BigCommerce (NASDAQ:BIGC) is a leading cloud-based e-commerce platform that enables businesses of all sizes to create, manage and grow online stores. The company provides a software-as-a-service (SaaS) solution designed to simplify the complexities of digital commerce, allowing merchants to sell across websites, mobile devices, social media and online marketplaces. Through its fully hosted platform, BigCommerce offers built-in tools for website design, catalog management, shopping cart functionality and payment processing, as well as a robust API framework that supports seamless integrations with third-party applications.
At the core of BigCommerce’s offering is a flexible architecture that caters to both small-to-medium enterprises and large organizations. Key features include a library of responsive themes, advanced search engine optimization (SEO) capabilities, multichannel selling tools and a range of marketing and analytics modules. The platform also supports headless commerce, enabling brands to deliver customized shopping experiences by decoupling the front-end presentation layer from back-end commerce logic. This approach provides merchants with the freedom to innovate user interfaces while leveraging BigCommerce’s scalable infrastructure.
Founded in 2009 and headquartered in Austin, Texas, BigCommerce has grown into a global commerce technology provider, serving more than 60,000 merchants across industries such as retail, manufacturing and wholesale distribution. The company was co-founded by Eddie Machaalani and Mitchell Harper, who combined their expertise in web services and enterprise software to address pain points in traditional e-commerce solutions. Today, the leadership team is led by CEO Brent Bellm, who joined in 2018 and has driven a strategic focus on enterprise capabilities, international expansion and partner ecosystem development.
BigCommerce operates offices in North America, Europe and Asia-Pacific, supporting merchants in over 150 countries. Its platform integrates with a wide array of payment gateways, shipping providers and marketing tools, alongside strategic partnerships with major technology vendors and digital agencies. By offering a unified commerce solution that spans direct-to-consumer and business-to-business channels, BigCommerce empowers brands to accelerate digital transformation, optimize customer experiences and scale efficiently in a competitive online landscape.
