AppFolio Q2 2025 Earnings Report

AppFolio EPS Results

• Actual EPS: $1.38
• Consensus EPS: $1.27
• Beat/Miss: Beat by +$0.11
• One Year Ago EPS: $1.12

AppFolio Revenue Results

• Actual Revenue: $235.58 million
• Expected Revenue: $230.10 million
• Beat/Miss: Beat by +$5.48 million
• YoY Revenue Growth: +19.40%

AppFolio Announcement Details

• Quarter: Q2 2025
• Date: 7/31/2025
• Time: After Market Closes
• Conference Call Date: Thursday, July 31, 2025
• Conference Call Time: 5:00PM ET

AppFolio (NASDAQ:APPF), together with its subsidiaries, provides cloud business management solutions for the real estate industry in the United States. The company provides a cloud-based platform that enables users to automate and optimize common workflows; tools that assist with leasing, maintenance, and accounting; and other technology and services offered by third parties. It offers AppFolio Property Manager Core, a platform that provides the basic functionalities required to operate a property management business, as well as serves as a system of record; AppFolio Property Manager Plus, which offers housing management, student housing management, complex accounting, leasing insights, large-scale operations support, role-based permissions, stack integrations, and enhanced customer support services; AppFolio Property Manager Max offers customer relationship management functionality, field customization, customer database functionality, and customer success management services; and AppFolio Investment Manager, a software that provides investment management, asset management, and relationship management solutions. The company also provides value-added services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as electronic payment, tenant screening, and insurance services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.

AppFolio Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: AppFolio reported $236 million in Q2 revenue, up 19% year-over-year, with a non-GAAP operating margin of 26.2%.
• Positive Sentiment: About 96% of customers have adopted one or more AI‐powered solutions like RealmX, driving faster rent collection and improved leasing and maintenance workflows.
• Positive Sentiment: 2025 revenue guidance was raised to $935–945 million (approximately 18% growth) with a projected non-GAAP operating margin of 24.5–26.5%.
• Positive Sentiment: The Board approved a $300 million stock repurchase program, and AppFolio has repurchased 689,000 shares year-to-date.
• Neutral Sentiment: AppFolio made a $75 million minority equity investment in Second Nature to enhance resident experience through strategic fintech partnerships.

Presentation

[Operator]

Good afternoon and thank you for standing by. Welcome to AppFolio's Second Quarter twenty twenty five Earnings Conference Call. Please be advised that today's conference is being recorded and a replay will be available on AppFolio Investor Relations website. I would like now to turn the conference over to Lori Barker, Investor Relations. You may now begin.

[Lori Barker, Investor Relation at AppFolio]

Thank you. Good afternoon, everyone. I'm Laurie Barker, Investor Relations for AppFolio, and I'd like to thank you for joining us today as we report AppFolio's second quarter twenty twenty five financial results. With me on the call today is Shane Trigg, AppFolio's President and CEO. This call is simultaneously being webcast on the Investor Relations section of our website at appfolioinc.com.

[Lori Barker, Investor Relation at AppFolio]

Before we get started, I would like to remind everyone of AppFolio's Safe Harbor policy. Comments made during this conference call and webcast contain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, and they are subject to risks and uncertainties. Any statement that refers to expectations, projections, or other characterizations of future events, including financial projections, future market conditions, business performance, or future product enhancements or development is a forward looking statement. AppFolio's actual future results could differ materially from those expressed in such forward looking statements for any reason, including those listed on our SEC filings. AppFolio assumes no obligation to update any such forward looking statements except as required by law.

[Lori Barker, Investor Relation at AppFolio]

For greater detail about risks and uncertainties, please see our SEC filings, including our Form 10 ks for the fiscal year ended 12/31/2024, which was filed with the SEC on 02/06/2025. In addition, this call includes non GAAP financial measures. Reconciliation of these non GAAP financial measures with the most directly comparable GAAP measures are included in our earnings release posted on the Investor Relations section of our website. With that, I will turn the call over to Shane Trick. Shane,

[Shane Trigg, President & CEO at AppFolio]

Lori. And welcome, everyone, for joining us today. I'm pleased with our second quarter results, which reflect that we continue to win in the market. Revenue was $236,000,000 growing 19% year over year with non GAAP operating margin of 26.2%. New business wins, customers moving to premium tiers, and increased adoption of our value added services demonstrate our position as the industry leader.

