Flowers Foods Q1 2025 Earnings Report

Flowers Foods EPS Results

• Actual EPS: $0.35
• Consensus EPS: $0.38
• Beat/Miss: Missed by -$0.03
• One Year Ago EPS: $0.38

Flowers Foods Revenue Results

• Actual Revenue: $1.55 billion
• Expected Revenue: $1.60 billion
• Beat/Miss: Missed by -$43.29 million
• YoY Revenue Growth: -1.40%

Flowers Foods Announcement Details

• Quarter: Q1 2025
• Date: 5/16/2025
• Time: Before Market Opens
• Conference Call Date: Friday, May 16, 2025
• Conference Call Time: 8:30AM ET

Flowers Foods (NYSE:FLO) produces and markets packaged bakery food products in the United States. Its principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, and tortillas, as well as frozen breads and rolls under the Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake brand names. The company distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. Its customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.

Flowers Foods Q1 2025 Earnings Call Transcript

Key Takeaways

• Despite unexpected declines in the fresh packaged bread category, the company held unit share in Q1 by leveraging its diversified portfolio strategy and strong brand equity.
• Management now expects stabilization of the core packaged bread category no earlier than 2026, as economic uncertainty and shifting consumer health trends continue to pressure the traditional middle segment.
• The company is deploying targeted promotions—especially behind differentiated offerings like Dave’s Killer Bread—to drive trial rather than broad volume, supported by enhanced trade promotion analytics.
• Additional tariffs on key inputs from countries beyond Canada and Mexico (including sugar, palm oil and cocoa) have driven a more conservative outlook, with the full worst-case tariff impact built into guidance.
• EBITDA margin guidance was trimmed by about 30–40 basis points, with cost-saving measures in SG&A underway, though long‐term margin targets remain unchanged albeit on a potentially extended timeline.

Presentation

[Operator]

Good morning and thank you for standing by. Welcome to the Flowers Foods First Quarter twenty twenty five Results Conference Call. Please be advised that today's event is being recorded. I would now like to hand the conference over to your opening speaker today, J. T.

[Operator]

Rick, Executive Vice President of Finance and Investor Relations. Please go ahead.

[J.T. Rieck, EVP of Finance & Investor Relations at Flowers Foods]

Thank you, and good morning. I hope everyone had the opportunity to review our earnings release, listen to our prepared remarks, and view the slide presentation that were all posted earlier on our Investor Relations website. After today's Q and A session, we will also post an audio replay of this call. Please note that in this Q and A session, we may make forward looking statements about the company's performance. Although we believe these statements to be reasonable, they are subject to risks and uncertainties that could cause actual results to differ materially.

[J.T. Rieck, EVP of Finance & Investor Relations at Flowers Foods]

In addition to what you hear in these remarks, important factors relating to Flowers Foods business are fully detailed in our SEC filings. We also provide non GAAP financial measures for which disclosure and reconciliations are provided in the earnings release and at the end of the slide presentation on our website. Joining me today are Ryals McMullen, Chairman and CEO, and Steve Kinsey, our CFO. Ryals, I'll turn it over to you.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Okay.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Thanks, JT. Good morning, everybody. While none of us here are satisfied with our absolute performance in the quarter, we did hold unit share in a category that faced greater than expected declines. Those results in an uncertain economic environment do highlight importance of our portfolio strategy and the strength of our brands. To mitigate this category weakness, we're continuing to invest in on trend innovation and targeting significant opportunities and faster growing categories and adjacencies.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

By aligning our portfolio with evolving consumer tastes and targeting new white space for growth, we aim to maximize near term performance while developing our brands and capabilities to drive sustainable growth over the long term. I remain confident that the initiatives we have in place now will enable us to enhance shareholder value and grow in line with our long term financial targets. Michelle, with that, we're ready to take questions.

[Operator]

Thank Our first question comes from Jim Salera with Stephens. Your line is open.

