Life360 Q2 2025 Earnings Report

Life360 EPS Results

• Actual EPS: $0.08
• Consensus EPS: $0.02
• Beat/Miss: Beat by +$0.06
• One Year Ago EPS: N/A

Life360 Revenue Results

• Actual Revenue: $115.38 million
• Expected Revenue: $109.33 million
• Beat/Miss: Beat by +$6.05 million
• YoY Revenue Growth: N/A

Life360 Announcement Details

• Quarter: Q2 2025
• Date: 8/11/2025
• Time: After Market Closes
• Conference Call Date: Monday, August 11, 2025
• Conference Call Time: 6:00PM ET

Life360 (NASDAQ:LIF) (NASDAQ: LIF) operates a location-based safety and communication platform designed to help families stay connected and secure. Through its flagship mobile application, Life360 offers real-time location sharing, check-in alerts and geofencing tools that enable users to monitor the whereabouts of family members or other trusted circles. The company’s services extend to emergency response features, including SOS alerts, 24/7 roadside assistance and crash detection capabilities powered by machine-learning algorithms, all aimed at enhancing user safety on the road and at home.

The Life360 platform is offered under a freemium model, with a basic no-cost tier providing essential location sharing and alerts. Premium subscription plans unlock advanced features such as unlimited place alerts, mobile driver reports, and emergency dispatch services. In 2021, the company expanded its footprint into the connected-devices market through the acquisition of Tile, a provider of Bluetooth tracking devices, integrating item-finding features into its safety ecosystem and broadening its consumer offering beyond family location services.

Since its founding in 2008, Life360 has grown its presence across key markets, including the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand. The company continues to explore expansion opportunities in Europe and other regions where demand for personal safety and location-based services is rising. Life360’s platform supports tens of millions of registered users and has formed partnerships with automotive and insurance companies to embed its driver safety functionality into third-party offerings, reinforcing its position in the telematics and family-care markets.

Headquartered in San Francisco, California, Life360 was co-founded by Chris Hulls and Alex Haro and completed its initial public offering on the Nasdaq exchange in July 2020. Chris Hulls serves as Chief Executive Officer, leading a team focused on product innovation and global expansion. The company’s leadership emphasizes data privacy, user experience and strategic partnerships as cornerstones of its mission to create the world’s most trusted family safety network.

Life360 Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Q2 was a record quarter with 88 million MAUs (up 25% YoY) and a 25% increase in paying circles, driven by strong engagement and retention.
• Positive Sentiment: International expansion remained a major growth driver, with MAUs outside the U.S. up 34% and paying circles up 28% thanks to localized pricing and value-based tiers.
• Positive Sentiment: Product innovation continued with in-app Tile device activation and a planned GPS pet tracker launch, both designed to deepen engagement and funnel into subscriptions.
• Positive Sentiment: Other revenue, including advertising and data partnerships, doubled YoY to $14.5 million, reflecting early traction on Place Ads and Uplift measurement tools.
• Positive Sentiment: Management raised full-year 2025 guidance, boosting consolidated revenue, subscription revenue, hardware revenue, other revenue, and adjusted EBITDA ranges to reflect strong momentum.

Presentation

[Raymond Jones, VP - IR at Life360]

Participants who have joined by telephone will be in a listen only mode throughout. As a reminder, we will make forward looking statements regarding future events and potential financial performance during this call, which are subject to material risks and uncertainties that can cause actual results to differ materially from such statements. A summary of these risks may be found in the Risk Factors section of our Form 10 ks filing with the SEC dated 02/27/2025, our Form 10 Q filed with the SEC dated 05/12/2025, and our most recent Form 10 Q filed today. These forward looking statements are based on assumptions that we believe to be reasonable as of today's date, 08/11/2025, and we have no obligation to update these statements as a result of new information or future events, except when required by law. Additionally, we will present both GAAP and non GAAP financial measures on today's call.

[Raymond Jones, VP - IR at Life360]

These non GAAP measures are not intended to be considered in isolation from, a substitute for or superior to our GAAP results and should be read in conjunction with the company's consolidated financial statements prepared in accordance with GAAP. A description of these non GAAP financial measures as well as a reconciliation to the nearest GAAP financial measures are included at the end of the company's earnings media release issued earlier today, which has been posted on the Investor Relations page of the company's website. We have posted an updated investor presentation on the Investor Relations page, which includes additional complementary graphics and data. Please note that it has been provided as an additional reference and that we will not be using the presentation as an exhibit during today's call. We will begin with an overview of results from our Co Founder and Executive Chairman, Chris Holes followed by a business update from our Chief Executive Officer, Lauren Antinoff then our Chief Financial Officer, Russell Burke, will walk through the Q2 twenty twenty five financials.

[Raymond Jones, VP - IR at Life360]

Lauren will return with comments on our updated 2025 outlook before we open up the call for Q and A. We ask that participants please limit themselves to one question to ensure that we can hear from as many of you as possible. With that, I'll turn the call over to Chris.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

Good afternoon to everyone joining us from The U. S, and good morning to those tuning in from Australia. Thank you for joining our second quarter results call. Before we dive in, I hope you have all seen the press release we sent out earlier announcing that Lauren Antonoff is now our CEO and that I have stepped up into the Executive Chairman role. Going forward, Lauren will be kicking off these calls and will be the lead, and I'd like to thank everyone for their support for the last nearly 25 calls I led as CEO.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

You'll hear more about this transition later in the call, but I'd like to point everyone to a personal statement I made explaining more about this decision, which you can find on our blog. I hope everyone will be as excited as I am and will recognize the amount of work we all did to make this a smooth succession, which we hope will go down as a model of leadership for other CEO founders position. On to our results. Q two twenty twenty five was another record quarter for Lite three sixty. We reached all time highs in both monthly active users and paying circles while continuing to deliver on our vision of becoming the go to platform for everyday family life.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

Life. These results reflect the strength of our model, the depth of our product market fit, and the trust we've earned with the millions of families who rely on us every day. We added 4,300,000 new MAUs this quarter, bringing our total to 88,000,000, up 25% year over year. Paying circles also grew 25% with a q two record net add of a 136,000. Engagement, retention, and conversion remain strong, and we're seeing meaningful traction across both free and premium tiers.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

International expansion continues to be a major growth driver. MAUs outside The US grew 34%, and paying circles were up 28%. We're seeing early success with localized pricing and value based tiering, especially in The UK and Australia, and we're scaling that playbook across other markets. But this quarter wasn't just about operational performance. It reflected cultural momentum.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

