Kit Gray
Co-Founder & President at PodcastOne
Yeah. It's it's a really big amount now, and and it's almost, I would say, almost a 100%. Now when we say video, maybe it's closer to 70% that are actual, like, video broadcast on YouTube. In some cases, like the like, for instance, the crime shows, right, where you're not really having an interview show, it's it's it's almost impossible to make a video of that unless it was actually, like, cold case files or something like that. But what we do is we we put that out on YouTube just as an RSS feed where, you know, you'll have still imagery and have your commercials in there, right, with the call to actions and stuff like that. So the discovery of podcasts on YouTube and the consumption habits, especially of 20 30 year olds, it's it's extreme. So we even put just the audio out there if it's not video. But a lot of our our big shows, Adam Carolla, some more news, Caitlin Brisseau, you know, all the baby mama, no drama, all the the Kayla Lowry network, those shows are all on video now and making, you know, substantial audience and and revenues through that.
