Sally Beauty (NYSE:SBH) Holdings Inc. (NYSE: SBH) is a leading global specialty retailer and distributor of professional beauty supplies. Headquartered in Denton, Texas, the company operates through two primary channels: Sally Beauty, which serves retail customers with products for hair coloring, styling, skincare, and cosmetics; and Beauty Systems Group (BSG), which supplies professional salon owners, stylists and beauty professionals. Since its founding in 1964, Sally Beauty has grown from a single salon-centric concept into a broad platform offering both brick-and-mortar locations and e-commerce solutions.
The company’s extensive product portfolio spans hair color, styling tools, skincare, cosmetics, nail care and salon essentials. Through the Sally Beauty channel, consumers can access well-known global brands alongside private label offerings, while BSG provides salon-grade products, equipment and educational resources tailored to industry professionals. In addition to traditional retail outlets, Sally Beauty leverages digital commerce platforms to serve a wide array of customer needs, including click-and-collect, subscription services and expert-led tutorials.
Sally Beauty operates a global store network across the United States, Canada, Europe, Mexico and other select markets, supported by distribution centers that ensure efficient inventory management and timely delivery. This geographic diversity enables the company to adapt to regional beauty trends, regulatory requirements and consumer preferences. Strategic partnerships with key suppliers and ongoing investments in supply-chain optimization are central to maintaining product availability and competitive pricing.
Under the leadership of CEO Denise Paulonis and an experienced executive team, Sally Beauty emphasizes brand innovation, operational excellence and digital transformation. The company continues to explore opportunities for expansion through new store openings, market development initiatives and enhancements to its omnichannel capabilities. With a broad footprint in both consumer and professional segments, Sally Beauty remains focused on delivering quality products and services that empower customers and beauty professionals alike.
