Aterian Q2 2025 Earnings Call Transcript

Quartr
Provided by Quartr
August 13, 2025

Key Takeaways

  • Negative Sentiment: In Q2, net revenue fell to $19.5 million from $28 million and adjusted EBITDA swung to a $2.2 million loss, driven by tariff headwinds, delayed seasonality and a $700 000 inventory reserve.
  • Positive Sentiment: A fixed cost reduction plan has secured $5.5 million in annualized savings—$3.8 million from headcount cuts and $1.7 million from vendor negotiations—while AI tools boost customer service productivity.
  • Positive Sentiment: Manufacturing diversification reduced China-sourced dehumidifier production from 100% in 2024 to about 65% in 2025 by shifting volumes to Indonesia, mitigating peak tariff exposure.
  • Positive Sentiment: The company is launching U.S.-sourced consumables—starting with Squatty Potty flushable wipes in the UK and US—to capture higher margins and sidestep future tariff risks.
  • Neutral Sentiment: For H2, management forecasts net revenues of $36–38 million and adjusted EBITDA breakeven to a $1 million loss, marking an improvement over H1 amid ongoing macro uncertainty.
AI Generated. May Contain Errors.
Earnings Conference Call
Aterian Q2 2025
00:00 / 00:00

There are 4 speakers on the call.

Operator

Thank you for standing by. My name is John, and I will be your conference operator today. At this time, I would like to welcome everyone to the Ethereum Inc. Second Quarter Financial Results Conference Call. Speakers' remarks, there will be a question and answer session.

Operator

I would now like to turn the call over to Devin Sullivan of The Equity Group. Please go ahead.

Speaker 1

Thank you, John, and thank you all for joining us today to discuss Atyrion's Second Quarter twenty twenty five Financial Results. On today's call are Arturo Rodriguez, the company's Chief Executive Officer and Josh Feldman, the company's Chief Financial Officer. A copy of today's press release is available on the Investor Relations section of Aeterion's website at www.aterion.io. Before we get started, I'd like to remind everyone that the remarks on this call may contain forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are based on current management expectations. These may include, without limitation, predictions, expectations, targets or estimates, including regarding our anticipated financial performance, business plans and objectives, future events and developments and actual results that could differ materially from those mentioned.

Speaker 1

These forward looking statements also involve substantial risks and uncertainties, some of which may be outside of our control and that could cause actual results to differ materially from those expressed or implied by such statements. These risks and uncertainties, among others, are discussed in our filings with the SEC. We encourage you to review these filings for a discussion of these risks, including our annual report on Form 10 ks. You should not place undue reliance on these forward looking statements. These statements are made only as of today, and we undertake no obligation to update or revise them for any new information except as required by law.

Speaker 1

This call will also contain certain non GAAP financial measures, including adjusted EBITDA and adjusted EBITDA margin, which we believe are useful supplemental measures that assist in evaluating our ability to generate earnings, provide consistency and comparability with our past performance, and facilitate period to period comparisons of our core operating results. A reconciliation of these non GAAP measures to the most comparable GAAP measures and the definition of these indicators are included in our press release, which is available on the Investors portion of our website. Please note that our definition of these measures may differ from similarly titled metrics presented by other companies. We are unable to provide a reconciliation of non GAAP adjusted EBITDA margin to net income margin, the most directly comparable GAAP financial measure on a forward looking basis without unreasonable efforts because items that impact this GAAP financial measure are not within the company's control and cannot be reasonably predicted. With that said, I'd now like to turn the call over to Arturo Rodriguez.

Speaker 1

Arti, please go ahead.

Speaker 2

Thank you, Devin, and thank you everyone for joining us today. On today's call, I'll be covering one, a brief overview of our Q2 results two, a discussion of the tariffs impact on our business and an update on the proactive moves we continue to make to navigate this environment Three, an update on our improved 2025 outlook in light of these developments. Following my remarks, our CFO Josh will walk through our second quarter financial results in greater detail. Generally speaking, tariffs and trade policy beginning earlier this year significantly impacted our business, our industry and consumer decision making. The ambiguity and uncertainty of the rates and their implementation dictated our decision making process with respect to pricing, sourcing and spending and accelerated our plans to reshape the business for the long term.

