Life360 (NASDAQ:LIF) (NASDAQ:LIF) operates a location-based social networking platform designed to help families stay connected and secure. Founded in 2008 and headquartered in San Francisco, the company offers a suite of services that enable real-time location sharing, driving safety monitoring, and emergency response features through its flagship mobile app. Life360’s technology leverages GPS, wireless data, and machine learning to deliver accurate location insights and predictive safety alerts tailored to users’ routines.
The platform’s core offerings include Place Alerts, which notify family members when loved ones arrive at or leave designated locations; Crash Detection, which identifies potential collisions and connects users to emergency services; and Driver Protect, which analyzes driving behavior such as speed, phone usage, and hard braking. Life360 operates on a freemium subscription model, with tiered plans—Plus, Premium, and Platinum—providing additional features like unlimited place alerts, roadside assistance, and comprehensive crime reporting tools.
Life360 serves millions of registered members across North America, Europe, Australia, and New Zealand, with a growing footprint in Latin America and Asia-Pacific markets. The company has expanded its ecosystem through strategic acquisitions, including ZenDrive in 2019 to bolster telematics and driving analytics capabilities, and Jiobit later that year to enhance child-focused tracking solutions. These integrations have strengthened Life360’s commitment to delivering seamless, multi-device safety experiences.
Under the leadership of co-founders and co-CEOs Chris Hulls and Alex Haro, Life360 has focused on continuous innovation and partnership development. The executive team emphasizes research and development in areas such as artificial intelligence and Internet of Things connectivity to support future growth. As consumer demand for digital family safety solutions rises, Life360 aims to expand its product portfolio and maintain its position as a leading provider of connected family safety services.