[Shane Trigg, President & CEO at AppFolio]

Our market is rapidly embracing AI. Upcoming AppFolio joint research with the Institute of Real Estate Management, also known as IREM, shows that in the past nine months, there has been a 46% increase in property management professionals' plans to use AI or agentic technology in the future. That mirrors our team's experience at this year's NAA Apartmentalize, the rental housing industry's largest event where there was palpable excitement to learn about AI and agentic capabilities. The innovation we showcased at the event was a powerful demonstration of how we differentiate to win the first pillar of our strategy. Our central AI native platform architecture enables us to rapidly deliver innovation to customers, helping them seamlessly integrate AI into their everyday workflows, so they can achieve peak performance for themselves, their residents, their investors, and every other stakeholder in the real estate ecosystem.

[Shane Trigg, President & CEO at AppFolio]

We keep pushing what's possible with our embedded generative AI at Folio RealmX. At Apartmentalyze, we announced the introduction of full agentic AI through RealmX performers, empowering operators to delegate entire workflows to our technology. For example, Realmex leasing performer engages with prospects, creates and updates guest cards, enables self scheduling and rescheduling, and seamlessly collaborates with staff members. Similarly, Realmex maintenance performer communicates with residents, asking smart questions to troubleshoot and diagnose issues, accurately triaging repairs. Realmex performers and Realmex flows, our workflow and action engine, hold the key to unlocking productivity and performance.

[Shane Trigg, President & CEO at AppFolio]

Our customers aren't just seeing the possibilities, they're living them. Since the beginning of 2025, 96% have utilized one or more of our AI powered solutions, and they are getting tangible performance benefits. Last quarter, I shared how Realmex Flows is maximizing and delivering real performance for our customers, from time savings to improvements and lead to showing conversions and lease renewal rates. We've seen this play out again in Q2, with customers who adopted our newest Realmex flow collecting rent 56% faster. Realmex is not just about digitizing tasks, it's about leveraging the power of technology to get work done in a new way, delivering measurable performance to our customers' businesses.

[Shane Trigg, President & CEO at AppFolio]

We expect to hear about more exciting customer outcomes as we announce additional Realmex performers throughout the year. One of our newest customers is Northpointe Asset Management out of Salt Lake City, managing over 8,000 single and multifamily rental homes on AppFolio Property Manager Max. AppFolio's pace of innovation and investment in Realmex were key factors in their decision to switch technology partners. Adam Haleck, Northpoint's CEO shared, It's essential that our tools evolve with us as we expand our geographic footprint and portfolio. AppFolio will free our team from task based silos, allowing us to focus on holistic outcomes and unlocking tangible performance.

[Shane Trigg, President & CEO at AppFolio]

Our second strategic pillar is deliver value efficiently. One important way we're extending the value of our platform is through our partnerships. We continue to rapidly scale our AppFolio stack marketplace, which seamlessly integrates our customers' preferred software applications with our platform, giving customers more choice and flexibility. Stack now has 80 partners in the marketplace, including recent additions Amazon Key, Banyan, Planomatic, Possession Partner and RebaRent. More than 4,000,000 units are connected and 77% of our Plus and Max customers have adopted Stack.

[Shane Trigg, President & CEO at AppFolio]

Beyond Stack partners, we continue to prioritize owning the moments that matter by helping customers get all the value they need without having to leave the AppFolio ecosystem. We are cultivating partnerships with FinTech solutions that address and enhance aspects of the resident experience, a key initiative for us and an important point of differentiation for our property management customers. Examples include our flexible rent partnership with Flex and the launch of several new deposit alternative solutions with Obigo. We're creating value across the ecosystem, giving residents the easy, convenient and personalized experiences they expect, helping property managers remove friction in managing payments and giving investors predictable returns. An AppFolio customer that is leveraging many aspects of our platform to create exceptional experiences for their stakeholders is Phoenix based Chamberlain and Associates, managing 14,000 units on AppFolio Property Manager Plus.

[Shane Trigg, President & CEO at AppFolio]

Telling us about their use of AppFolio Stack Partners, Kelly Martin, Chief Operating Officer said, The integration of our Affiliate Stack Partners has been seamless. We found the process incredibly easy. Just press a button and the integration happens. It simplified our operations and ensured we're working with the best tools available, end quote. The third pillar of our strategy is great people and culture.

[Shane Trigg, President & CEO at AppFolio]

We believe our people have the power to transform our industry, so we cultivate a community that inspires each of us to do the best and most meaningful work of our careers. This culture is reflected in our recent employee engagement survey results, where we heard overwhelmingly positive feedback, particularly in areas such as communicating our strategy, belonging, and workplace environment, where we scored in the ninety fifth percentile of the entire tech industry. According to one employee quote, a central part of my longevity here is because I truly enjoy who I get to work with. We solve meaningful problems for our customers and have fun doing it. Speaking of great people, I am pleased to announce Tim Eaton has been appointed Chief Financial Officer of AppFolio.