Today, peace of mind isn't a luxury. It's essential. Families are budgeting for it just like Wi Fi or electricity, and that shift is fueling durable, values driven growth. As we scale, we're not just adding users. We're deepening engagement, expanding into new verticals, and building a platform families can count on for years to come.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

Before I turn it over, as many of you have seen, today marks an important milestone. Lauren is now the CEO of Light three sixty, and I've stepped into the role of executive chairman where I'll continue working closely with her full time to pursue our strategic goals, which are reaching 150,000,000 MAUs, exceeding 1,000,000,000 in revenue, achieving 35% adjusted EBITDA margin, and becoming the number one brand for everyday family life. I'll focus on helping shape Life three sixty's long term vision, championing our free user experience, and supporting key initiatives. This transition has been part of a long term succession plan. And with the alignment, momentum, and results we're seeing this quarter, the timing is right.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

Over the past two years, Lauren has led with clarity, heart, and execution, launching new revenue streams, scaling operations, and deepening the value we deliver to families around the world. She's the right leader for this next chapter, and I couldn't be more confident in where she'll take the company. With that, I'm pleased to hand it over to Lauren.

[Lauren Antonoff, CEO at Life360]

Thanks, Chris, and thank you for your trust and partnership. It's an incredible honor to step into the CEO role at Life three sixty, and I couldn't be more excited for what's ahead. We're in a great position because of the foundation you've built over nearly two decades. I'm especially energized by the opportunity to lead our next wave of growth as we expand our ecosystem and evolve into the family super app. You can be confident that we'll stay true to our mission, driving innovation in our product that creates value for members and shareholders.

[Lauren Antonoff, CEO at Life360]

I'm grateful for your continued partnership, and I look forward to working with you in your new role as executive chairman. Now let's talk about q two. Our q two results further reinforce the strength and resilience of our growth engine powered by the enduring value we deliver by helping families stay connected to the people, pets, and things they love. Our growth is largely fueled organically through word-of-mouth, referrals, and increasingly, the brown power we're building around the world. Even our most mature US markets, we're seeing continued momentum with engagement, retention, and conversion.

[Lauren Antonoff, CEO at Life360]

Internationally, we're especially encouraged by the progress we're seeing in subscription performance. We're outpacing targets in many regions and seeing meaningful uplift in revenue per paying Circle, driven by local pricing strategies, premium tier adoption, and expanding feature engagement. This momentum was bolstered by our rollout of emergency dispatch to six additional European countries earlier this year. Combined with localization efforts and targeted experimentation, the enhancements we're making are strengthening our value proposition and accelerating monetization outside The US. Of course, our premium model continues to be our key driver of growth, winning families by delivering everyday utility and guiding them toward premium features that deliver even more peace of mind.

[Lauren Antonoff, CEO at Life360]

While MAU growth varies across markets, we're seeing consistent conversion gains. We feel privileged to have a model where investing in our members leads to durable recurring revenue and compounding subscriber growth. One thing we're increasingly seeing is a broader shift in what families consider essential. In what we've called the anxiety economy, our latest research shows that nearly eight in ten Americans are more likely to invest in safety during times of uncertainty and that 40% of parents consider safety and emergency alert apps nonnegotiable. Life three sixty is now up there as one of the top apps alongside brands like Netflix that consumers are reluctant to give up even when budgets are tight.

[Lauren Antonoff, CEO at Life360]

This reflects how families are reassessing priorities and why Life360 sits at the center of this new landscape, providing both security and connection in an unpredictable world. Back to school is always a high impact moment for us, and this year, that's not just true in The US, but also in UK in The UK, Canada, and across Europe. The season is just getting underway, and we've launched one of our largest ever multinational campaigns focused on features that make everyday life during the school year easier. Everything from place alerts to let your student to let you know that your student arrives safely and tiles to keep track of lunch boxes, instruments, or sports gear. And we've got some new things in the hopper to launch as the season unfolds.

[Lauren Antonoff, CEO at Life360]

The campaign is running across YouTube, linear and streaming TV, paid social, and influencer channels. This effort is supported by broader brand storytelling, including the hero spot we introduced last quarter, I think of you dying. That creative went viral in q two with over 20,000,000 organic impressions, sparking cultural conversation and helping nearly double our unaided brand awareness quarter over quarter. That's an extraordinary shift for a metric that rarely moves, so we'll see if it holds. While we're measured in our optimism, the early signal is clear.

[Lauren Antonoff, CEO at Life360]

The campaign has widened our funnel and increased our visibility in key markets. Personally, I love how we show up in culture in unexpected ways. One of the most talked about trends this quarter was spam bushing, a viral term that refers to teens using Life three sixty to drop it on their parents when they least expect it. While my kids haven't fam bushing us, they have caught my husband and I sneaking out to eat without them. The famishing buzz started on TikTok and was picked up by the New York Post and other major media outlets.

[Lauren Antonoff, CEO at Life360]

While it's playful, it highlights just how embedded Life three sixty has become in modern family dynamics and how our relevance truly spans generations. Q two also marked an important milestone on our journey to expand Life three sixty's impact beyond the phone. I'm happy to say that Tile devices can now be activated directly within the Life three sixty app, eliminating the need for a separate Tile app. This streamlines onboarding, improves engagement, and lays the foundation for a more unified member journey. Meanwhile, we remain on track to launch our GPS enabled pet tracker later this year.

[Lauren Antonoff, CEO at Life360]

Our go to market approach focuses on activating our highly engaged free members in select markets. From day one, the device will be fully integrated into the Life three sixty app and require a paid membership, offering families a seamless way to track people, pets, and things in one place. Our integrated experience plays a critical role in keeping people close to the ones they love and serving as an entry point to bring new members into our ecosystem. More broadly, we're seeing continued growth in the number of members linking a device to their Life three sixty account, a key metric that tells us that hardware is driving real value across our base. Devices continue to be a strategic lever for subscriber acquisition, retention, and long term engagement.

[Lauren Antonoff, CEO at Life360]

And while pets are our next category, they won't be the last. We see clear opportunities to expand this model into additional use cases where connected hardware and software provide lasting peace of mind and expand expand our role in the lives of families everywhere. Q two was also a pivotal quarter for our advertising platform. We launched Place Ads and Uplift by Life three sixty. These products help brands reach families in real world moments and measure offline impact of their campaigns in Life three sixty and beyond.

