the prior year period, primarily driven by ERP costs and working capital investments. Free cash flow for the period was negative $7,400,000 which included investments in the ERP of $12,400,000 When excluding these nonoperational cash flows, we converted 28% of net income to free cash flow during the quarter.

[Fay West, Senior VP & CFO at Tennant Company]

The first quarter tends to be the lightest free cash flow period, and we expect to meet our 2025 target of converting 100% of net income to free cash flow. The company continues to deploy cash flow towards operational capital needs and to return capital to shareholders in line with its capital allocation priorities. During the first quarter, the company invested 7,000,000 in capital expenditures and returned $25,800,000 to shareholders through share repurchases and dividends. Tenants' liquidity remains strong with a cash and cash equivalents balance of approximately $80,000,000 at the end of the first quarter and approximately $434,000,000 of unused borrowing capacity on the company's revolving credit facility. The company continues to effectively manage debt and maintains a strong balance sheet.

[Fay West, Senior VP & CFO at Tennant Company]

Our net leverage was 0.66 times adjusted EBITDA, providing the company with increased flexibility and capability to fund growth through M and A and create value for our shareholders. Moving to 2025 guidance. As Dave mentioned, recent discussions surrounding global tariffs have intensified and the escalating trade war has created economic uncertainty moving forward. This economic uncertainty has led to a higher risk profile today compared to our fourth quarter earnings call. Based on the current tariffs in place, we estimate an impact of approximately $40,000,000 for the full year 2025, representing around 5% of our total cost of goods sold.

[Fay West, Senior VP & CFO at Tennant Company]

To offset these estimated costs, we've implemented a range of mitigation strategies, including supply chain actions, market based pricing and other operational levers. On the supply chain front, our strategies include supplier negotiations, dual sourcing leverage and shifting logistic flows to avoid expensive pass through costs. In parallel, we are managing costs at the operating margin level to preserve profitability and remain focused on disciplined prudent spending as we navigate the tariff impact and macroeconomic uncertainty. Our mitigation actions continue to evolve. And based on what we know today, we anticipate we will be able to offset most of these tariff costs.

[Fay West, Senior VP & CFO at Tennant Company]

With these efforts in place, we continue to believe we are on track to deliver full year results within our 2025 guidance range. For 2025, Tennant reaffirms the following guidance: net sales of $1,210,000,000 dollars to $1,250,000,000 dollars reflecting organic sales decline of negative 1% to negative 4% GAAP EPS of 3.8 to $4.3 per diluted share adjusted EPS of $5.7 to $6.2 per diluted share, which excludes ERP costs and amortization expense adjusted EBITDA in the range of $196,000,000 to $2.00 $9,000,000 adjusted EBITDA margin in the range of 16.2% to 16.7% capital expenditures of approximately $20,000,000 and an adjusted effective tax rate of approximately 23% to 27%, which excludes an adjustment for amortization expense. With that, I will turn it back to Dave.

[David Huml, President and CEO at Tennant Company]

Thank you, Faye. In summary, I am very proud of the global team as we continue to grow order rates while navigating macroeconomic uncertainty. We believe that through consistent execution of our enterprise growth strategy along with disciplined cost management, we are positioned to achieve our 2025 guidance. If you wish to learn more about our company and the direction we are heading, we are participating in two upcoming investor conferences including the Oppenheimer Annual Industrial Growth Conference on May 5 and the Wells Fargo Industrial and Materials Conference on June 10. With that, we will open the call to questions.

[David Huml, President and CEO at Tennant Company]

Operator, please go ahead.

[Operator]

Thank you so much.

[Operator]

And it looks like our first question today comes from the line of Steve Ferrizoni from Sidoti.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Steve, please go ahead. Good morning, Dave. Good morning, Faye. Appreciate all the detail on the call. A lot of it was extremely helpful.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Dave, I got to ask about the margin guidance. Your EBITDA margins declined sequentially for three straight quarters. I know Fay touched on some of the reason for the mix this quarter. But to hit that margin guidance in this environment for this year, you need probably more than 200 basis points improvement over the average next three quarters compared to what you've reported in the previous three quarters. And I don't see what's in your order book in fairness.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

But given the inflationary pressures, and it sounds like you're doing some things to offset it, Phil, you can it just looks like a challenge. Can you walk us through how you get to the confidence level to get there in the next three quarters? On right, because your revenue was about 24% of the midpoint of sales. So it's not through throughput. Like just how do you get there?

