Whirlpool (NYSE:WHR) (NYSE: WHR) is a leading global manufacturer and marketer of home appliances, offering a broad portfolio of products designed for kitchen and laundry applications. Founded in 1911 and headquartered in Benton Harbor, Michigan, the company produces refrigerators, freezers, dishwashers, ovens, cooktops, laundry machines and small appliances under well-known brands such as Whirlpool, Maytag, KitchenAid, JennAir and Amana.
Whirlpool serves customers in over 170 countries, operating through manufacturing, research and development, and distribution facilities across North America, Europe, Latin America and Asia. The company leverages advanced technology and design innovation to enhance energy efficiency, connectivity and user convenience, integrating smart-home capabilities and IoT features into many of its newer product lines.
Throughout its history, Whirlpool has grown through strategic acquisitions and brand expansions, including the purchase of Maytag in 2006 and additional regional brands to extend its market reach. The company emphasizes sustainability and corporate responsibility, focusing on reducing its environmental footprint through energy-efficient products, waste reduction and responsible sourcing practices.
Under the leadership of Chairman and CEO Marc B. Bitzer, Whirlpool continues to pursue global growth by investing in product innovation, digitalization initiatives and customer service excellence. The company’s commitment to quality, durability and performance has established it as a trusted name in household appliances and an influential player in the competitive global appliance market.
