SPAR Group (NASDAQ:SGRP) (NASDAQ:SGRP) is a global retail merchandising and marketing services provider that helps consumer goods manufacturers and retailers optimize their in-store presence. The company’s core offerings include retail execution, campaign management, display installation, promotional events, pricing audits, planogram compliance and out-of-stock recovery. By combining proprietary technology platforms with on-the-ground merchandising teams, SPAR Group delivers end-to-end solutions aimed at improving product visibility, sales and customer engagement across diverse retail channels.
Founded in 1967, SPAR Group began as a regional merchandising operation in the United States before expanding its service footprint to key international markets. Over the decades, the company has broadened its capabilities through organic growth and strategic acquisitions, enabling it to address evolving consumer trends, omnichannel retail complexities and the growing need for real-time data insights. Its suite of services is continually enhanced by technology investments, including mobile data capture, cloud-based reporting and AI-driven analytics tools.
Today, SPAR Group operates in North America, Europe, Latin America and the Asia-Pacific region, with corporate headquarters in New York City and regional offices in major metropolitan centers around the world. The company’s geographic reach allows it to serve global consumer packaged goods brands as well as regional and local retailers, tailoring solutions to market-specific requirements and regulatory environments. This international network of field and management personnel supports more than 30,000 store locations across multiple retail formats.
SPAR Group is led by an experienced management team headed by President and Chief Executive Officer Rohit Reddy, supported by senior executives in operations, technology and finance. Backed by a board of directors with deep expertise in retail, supply chain and consumer marketing, the company continues to pursue growth through service innovation, strategic partnerships and expanded global market penetration.
