BuzzFeed Q1 2025 Earnings Report

BuzzFeed EPS Results

• Actual EPS: -$0.33
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

BuzzFeed Revenue Results

• Actual Revenue: N/A
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

BuzzFeed Announcement Details

• Quarter: Q1 2025
• Date: 5/7/2025
• Time: Before Market Opens
• Conference Call Date: Wednesday, May 7, 2025
• Conference Call Time: 2:00PM ET

BuzzFeed (NASDAQ:BZFD), a digital media company, distributes content across owned and operated, as well as third-party platforms. The company offers BuzzFeed, a go-to authority for entertainment, pop culture, and Internet with articles, lists, quizzes, videos, and original series; BuzzFeed News, a pocket friendly newsroom; Tasty, a platform for food content; HuffPost, media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications. BuzzFeed, Inc. is headquartered in New York, New York.

BuzzFeed Q1 2025 Earnings Call Transcript

Key Takeaways

• AI integration boosted editorial output by 17% and article performance by 25%, while the Lighthouse platform’s AI-powered ad targeting drives more contextually relevant placements.
• Total Q1 revenue dipped slightly to $36 M, but cost cuts and a lean operating structure halved the net loss to $12.5 M and improved adjusted EBITDA by $8.5 M to a $5.9 M loss.
• Programmatic advertising grew by $2.5 M and affiliate commerce rose by $1 M year-over-year, marking the fourth consecutive quarter of growth in both scalable revenue streams.
• Engagement remains resilient with 62% of U.S. traffic coming from direct visits, internal referrals, and app usage, and total time spent across properties rising to 67.9 million hours.
• BuzzFeed is developing BF Island, an AI-native social app, after AI-generated content on BuzzFeed drove 20x–40x longer sessions and 7x more shares than other formats.

Presentation

[Operator]

Good day, and welcome to BuzzFeed's First Quarter twenty twenty five Earnings Conference Call. At this time, all participants are in a listen only mode. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker, Vice President of Communications, Julianna Clifton. Please go ahead.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Hi, everyone. Welcome to BuzzFeed Inc. First quarter twenty twenty five earnings conference call. I'm Julianna Clifton, VP of Communications for BuzzFeed, and joining me today are CEO, Jonah Peretti and CFO, Matt Omer. Before we begin, please note that our remarks today will include forward looking statements.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Actual results may differ materially from those contemplated by these statements. Risks and factors that could cause actual results to differ materially are described in our Q1 twenty twenty five earnings release and in our filings with the SEC, including our most recent annual report on Form 10 ks and our Q1 twenty twenty five quarterly report on Form 10 Q to be filed with the SEC. Any forward looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information or future events. During this call, we present both GAAP and non GAAP financial measures, including adjusted EBITDA and adjusted EBITDA margin. The use of non GAAP financial measures allows us to measure the operational strength and performance of our business, to establish budgets, and to develop operational goals for managing our business.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

We believe adjusted EBITDA and adjusted EBITDA margin are relevant and useful information for investors because they allow investors to view performance in a manner similar to the method used by our management. A reconciliation of these GAAP to non GAAP measures is included in today's earnings press release, which is available now on our Investor Relations website. Now I'll turn the call over to Jonah.

[Jonah Peretti, Founder & CEO at BuzzFeed]

Thank you. Good afternoon, everyone. We're pleased to kick off 2025 on strong footing operationally, financially, and strategically. In Q1, we made continued progress executing on our dual focus, running a leaner, more profitable core publishing business, while investing in transformative new applications powered by generative AI. Our publishing business benefits from strong trusted brands, BuzzFeed, HuffPost, and Tasty.

[Jonah Peretti, Founder & CEO at BuzzFeed]

These brands are led by creative teams who are skilled at curating the internet, covering the most important stories, and developing creative content ideas. They have access to the best publishing tools, new AI tools that have allowed us to increase editorial output 17% this quarter, and a new tool used for some stories has increased article performance by an average of 25%. This is possible because AI assistance allows us to combine the best of both worlds, human taste with AI insights. On the monetization side, our lighthouse platform continues to improve with AI powered ad targeting that actually understands our content, driving more contextually relevant placements for brands. We are less dependent on platforms than ever with 62% of U.

[Jonah Peretti, Founder & CEO at BuzzFeed]

S. Traffic to buzzfeed.com coming from direct visits, internal referrals, and app usage. All of these developments have been hard won by our team, and it is gratifying to be in a much stronger position after several years of transformative work. We are excited to continue these efforts to achieve our goal of driving profitable growth at our maturing publishing businesses. We are also looking forward to the future as AI models open the possibility of totally new businesses.

