Pegasystems (NASDAQ:PEGA) (NASDAQ:PEGA) is a global software company specializing in customer engagement and digital process automation. Founded in 1983 by Alan Trefler and headquartered in Cambridge, Massachusetts, Pegasystems has built a reputation for delivering enterprise-grade solutions that help organizations streamline operations, improve customer experiences, and drive digital transformation initiatives. The company’s technology portfolio is designed to support complex workflows and real-time decisioning across diverse industries.
At the core of Pegasystems’ offering is the Pega Platform, a unified low-code application development environment that enables rapid design and deployment of custom business applications. The platform integrates robotic process automation (RPA), artificial intelligence, case management, and real-time analytics to automate routine tasks and guide user interactions. Complementary products include Pega Customer Decision Hub for personalized recommendations, Pega Sales Automation for salesforce enablement, and Pega Marketing for omnichannel campaign management.
Pegasystems serves a broad range of industries, including financial services, insurance, healthcare, telecommunications, manufacturing, and government. With offices and delivery centers across North America, Europe, Asia Pacific, and Latin America, the company supports multinational enterprises and public sector organizations seeking to modernize legacy systems and accelerate time to value. Pegasystems’ solutions help clients tackle challenges such as regulatory compliance, customer retention, and operational efficiency in global markets.
Alan Trefler continues to lead Pegasystems as Chairman and CEO, supported by a management team with deep expertise in software engineering, product development, and customer success. Under their guidance, the company hosts PegaWorld, an annual conference focused on industry trends, product innovations, and best practices for digital transformation. Pegasystems remains committed to advancing its technology roadmap, expanding its ecosystem of partners, and delivering solutions that enable organizations to adapt quickly to changing market demands.