Speaker 2

While the tariff environment created significant headwinds in Q2, we believe that the worst is behind us. We believe the actions we have taken mitigated the impact that tariffs produced and most importantly put us back on the path of stabilizing our business. As a result, we expect to generate improved performance results in the 2025 compared to the 2025. Let us take a look at what transpired in Q2. Net revenue was $19,500,000 compared to $28,000,000 in Q2 twenty twenty four.

Speaker 2

This decline was driven by three main factors. First, strategic price increases to offset anticipated tariff costs and reduced run rates and navigation inventory impacts on the tariffs. Second, a delayed start to the summer season in Northeast which primarily impacted sales of our dehumidifiers versus prior year. And third, general softness in the consumer spending, we attribute to at least partially to the uncertainty surrounding tariff and trade policy. Adjusted EBITDA was a loss of $2,200,000 compared to a gain of $200,000 in the prior year.

Speaker 2

This change was driven by lower revenue, increased marketing spend, inventory reserve impacts, partially offset by savings from our fixed cost reduction plan. A key operational dynamic of the Amazon Marketplace is that its algorithm rewards price stability. In Q2, we proactively adjusted our pricing to offset significant cost pressures. While these actions were essential to preserve our margins, they triggered a pronounced decline in our sales velocity through May and the June. This algorithmic response while understood was particularly acute this quarter and was the primary headwind to our revenue.

Speaker 2

To this, our primary competition specifically in our dehumidifier space and steam op space is Amazon 1P, meaning Amazon buys products from brands directly and sells it as an online retailer. And in those segments, we saw Amazon did not raise prices significantly if at all. As such, this made our products the higher priced offering for the most part during May and June. Further, in certain humidifier listings, we were already the highest price offering and had little room to move up on pricing. We believe we'll continue to see our products being the highest priced offering through 2025 before pricing becomes more competitive in 2026.

Speaker 2

I'll speak a bit more about the pricing dynamic in just a moment. To help offset our drops in daily run rates, our team ran various promotions through the period, which led to an increase of advertising spend in the period above our usual targeted amounts. This led to inefficiencies especially with our higher price offerings in our spend and conversions leading to an additional one time spend of advertising of $900,000 The resulting forecast reduction required us to take an inventory reserve of $700,000 Regardless, our inventory levels are healthy, but we are holding approximately $3,000,000 more than desired. This is due to our strategic decision to go long on inventory to navigate tariffs along with some of the sales slow slowdown, which we believe will unwind over the coming few quarters. Finally, beyond the late start of our seasonal business, we observed broader consumer softness.

Speaker 2

For example, several categories, our products maintained the best seller rank indicating we held market share. However, the total sales volume at the rank was down year over year pointing to what we believe is a weaker consumer demand overall. Now to the actions we announced previously in May, as our initial responses to tariffs, we believe we are still these are still the right decisions. Here's the update on those six key points of that plan. Number one, fixed cost reduction plan.

Speaker 2

As part of our immediate response to tariffs, we announced the fixed cost reduction initiative targeting 5,000,000 to $6,000,000 in annualized savings. To date, we believe we have secured approximately $5,500,000 of those savings of which $3,800,000 is primarily from headcount reductions we implemented in May. And the remaining 1,700,000.0 we expect to see from vendor savings taking effect throughout the rest of 2025. We expect to see the full vendor savings impact starting sometime in 2026. We continue to search for the remaining savings which we believe can be identified and secured over the coming six months.

Speaker 2

In parallel, our team is actively leveraging AI to enhance productivity. Our focus for AI today is on creating operating leverage and scale for future growth rather than immediate headcount reduction. For example, we successfully implemented AI in our customer service operations, which has improved service quality even with a smaller team. We expect to make a separate announcement in September around our AI improvements in customer servicing leveraging AI. Finally, we continue to see how AI deployed in our data platform along with some other third party tools can unlock efficiencies and insights to our operations.

Speaker 2

We see this as a continued area of opportunity for Terion in finding ways to create savings and efficiencies. Number two, accelerated resourcing. We are making progress on our resourcing initiatives. While the financial incentive to move manufacturing out of China is less pronounced at the incremental 30% tariff rate versus the peak incremental rate of 01/1945, significant opportunities remain particularly for those products subject to multiple tariff layers. That said, we did manufacture a portion of our dehumidifiers from Indonesia this year, which avoided the peak incremental Chinese tariffs.