[David Huml, President and CEO at Tennant Company]

Thanks for the question, Steve. I appreciate it. And it certainly is a challenging environment to manage. And so let me give you the high level context for how we arrived at our bottom line EBITDA guidance, and then we can dive into. I think much of the story is around our first quarter experience.

[David Huml, President and CEO at Tennant Company]

And so Faye touched on in her remarks and I touched on it as well. When you look at the margin mix from a customer perspective in Q1, there were two components of the margin decline. One was the known challenge to overcome the backlog headwind from the $50,000,000 worth of industrial equipment that we shipped in Q1 of twenty twenty four. And this was a question that we've had from analysts throughout the year. This outsized margin impact and benefit in the 2024 baseline from shipping high margin industrial products, how do we think about that as we head down into 2025?

[David Huml, President and CEO at Tennant Company]

And so we planned for that margin hit in our in our operating plan and then certainly in our full year guidance as well. So the correct course for that is that the $125,000,000 worth of backlog reduction benefit we got in 2024 was populated in the first quarter. It was $50,000,000 in the first quarter. And so the lapping the hurdle becomes much easier as we move through Q2, Q3 and Q4 of twenty twenty five. In addition to that, we expect that the mix will return to more normalized mix, particularly from a customer perspective.

[David Huml, President and CEO at Tennant Company]

And I think we touched on in the script. But in Q1, we were fortunate to ship some large strategic customers as well as some big project wins. And I'm talking about people like Walmart, Morrison's, Home Depot, TJ Maxx. These are Carrefour. These are the world's top retailers.

[David Huml, President and CEO at Tennant Company]

And we're fortunate to have won business with these customers. We are always shipping key customers. We just had a concentration of key customer shipments in Q1 that adversely affected our margins. So you had this impact of the year over year backlog reduction benefit from industrial mix now to a more normalized mix. In addition to that, we shipped an abnormally high amount of strategic account customers at lower margins.

[David Huml, President and CEO at Tennant Company]

So that kind of explains the first quarter experience. I would note though that our first quarter margins were sequentially in line with Q4. And so although they were a bit lower than we had anticipated because of this strategic account mix issue, they're kind of in line with how we exited the year. Your question specifically is how do we get back to guidance range for EBITDA margins on the full year? And that's a combination of both gross margin and how we manage our SMA as we move through the rest of the year.

[David Huml, President and CEO at Tennant Company]

We can't answer the gross margin question without getting into the tariff discussion. So with your permission, maybe I'll give you a bit of a glimpse into how we're thinking about tariffs from a broader perspective.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Absolutely. Please do.

[David Huml, President and CEO at Tennant Company]

And I think it will answer the question you had, why are we confident that we can deliver on full year EBITDA margin. Is that fair, Steve?

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Yes. Yes, absolutely.

[David Huml, President and CEO at Tennant Company]

So taking a step back and thinking about tariffs in general, and I've got to caveat all of my remarks, this is a rapidly changing environment that is introducing significant uncertainty in our outlook and in our projections. And I'll issue one caveat statement so I don't have to say it over and over with every piece of data I provide you. But this is an abnormally high level of uncertainty for us, for our business, for the macro environment and when we talk to our customers as well. And while we are feeling very confident about our order rates and delivering 13% quarter over quarter order rates in the first quarter, we have to acknowledge the uncertainty that is in our operating environment as well as the significant uncertainty and the assumptions we have to make in the next three quarters when we talk about our projection for the year. As we think about the tariffs, we're working hard to react to what we know.

[David Huml, President and CEO at Tennant Company]

And so all these comments relate to the tariffs that are in place as of today. So I'm talking about the 145% tariff U. S. Has placed on goods imported from China as well as steel aluminum tariffs, China tariffs on U. S.