[Lauren Antonoff, CEO at Life360]

Place Ads deliver location based push notifications triggered by behaviors like visiting a store or sports field, while Uplift provides privacy saved first party foot traffic measurement. Early traffic is encouraging. We've lined up proof of concept campaigns with multiple quick serve restaurants and mass retailers, and we're in late stage conversations with new measurement partners. While we're still early in the revenue ramp, we're building a high margin business with strong alignment to our member experience. Our partner relationships are also helping us drive member value and engagement.

[Lauren Antonoff, CEO at Life360]

We launched our integration with AccuWeather, so we now deliver severe weather alerts that keep our members safe and drive exceptionally high click through rates. Our partnership with Aura is helping families stay safer online. We're already live with in app ads, and new campaigns powered by our audiences are running across Meta and Google. And finally, we launched a milestone gifting campaign with Nift where we provide members curated offers at key membership touch points. This is a great example of ads delivering member value with over 70% of participants rating the experience positively.

[Lauren Antonoff, CEO at Life360]

We also made meaningful improvements behind the scenes. Upgrades to audience targeting and data signals led to a significant increase in reach through three major programmatic demand partners. These capabilities are designed to drive stronger performance and incremental revenue while extending the value of our platform beyond the Life three sixty app. While ads remain a long term build, the foundation's in place, and we're proud of the early traction we're seeing. Beyond advertising, our broader data ecosystem is thriving.

[Lauren Antonoff, CEO at Life360]

Our long standing partnership with Placer dot ai continues to yield more value. Hubble Network, which activated the world's first Bluetooth low energy satellite network, launched its first enterprise application. SmartPin is a commercial grade asset tracker powered by the combined Hubble and Life three sixty infrastructure. It enables global location visibility on top of cellular coverage, opening up a wide variety of enterprise use cases. While still early, it's the first stage of realizing the long term opportunity that comes from working with Hubble to deliver enterprise grade tracking and location intelligence.

[Lauren Antonoff, CEO at Life360]

Overall, q two was a strong quarter, and now we're hard at work driving growth and finding new ways to help millions of families around the world keep the people, pets, things they love safe and connected. I'm more excited than ever about what's ahead and the opportunity to lead the family super app that makes everyday family life better. With that, I'll hand it over to Russell to walk through the financials and our continued focus on increasing profitability. Russell?

[Russell Burke, CFO & Treasurer at Life360]

Thanks, Lauren, and thank you all for joining us today. As a reminder, the q two financials I'll be referencing are unaudited and denominated in US dollars. We are very pleased to report record breaking q two results, driven by continued strength in our subscription business and growing contributions from our other revenue streams along with continued mark margin expansion. Q two revenue increased 36% year over year to a 115,400,000.0, reflecting strong momentum in both subscription and other recurring revenue. Subscription revenue grew 35 year over year, while Core Life three sixty subscription, which excludes stand alone hardware subscriptions, increased 38%, accelerating from q one driven by 25% global paying circle growth and 8% higher ARPPC.

[Russell Burke, CFO & Treasurer at Life360]

This performance reflects improved conversion in The US supported by targeted marketing and deeper product engagement. Hardware revenue increased 3% year over year to 12,300,000.0, with high unit volumes offset by promotional pricing. Online and physical retail unit sales increased year over year. Gross margin for hardware remained stable year over year despite the impact of tariffs. While we are receiving partial tariff exemptions at the moment, we we are seeing effects on both revenue and costs in the near term.

[Russell Burke, CFO & Treasurer at Life360]

We remain prepared to adjust further as conditions evolve. Most importantly, though, hardware continues to serve as a strategic funnel into our subscription ecosystem, supporting long term value creation even as short term demand fluctuates and lower margin stand alone revenue continues to become a smaller part of our revenue mix. High margin other revenue doubled year over year to 14,500,000.0, driven by strong contributions from advertising and data partnerships. Both performed in line with expectations and continue to scale as planned. June annualized monthly revenue reached 416,100,000.0, up 36% year over year, underscoring the strength and durability of our high quality recurring revenue streams.

[Russell Burke, CFO & Treasurer at Life360]

Gross profit grew 42% year over year to 90,500,000.0, with gross margin expanding to 78%, up from 75% in the prior year, driven by the favorable revenue mix. Operating expenses increased 34% year over year. That said, this was largely driven by timing, not a change in our cost structure or operating discipline. As we've previously flagged, we made the decision to pull marketing and personnel costs into q two from q one and q three to support global growth and to capitalize on key seasonal campaigns. These were planned front loaded investments, especially around our largest ever demand creation campaign and back to school positioning.

[Russell Burke, CFO & Treasurer at Life360]

As a result, the trend in our operating leverage improvements has temporarily flattened, and we expect it to return to trend by the end of the year as expenses normalize and revenues continue to grow. Breaking it down by p and l line, r and d increased 19%, reflecting continued investment in people, product development, and third party tools. Sales and marketing rose 60%, including commissions, driven by global brand campaigns and customer acquisition efforts. Commissions grew in line with subscription revenue. The overall increase came off a low low baseline last year when we strategically reduced spend.

[Russell Burke, CFO & Treasurer at Life360]

G and A rose 19%, aligned with overall company growth and organizational scale. On a related note, we also launched our first iOS approved test of web based billing in June following recent court rulings around App Store payments. It's still early, and permissions in this area continue to develop, but it is encouraging. We see strong potential over time to improve u unit economics and build more direct relationships with our members as this capability expands. We continue to deliver significant progress on profitability.

[Russell Burke, CFO & Treasurer at Life360]

Net income was $7,000,000 a sharp improvement from the $11,000,000 loss in Q2 of last year. Adjusted EBITDA rose to 20,300,000.0 up from 11,000,000 in q two twenty four and representing our eleventh consecutive quarter of positive adjusted EBITDA, driven by the growth in high margin subscription and other revenue and disciplined cost management. Turning to the balance sheet and cash flow. We ended q two with $434,200,000,000 in cash, cash equivalents and restricted cash, up up 272,000,000 from a year ago. To support our long term road map, we successfully raised over 275,000,000 in q two through a zero coupon convertible note.

[Russell Burke, CFO & Treasurer at Life360]

The offering was well received and structured to provide significant capital flexibility without near term dilution. It puts us in a strong position to move quickly on the right strategic opportunities as they emerge. Operating cash flow was positive for the ninth consecutive quarter, coming in at $13,300,000 below adjusted EBITDA due to the timing of receipts and payables. Investing outflows totaled $27,800,000 including a 25,000,000 investment into convertible notes issued by Aura. Financing inflows of 278,300,000.0 primarily reflect proceeds from the June convertible note offering.

