Sally Beauty (SBH) Stock Price, News & Analysis

Company Overview

Sally Beauty Holdings, Inc. operates specialty retailers and distributors of professional beauty products and salon supplies. The company serves both beauty professionals and individual consumers through its Sally Beauty and CosmoProf businesses.

Sally Beauty stores offer products including hair color, hair care, styling products, skin care, nail care, salon equipment and beauty accessories. CosmoProf primarily serves licensed stylists and salon owners, providing professional brands, technical education and products for salon services. The company also sells through e-commerce and other digital channels.

Sally Beauty Holdings traces its roots to the founding of Sally Beauty in 1964 and became an independent public company in 2006 following its separation from Alberto-Culver. Its operations and distribution network support customers across the United States and in select international markets, including Canada, Mexico and parts of Europe and Latin America.

Key Stats

• Today's Range: $16.31 to $17.02
• 50-Day Range: $14.51 to $16.97
• 52-Week Range: $11.54 to $17.92
• Volume: 1.36 million shs
• Average Volume: 1.16 million shs
• Market Capitalization: $1.59 billion
• P/E Ratio: 8.84
• Dividend Yield: N/A
• Price Target: $17.40
• Consensus Rating: Hold

Sally Beauty Stock Analysis - MarketRank™

Sally Beauty scored higher than 30% of companies evaluated by MarketBeat, and ranked 385th out of 473 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.7 / 5
• Analyst Rating: Hold

Consensus Rating

Sally Beauty has received a consensus rating of Hold. The company's average rating score is 2.29, and is based on no strong buy ratings, 3 buy ratings, 3 hold ratings, and 1 sell rating.

Upside/Downside

The consensus price target for Sally Beauty is close to its current price, suggesting limited near-term upside or downside.

Amount of Analyst Coverage

Sally Beauty has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 8.70%

Earnings Growth

Earnings for Sally Beauty are expected to grow by 8.70% in the coming year, from $2.07 to $2.25 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sally Beauty is 8.84, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.12.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sally Beauty is 8.84, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.35.

Price to Book Value per Share Ratio

Sally Beauty has a P/B Ratio of 2.11. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

22.01% of the float of Sally Beauty has been sold short.

Short Interest Ratio / Days to Cover

Sally Beauty has a short interest ratio ("days to cover") of 18.76, which indicates bearish sentiment.

Change versus previous month

Short interest in Sally Beauty has recently increased by 1.23%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sally Beauty does not currently pay a dividend.

Dividend Growth

Sally Beauty does not have a long track record of dividend growth.

News and Social Media

• Score: 3.4 / 5
• News Sentiment: 1.38

News Sentiment

Sally Beauty has a news sentiment score of 1.38. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.46 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Sally Beauty this week, compared to 3 articles on an average week.

Company Ownership

• Score: 0.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Sally Beauty insiders have not sold or bought any company stock.

Percentage Held by Insiders

2.00% of the stock of Sally Beauty is held by insiders.

Percentage Held by Institutions

Sally Beauty has minimal institutional ownership at this time.

Company Calendar

• Last Earnings: 8/03/2026
• Today: 9/22/2026
• Fiscal Year End: 9/30/2026
• Next Earnings (Estimated): 11/12/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:SBH
• CIK: 1368458
• Web: www.sallybeautyholdings.com
• Phone: (940) 898-7500
• Fax: 940-297-4990
• Employees: 27,000
• Year Founded: 1964

Price Target and Rating

• Average Price Target for Sally Beauty: $17.40
• High Price Target: $20.00
• Low Price Target: $13.00
• Potential Upside/Downside: +2.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.29
• Research Coverage: 7 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.92
• Trailing P/E Ratio: 8.84
• Forward P/E Ratio: 8.20
• P/E Growth: N/A
• Net Income: $195.88 million
• Net Margins: 5.16%
• Pretax Margin: 6.89%
• Return on Equity: 24.36%
• Return on Assets: 7.07%

Debt

• Debt-to-Equity Ratio: 0.92
• Current Ratio: 2.37
• Quick Ratio: 0.57

Sales & Book Value

• Annual Sales: $3.70 billion
• Price / Sales: 0.43
• Cash Flow: $3.15 per share
• Price / Cash Flow: 5.38
• Book Value: $8.03 per share
• Price / Book: 2.11

Miscellaneous

• Outstanding Shares: 93,620,000
• Free Float: 91,750,000
• Market Cap: $1.59 billion
• Optionable: Optionable
• Beta: 1.05