[Jonah Peretti, Founder & CEO at BuzzFeed]

As we make progress on developing BF Island, our new AI native social media app, we've been testing more AI powered user generated formats on BuzzFeed site. Our users have been very eager to create using these new formats. Users who make AI creation on BuzzFeed spend over 20 times longer on our platform than casual Facebook preferred users. Users who create and share their AI content spend 40 times longer on our platform than casual Facebook referred users. AI creations are shared seven times more than all other content types on our platform.

[Jonah Peretti, Founder & CEO at BuzzFeed]

We are seeing new users behaviors emerge as our audience learns to create and play with AI powered formats. We will accelerate the development of these formats and push them even further with the launch of BF Island. Based on what we are already seeing on BuzzFeed, we believe there's a huge opportunity to drive significant growth in engagement and time spent on BF Island, transforming the depth of connection we have with our audience. We are making progress on development and can't wait to share more with you later this year. With that, I'll turn it over to Matt to walk you through our financials.

[Matt Omer, Chief Financial Officer at BuzzFeed]

Thanks, Jonah. Our Q1 twenty twenty five results reflect continued progress in improving operational efficiency and positioning the business for long term sustainability. While total revenue declined slightly year over year, we delivered meaningful improvements in both adjusted EBITDA and our bottom line, driven by a lean operating structure, cost management and sharpened strategic focus on scalable revenue streams. As a reminder, all financial results are reported on a continuing operations basis and exclude complex and first few fees. Here are our first quarter twenty twenty five results.

[Matt Omer, Chief Financial Officer at BuzzFeed]

Total revenue for the quarter was $36,000,000 compared to $37,000,000 in Q1 twenty twenty four. This modest decline was primarily driven by declines in our direct sold offering, largely offset by continued improvements in programmatic advertising and affiliate commerce. Advertising revenues grew slightly year over year to $21,400,000 compared to $20,900,000 in Q1 twenty twenty four. This was our fourth consecutive quarter of growth in programmatic advertising, which increased by $2,500,000 year over year. That growth offset a $2,100,000 decline in direct sold advertising, a category that was largely impacted as a strategic shift during our 2024 restructure.

[Matt Omer, Chief Financial Officer at BuzzFeed]

This shift continued to reduce volatility and increased predictability in our ad business. Content revenues totaled $4,400,000 down from $6,700,000 in the prior year. This decline was driven by fewer direct sold content deals, which fell by 3,200,000 year over year. However, we did see a $900,000 increase in studio revenue, which continues to vary quarter to quarter depending on project timing. We remain thoughtful in how we allocate resources to branded and custom content focusing on margin and quality.

[Matt Omer, Chief Financial Officer at BuzzFeed]

Commerce and other revenue rose to $10,200,000 from $9,300,000 a year ago. This growth was driven by a $1,000,000 increase in organic affiliate commerce, marking the fourth straight quarter of year over year growth in this category. Commerce remains one of our most efficient and scalable revenue lines, and we're expanding our efforts across key shopping windows, especially on our owned and operating properties. From a profitability perspective, we're seeing real traction in the change we've made in 2024. Net loss from continuing operations improved significantly to a loss of 12,500,000 compared to a loss of $27,000,000 in the same quarter of 2024, cutting our losses by more than half.

[Matt Omer, Chief Financial Officer at BuzzFeed]

Adjusted EBITDA came in at a $5,900,000 loss, which marks an improvement of $8,500,000 year over year. These increases reflect our streamlined org structure, lean cost base, and a clear focus on driving long term value. On the audience engagement side, our core brands continue to show resilience. Total time spent across our properties increased slightly to sixty seven point nine million hours, up from sixty seven point three million hours in Q1 twenty twenty four. While modest that growth came alongside a smaller content footprint and tighter cost controls, reinforcing that our focus on loyalty and product quality works.

[Matt Omer, Chief Financial Officer at BuzzFeed]

Looking ahead, we remain focused on scaling our most profitable revenue streams, programmatic and affiliate, while investing in high upside new innovative projects like BF Island. We are operating with greater efficiency and we believe our strategy positions us well to drive long term value for shareholders. We are reaffirming our full year 2025 guidance as follows: revenue in the range of 195,000,000 to $210,000,000 and adjusted EBITDA between $10,000,000 and $20,000,000 in line with the outlook we shared last quarter. Thanks again for joining us today. I'll now hand the call back to Julianna so we can take some questions.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Thanks, Matt. The first question we received is, can you touch on BuzzFeed's outlook for macro conditions and what you're hearing from advertisers regarding spend for the year? Jonah, I'll let you take this one.