[Russell Burke, CFO & Treasurer at Life360]

Thanks for your attention, and I'll now hand it back to Lauren to walk through our updated early earnings guidance.

[Lauren Antonoff, CEO at Life360]

Thanks, Russell. As we look ahead, we remain confident in our ability to deliver consistent results through disciplined execution and, most importantly, our continued commitment to making everyday family life better and bringing peace of mind to tens of millions of families around the world. Our subscription growth is strong, and our offering is exceptionally well positioned to navigate the anxiety economy. We continue to invest for the long term with a focus on expanding internationally, scaling ads, and deepening engagement across our platform. With that foundation and the strength of our subscription model, we are raising full our full year 2025 guidance as follows.

[Lauren Antonoff, CEO at Life360]

We are increasing our consolidated revenue guidance from the previous range of 450 to 480,000,000 to a new range of $462,000,000 to $482,000,000. We are raising subscription revenue guidance from the previous range of $355,000,000 to $365,000,000 to the new range of $363,000,000 to $367,000,000 We are also raising the range of hardware revenue guidance from 40,000,000 to $50,000,000 to 42,000,000 to 50,000,000 We are raising the range of other revenue guidance, which includes advertising and partnerships from the previous range of 55 to 65,000,000 to a new range of $57,000,000 to $65,000,000 And we are raising guidance for adjusted EBITDA from the previous range of 65,000,000 to $75,000,000 to a new range of $72,000,000 to $82,000,000 For modeling purposes, we expect our Q3 adjusted EBITDA margin to follow our typical quarterly pattern and be slightly lower than in Q2, driven by the timing of our growth investments in marketing and R and D. That concludes our prepared remarks, and I'll now turn the call over to RJ, who will manage the Q and A portion of our call today.

[Raymond Jones, VP - IR at Life360]

Thanks, Lauren. To participate in the Q and A, please raise your hand by pressing the raise hand icon at the bottom of your screen within the Zoom app. You will need to unmute yourself to ask a question. As a reminder, please limit your initial query to one question so that we may get to as many participants as possible. So with the first question,

[Raymond Jones, VP - IR at Life360]

I'd like to go to James Bales with Morgan Stanley. Can you unmute your line?

[James Bales, Executive Director at Morgan Stanley]

Hi, everyone. Thanks for taking my question. I'd like to understand a bit more about how you're going with pet tracking. Can you maybe give us an update on when you expect to launch, which countries? Is this going be online only or retailers?

[James Bales, Executive Director at Morgan Stanley]

Can you give us a sense of pricing? Is there out of pocket upfront pricing for the hardware? And confirm that, I guess, there's been no issues in terms of rearranging production around tariffs as well?

[Lauren Antonoff, CEO at Life360]

Lauren, there you go.

[Raymond Jones, VP - IR at Life360]

Go ahead. Sorry, Lauren.

[Lauren Antonoff, CEO at Life360]

We're very excited about the upcoming launch. We continue to be on track for the holiday season. We're gonna hold the details about exactly where and when so that we have a a great launch. But it should be fun, and you'll be seeing more as we approach the holidays.

[Raymond Jones, VP - IR at Life360]

Thanks, James. We're gonna move to Mark Mahaney, but I think David might be stepping in. David, if you could unmute. David, are you there for Mark? If not, we can move to the next. Alright. Let's move to to Lavitani Sutria two.

[James Bales, Executive Director at Morgan Stanley]

Hi, everyone, and congratulations, Lauren, on on your well deserved promotion. And, Chris, you must be proud to see where the business is today, and it and it is also great to hear that you'll still be involved as his executive chair. I wanted to unpack a little bit on the advertising side, the term place ads and uplift. And so just to educate us better what this means from a revenue perspective, margin perspective, a user experience, how is it different from, say, Banner Edge? How is this a step up?

[James Bales, Executive Director at Morgan Stanley]

Or and if you could just sort of explain it better to to us what it is. And and also when did it start? Thank you.

[Lauren Antonoff, CEO at Life360]

So we've launched both these products this in in q two, so they're new products. Where we don't have specific revenue guidance, but in terms of what they do as a product, place ads are really very much an in app experience. They allow us to send an in app message when somebody is in a particular location, so that's very experiential. Measurement is very much behind the scenes, and that gives advertisers, gives brands a way to understand whether the people who are seeing ads, whether it's on our platform or off platform, are actually coming to the the places that are advertising. So it's a a closed loop measurement system.

[James Bales, Executive Director at Morgan Stanley]

But can I clarify? So in terms of, like, a cost per per click or an ad, it does it does it differentiate by much? So if you could just go into a little bit more from a are they paying more for those sort of place ads? And and on the other side, how should we think about the other component, like the data tracking piece, the uplift compart?

[Lauren Antonoff, CEO at Life360]

Yeah.

[Russell Burke, CFO & Treasurer at Life360]

So so let me jump in there, Lav. You know, the these are obviously sort of designed to be sort of high value advertising units. But that was that's and that's always been part of our plan. As you know, we've we're focused on delivering value to the member as well as the advertiser here. So the the these are part of the sort of evolution of our advertising product.

[Russell Burke, CFO & Treasurer at Life360]

They're very much a part of our road map, and we're, you know, part of the configuration as we as we ramp up the the advertising revenue stream. They they, you know, relatively small at the beginning, but we we really see the huge opportunity for this in the in the longer term.

[James Bales, Executive Director at Morgan Stanley]

Got it. Thank you.

[Raymond Jones, VP - IR at Life360]

Great. Let's go back to Mark Mahaney's line and unmute and see if David's there.

[Mark Mahaney, Senior MD at Evercore ISI]

Hey, guys. David's on. Can you hear me?

[Raymond Jones, VP - IR at Life360]

Yep.

[Mark Mahaney, Senior MD at Evercore ISI]

Thanks, RJ.

[Mark Mahaney, Senior MD at Evercore ISI]

Hi, Lauren. Congratulations. We look forward to working with you. Looking forward in your new role as CEO, what do you believe are your top two or three priorities over the next twelve months? And then just a a quick follow-up on penetration.

[Mark Mahaney, Senior MD at Evercore ISI]

Can you just comment on any quarter over quarter penetration trends that you're seeing in The US and international? Thank you.

[Lauren Antonoff, CEO at Life360]

Maybe I'll start with penetration first, and I'll just say that we see consistent, progress as we, both in in The US and other markets. So there's no big changes there. And I think in terms of my priority and focus, it's much the same story. The priorities we've set out for the company continue to be true, focusing on engaging users, growing our ads business, driving international growth, and really earning our place as the the super app that's delivering value to everyday family life.

