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Sally Beauty (SBH) Competitors

Sally Beauty logo
$16.58 +0.35 (+2.16%)
As of 08/21/2026 03:58 PM Eastern

SBH vs. BBWI, SIG, ASO, WRBY, and EYE

Should you buy Sally Beauty stock or one of its competitors? Sally Beauty's main competitors and comparable companies include Bath & Body Works (BBWI), Signet Jewelers (SIG), Academy Sports and Outdoors (ASO), Warby Parker (WRBY), and National Vision (EYE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "other specialty retail" industry.

How does Sally Beauty compare to Bath & Body Works?

Sally Beauty (NYSE:SBH) and Bath & Body Works (NYSE:BBWI) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, valuation, institutional ownership, dividends, media sentiment and earnings.

In the previous week, Bath & Body Works had 12 more articles in the media than Sally Beauty. MarketBeat recorded 14 mentions for Bath & Body Works and 2 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.13 beat Bath & Body Works' score of 0.95 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Bath & Body Works
7 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

95.1% of Bath & Body Works shares are owned by institutional investors. 2.0% of Sally Beauty shares are owned by insiders. Comparatively, 0.3% of Bath & Body Works shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Bath & Body Works has a net margin of 10.03% compared to Sally Beauty's net margin of 5.16%. Sally Beauty's return on equity of 24.36% beat Bath & Body Works' return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Bath & Body Works 10.03%-45.34%12.69%

Sally Beauty has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market. Comparatively, Bath & Body Works has a beta of 1.38, suggesting that its stock price is 38% more volatile than the broader market.

Sally Beauty presently has a consensus price target of $17.40, suggesting a potential upside of 4.95%. Bath & Body Works has a consensus price target of $22.57, suggesting a potential upside of 15.93%. Given Bath & Body Works' higher probable upside, analysts plainly believe Bath & Body Works is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Bath & Body Works
1 Sell rating(s)
13 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.17

Bath & Body Works has higher revenue and earnings than Sally Beauty. Bath & Body Works is trading at a lower price-to-earnings ratio than Sally Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.42$195.88M$1.928.64
Bath & Body Works$7.29B0.54$649M$3.565.47

Summary

Bath & Body Works beats Sally Beauty on 11 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to Signet Jewelers?

Sally Beauty (NYSE:SBH) and Signet Jewelers (NYSE:SIG) are both consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, dividends, earnings, profitability, media sentiment and risk.

Sally Beauty has a net margin of 5.16% compared to Signet Jewelers' net margin of 4.29%. Sally Beauty's return on equity of 24.36% beat Signet Jewelers' return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Signet Jewelers 4.29%22.54%7.35%

Signet Jewelers has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.42$195.88M$1.928.64
Signet Jewelers$6.81B0.47$294.40M$7.1311.41

Sally Beauty has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, Signet Jewelers has a beta of 1.16, meaning that its share price is 16% more volatile than the broader market.

In the previous week, Sally Beauty had 1 more articles in the media than Signet Jewelers. MarketBeat recorded 2 mentions for Sally Beauty and 1 mentions for Signet Jewelers. Sally Beauty's average media sentiment score of 1.13 beat Signet Jewelers' score of 0.37 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Signet Jewelers
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sally Beauty currently has a consensus target price of $17.40, suggesting a potential upside of 4.95%. Signet Jewelers has a consensus target price of $112.00, suggesting a potential upside of 37.66%. Given Signet Jewelers' stronger consensus rating and higher possible upside, analysts plainly believe Signet Jewelers is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Signet Jewelers
0 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.75

Summary

Signet Jewelers beats Sally Beauty on 11 of the 15 factors compared between the two stocks.

How does Sally Beauty compare to Academy Sports and Outdoors?

Sally Beauty (NYSE:SBH) and Academy Sports and Outdoors (NASDAQ:ASO) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Academy Sports and Outdoors has a net margin of 6.24% compared to Sally Beauty's net margin of 5.16%. Sally Beauty's return on equity of 24.36% beat Academy Sports and Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Academy Sports and Outdoors 6.24%17.85%7.08%

Sally Beauty has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, Academy Sports and Outdoors has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

Sally Beauty currently has a consensus price target of $17.40, suggesting a potential upside of 4.95%. Academy Sports and Outdoors has a consensus price target of $58.07, suggesting a potential upside of 26.71%. Given Academy Sports and Outdoors' stronger consensus rating and higher possible upside, analysts plainly believe Academy Sports and Outdoors is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Academy Sports and Outdoors
0 Sell rating(s)
10 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.47

Academy Sports and Outdoors has higher revenue and earnings than Sally Beauty. Academy Sports and Outdoors is trading at a lower price-to-earnings ratio than Sally Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.42$195.88M$1.928.64
Academy Sports and Outdoors$6.05B0.47$376.77M$5.688.07

In the previous week, Academy Sports and Outdoors had 8 more articles in the media than Sally Beauty. MarketBeat recorded 10 mentions for Academy Sports and Outdoors and 2 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.13 beat Academy Sports and Outdoors' score of 0.84 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Academy Sports and Outdoors
5 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Academy Sports and Outdoors beats Sally Beauty on 12 of the 15 factors compared between the two stocks.