Speaker 2

So, in that respect for 2025, we have shifted down from 100% Chinese manufactured dehumidifiers in 2024 to approximately 65% in 2025. As such, we still see opportunities to source from outside China in categories which not only see the effects from the 2025 tariffs of 30%, but also see the effects from the 2017 Section three zero one tariffs of which on average are an incremental 25 for certain of products. For example, beverage refrigerators from China would be subject to approximately 58% tariffs. As such, we think opportunities to find better costing for products with both twenty seventeen three zero one tariffs and 2025 tariffs still exists outside of China. Number three, pausing on launches in certain new categories.

Speaker 2

We paused new category launches from China in Q2 particularly hard electronic goods. However, now that reciprocal tariffs have for the most part stabilized, for now we are restarting new product launches in the hard electronic goods space, but at much more focused approach. We expect the launches to take place in the 2026. Number four, inventory and supply chain optimization. We were able to navigate through peak tariffs in May and June and brought in most of our goods avoiding the peak 2025 incremental tariffs of 145% predominantly landing at approximately 30% for the incremental tariffs.

Speaker 2

We did this by working with both our manufacturers and supply chain partners, including the use of our bonded warehouses. As we look forward, we continue to look at diversification as a long term goal to allow for not only savings but optionality, but this will take time now that the tariffs have landed at this level. Number five, strategic pricing adjustments. As we said earlier, we implemented price increases to navigate the volatility of a shifting cost structure related to tariffs and related impacts of supply chain to conserve margins based on our new expected costs and to reduce our run rates to allow for inventory management as part of tariff mitigation. Further, our primary competition specifically in our dehumidifier space and steam op space is Amazon 1P.

Speaker 2

And in those segments, we saw that Amazon did not raise prices significantly if at all. However, we believe this is transitory. Even though we have raised prices first in many categories, we believe the market will eventually increase prices, including Amazon 1P, and we will be priced more competitively in 2026. As such, we believe run rates will improve in 2026 and beyond, assuming no material changes to consumer purchasing habits. Number six, new product launches in low tariff regions.

Speaker 2

We believe our push into consumables is still a great strategic objective. Many of the items we're exploring can be sourced in The U. S. And carry better contribution margins than our current hard electronic goods. Further, The US sourced nature of these goods will limit our exposure to continued risks around tariffs.

Speaker 2

In particular, we are seeing opportunities for consumables in the health and beauty space and we expect to announce launches around Healing Solutions brand in that space in October 2025. With that, we are very proud to announce the launch of the Squatty Potty flushable wipes. In less than a year, we have been able to source and bring to the market one of the best flushable wipes in the space. Our wipes are flushable and septic safe, but always remember to follow the flushing guidelines. They're safe for sensitive skin, safer eczema prone skin, they're 100% plant based fibers, 99% water and plant based formulas, hypoallergenic and dermatologically tested, cruelty free, no animal testing on these, pH balanced, alcohol free, formulated without harsh chemicals, oils, parabens and sulfates.

Speaker 2

They meet the IWFFG and GD4 product guidelines for flushability and they're FSC certified, is the Forest Sustainability Council. These wipes are a great premium product designed for everyone in your family and not just for dudes. Plus they look great in your bathroom. These wipes will be live for sale in The United Kingdom on amazon.co.uk next week and will be live for sale in The United States on both amazon.com and our Squatty Potty website shortly after Labor Day. We will start various marketing campaigns in September to spread the word about how these wipes are the number one way to feel fresh after number two.

Speaker 2

I would like to congratulate the team on a very impressive achievement. While Q2 was a challenging quarter, the swift and decisive actions we've taken are expected to yield results and put us back to track on stabilizing the business. Josh will provide details on the guidance, but in short on slightly better H2 net revenues versus H1, we are expecting to be between breakeven to a slight loss of $1,000,000 on adjusted EBITDA, a big improvement versus H1, but still more work to do. We've also remained focused on preserving our balance sheet as we work our way through this period. We believe our current liquidity position will be sufficient to support the current business through its evolving tariff environment and broader macroeconomic backdrop.