[Raymond Jones, VP - IR at Life360]

Great. Thanks, Sue. We're gonna move to Maria from Canaccord.

[Maria Ripps, MD & Senior Research Analyst at Canaccord Genuity Inc]

Great. Thanks so much for taking my question. And, Lauren and Chris, congrats to both of you. Chris, I appreciate the blog post and sort of you sharing, that with us. So with you shifting more of your focus to product innovation and strategy, how should investors think about sort of the pace of new launches?

[Maria Ripps, MD & Senior Research Analyst at Canaccord Genuity Inc]

And are there any sort of changes to your longer term view of adjacent opportunities for the company versus what you've you've outlined previously? Thank you. Sure.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

So we have essentially already been running the playbook, that we're gonna be running in the in the future for the last year. Because this was well planned I mean, I could go way back when when Lauren joined the company. There was no promise of her becoming CEO, but we we were hiring specifically to say, hey. This is a real possibility. So this has been a discussion that I've had with Lauren since literally before she joined.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

I don't know if you've ever publicly shared this, but we were able to get Lauren to take a COO offer instead of a CEO offer because of the huge opportunity. And I think Lauren has accurately predicted that this was a a great move for her. So I just share that backstory that there there's honestly not a lot is gonna change. I've worked with a lot of execs, and where Lauren and I are really one to one aligned is that we win by serving our customers. And my role really will not be all that different than it's been the last year.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

The vision is not changing. So in terms of pace, I mean, Lauren already has really, I think, done a a better job on just picking up the ability to move more quickly at scale. I my my heart is in the earlier stages. So I really see Lauren as a great partner and not too many changes. Lauren, anything to add?

[Lauren Antonoff, CEO at Life360]

No. That sounds exactly right.

[Raymond Jones, VP - IR at Life360]

Great. Thanks, Maria. Next, we're gonna open it up to Suraj from Citi.

[Suraj Nebhani, Vice President & Research Analyst at Citi]

Thanks, Ajay. Lauren, just on, looking at met some of the user metrics, interesting that, ball paying circle is now has picked up a bit. It also looks like, the DAU to MAU ratio has also picked up. So it seems like engagement conversion too is is improving. Can can you just touch on on those trends and whether that's just US and what you're seeing internationally as well?

[Suraj Nebhani, Vice President & Research Analyst at Citi]

And and whether there's any changes in your thought process with the Beta with the BetTracker launch as well, right, in terms of where these sort of mix, etcetera, trends? Thanks.

[Lauren Antonoff, CEO at Life360]

Yeah. Continue to put a lot of focus on member engagement. And I'd say coupled with experimentation and really trying to make sure that people are discovering the value that we have and and able to access it and and really loving it, we are seeing gains both in The US and in international markets. Pets is sort of an opportunity to have a step change. There'll be a smaller number of users who have pets.

[Lauren Antonoff, CEO at Life360]

But for those, for those members, we expect to see those those kind of core metrics go up. So it's it's been a continued focus and a continued push, and we're really proud of the progress we're seeing there.

[Suraj Nebhani, Vice President & Research Analyst at Citi]

Lauren, can I just follow-up on that on that second point around pets? So because one of the concerns some some analysts is asking us is whether there's a whether there's a cost headwind because you you give these pet trackers free to existing members. Right? So maybe I know you don't wanna go into details, but if you could just give us your thought process on how you think you're bundling this. Right?

[Suraj Nebhani, Vice President & Research Analyst at Citi]

My understanding is gonna be free potentially at the start, but, yeah, is there a big drag in terms of, you know, giving pet trackers for free to to the existing user base? Thanks.

[Lauren Antonoff, CEO at Life360]

So it's not a free product. We haven't released pricing yet, but it will be a paid product. We sort of talk about it as a subsidized paid product. We think of it a little bit like we would invest in marketing and customer acquisition, so we're offsetting some of those costs. But overall, it's a good value proposition, and we make our return on it relatively quickly.

[Raymond Jones, VP - IR at Life360]

Thanks,

[Raymond Jones, VP - IR at Life360]

Suraj. Next, we'd like to open it up to Mark Kelly at Stifel.

[Mark Kelley, MD - Internet at Stifel Financial]

Hey. Great. Thanks very much, and congrats to both Lauren and Chris. Appreciate you taking my questions. I wanted to ask about just another question about penetration.

[Mark Kelley, MD - Internet at Stifel Financial]

I feel like every time we see a new map of The U. S, penetration continues to tick higher even in places like Texas, which I think is kind of the poster child for your subscription business. Where do you think that ultimately tops out over time? That's my first question. And then have you seen any churn, as a result of the ads business, or is it kind of in line with what you're expecting? Thank you.

[Lauren Antonoff, CEO at Life360]

So this is Chris and I have very much a shared view that that we don't know exactly where things top up, but we think the end is nowhere in sight. You know, the the reality is that most people have a family that they care about, and it's, you know, it's not just teenagers. And we have a potential to really have much much deeper penetration over time. The second part was on whether we've seen any sort of trade off for MAU as we've introduced ads. And, you know, this was something we were very, very cautious about as we rolled out advertising, and we, you know, we're very committed to making sure that we're serving members first and optimizing for, you know, revenue second.

[Lauren Antonoff, CEO at Life360]

And so far, so good. We have seen no no significant drop off.

[Mark Kelley, MD - Internet at Stifel Financial]

Great. Thank you, Lauren.

[Raymond Jones, VP - IR at Life360]

Thanks, Mark. Next, we'd like to open it up to Weiwei Chen

[Wei-Weng Chen, Director - Equity Research at RBC Capital Markets]

Hi, guys. Congratulations on the results and the the the new roles. So I guess for me, given ads are still very new to you guys and you're still continuing to roll out features and and the product itself, I guess, how's your thinking changed in the past quarter about the advertising opportunity?

[Lauren Antonoff, CEO at Life360]

So ads is a a fun space because we're always learning more. I don't think it's changed so much as I I feel like we get more and more educated as we go. It's been really exciting to build a relationship with partners. We are starting more proof of concepts, and so we're learning from each of them. So no big change in perspective. I think just more learning.

[Russell Burke, CFO & Treasurer at Life360]

And and I guess what I'd add to that way is that, you know, those learnings to sort of filling in the details of how we build out the road map. But the overall road map, the details may be different within itself, but it's laying out pretty much as we expected. And, you know, as we've said before, you know, it's it's gonna be a, you know, a slowish build, but we absolutely see the opportunity in the longer term.

[Wei-Weng Chen, Director - Equity Research at RBC Capital Markets]

Thanks.