[Jonah Peretti, Founder & CEO at BuzzFeed]

Thank you. So, we talk to a

[Jonah Peretti, Founder & CEO at BuzzFeed]

lot of

[Jonah Peretti, Founder & CEO at BuzzFeed]

advertisers, and it's clear that everyone is taking an approach where they're trying to see what's going to happen in the next few weeks and months. We are in a pretty chaotic environment where the administration doesn't really roll things out in a measured and orderly way. So there's a lot of surprises that could impact the macro economy. We're not sure, for example, what will happen with tariffs with China. There could be huge tariffs, there could be small tariffs.

[Jonah Peretti, Founder & CEO at BuzzFeed]

It's really hard to know what will happen the next few months. I would say that the overall economy seems fairly strong, but that uncertainty does cause some advertisers to kind of take a look and see approach or pause. But it's not like a normal economic slowdown type of pause. It's like, let's wait for the announcement next week or the change that might happen in the very near future before we decide exactly what we're gonna do for the year. And so I think overall, just being very adaptable and being able to move quickly as things develop is the best strategy.

[Jonah Peretti, Founder & CEO at BuzzFeed]

I'll also say that the biggest macro trend we're seeing is the continued improvement of generative AI technology. And I think that is going to have a larger impact on the economy than any of the noise that we're seeing right now from the Trump administration. The shifts the capacity of AI models are going to have a massive impact on the economy. And I think there are huge opportunity for our business and a huge opportunity to drive economic growth. And I think that's going to, when we look back five years from now at this time period, I think we're gonna think more about the macro effect of the AI revolution than we're going to think about some of the other noise that people are talking about right now.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Thanks. All right. The next question we received is, do you expect to lean into more programmatic revenue in a more uncertain macro? What would be the implication? Jonah, I'll let you take this one.

[Jonah Peretti, Founder & CEO at BuzzFeed]

Yeah, I mean, it's definitely in times where there's more uncertainty, programmatic is great. It's very efficient. It can continue to run. A lot of programmatic advertisers have set ROAS that they're looking for and they'll just continue to run and sometimes even uncapped as they are getting value from the advertising. So we really like programmatic ad revenue for that reason.

[Jonah Peretti, Founder & CEO at BuzzFeed]

It's tech enabled, it's scalable. We have a great team that's working on optimizing our programmatic and has been able to get a lot of make a lot of improvements over the years. As I mentioned before, the Lighthouse has also been helpful in bringing new technology to targeting and more contextual types of placements. So we're definitely excited about programmatic revenue. I think it is a more resilient form of revenue, even in a tougher economy.

[Jonah Peretti, Founder & CEO at BuzzFeed]

You'll see that advertisers really like the measurability and efficiency of programmatic advertising. So I would expect it to be a higher percentage if we ended up in an unexpected macro kind of downturn. But it will be important regardless of what happens in the economy, because it's very scalable, tech enabled and measurable. Clients really like it.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Thank you. Next question. Have you seen any changes from commerce partners as tariffs have been implemented? Do you see any risks to the commerce segment? Matt, do you want to take this?

[Matt Omer, Chief Financial Officer at BuzzFeed]

Yeah, sure. So we have yet to see any meaningful impact from the tariffs so far. Our Commerce business is diversified across various retail categories and partners, which gives us a lot of flexibility and ability to measure and monitor and ultimately reduce our risk exposure to tariffs.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Thanks. What is your outlook for cash flow generation in 2025? How should we think about this conversion from EBITDA to FCF? Matt, do you want to take this?

[Matt Omer, Chief Financial Officer at BuzzFeed]

Yes. So while we don't provide specific guidance on free cash flow, I'd say based on our guidance range, I'd expect positive cash flow from operations to be offset by modest CapEx and capitalized software. As a reminder, as a primarily digital company, our physical CapEx needs are quite low, but we do capitalize a portion of our tech team's compensation. This was about $12,000,000 in 2024, so I think we can use that as a proxy.

[Juliana Clifton, Chief of Staff, VP of Communications at BuzzFeed]

Thanks Matt. All right, that was our last question. Now I'm going to hand it back to the operator.

[Operator]

Thank you. As there are no further questions, this concludes today's conference call. Thank you all for participating. You may now disconnect. Everyone else has left the call.

Participants

Executives

• Juliana Clifton, Chief of Staff, VP of Communications
• Jonah Peretti, Founder & CEO
• Matt Omer, Chief Financial Officer