[Jim Salera, Research Analyst at Stephens Inc]

Hi, guys. Good morning. Thanks for taking our question. I wanted to start off and maybe just ask on the core packaged bread category. Can appreciate some of the share holds that you guys highlighted and strength of some of the better for you, Dave's Killer and Keto, obviously.

[Jim Salera, Research Analyst at Stephens Inc]

But if we think about what it takes to drive whether your brands in particular or the category back to kind of even just a stabilization point, which we'd be looking for to see unit share kind of stabilize and ideally get back to positive. Is that something that we think can happen this year or are we looking more towards '26 already at this point?

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yes, Jim, thanks for the question. So there's a lot going on. Things remain quite dynamic and fluid from consumer health to economic uncertainty, the whole situation with tariffs, etcetera. And it makes it very, very difficult to forecast when you're in an environment like that. I was asked a similar question, I think back in February, when I thought things might improve.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

And at that time, I said, you're probably no sooner than the second half. But frankly, given the trends that we saw in the first quarter where things actually weakened further than we had anticipated. My mind's already moving to '26. So I don't know that we see a tremendous amount of improvement this year. Now certainly for our business specifically with the new business wins that we're getting there just now coming online, significant space gains that we've won in the spring resets that are just now coming online.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

We think we have things there to mitigate some of those headwinds. But I think the biggest positive influence on our results going forward are going to be better consumer health. If you look at what's going on in the category, there's definitely a premiumization versus a value play going on here. What's getting squeezed is the middle. And the middle unfortunately is where we have the most exposure.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

So that traditional open white bread those traditional open white bread segments of the category. We believe that the key to reinvigorating that part of the business is further differentiation. And we plans in that regard that we're putting in place. That's a huge segment for us. We need to address it and further differentiate ourselves from the competition.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Our philosophy is when we're in economic situations like this, the way out of it is not to try to promote your way out of it. We believe in using promotion primarily to drive trial, particularly as we bring out new innovative products and brands and not necessarily to drive volumes because that can devalue our business and category. So we're focused on smart promotion certainly, but heavily focused on brand investment and innovation. When we get that improved consumer health, the way we've positioned ourselves with our brands, I think we're going to be in a great position to benefit when consumer health returns, and it eventually will. So long answer, Jim, but that's how we're thinking about it.

[Jim Salera, Research Analyst at Stephens Inc]

No, no, I appreciate all the detail. And maybe a follow-up question drilling down a little bit on the Wondercake innovation. I believe in the prepared remarks, you said that's pacing ahead of your expectations on the distribution front and actually contributed to the unit share gain. In the retailers that are adding that lineup on the shelves, do you find that it's incremental to your other offerings? Or is that kind of a swap for your legacy Cake business and the Wonder just performed better, so net net, it gained unit share?

[Jim Salera, Research Analyst at Stephens Inc]

Just any details you could offer there would be helpful.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yes. It's a little early to call. Right now, it's sort of more than offset the other part of the cake business. But again, it just launched. One retailer went a little bit early, but it's only been in that retailer for a few weeks.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

So I think we need a little more time to see how that all shakes out. So hopefully by next quarter, I think we'll have probably a bit of a clearer picture on what that trade off looks like.

[Jim Salera, Research Analyst at Stephens Inc]

Okay. Sounds great. I appreciate the color. I'll hop back in the queue.

[Operator]

Thank you. Our next question comes from Max Gumport with BNP Paribas. Your line is open.

[Max Gumport, Director - Equity Research at BNP Paribas]

Hey, thanks for the question. It sounds like there's been a change in your stance on promotions a bit, particularly in the prepared remarks where it sounds like you're seeing higher lifts more recently. And that's led to you maybe to lean in on promotions a bit heavier than you would have previously anticipated. Think particularly for Dave's Killer Bread and some of your other differentiated offerings. Can you talk a bit about what you're seeing from the consumer and how that's getting you to maybe lean into promotions a bit more?