[Raymond Jones, VP - IR at Life360]

Thanks, Wei Ming. I'd like to go to Chris Kuntaruk at UBS next, please.

[Chris Kuntarich, Internet Equity Research at UBS Group]

Great. Thanks for taking the question. Congrats, Chris, Lauren, to everyone, really. Just I wanted to touch on the branding campaign or the back to school campaign. And just can you help us understand kind of what sort of benefit you're factoring into the second subscription revenue growth at this point?

[Lauren Antonoff, CEO at Life360]

That sounds like a Russell question.

[Russell Burke, CFO & Treasurer at Life360]

Chris, I I I'd I'd have to say in in revenue dollars, it's relatively limited just because the way the the way our model works is that those those marketing investments have a return over a over a period of time. But what I would say is that we've, as we monitor the marketing campaigns that we've put in place, we're really seeing good returns. It gives us the confidence to continue to, further invest in marketing, while it's, you're giving giving us those strong returns.

[Chris Kuntarich, Internet Equity Research at UBS Group]

Got it. That's helpful. Maybe just one follow-up. It sounds just from Russell, your your response here and just kind of talking about linear than CTV, and then moving into, some of the other digital channels. This is still going to be very brand heavy spend.

[Chris Kuntarich, Internet Equity Research at UBS Group]

So could you just give us an update on your use of performance marketing at this point and how do you kind of think that evolves as we potentially see changes, to where your customers are paying and potentially if they're using the web based, payments more often? Thanks.

[Russell Burke, CFO & Treasurer at Life360]

Yeah. No. That that it's an interesting question, Chris. And, yeah, performance marketing will definitely be part of our suite of tools going forward. We're we're definitely you're you're right that we've definitely introduced more brand marketing, and we're we're seeing the the sort of immediate sort of measurement impact of that, and we expect that to flow through to, you know, to subscription growth in the in the longer term.

[Russell Burke, CFO & Treasurer at Life360]

But performance marketing is still still part of the the tool set. And to your point, as we as we look at sort of web web onboarding, that that'll be a a key piece of that. But it's, again, now a smaller piece of of that overall toolset.

[Chris Kuntarich, Internet Equity Research at UBS Group]

Understood. Thank you.

[Lauren Antonoff, CEO at Life360]

Maybe I'll add

[Raymond Jones, VP - IR at Life360]

Oh, go ahead. Go ahead, Lauren. Sorry.

[Lauren Antonoff, CEO at Life360]

Maybe I'll add that our our CMO is really focused on on the blend of different advertising strategies. And, you know, this kind of demand creation may not be as directly tied to performance as traditional paid marketing, but it it very much does drive demand over the long run.

[Chris Kuntarich, Internet Equity Research at UBS Group]

Got it. Thanks, Lauren.

[Raymond Jones, VP - IR at Life360]

Chris, thank you. Next, we'd like to open up to Weissim at Jefferies.

[ZheWei Sim GAICD, SVP at Jefferies]

Hi, team. Can you hear me?

[Raymond Jones, VP - IR at Life360]

Yep. Go ahead.

[ZheWei Sim GAICD, SVP at Jefferies]

Right. Thank you. So I I put out a deep dive report on on the marketing a couple of weeks ago, and I've been having a lot of conversations. It's really surprised me how many people are using live three sixty now, you know, even within the financial community. You know, Lauren, your example on ban pushing, I think, was was a great one.

[ZheWei Sim GAICD, SVP at Jefferies]

And, you know, as we've seen the proliferation and more people use Life three sixty, you know, I I found that, you know, more people are using it as a social networking app increasingly rather than just using it as a, you know, safety utility. So my question is, you know, how how do you think about positioning Life three sixty over the medium term to pivot more specifically as a social networking app rather than a family safety tool? Thanks.

[Lauren Antonoff, CEO at Life360]

You know, our our differentiation and what makes us great is that we are very much focused on family. It helps us really pay attention to giving peace of mind rather than entertainment. It turns out your family is fairly entertaining, but I don't know if you've ever used some of the the social apps that that you're paying attention to your friends. It's not quite as interesting as where your family is. And so we're gonna stay focused on family and creating that safety and connection and really offering peace of mind.

[Lauren Antonoff, CEO at Life360]

We know that many of our younger members do use it a little bit on the edge of of to connect with their their friends, and we think that's great. But our focus is gonna stay on on family.

[ZheWei Sim GAICD, SVP at Jefferies]

Right. Thank you.

[Raymond Jones, VP - IR at Life360]

Thanks, Wei. Next, we'd like to open up to Andrew Boone at Citizens JMP.

[Andrew Boone, Managing Director at Citizens JMP]

Thanks so much for taking the questions, and congratulations, Lauren. I'd love to talk about international and the localization that you guys mentioned in the prepared comments. Lauren, can you speak to the broader trends of where you guys are in the process of creating really strong product market fit, or or where may the holes be in international markets that you guys are now filling out? Anything to help us better understand that trend would be helpful. Thanks so much.

[Lauren Antonoff, CEO at Life360]

Great. It's something that we're looking at a lot as we get deeper into markets. We'd love to see our our general adoption and penetration get as great as it is in markets around the world as it is in The US. To that end, one of the things that we're investing in is making sure that our location works in places that don't necessarily rely on cars as much as we do in The US. So, you know, first of all, it's making sure that our core services really work the way that families need to need them to work wherever they are.

[Lauren Antonoff, CEO at Life360]

Another facet is just understanding what's different about different environments and what kind of safety features we need to offer to speak to people in in different countries. And that's newer newer research and newer investigations for us, but something that we'll continue to look at over time.

[Andrew Boone, Managing Director at Citizens JMP]

Thank you.

[Raymond Jones, VP - IR at Life360]

Thanks, Andrew. Next, I'd like you to open up to Chris Savage at Bell Potter.

[Chris Savage, Head - Research at Bell Potter Securities]

Oh, no. Oh, no. Oh, no. You hear me?

[Raymond Jones, VP - IR at Life360]

Yes.

[Chris Savage, Head - Research at Bell Potter Securities]

Thank you. Perhaps a question more for Russell. Russell, at the q one result you flagged, you thought q two EBITDA would be lower than q one, yet it didn't turn out that way. And you did flag that would be driven by a hike in sales and marketing investment, which did come through. So was the hike just not as much as you thought, or the operating leverage was greater in the business than perhaps thought?

