LiveWire Group (NYSE:LVWR) is an independent electric vehicle (EV) manufacturer focused on the design, development and production of premium electric motorcycles and related software services. Originally launched as the electric vehicle division of Harley-Davidson in 2014, LiveWire was spun off as a standalone publicly traded company in 2022. The company’s mission is to accelerate the shift to sustainable personal transportation by delivering high-performance, zero-emission two-wheeled vehicles that blend cutting-edge technology with distinctive design.
The company’s flagship product, the LiveWire ONE, features a proprietary electric powertrain delivering instant torque and swift acceleration, paired with an advanced battery management system for optimized range and charging performance. Following the ONE’s launch, LiveWire has expanded its portfolio with additional models aimed at urban commuters and lifestyle riders, incorporating modular battery systems, customizable ride modes and over-the-air software updates. LiveWire also offers a connected services platform that provides owners with real-time diagnostics, navigation assistance to compatible charging stations and personalized riding analytics.
Headquartered in South San Francisco, California, LiveWire operates its manufacturing facility in York, Pennsylvania, and maintains engineering and R&D centers in both the United States and Europe. The company sells its vehicles through a network of branded retail studios and third-party dealers across North America, with plans to extend its presence into key European and Asian markets. LiveWire’s go-to-market strategy emphasizes community engagement, experiential demonstrations and digital marketing to build brand awareness in the rapidly evolving EV landscape.
LiveWire’s leadership team combines expertise from the automotive, technology and energy sectors, with backgrounds in electric powertrain engineering, software development and global supply chain management. Under this management, the company continues to invest in research, sustainable manufacturing processes and strategic partnerships to scale production and enhance its product lineup. With a focus on innovation, rider experience and environmental responsibility, LiveWire Group aims to establish itself as a premier player in the electric two-wheeler market.