[David Huml, President and CEO at Tennant Company]

Imports and the rest of the world reciprocal tariffs as well. The big impact for Tennant from a tariff perspective is The U. S. Tariffs on China imports. We disclosed in prior quarters that our spend in China is around $50,000,000 annually.

[David Huml, President and CEO at Tennant Company]

That's made up of $20,000,000 worth of direct imports and about $30,000,000 of what we call derivative purchases, whether it's piece parts or product coming from China through a supplier to us. We expect to see the tariffs impact the price on those commodities. When we model out the tariffs that are in place, again, the tariffs that are in place today, we model out a full year twenty twenty five impact of around $40,000,000 on the COGS line, which directly impacts margins, obviously. There are a lot of unknowns and assumptions, obviously, if the tariff landscape changes. One of our offsets is pricing, so there's pricing impact demand.

[David Huml, President and CEO at Tennant Company]

There's a lot of assumptions we had to make, but we get to a $40,000,000 impact. And we are taking action to offset and mitigate that $40,000,000 impact. We're taking actions that are aligned with long term strategy so that we're not wasting any effort. Everything we do is aligned with long term strategy and we had planned to do anyways, so we're accelerating those efforts. But our mitigation of the $40,000,000 is really dependent on two main levers.

[David Huml, President and CEO at Tennant Company]

One is pricing actions, and the other one is sourcing actions. And roughly speaking, each of them account for about $20,000,000 worth of the SALL. From a pricing perspective, we have already published pricing in North America. And just to dimensionalize it for you, we're putting out between 710% price increases effective mid May in our North America business. We expect that we will get good realization on that price increase and that it will not negatively impact demand.

[David Huml, President and CEO at Tennant Company]

So that's our planning assumption as we look forward. From a sourcing perspective, we are in the midst of setting up the action plan to offset the $20,000,000 remaining tariff impact. And Fay noted, these involve things like negotiating with suppliers, pushing back on suppliers, resourcing to alternative suppliers. We're calling it tariff reengineering, rerouting goods so they are not coming from and arriving at tariff countries to the extent possible, moving production from facility to facility, potentially insourcing over the midterm and longer term and then also designing around where we can to avoid tariffs. So there's a large cross functional global team working on the specific actions that we can take to offset these tariffs here in 2025 and regain the $40,000,000 worth of COGS impact.

[David Huml, President and CEO at Tennant Company]

So when you think about your question specifically, okay, you understand the impact. We've set up a team. We're taking action. Half of it's in price, half of it's in sourcing. Think it's important for a couple of other points I would make.

[David Huml, President and CEO at Tennant Company]

When you think about our China sourcing, there is good concentration of commodities and suppliers. So it gives us confidence we can go in and work with a distinct set of commodities as well as suppliers. So just to punctuate the point, we're talking about a little over 100 different suppliers, but 80% of the spend in around with about 40 suppliers. So good concentration in terms of getting in front of people and taking action and making decisions. About 60% of that China spend is consolidated or concentrated in five specific product categories.

[David Huml, President and CEO at Tennant Company]

So it allows us to really focus our efforts on specific product commodities, components as well as supply base. So it gives us a bit of confidence that we can get started and move the needle here in 2025 and offset the tariff impact. The other point I would make, and I assume what would come up with this question, is our competition has also moved on price in this geography in North America so that our price positioning is intact from a competitive perspective. In order of magnitude, they've moved at similar ranges. And so I think that those factors embolden our confidence, although it's certainly no sure thing and a lot of uncertainty in our assumptions, I think it gives us confidence that the actions we can take from a mitigation perspective will allow us to put us in position to offset the tariff impact.

[David Huml, President and CEO at Tennant Company]

And I also want to highlight, not only did we have a strong order book coming through the first quarter, but we are very close to our customers. And we see no signals other than a few distinct countries like Mexico, like China, a little bit in Australia. We see no signs or signals from the business of weakening demand. Customers are moving forward with major deployments. Customers are moving forward with projects.