[Shane Trigg, President & CEO at AppFolio]

Tim has served as Interim Chief Financial Officer since October 2024 and has held other key AppFolio leadership positions, including Chief of Staff to the CEO since joining AppFolio in 2020. He has played an integral role in shaping our strategy, defining our operating model and leading a variety of strategic initiatives. As Interim CFO, Tim has continued to demonstrate his leadership by strengthening the finance team and positioning AppFolio for long term growth and success. A comprehensive search and thorough evaluation of a wide range of candidates ultimately confirmed Tim as the best candidate for the role. Congratulations, Tim, and thank you to AppFolio's finance team for their commitment to delivering outstanding outcomes during this leadership transition.

[Shane Trigg, President & CEO at AppFolio]

With that, let me share more about AppFolio's second quarter financial results. In the second quarter, we delivered revenue of $236,000,000 growing 19% year over year. Core solutions revenue was $52,500,000 in the second quarter, a 19% year over year increase driven by more customers choosing our Plus and Max Premium tiers, winning new customers and growth in total units under management. At the end of the quarter, we managed approximately 8,900,000 units from 21,403 customers compared to 8,400,000 units from 20,167 customers a year earlier. This represents a 6% increase in ending units and a 6% increase in customers.

[Shane Trigg, President & CEO at AppFolio]

Second quarter revenue from value added services grew 19% year over year to $180,000,000 This increase reflects greater use and adoption of screening, risk mitigation services and payments, as well as growth in units under management. In particular, strong screening performance was driven from FolioScreen TrustedRenter, our new comprehensive screening solution that combines advanced fraud detection tools with fair housing compliance. Turning to spending, we exited the quarter with sixteen eighty five employees, which is an increase of 11% from the 2024. This reflects growth in most functional areas as we continue to invest in go to market initiatives, product innovation and the inclusion of the LiveEasy business, which was acquired in late twenty twenty four, partially offset by efficiencies in our operations. Cost of revenue exclusive of depreciation and amortization in the second quarter was flat year over year at 35% of revenue.

[Shane Trigg, President & CEO at AppFolio]

As a percent of revenue in the second quarter, combined sales and marketing, R and D and G and A expense was flat at 38% compared to last year. Sales and marketing increased as a percent of revenue as we invest to win new business, while R and D and G and A decreased as a percentage of revenue. Overall, in the second quarter, non GAAP operating margin was 26.2% compared to 26% last year. With our growth and profitability, we continue to deliver customer value and accelerate our resident strategy. In the second quarter, we entered into a strategic partnership with Second Nature to enhance the resident experience, which included purchasing a minority non controlling equity interest for $75,000,000 In addition to investing behind our strategic initiatives, in April, the Board approved a new stock repurchase program of $300,000,000 and we bought back 244,000 shares in the second quarter.

[Shane Trigg, President & CEO at AppFolio]

Year to date, we have now repurchased a total of 689,000 shares. Notwithstanding these investments, with our strong cash flow, we ended the quarter with $128,000,000 in cash and investment securities. Our 2025 guidance for annual revenue is increasing to $935,000,000 to $945,000,000 for a full year growth rate of 18% based on the midpoint and fueled by plus and max tier adoption, growth in customers and new business units and increasing adoption of our products and services. We expect to deliver non GAAP operating margin between 24.526.5% and diluted weighted average shares outstanding are anticipated to be approximately $37,000,000 for the full year. Cost of revenue exclusive of depreciation and amortization is expected to remain relatively flat as a percentage of revenue compared to the prior year as we believe the benefit from operational efficiencies will be mostly offset by product mix.

[Shane Trigg, President & CEO at AppFolio]

Our twenty twenty five ending headcount is projected to grow as we continue to invest in high priority initiatives that enable us to achieve our strategic objectives. However, we expect the rate of headcount growth to be less than revenue growth as we maintain our focus on operational efficiency. In summary, I'm proud of our strong second quarter performance. We are acquiring, growing and retaining customers while delivering exceptional service and our investments in AI and the resident experience are translating into tangible performance benefits for our customers. As we head into the second half of the year, we'll continue to focus on delivering value to our customers through industry leading innovation and exceptional service.

[Shane Trigg, President & CEO at AppFolio]

I look forward to seeing many of those customers at AppFolio's Annual Future Conference in San Diego this October. At Future, we'll be bringing together leaders to discuss the future of the real estate industry as well as unveiling new products and capabilities that will reinforce our mission to build the platform where the real estate industry comes to do business. Thank you all for joining us today. Operator, this concludes today's call.

[Operator]

Ladies and gentlemen, this concludes today's conference call and thank you for participating and you may now disconnect.

Participants

Executives

• Lori Barker, Investor Relation
• Shane Trigg, President & CEO