[Russell Burke, CFO & Treasurer at Life360]

Yeah. I think it's more of the latter, Chris. We did we did, as you say, specifically flagged that we would be we would have some some higher operating expenses for marketing and personnel costs in q two, which which did happen. But as as we work through the quarter, what we also saw was that the subscription, strength growth was very strong. So the, you know, the the mix of revenue just gave us a a very good, sort of gross margin, very strong gross margin for the quarter.

[Russell Burke, CFO & Treasurer at Life360]

And we did see some savings in other areas of operating expenses. So, yeah, both of those contributed to the, you know, the adjusted EBITDA result for the month for the quarter.

[Chris Savage, Head - Research at Bell Potter Securities]

Thank you.

[Raymond Jones, VP - IR at Life360]

Thanks, Chris. Next, we'd like to open up to Rob Sanderson at Loop.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Hold on. Now can you hear me?

[Raymond Jones, VP - IR at Life360]

Yes.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Okay. Great.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Thank you. I've got three on the, advertising business. Just with the new products launching, I wanted to understand a little bit more about the value proposition here. Place ads sounds very location specific, and, you know, the look. Local, like, location ads, like, that that's been a pretty difficult area to scale.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Like, even Google Maps has taken a long time to to get scale of revenue here. So can we talk a little bit about go to market? You know, should investors expect to see more Uber like partnerships? You know, you mentioned QSRs. So, you know, anything you can help us to understand on the go to market around place ads.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Then on on Uplift, this seems to be a product for attribution measure measurement. You know, is this something that can be integrated into MMPs or or other attribution providers? Any comment on how the model works? Is it, like, impression based or percent of ad spend and, you know, anything just anything on terms of, you know, how to understand that product? And then the script you mentioned campaigns, you know, integration with Meta and Google.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

From a high level, can you kinda tell us, like, how that type of integration would work? Is that, you know, the platforms themselves leveraging your data, or is that something integrated by some intermediary? Thank you.

[Lauren Antonoff, CEO at Life360]

So we have been pretty consistent about this being sort of a longer ramp as we, get these products into market and drive adoption. We're seeing some pretty exciting proof of concept, so I'm I'm looking forward to the point where we're ready to scale those and and we get to share more. But right now, we're we're pretty happy with the momentum that's going on. In terms of the measurement product, that that's part of our efforts to use our data to both on our platform and in other platforms to be able to deliver measurement sorry, to to allow people to measure foot traffic to know whether consumers are showing up at the places that they're advertising for. The ways the different ways that we monetize that are still developing, and I think we'll share more as that as that product line matures.

[Raymond Jones, VP - IR at Life360]

One thing. Rob, can you clarify your question on the Google meta part?

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Yeah. Just going back to the comment in the script, just that that, you know, there, you you I think there was some mention of just in inclusion in some campaigns that are being run on Meta and Google. And just wanted for the high level, like, how does that type of integration, like, work or come come to market?

[Lauren Antonoff, CEO at Life360]

Sure. I can I can take that? So that's part of our offline, advertising platform. And so we're working with partners like The Trade Desk and and other platforms that allow us to deliver, ads through other ad platforms.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Right. So your data would be sort of, you know, accessed by third party, you know, in that case, DSP with Trade Desk or or or or whatnot just to bolster, I guess, the targetability of of the ads delivered through that platform. Is that generally the the the structure of the concept?

[Lauren Antonoff, CEO at Life360]

Yeah. We build audiences in privacy safe ways. So they're they're obfuscated so that we're not giving away specific user data, but it allows third parties to use those other platforms to to target our customers on platforms like Meta and Google.

[Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC]

Oh, excellent. Thanks, Lauren.

[Raymond Jones, VP - IR at Life360]

Awesome. Thanks, Rob. That concludes initial queries. And so if there are other follow ups, you can go ahead and raise your hand while we still have time. We have one follow-up from Suraj.

[Suraj Nebhani, Vice President & Research Analyst at Citi]

Thanks, Ajay. I mean, I might have two, if that's okay. The first one, just just just on following up on that data and on ads. Right? Rasi, can you just confirm?

[Suraj Nebhani, Vice President & Research Analyst at Citi]

I mean, there's a improvement quarter on quarter. Was that really I'm guessing that is driven that is ad driven and whether that is, you know, Aura, AccuWeather. And and, Lauren, you you've been consistent that it takes couple of sort of quarters for the measurement and targeting to make sure. Right? You reckon you're you're ahead on on plan on that, or is it is it in line with what you're expecting?

[Russell Burke, CFO & Treasurer at Life360]

Thanks. So I'll I'll take yeah. I'll take I'll take the first part of it, and Lauren can take the second. But in terms of sort of quarter over quarter, yes, we're seeing good good expected growth in advertising revenue, and that would represent the the the larger part of the growth in in the other income line. That that that said, we're we're seeing continued good good growth in in the overall data revenue.

[Lauren Antonoff, CEO at Life360]

Yeah. And in terms of our expectations, you know, one of the things that we learned pretty early on is that advertising is not quite like subscriptions. It's a lot more variable. And so I'd say, overall, it's in line with our expectations. We're feeling good about things, but we know that this is a a long build.

[Suraj Nebhani, Vice President & Research Analyst at Citi]

Just just got one more as well. Russell, is there a big step up in OpEx OpEx in the second half that we should be thinking about? Or, I mean, it's a bit confusing because you said there'll be operating leverage at the end of four q or back to trends, but three q is down. It's just yeah. Is there a big step up that we should be thinking about? Thanks.

[Russell Burke, CFO & Treasurer at Life360]

I I outside of sales and marketing, there there is not a big step up. We we we do tend to to build quarter on quarter as we're growing the business. Typically, q three, we we do invest more in in sales and marketing as that's that's where we really capitalize on this sort of back to school period and and invest more in in campaigns to to really support that. And the this this quarter will be no different from our regular approach. As I said, generally, we're seeing really good returns on our marketing investment.

[Russell Burke, CFO & Treasurer at Life360]

So we're we're definitely not shying away from investing in in q three.

[Suraj Nebhani, Vice President & Research Analyst at Citi]

Got it. Thanks.

[Raymond Jones, VP - IR at Life360]

Thanks, Suresh. Like to open up for a follow-up from Weissim.