Speaker 2

In closing, the recent tariff volatility has been a significant market disruption. However, the work we've done over the past years to improve our operations and strengthen our financial position has given us the resilience to navigate this environment. We believe that won't be the same for many smaller companies. Even with today's uncertainty for us, we believe Aturion's future remains strong and bright. The actions we've detailed today are already fostering stability and have set the stage for a stronger second half.

Speaker 2

While near term growth plans were impacted, our strategic pivot to consumables, beginning with this exciting Squatty Potty launch will build a more resilient and profitable tiering over the long term. Our fundamental goal is still unchanged to build a growing profitable company. We thank our team for their dedication and tenacity and to our shareholders, thank you for your continued support and patience. We believe the best is yet to come for Terion. And with that, I'll turn it over to Josh.

Speaker 2

Thanks, Arty. Good evening, everyone. As Arty mentioned, Q2 was a difficult quarter as we adjusted pricing to offset rising costs driven by tariffs and supply chain volatility. While necessary to preserve margins, these changes triggered a decline in sales velocity on Amazon, which penalizes price instability. Promotional efforts to offset volume declines led to higher advertising spend with lower returns and slower sales extended inventory timelines requiring additional reserves.

Speaker 2

However, as we look forward, we've taken decisive steps to strengthen performance in the second half. Our fixed cost reduction plan is tracking well with $5,500,000 in savings already identified and AI is driving early wins in customer service efficiency. We've begun resourcing outside China to reduce tariff exposure with diversification to come. While prices increases impacted Q2, we expect market normalization in 2026 to restore competitiveness. Our new U.

Speaker 2

S. Sourced product launches offer higher margins volatility helping position us for more stable efficient growth ahead. Turning to the results for Q2. Net revenue for the 2025 declined $3,019,500,000.0 dollars from $28,000,000 in the year ago quarter, primarily reflecting the reduction in consumer demand as we increased pricing to mitigate the impact of tariffs on our cost of goods sold. Our launch revenue was $300,000 during Q2 twenty twenty five compared to $500,000 in Q2 twenty twenty four.

Speaker 2

While we have postponed our Asian sourced product launches for 2025, we are shifting our focus to consumables sourced in The U. S. Overall, gross margin for the second quarter decreased to 54.3% from 60.4% in the year ago quarter. The year over year decline was primarily related to product mix and an obsolescence charge taken on long inventory as a result of buildup to avoid higher tariffs. I want to stress that these goods are not outdated or unsellable and that we do expect a reduction in this long inventory over the next six to nine months.

Speaker 2

Our overall Q2 twenty twenty five contribution margin as defined in our earnings release was 7.8%, a decrease from 7.4% in Q2 twenty twenty four. Our contribution margin decrease primarily relates to reduction in gross margin and an increase in marketing costs during the quarter. Assuming a normalized level of marketing spend and excluding the impact of the obsolescence charge taken in the period, our contribution margin for Q2 would have been closer to 15%. Looking deeper into our contribution margin for Q2 twenty twenty five, our variable sales and distribution expenses as a percentage of net revenue increased to 46.5% as compared to 43% in the year ago quarter. This increase in sales and distribution expenses as a percentage of revenue is primarily due to product mix and an increase in marketing costs.

Speaker 2

Our operating loss of $4,500,000 in the 2025 increased from a loss of $3,200,000 in the year ago quarter, primarily driven by reduced sales volume and contribution margin compared to the prior year period. Our second quarter twenty twenty five operating loss included $1,800,000 of restructuring costs and $100,000 of non cash stock compensation expense, while our second quarter twenty twenty four operating loss included $2,900,000 of non cash stock compensation expense. Our net loss for the second quarter twenty twenty five of 4,900,000.0 approximately 34% from a loss of $3,600,000 in the year ago quarter, primarily driven by a reduction in sales volume and contribution margin. Our adjusted EBITDA loss of $2,200,000 as defined in our earnings release decreased compared to an adjusted EBITDA gain of $200,000 in the 2024, primarily due to a reduction in sales volume due to increased prices, increased marketing costs and an obsolescence charge taken on long inventory. Moving on to the balance sheet.