[David Huml, President and CEO at Tennant Company]

We're having success selling in new products that we're launching. So we're watching closely, and I'm asking almost on a daily basis, are any customers changing their buying behavior because of all of this tariff talk? And in our business, we just haven't seen the negative demand signals yet. If we were to begin to see those, we would have to adjust course and take appropriate action. But what we don't want to do is create our own downturn by starting to pull back on growing the business when our core business and the core demand signals are strong.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Okay. Extremely, extremely helpful, Dave. If I could just get one follow-up on that. Once you announced the price hikes, did you see it typically, we'd see an influx in orders and demand. Did you see that in April once you announced it and before the hike took effect?

[David Huml, President and CEO at Tennant Company]

Yes. It's too early to tell because we're also returning to normal seasonality, and our Q2 is typically a larger quarter for us. So it's too early to tell. Anecdotally, the people that are really in a position to buy ahead to avoid a price increase are our distributors. And our distributors, they have to decide if they want to put the working capital into growing their inventory at a lower price, if that makes sense to them.

[David Huml, President and CEO at Tennant Company]

And they typically wouldn't bulk up with like year's worth of supply or anything. They might buy ahead by a few months. Key customers, they were moving towards a purchase decision, in the next month, might be able to push them over the edge if you're talking to them and saying, Hey, a price increase is coming. But on whole, it has not historically been a huge driver of sort of buy ahead on price. Having said that, mid year price increases in the 7% to 10% range are a new phenomenon for us.

[David Huml, President and CEO at Tennant Company]

And so we're like I said, we're staying close to customers to understand how they're thinking about tariffs, how they're thinking about their own business, how they're viewing the investment partnership with tenants, and what the impact is on their potential buying behavior.

[Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC]

Right. Extremely helpful, Dave. Thanks so much. I'll turn it over.

[David Huml, President and CEO at Tennant Company]

Thanks, Thanks, Steve.

[Operator]

And our next question comes from the line of Aaron Reed with Northcoast Research. Aaron, please go ahead.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

Hi. Thanks for taking my call. Good talking with you, Dave and Faye.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

So at the end of the day, kind of my takeaway from this is, and I've always looked at this as a somewhat lumpy business. So this is almost just kind of par for the course, especially since you're really just reaffirming guidance. Is that a fair way of looking at it?

[David Huml, President and CEO at Tennant Company]

Well, I'm not exactly sure what you mean by lumpy business, but let me sort of talk about what's implied in our And I'll anchor back. There's a significant amount of uncertainty and assumptions we've made in how we're going to offset the tariff impact and the demand will hold going forward. We expect and we are returning to normal seasonality. And normal seasonality in our business, Aaron, I know you're newer to the story, so let me just take a step back. Typically, quarters two and four are our larger quarters and quarters one and three are our lighter quarters, both from a demand perspective.

[David Huml, President and CEO at Tennant Company]

And there's multiple reasons for that, mostly driven by our vertical market exposure and buying trends and behaviors within the vertical markets we serve in each of the quarters. Our business has certainly been lumpier than normal in over the past several years because we've been managing through supply chain challenges and shipping down over $300,000,000 worth of backlog we generated through the supply chain challenges after the pandemic. So that has caused a certain amount of lumpiness. And the other I'm using your word, lumpiness. The other thing that drives lumpiness for us within a given period and I view this as a long term positive we are consistently winning, and we're very fortunate and grateful.

[David Huml, President and CEO at Tennant Company]

We're consistently winning business with the world's largest accounts, and they tend to swing big orders in a big way and has a material impact on our quarter. We talked about the margin impact in Q1 from our shipments to strategic accounts and big project wins. That's an example of kind of a positive sign for the business, but it creates lumpiness within a given quarter.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

Okay. That makes sense. I appreciate that. And then and like that kind of was leading to not necessarily one big, but more of the seasonality to it as well. One thing I want to learn a little bit more about is that the Clean three sixty program, and it sounds like you're leaning into that.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

Is that something to where you are coming out with that because it's a way that you think it would be an additional way to drive sales and further accelerate the AMR side of the business? Or does that come from customers really asking that? I'm trying to just figure out where did that come from? Where is the impetus of that? And how exactly is that going to lever going forward?

[David Huml, President and CEO at Tennant Company]

Yes. Thanks for the question. Excited to talk about Clean three sixty. The answer to your question is both. We generated as a growth idea in our business model to drive accelerated adoption of robotics.

