What we hear regularly from customers, however, is that innovation in the packaging industry is lacking. To pursue these emerging opportunities and help address the gap between the indicated demand and production capacity for Origin's PET caps, we've launched a strategic review with our financial advisor, RBC Capital Markets, to identify accretive strategies that can enhance the company's access to manufacturing capacity, marketing and distribution capabilities and strategic capital. We believe this will enable value capture beyond what we can achieve organically, potentially enabling Origin to more effectively fulfill pent up demand and accelerate our efforts to unlock shareholder value in the near term. One early result of our strategic review is an important refinement of our go to market strategy to more effectively prioritize and capture high value opportunities within the over $65,000,000,000 caps enclosures market, which is comprised of a number of different differentiated segments. Our current strategic prioritization targets five large functional segments, including water at $7,000,000,000 carbonated soft drinks or CFD at $6,000,000,000 other beverage applications such as hot fill, ready to drink, beer, wine, milk and sports drinks at $18,000,000,000 Food and Pharmaceutical at $20,000,000,000 and Other non beverage at $17,000,000,000 Each segment utilizes different cap formats to achieve unique performance characteristics required by the product.