[Max Gumport, Director - Equity Research at BNP Paribas]

And then what that could mean for a price mix, particularly in branded retail this year? Thanks very much.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Sure. So most of that increase in promotional activity was around our more differentiated offerings like Dave's Killer Bread. And a lot of that came towards the end of the quarter and period four. As I just responded to Jim, we've never been the most highly promoted player in the fresh packaged bread category. We like to use it selectively and we primarily use it to drive trial.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Certainly, are sometimes opportunities to get some volume lift from promotions. But when look at this category and understand that 93% of the sales are base sales, there's not a lot of opportunity for incrementality from a volume standpoint on top of that. And so promoting at very high levels from our perspective, our philosophy has always been that's just going to get you lower volumes and lower sales over time and devalue your brand. So we talk a lot about our trade promotion system capabilities that have enhanced our understanding of how promotions work and their effectiveness so that we can be a lot more granular in how we think about our promotional strategy to ensure that we're getting a good return on that investment.

[Max Gumport, Director - Equity Research at BNP Paribas]

Got it. Thank you. And then going back to Jim's question on the bread category, I realize a lot of what we're seeing is due to the consumer health leading to value seeking behavior, which is weighing on the category, which as you said, should improve at some point. But you're also attributing the weakness to this broader shift to healthier eating. I'd imagine GLP-one rise in penetration is a factor as well.

[Max Gumport, Director - Equity Research at BNP Paribas]

So curious on that piece. How do you see the bread category getting out of its current slump with those headwinds likely to be more structural in nature? Thanks very much.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yes. That's part of what I was alluding to in answer to Jim's question. I can't say too much about it right now, but we have plans to directly address that. We're already doing a lot of things from a health and wellness standpoint when you think about our offerings under DKB, Canyon Bakehouse, obviously, our keto offerings and now with the Supple Mills acquisition coming on, those are outstanding choices for people who are interested in health and wellness. The largest part of the category soft variety and white breads are less oriented that way.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

And we see ourselves as an innovation leader in the category. We intend continue to be an innovation leader in the category and address those consumer needs as we go forward.

[Max Gumport, Director - Equity Research at BNP Paribas]

Great. Thanks very much.

[Operator]

Thank you. Our next question comes from Mitchell Pinheiro with Sturtevant and Company. Your line is open.

[Mitchell Pinheiro, Director - Research at Sturdivant & Co]

Yes, morning. So, know what, I'm just looking at your EBITDA margin guidance, it's down about 30 or 40 basis points from the prior. Where's that how do you think that's going to be distributed between that gross margin and SD and A?

[Steve Kinsey, CFO at Flowers Foods]

When you look at

[Steve Kinsey, CFO at Flowers Foods]

kind of

[Steve Kinsey, CFO at Flowers Foods]

what's impacting that, obviously, we said category trends are a big consideration when we pull together our guidance change. So obviously, that's going to impact the gross margin line. Tariffs obviously impact the input costs. So that's primarily gross margin. We're doing some things from a cost saving perspective, primarily in SD and A to try to offset some of the and mitigate some of the impact of the top line challenge as well as the tariffs.

[Steve Kinsey, CFO at Flowers Foods]

So I would say that the majority of that we would expect to see flow through the gross margin line versus

[Mitchell Pinheiro, Director - Research at Sturdivant & Co]

SD and and then, so as you look, your long term targets between 1214% EBITDA margin and we're going to be in the low 10s. Riles, how's your confidence in getting there? And any changes to how you're going to get there, I. Fixed cost leverage, more branded, etcetera. Any change in your view of your long term EBITDA margin?

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Mitch, there's no change in the longer term outlook, but we have to acknowledge that the environment that we find ourselves in is a bit of a setback, right? So, it may take us a little longer as we all together, as a country work our way out of this current situation. But the building blocks of that strategy and our path to get there remain the same.