Speaker 2

At 06/30/2025, we had cash of approximately $10,500,000 compared with $18,000,000 at 12/31/2024. Borrowings on our credit facility went from $6,900,000 as of the end of the 2024 to $7,200,000 at the end of the 2025. The credit facility balance is down from $2,400,000 in the year ago quarter end. At 06/30/2025, our inventory level was at $18,500,000 up from $13,700,000 at the end of the 2024 and up from $18,400,000 in the year ago quarter end. Increased inventory levels in the second quarter primarily reflected buildup in advance of tariffs and a result of demand trends for our seasonal air quality products, resulting in a higher proportion of our working capital being tied up in inventory.

Speaker 2

As we look ahead to the 2025, our focus remains on stabilizing the business while positioning for renewed growth in 2026. The combination of targeted cost savings, U. S. Sourced product launches, focused marketing, and disciplined cash management gives us confidence in our ability navigate ongoing tariff pressures. With these measures in place, we expect the following results for the remainder of the year.

Speaker 2

We expect net revenue for the six months ending 12/31/2025 of $36,000,000 to $38,000,000 and adjusted EBITDA of breakeven to a loss of $1,000,000 This compares to net revenues of $34,800,000 and an adjusted EBITDA loss of $4,700,000 for the six months ended 06/30/2025. Importantly, based on our liquidity position, the cost saving measures now underway, and our focus on preserving cash, we believe we are well positioned to navigate the current environment without raising additional equity capital this year. We also expect our working capital position to improve through the remainder of 2025. Tariff volatility is hitting the entire industry, but thanks to the work we've done to strengthen our balance sheet, Aturion is well positioned to navigate this environment with flexibility and focus. The actions we've taken, while difficult, have been deliberate.

Speaker 2

I'm especially excited about the shift into consumables starting with the launch of Squatty Potty flushable wipes. It's a strategic move that we believe will strengthen our business over time. Our goal remains the same to build a strong growing company. I want to thank our team shareholders for their continued support. The steps we've taken now are setting us up for greater stability and long term success.

Speaker 2

By executing on these initiatives, we're building a more resilient Aturion positioned for continued growth well into the future. With that, we'll open it up for questions.

Operator

Thank you. Ladies and gentlemen, we will now begin the question and answer session. Our first question comes from the line of Brian Kinstlinger with Alliance Global Partners. Please go ahead.

Speaker 3

Hi, thanks. This is for Brian. Thanks for the update on the upcoming new product launches. Other than the flushable wipes, could you talk a little bit more about expansion into other consumable products or any other categories?

Speaker 2

Yeah, I and thanks for the question. I hope you're doing well. Think I said it in my prepared remarks, the consumable allows us to get into a broad segment of opportunities I think where we see a lot of opportunity is on the health and beauty space. We already have our essential oil brands under the Healing Solution umbrella that lends us to have an opportunity to go into that market.

Speaker 2

Especially if you look at Amazon where we think a lot of our strengths are, they've been taking a tremendous amount of market share in the beauty space, especially away from Sephora and Ulta, sorry. So I don't want to get into specific product launches because I think that could be a little bit of, you know, we lose a little bit of competitive advantage of what we're trying to do here. But certainly, I do think it's around the health and beauty space. That's where I do see further announcements in October 2025 and launches in that space, which again, those products we expect to be all U. S.

Speaker 2

Sourced and do carry a higher contribution margin than our hard goods.

Speaker 3

Great. Thanks. And then you spoke about reducing Chinese based manufacturing by 3030% by the 2025. Are there any material updates to this timeline that we should know about given the changing landscape?

Speaker 2

I don't think we said 30. I think what we ultimately said is that when we set out in May, we wanted to cut our 70% overall Chinese manufactured goods roughly by 40% or so, which would get us to slightly under 50%. I think now that the tariffs are settled, tariffs at 30% makes that initiative a little bit tougher, right? I do think that we are looking and we will continue to diversify as best as possible because that just gives us optionality and helps us avoid volatility on the tariffs. What we did this year in just a very short period of time, we were able to shift some of our dehumidifier manufacturing out of China into Indonesia.

Speaker 2

And so last year, 100% of our humidifiers were sourced from China. This year, about 65% are being sourced from China. So conceptually, we've been able to reduce that kind of risk by 35%, which has been pretty good. And the product quality, we think, is on par with the China goods. So I think as continue to navigate through this, we're going to continue to think about sourcing and diversification away from China as best as possible.

