Penguin Solutions (NASDAQ:PENG) (NASDAQ:PENG) is a provider of cloud-based analytics and digital marketing optimization software designed to help enterprises translate web engagement into actionable insights. The company’s core offerings include real-time data collection tools, user behavior tracking modules, and predictive modeling engines that enable marketers to tailor campaigns, improve conversion rates, and measure return on marketing investment across multiple channels.
Its flagship platform, Penguin Analytics Suite, integrates with major content management systems and advertising networks, offering customizable dashboards, automated reporting, and advanced segmentation capabilities. In addition to its analytics backbone, Penguin Solutions delivers managed services such as campaign consultation, API integration support, and data governance assistance, ensuring clients can seamlessly adopt and scale its solutions without building extensive in-house infrastructure.
Founded in 2001 in Silicon Valley by a team of former academic researchers and Internet pioneers, Penguin Solutions has steadily expanded its footprint to serve organizations in North America, Europe, and the Asia-Pacific region. Through regional offices in London, Singapore, and Toronto, the company provides localized technical support and professional services, catering to industries ranging from retail and travel to financial services and media. Over the years, strategic partnerships with cloud vendors and digital agencies have bolstered its global delivery capabilities.
Under the leadership of CEO Jeffrey Price, Penguin Solutions has emphasized innovation in machine-learning-driven attribution and privacy-compliant data practices. The management team, which includes CFO Mary Johnson and CTO Rahul Patel, continues to invest in research and development to address evolving privacy regulations and emerging channels such as connected TV and in-app analytics. With a focus on scalability and customer success, Penguin Solutions aims to maintain its position as a trusted partner for enterprises optimizing digital engagement strategies.