[Mitchell Pinheiro, Director - Research at Sturdivant & Co]

Okay. And then, and I guess, just back, again, not to harp on healthy eating or there were those trends, but as you look at the bifurcated consumer, bread and sandwiches and the portability convenience aspect of fresh bread has always leaned, has always been sort of a benefit in growth to let's say the lower income cohorts. And I think, why wouldn't you be seeing that now? Is there really a healthy eating switch? Is that even in the lower income to what traditionally I guess would be higher cost items?

[Mitchell Pinheiro, Director - Research at Sturdivant & Co]

So I was just curious, any more color that you could add there?

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yeah, I certainly think, I mean, we're focused on the lower income somewhere. I certainly think there is some of that, but I also think that given the environment, I mean, have seen an overall pullback in consumption across income groups. And so I think that's playing a role as well.

[Mitchell Pinheiro, Director - Research at Sturdivant & Co]

Okay. All right. That's all I have. Thank you.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Thanks, Mitch.

[Operator]

Thank you. Our next question comes from Steve Powers with Deutsche Bank. Your line is open.

[Stephen Powers, Analyst at Deutsche Bank]

Okay, great. Thank you. Hey, Ryals. It sounds like overall initiatives like DKB snacking and Simple Mills overall are trending more in line with your expectations despite everything we've been talking about in terms of where the consumer is in value seeking behavior. I'm setting aside the accounting change, obviously, in Simple Mills.

[Stephen Powers, Analyst at Deutsche Bank]

First off, is that the correct read? And then secondly, if it is, how do you assess the risk that maybe those initiatives as well kind of fall victim to some of these macro pressures as the year progresses? And is that sort of encapsulated in the new guidance range?

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yes. Thanks for the question, Steve. Well, first of all, let's remember that both Simple Mills and our new snacking business are just that, they're very new. And so you're still picking up a lot distribution gains, ACV gains, velocity is picking up that kind of thing. They're helping to drive growth.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Having said that, both are performing very, very well. But we've also incorporated some of the caution around the consumer into the outlooks for both of those businesses. And all of that is reflected in the numbers you've already seen.

[Stephen Powers, Analyst at Deutsche Bank]

Okay. Very good. Thank you for that. And then Steve, you quantified the incremental tariff impact. I guess, beyond obviously kind of layering in the impacts on Simple Mills, can you just give a little bit more color as to where that incrementality is coming from?

[Stephen Powers, Analyst at Deutsche Bank]

That be helpful. Thank you.

[Steve Kinsey, CFO at Flowers Foods]

Sure. Yeah. I mean, obviously when we gave guidance back in February, you know, the focus was on Canada and Mexico. There really wasn't much focus beyond that from a tariff perspective. And then things changed, and obviously Canada and Mexico are exempt.

[Steve Kinsey, CFO at Flowers Foods]

And we moved to other countries kind of in the supply chain. So that's really where the big impact is coming in. If you set aside China, I mean, there's a variety of ingredients that come from outside The US even though we're wholly domestic. And those are pretty impactful overall within our products. A lot of it's sugar, wheat gluten, palm oil, cocoa.

[Steve Kinsey, CFO at Flowers Foods]

So those are coming from countries with a decent tariff percentage. So those are really the impacts that are driving the change from back in February. What I would say when you look at our guidance and forecast, we're taking a fairly conservative view in that tariffs began at the April for 10% until for ninety days, roughly August 1, setting China aside. And then, you know, they go to 100% of the forecasted rate and that's how we built, you know, the tariff impact into our model. If there's any change to that, you know, there will be some benefit, but not knowing what's going to happen until we get closer to that date.

[Steve Kinsey, CFO at Flowers Foods]

We just thought it was more prudent to just go ahead and lay out what we thought the worst case scenario could be.

[Stephen Powers, Analyst at Deutsche Bank]

Yeah, that's helpful. And just on do you have much exposure to imports or inputs from China specifically or you're just using that as an example?

[Steve Kinsey, CFO at Flowers Foods]

No, do get some things from China. There are some ingredients that are specific actually to China. Obviously, we're working on other sources, but right now they primarily come from China. And I would say when I look at the overall impact, they're probably in the top four or five countries.