[ZheWei Sim GAICD, SVP at Jefferies]

Thanks, RJ. So this question is just in regards to, I guess, the transition. And I appreciate you've put it on the blog, but I think it's just one of the comments that you have made in the past, Chris, is kind of like look looking for other growth opportunities outside of Life360 over the medium term and saying that you you you might kinda like leave the company as as the growth slows. So just, you know, some concern from other investors just with, you know, you stepping down as the CEO and and transitioning to over to to Lauren, you know, whether this is a sign that you think that growth is slowing. Thank you.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

That is completely unrelated. I can can say that very genuinely. I think I've made the comment in the past that, just even from a broader company standpoint, if we were more in harvest mode, that would be not the right place for me. My passion is truly the free user experience, and it it's just what energizes me and motivates me. My role will be very, very focused on that.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

And a lot of the things that I I love doing the most, I'm gonna continue and and double down on doing. So completely unrelated, and I think the numbers in this quarter speak for themselves. We really did wanna make sure that we had the the right time to make this move when we could look everybody in the eye and say, everything's going gangbusters. And so, no, we we are a long way away from feeling capped out. And if you look at some of the stats even in USM AU, it's not just international picking up for US slowing down.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

US is really outperforming. And if anything, we've taken another step up in the cultural zeitgeist. You have the whole fan bushing thing, and I don't think we shared it on the call, but there's some public stats out there about our brand recognition with Gen Z. Like, we are one of the most popular brands with Gen Z, which is somewhat surprising. I thought they would always be neutral on us, but some of the old stuff with TikTok, we are loved by the up and coming generation. So early days in terms of growth. And in terms of my role as exec chair, I would I would make the same statement for my current plans.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

I'm very excited to stay on full time. And if we do go to harvest mode, I I would probably be less needed as an executive chairman. But now for now, definitely plan to be here.

[ZheWei Sim GAICD, SVP at Jefferies]

Great. Thank you, Chris. Thanks for the clarification.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

You're welcome.

[Raymond Jones, VP - IR at Life360]

We'd like to open up the call to a question from Tom Browns, from Barron Joey.

[Analyst]

Yeah. I, can you hear me?

[Raymond Jones, VP - IR at Life360]

Yep.

[Analyst]

First of all, congrats on a great result. Just on the upgrade to guidance, I was just wondering if that was more on confidence you're seeing into the second half, or was that just because second quarter might have come in better than you expected? Thanks.

[Russell Burke, CFO & Treasurer at Life360]

I think it's a it's a little bit of both. You know, obviously, q q two was a a really strong quarter. We're we're continuing to see that really strong growth in subscription. So that's, you know, that gives us a a a great deal of confidence. And, you know, that that said, our our second half is, you know, somewhat somewhat weighted, you know, to towards the the the second half and particularly the fourth quarter as we've talked about.

[Russell Burke, CFO & Treasurer at Life360]

So but but everything that we're seeing gives us that level of confidence that we are able to lift guidance.

[Analyst]

Thank you.

[Raymond Jones, VP - IR at Life360]

Thanks, Tom. I'd to open it back up to Wei Wing Chen at RBC.

[Wei-Weng Chen, Director - Equity Research at RBC Capital Markets]

Hi. Yeah. Thanks for taking my second question. This one's maybe for Chris. I'd I'd love your view on the ways that you think Lauren will be a better CEO than you.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

That is honestly pretty straightforward. I'll I'll do a little bit of it. I love talking to you guys as an individual, but press and IR and all that, it's not what brings joy to my heart even though, genuinely, I've I've built great relationships with many of you. I am someone who works in bursts of creativity. But as a public company, you need consistency.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

And I have pretty severe ADHD. That's a pretty common founder trait, and it takes a lot out of me to be an operationally consistent leader where you repeat the same message day in and day out and remove Nuance to have scaled communications in ways that don't necessarily feel natural. Lauren loves the user and has we we're very similar on product, but she also really enjoys the systems and scaling processes that I, quite frankly, don't like as much and not naturally as gifted at. To make it just even a little bit tangible, one of the things that we had struggled with in the past was the constant swing between the, I'd say, the startup scrappy way of doing things where you just kinda jump off the cliff, build the plan on the way way down. That works, but it's massively chaotic.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

On the other extreme, you have kind of the archetype of someone who conflates, output and outcomes and just follows the process and does things just because they're told to do so. And I think Lauren's done a extremely good job of, threading those needles. And the way in which Lauren has done it has been not just her own skill setting these up herself, but also hiring. We genuinely have the the best execs we've ever had. I joke, but it's actually true.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

My my first hire on a new senior exec often gets wrong the first time because I haven't been there, done that. So we are at a stage where Lauren is a little bit more been there, done that. And I'm still here to kind of stir things up. I'm I I can turn it on and off the crazy. Kinda I'm I'm extremely good at that.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

I think part of why I made the duration was I am one of those founders who was able to realize we needed to do the more scaling things, but it's not necessarily what my natural inclination is nor what gave me joy. And then the the last thing I'll say about Lauren is I think Lauren genuinely just loves the work all the time in every way, shape, or form. Whereas for me, I can do it, but it's more through discipline and powering through the stuff that I can just do day in and day out. It's more on the creative side. So for all those reasons, that is where Lauren is genuinely better than me, and I think the company is gonna get most of the gifts I had, but with Lauren at the helm in a way that I think is is good for all involved.

[Chris Hulls, Co-Founder & Executive Chairman at Life360]

And and for me as a very large shareholder with the majority of my net worth in the company, even more so with the share price going up, I am I am very self interested in this transition.

[Wei-Weng Chen, Director - Equity Research at RBC Capital Markets]

Yeah. Thanks so much for that thoughtful answer. Welcome.

[Raymond Jones, VP - IR at Life360]

Thanks, Huiying. And with that, we've come up on time, and I'm gonna turn over to Lauren to sign off.

[Lauren Antonoff, CEO at Life360]

Thanks, everyone, for joining, and have a great day.

Participants

Executives

• Raymond Jones, VP - IR
• Chris Hulls, Co-Founder & Executive Chairman
• Lauren Antonoff, CEO
• Russell Burke, CFO & Treasurer

Analysts

• James Bales, Executive Director at Morgan Stanley
• Mark Mahaney, Senior MD at Evercore ISI
• Maria Ripps, MD & Senior Research Analyst at Canaccord Genuity Inc
• Suraj Nebhani, Vice President & Research Analyst at Citi
• Mark Kelley, MD - Internet at Stifel Financial
• Wei-Weng Chen, Director - Equity Research at RBC Capital Markets
• Chris Kuntarich, Internet Equity Research at UBS Group
• ZheWei Sim GAICD, SVP at Jefferies
• Andrew Boone, Managing Director at Citizens JMP
• Chris Savage, Head - Research at Bell Potter Securities
• Rob Sanderson, MD - Senior Internet Analyst, US & China at Loop Capital Markets LLC
• Analyst