Speaker 2

That still allows us to have the best margins. But just to add a little bit to that and sorry for the long wind answer, just wanted to give you little background. There's still opportunities to avoid tariffs even though you manufacture out of China. For example, we are expanding in The UK. We said that previously.

Speaker 2

Some of products when they go from China to The UK that won't carry tariffs. So to us diversification is not straight about Asian goods into The U. S, but it's also kind of looking at it on a broader perspective, looking at all the outsourcing opportunities, but also at the same time leveraging our current manufacturing capabilities or partners. And maybe some of those goods go to The U. K.

Speaker 2

Or Europe, while some of them maybe Indonesian goods go to The U. S, if that's helpful. So, it's definitely the 30% level. It gives us a little bit more hurdles to get through to really diversify. The opportunity still exists, but it's not going to be as straightforward when the tariffs were 145%.

Speaker 3

Great. Thanks. Two more. How would you describe the performance in the Latin American markets given the expanded presence in there with MercadoLibre?

Speaker 2

Yes, good question. Listen, in some aspects, even TIMU, which not to add to your question, but those marketplaces, which we just kind of launched in this past quarter, those are long term plays. Like we still think the right way for us to put our products in front of our consumers is to be everywhere our consumers are. And that also means leveraging MELI to expand into South America and other parts. That also means leveraging TMU for other type of consumers.

Speaker 2

But the way we look at this, this is a long term play. Like they're small to our numbers today, but I think over the next two to three years, we do see those becoming bigger parts of our business, especially as those platforms evolve. Like keep in mind that the expansion to MELI that we did into Mexico and South America, that's like a new initiative for MELI. That's a way to S.

Speaker 2

Consumer brands in front of their South American customers. And that's not something that's been around for a long time in the way they're doing it. So I do continue to see growth in that, but it's not going to be overnight. That's going to take time and effort and energy. As meli grows, we will grow with them and similar for Tibu.

Speaker 3

Got it. Thanks. And then with the current environment and the ongoing cost optimization, how have you been evaluating any potential M and A opportunities?

Speaker 2

Listen, I think in some aspects, we always look at M and A, right? We always get a tremendous amount of inbound coming in. Right now, we got to focus on stabilizing our business. That's priority number one. I think all the moves that we've done, the major strategic objectives which I've highlighted and then Josh reconfirmed, those are where we focused on.

Speaker 2

And once we get to a stabilized business model, I think over time M and A always should be something to consider. But right now, I think as we look at H2, our primary focus is getting the company back to stability, which we think we're on track for and delivering roughly something that's close to breakeven for the second half.

Speaker 3

Awesome. Thank you.

Operator

And it seems that we have no further questions for today. I would like to turn the call back over to Devin Sullivan.

Speaker 1

Thank you, John. As part of Aeterian's shareholder Perks program, which investors can sign up for at aeterian.ioperks, participants in this program have the ability to ask management questions during our earnings calls. And I want to thank all of our Perks participants for their loyalty and their participation in their program, as well as their questions. The management team has picked a few of the more popular questions from the Perks program, as well as from some other sources, and so I'll read those now. First question, our gross margins are excellent, but what is the plan to overcome the significant selling and distribution costs which seem to keep us from profitability no matter how much revenue we see from sales?

Speaker 2

Thanks, Devin. So outside of payroll, our S and D costs are primarily variable with sales. They're driven mainly by logistics, marketing, and our platform fees on our marketplaces. So with the exception of the variability in marketing spend that we saw during Q2, the S and D cost rate as a percentage of sales has been consistent very consistent for the past few years. So I think our opportunity really comes from consumables, including the previously mentioned Squatty Potty wipes, which carry better gross margins than our other product categories.

Speaker 2

So as we continue to shift our product mix towards U. S. Sourced consumables, we expect greater leverage on gross margin, contribution margin and operating profit.

Speaker 1

Okay, thanks. Josh, our next question. Are you planning brands on marketplaces like Instagram shop and TikTok?

Speaker 2

Thanks, Devin. I'll grab that one. Yeah, we plan to push further into social in the coming quarters and it's something we were working on to get better at. The Squatty Potty Social Wipes launch is going be a perfect product to expand onto our social marketing and social media capabilities. And we have some exciting content related to that launch coming September and October.