[Stephen Powers, Analyst at Deutsche Bank]

Yes. Okay. Okay, that's good color. Thank you so much. Appreciate it.

[Steve Kinsey, CFO at Flowers Foods]

Thank you.

[Operator]

You. Our next question comes from Scott Marks with Jefferies. Your line is open.

[Scott Marks, Equity Research Analyst at Jefferies]

Hey, good morning. Thanks for taking our questions. Wanted to ask the kind of the private label and away from home business. I think you mentioned some weakness in both of those segments in the prepared remarks. So just wondering if you can kind of share some color on what you're seeing there and how that's impacting the business.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Sure. I'll start with away from home. It's sort of a continuation of the story from the last couple of quarters. There has been continued weakness in overall foodservice sales, and we're experiencing that just like everyone else. So that's just an overall theme for the foodservice business.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

We'll continue to point out though that with the restructuring that we've done in our foodservice business, our profitability continues to improve and margins were up yet again in the first quarter. So that's the good news on that front. And we continue to work to refill some of the exited business that we've talked about in the last couple of years that we're now past with higher margin foodservice business. So we've been very pleased with the progress on that front. For private label, private label has from a market share standpoint has marginally reversed its downward trends over the last couple of quarters.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

I think it was up 10 basis points or so in the last quarter. Units total units in private label are still down just not as much as the category was down thus the pickup in unit share. And for us, remember that a lot of our private label businesses bid business and it comes in and out from time to time. And a of our decline was that lost business and a little bit of price mix. However, as I mentioned earlier, lot of the new business that we are pulling on is good private label business at good margins that will help refill that volume as we move through the year.

[Scott Marks, Equity Research Analyst at Jefferies]

Understood. And then I think also during the prepared remarks, if I'm not mistaken, I saw a call out that your team closed one of your bakeries. Was that related to the foodservice business? Or was that on the branded side?

[Ryals McMullian, Chairman & CEO at Flowers Foods]

That's well, I mean, lot of our bakeries do both, but it a fresh bread, bun and roll plant, an old one. And we've been undergoing the supply chain optimization work for a number of years now. So that's just part of that program.

[Scott Marks, Equity Research Analyst at Jefferies]

Got it. And then just last one for me. I know you called out some more push into smaller loads. Just wondering if you can kind of share some color on how those have been performing thus far relative to what you're seeing on the more traditional sized products.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Yes. So I mean, this is all about addressing consumer needs, right? I mean, both from a value standpoint, but also acknowledging that households are smaller. A lot of single individuals and households family starting later that kind of thing and having that smaller loaf that you can consume without half of it going stale is something that consumers want. So we've had two SKUs out for a while.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

We just added three new SKUs, which is going be great for us, obviously, improving our shelf presence and visibility and early returns are good. Also, we have a wonder Mini Half Loaf as well that directly addresses both the smaller household and that value oriented consumer.

[Scott Marks, Equity Research Analyst at Jefferies]

Got it. We'll pass it on. Thanks so much.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Thanks.

[Operator]

Thank you. I'm showing no further questions at this time. I'd like to turn the call back over to Ralph McMullen, Chairman and CEO for any closing remarks.

[Ryals McMullian, Chairman & CEO at Flowers Foods]

Okay, Michelle, thanks. Thanks everybody for joining us for questions. As always, we appreciate your interest in our company and we look forward to speaking with you again next quarter. Take care.

[Operator]

This does conclude the program. You may now disconnect. Everyone have a great day.

Participants

Executives

• J.T. Rieck, EVP of Finance & Investor Relations
• Ryals McMullian, Chairman & CEO
• Steve Kinsey, CFO

Analysts

• Jim Salera, Research Analyst at Stephens Inc
• Max Gumport, Director - Equity Research at BNP Paribas
• Mitchell Pinheiro, Director - Research at Sturdivant & Co
• Stephen Powers, Analyst at Deutsche Bank
• Scott Marks, Equity Research Analyst at Jefferies