How does Sally Beauty compare to Warby Parker?

Sally Beauty (NYSE:SBH) and Warby Parker (NYSE:WRBY) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk, valuation and media sentiment.

93.2% of Warby Parker shares are owned by institutional investors. 2.0% of Sally Beauty shares are owned by company insiders. Comparatively, 16.8% of Warby Parker shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Sally Beauty has higher revenue and earnings than Warby Parker. Sally Beauty is trading at a lower price-to-earnings ratio than Warby Parker, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.42$195.88M$1.928.64
Warby Parker$871.91M3.42$1.64M$0.07393.86

Sally Beauty currently has a consensus target price of $17.40, suggesting a potential upside of 4.95%. Warby Parker has a consensus target price of $30.18, suggesting a potential upside of 9.47%. Given Warby Parker's stronger consensus rating and higher probable upside, analysts plainly believe Warby Parker is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Warby Parker
0 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.58

Sally Beauty has a net margin of 5.16% compared to Warby Parker's net margin of 0.85%. Sally Beauty's return on equity of 24.36% beat Warby Parker's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Warby Parker 0.85%3.36%1.72%

Sally Beauty has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Warby Parker has a beta of 1.92, meaning that its stock price is 92% more volatile than the broader market.

In the previous week, Warby Parker had 2 more articles in the media than Sally Beauty. MarketBeat recorded 4 mentions for Warby Parker and 2 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.13 beat Warby Parker's score of 0.34 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Warby Parker
1 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Warby Parker beats Sally Beauty on 9 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to National Vision?

Sally Beauty (NYSE:SBH) and National Vision (NASDAQ:EYE) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, dividends, earnings, risk, valuation, profitability, media sentiment and analyst recommendations.

Sally Beauty has a net margin of 5.16% compared to National Vision's net margin of 2.47%. Sally Beauty's return on equity of 24.36% beat National Vision's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
National Vision 2.47%6.78%3.01%

Sally Beauty has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market. Comparatively, National Vision has a beta of 1.02, suggesting that its stock price is 2% more volatile than the broader market.

In the previous week, Sally Beauty and Sally Beauty both had 2 articles in the media. National Vision's average media sentiment score of 1.45 beat Sally Beauty's score of 1.13 indicating that National Vision is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
National Vision
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sally Beauty has higher revenue and earnings than National Vision. Sally Beauty is trading at a lower price-to-earnings ratio than National Vision, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.42$195.88M$1.928.64
National Vision$1.99B0.71$29.60M$0.6129.31

Sally Beauty presently has a consensus price target of $17.40, indicating a potential upside of 4.95%. National Vision has a consensus price target of $30.36, indicating a potential upside of 69.82%. Given National Vision's stronger consensus rating and higher possible upside, analysts plainly believe National Vision is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
National Vision
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.64

Summary

Sally Beauty beats National Vision on 7 of the 13 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBH vs. The Competition

MetricSally BeautySpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$1.55B$11.45B$13.23B$24.31B
Dividend YieldN/A120.58%56.57%3.70%
P/E Ratio8.6426.2746.9630.31
Price / Sales0.4218.7888.8421.00
Price / Cash5.5313.5629.1332.49
Price / Book1.785.693.936.77
Net Income$195.88M$438.66M$445.72M$1.07B
7 Day Performance0.89%-1.32%-0.26%-0.65%
1 Month Performance14.23%2.31%2.74%3.38%
1 Year Performance22.01%-4.12%-1.57%14.90%

Sally Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBH
Sally Beauty
1.8116 of 5 stars
$16.58
+2.2%
$17.40
+4.9%
+22.0%$1.55B$3.70B8.6427,000
BBWI
Bath & Body Works
4.5874 of 5 stars
$19.62
+4.3%
$21.93
+11.8%
-37.3%$3.96B$7.29B5.5260,735
SIG
Signet Jewelers
4.5563 of 5 stars
$85.66
-0.5%
$112.00
+30.7%
-6.9%$3.38B$6.81B12.0727,097
ASO
Academy Sports and Outdoors
4.7054 of 5 stars
$47.13
+2.2%
$58.07
+23.2%
-15.1%$2.93B$6.14B8.3323,000
WRBY
Warby Parker
2.8899 of 5 stars
$25.52
-0.3%
$30.18
+18.3%
+2.0%$2.76B$871.91M364.644,036

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This page (NYSE:SBH) was last updated on 8/23/2026 by MarketBeat.com Staff.
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