Speaker 2

And I think as we think of more broader the consumable space, I think that lends perfectly to expand on our social media and social marketing. So I do think it is something we'll continue to see and ultimately also leverage our existing brands as the products fit.

Speaker 1

All right. Our next question. What steps are being taken to ensure that the stock price doesn't lose compliance and require another reverse split?

Speaker 2

Thanks, Devin. So, our stock price is ultimately not within our direct control. Our focus right now is growing the business, which is the most sustainable way to support long term shareholder value. So while we had a tough Q2, we do believe we have stabilized the business. We are optimistic about the back half of the year.

Speaker 2

We're optimistic about 2026 and launching consumables and launching our new geos and channels. So ultimately, we believe this will increase shareholder value in the long term.

Speaker 1

Thank you, Josh. Our next question, what is the status of the share repurchase plan?

Speaker 2

So back in March, we did announce a share repurchase plan after the increased tariffs were announced in early April. I think in May, we suspended the plan temporarily. Right now, based on the macroeconomic environment and where we are, we think preserving liquidity is important. We did end Q2 with $10,500,000 of cash. But again, we think to be prudent, we're going to hold off on the share buyback program for now.

Speaker 2

But we will evaluate going forward on a quarter to quarter basis.

Speaker 1

Our next question, can you provide some more color around the reaction to the price increases that were implemented? And then how much of the second half guidance is driven by pricing versus volume?

Speaker 2

I'll grab that one, Josh. Yes. Revenue, especially in marketplaces, right, is predominantly based on your price and volumes, right? And so along with the right performance marketing, All our forecasting outside new product launch is based off pricing, run rates and seasonality. The tariffs going from like 20% to 145% back down to 30% created a ton of pricing volatility, which is difficult to navigate frankly.

Speaker 2

And as mentioned, you know, when you're changing pricing that way to really understand where you need to go, the algorithm penalizes you, as we said, and especially when your daily run rate's slow, which we strategically needed to do to figure out the plan of how to navigate tariffs back through this. And so it was even worse because, you know, some of our competitors didn't even raise price at all. So we do think now that we're stable. And so I think the forecast and the guidance that Josh provided and we provided here today is really based off what we think stable pricing is and what our run rates will be. And so I do think that's kind of really tied into how we forecast.

Speaker 2

I think that's exactly what we do. And as to like what people, I guess what was the first part, Devin, what people thought? I mean, listen, we still have great products. We have great DSR rankings. You know, people love our products.

Speaker 2

A lot of our products are highly reviewed and highly rated Amazon. I just think in this current environment, it's very volatile. So I think there's a lot of changes going on in consumer spending and how people are looking at pricing and value. I think we're very poised to be successful in H2 and into the future because we have great products that still provide a great value to people. But this volatility, it just makes it very difficult for companies to operate.

Speaker 2

Fortunately, I think with our strong balance sheet and our product portfolio plus some of the stuff we're heading into with consumables, it gives us a really good shot to grow this company and be super successful.

Speaker 1

All right. And our last question, two parts. To meet your adjusted EBITDA guidance, does this also include some scaling back in marketing spend? And then in addition to the cost savings initiatives that discussed you've discussed today, what other actions might need to be taken to hit our guidance for the second half of the year?

Speaker 2

Thanks, Devin. So as mentioned in the prepared remarks, we raised prices during Q2, but we did overspend on marketing for the period. The increased marketing spend combined with the obsolescence charge we took on inventory or a long inventory that we pulled in during Q2 to avoid the higher tariffs. This did put pressure on our contribution margin. But since then, we have adjusted our marketing approach to be more focused and efficient.

Speaker 2

And so with the marketing spend now optimized and revenues stabilized and you combine that with our fixed cost reductions, we do expect these actions to reduce losses in the back half of the year.

Speaker 1

Okay, that concludes the Q and A portion of today's call. Thank you everyone for your participation today. We look forward to speaking with you on our third quarter financial results call and keeping you apprised of developments between now and then. So thank you again, everyone, and have a great afternoon.

Operator

Ladies and gentlemen, that concludes today's conference call. You may now disconnect your lines. Have a good day.

Powered by Quartr