[David Huml, President and CEO at Tennant Company]

Also, we're listening to customers. And as we listen to customers that were interested in robotics and maybe on the fence or contemplating a purchase, one of the challenges they brought up was, Hey, your AMR products are great. Have a high sticker price. And so it's significant CapEx, and we wanna be comfortable that we can get the return on the investment by adopting robotics once we move into it. So we're really excited about offering this all in bundle for one monthly price with a 90% uptime guarantee because what it says to the customer is, Listen, you're going to have controllable costs, one monthly low price.

[David Huml, President and CEO at Tennant Company]

The monthly bundle includes the equipment, the service contract, the navigation software subscription, so you have a known cost to operate. And because of our broad service coverage and service capability, we're able to guarantee uptime, which says, mister customer, when you want to use the robot, we can guarantee it's going to be available to use. In other words, we can ensure you you're gonna achieve your ROI. I think it's really a fantastic program. It gives our selling organization something different to talk about when a customer is interested in robotics.

[David Huml, President and CEO at Tennant Company]

And if they have a little bit of sticker shock over the CapEx price, we can talk about leasing. We can talk about a clean three sixty program. I think it's generating a lot of interest out here. Today, it's available on the T16AMR, is our industrial focused robotic scrubber, generating a lot of excitement with our selling organization. I think it will be a significant part of the winning combination for AMR adoption here in North America.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

And I guess the last question on the Clean three sixty part of it is, especially with price hikes coming, lot of people going through those natural life cycle of their equipment, is there a chance that it could actually meaningfully accelerate the MR adoption even faster than initially anticipated? Some are looking at, say, hey, look, I have to buy another large machine or I can now break this into monthly payments and actually get a better quality product or something that's going to really reduce labor. Is there a chance that this could accelerate AMR adoption beyond what you initially thought possible, what it looked like last year?

[David Huml, President and CEO at Tennant Company]

Yes. Listen, that's what we're hoping for. We signed on to achieving $100,000,000 in revenue from AMR by 2017. It would be great to beat that by a year or two. And again, I don't think Clean three sixty is a silver bullet for every customer.

[David Huml, President and CEO at Tennant Company]

But think for customers that are having a challenge with the sticker price of a capital purchase, this gives them a really attractive alternative that gives them controllable costs, guaranteed uptime and a consistent ROI on the investment. So I think it's I do think it has the potential. We'll have to see how it's adopted. Early returns are good. We've already booked orders on the Clean three sixty offering.

[David Huml, President and CEO at Tennant Company]

And so we'll pace it throughout this year. And if it looks to be a significant mover in driving adoption, then we'll have to bake it into our forward looking projection. But I'm really excited, and I want to give kudos to the team. We have historically been an equipment company. We've built great equipment.

[David Huml, President and CEO at Tennant Company]

We service the equipment really well. Now we're leaning into the business model that really solves helps solve one of the challenges for our customers. And so I really think the combination of the market leading AMR robot along with our market leading aftermarket service, our partnership with Brain on the navigation software side and now unique selling propositions like Clean three sixty, I think we've got a really attractive value prop when we stand in front of our customer and more tools in the tool bag to go drive adoption of robotics.

[Aaron Reed, Research Analyst at Northcoast Research Partners LLC]

Great. That's helpful. Thank you.

[David Huml, President and CEO at Tennant Company]

Thank you, Aaron.

[Operator]

All right. Thank you, Aaron. And that does conclude our question and answer session today. No further questions at this time. So I would like to turn the call over to management for closing remarks.

[David Huml, President and CEO at Tennant Company]

Thank you. And thank you all for your participation today on the call and your interest in Tennant Company. This concludes our earnings call. Have a great day.

[Operator]

Thank you for joining, folks. You may now disconnect.

Participants

Executives

• Lorenzo Bassi, VP of Finance & Investor Relations
• David Huml, President and CEO
• Fay West, Senior VP & CFO

Analysts

• Steve Ferazani, Senior Equity Analyst - Diversified Industrials & Energy at Sidoti & Company, LLC
• Aaron Reed, Research Analyst at Northcoast Research Partners LLC