Sally Beauty (SBH) Competitors

$12.18 -0.32 (-2.54%)

Closing price 05/13/2026 03:59 PM Eastern

Extended Trading

$12.16 -0.02 (-0.17%)

As of 04:57 AM Eastern

SBH vs. SIG, WINA, HZO, ULTA, and DKS

Should you buy Sally Beauty stock or one of its competitors? MarketBeat compares Sally Beauty with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sally Beauty include Signet Jewelers (SIG), Winmark (WINA), MarineMax (HZO), Ulta Beauty (ULTA), and DICK'S Sporting Goods (DKS). These companies are all part of the "specialty stores" industry.

How does Sally Beauty compare to Signet Jewelers?

Signet Jewelers (NYSE:SIG) and Sally Beauty (NYSE:SBH) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends, media sentiment and earnings.

Signet Jewelers has a beta of 1.2, meaning that its stock price is 20% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.07, meaning that its stock price is 7% more volatile than the broader market.

Signet Jewelers has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Signet Jewelers	$6.81B	0.46	$294.40M	$7.13	10.94
Sally Beauty	$3.70B	0.31	$195.88M	$1.76	6.92

Sally Beauty has a net margin of 4.93% compared to Signet Jewelers' net margin of 4.32%. Sally Beauty's return on equity of 24.95% beat Signet Jewelers' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Signet Jewelers	4.32%	22.22%	7.21%
Sally Beauty	4.93%	24.95%	7.09%

Signet Jewelers presently has a consensus price target of $116.00, suggesting a potential upside of 48.74%. Sally Beauty has a consensus price target of $17.00, suggesting a potential upside of 39.55%. Given Signet Jewelers' stronger consensus rating and higher possible upside, equities research analysts plainly believe Signet Jewelers is more favorable than Sally Beauty.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Signet Jewelers	0 Sell rating(s)	6 Hold rating(s)	4 Buy rating(s)	1 Strong Buy rating(s)	2.55
Sally Beauty	1 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.29

In the previous week, Sally Beauty had 19 more articles in the media than Signet Jewelers. MarketBeat recorded 23 mentions for Sally Beauty and 4 mentions for Signet Jewelers. Sally Beauty's average media sentiment score of 1.16 beat Signet Jewelers' score of 0.34 indicating that Sally Beauty is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Signet Jewelers	2 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sally Beauty	17 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Signet Jewelers beats Sally Beauty on 11 of the 15 factors compared between the two stocks.

How does Sally Beauty compare to Winmark?

Winmark (NASDAQ:WINA) and Sally Beauty (NYSE:SBH) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, profitability, valuation, risk, dividends, media sentiment and earnings.

In the previous week, Sally Beauty had 21 more articles in the media than Winmark. MarketBeat recorded 23 mentions for Sally Beauty and 2 mentions for Winmark. Sally Beauty's average media sentiment score of 1.16 beat Winmark's score of 0.56 indicating that Sally Beauty is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Winmark	0 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Sally Beauty	17 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Sally Beauty has a consensus price target of $17.00, suggesting a potential upside of 39.55%. Given Sally Beauty's stronger consensus rating and higher possible upside, analysts plainly believe Sally Beauty is more favorable than Winmark.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Winmark	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sally Beauty	1 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.29

Sally Beauty has higher revenue and earnings than Winmark. Sally Beauty is trading at a lower price-to-earnings ratio than Winmark, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Winmark	$86.06M	14.65	$41.65M	$11.10	31.74
Sally Beauty	$3.70B	0.31	$195.88M	$1.76	6.92

Winmark has a net margin of 48.19% compared to Sally Beauty's net margin of 4.93%. Sally Beauty's return on equity of 24.95% beat Winmark's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Winmark	48.19%	-100.45%	104.07%
Sally Beauty	4.93%	24.95%	7.09%

73.3% of Winmark shares are held by institutional investors. 10.4% of Winmark shares are held by company insiders. Comparatively, 2.0% of Sally Beauty shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Winmark has a beta of 0.55, meaning that its stock price is 45% less volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.07, meaning that its stock price is 7% more volatile than the broader market.

Summary

Sally Beauty beats Winmark on 9 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to MarineMax?

Sally Beauty (NYSE:SBH) and MarineMax (NYSE:HZO) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, media sentiment, earnings and analyst recommendations.

In the previous week, Sally Beauty had 17 more articles in the media than MarineMax. MarketBeat recorded 23 mentions for Sally Beauty and 6 mentions for MarineMax. Sally Beauty's average media sentiment score of 1.16 beat MarineMax's score of 0.75 indicating that Sally Beauty is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sally Beauty	17 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
MarineMax	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Sally Beauty has higher revenue and earnings than MarineMax. MarineMax is trading at a lower price-to-earnings ratio than Sally Beauty, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sally Beauty	$3.70B	0.31	$195.88M	$1.76	6.92
MarineMax	$2.24B	0.33	-$31.63M	-$2.94	N/A

Sally Beauty presently has a consensus price target of $17.00, suggesting a potential upside of 39.55%. MarineMax has a consensus price target of $31.80, suggesting a potential downside of 4.65%. Given Sally Beauty's higher probable upside, research analysts clearly believe Sally Beauty is more favorable than MarineMax.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sally Beauty	1 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.29
MarineMax	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.57

Sally Beauty has a net margin of 4.93% compared to MarineMax's net margin of -2.83%. Sally Beauty's return on equity of 24.95% beat MarineMax's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sally Beauty	4.93%	24.95%	7.09%
MarineMax	-2.83%	0.68%	0.26%

92.8% of MarineMax shares are held by institutional investors. 2.0% of Sally Beauty shares are held by company insiders. Comparatively, 3.2% of MarineMax shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Sally Beauty has a beta of 1.07, meaning that its share price is 7% more volatile than the broader market. Comparatively, MarineMax has a beta of 1.55, meaning that its share price is 55% more volatile than the broader market.

Summary

Sally Beauty beats MarineMax on 10 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to Ulta Beauty?

Sally Beauty (NYSE:SBH) and Ulta Beauty (NASDAQ:ULTA) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their earnings, institutional ownership, risk, dividends, valuation, profitability, media sentiment and analyst recommendations.

Sally Beauty has a beta of 1.07, indicating that its stock price is 7% more volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.89, indicating that its stock price is 11% less volatile than the broader market.

90.4% of Ulta Beauty shares are held by institutional investors. 2.0% of Sally Beauty shares are held by insiders. Comparatively, 0.2% of Ulta Beauty shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Sally Beauty presently has a consensus price target of $17.00, suggesting a potential upside of 39.55%. Ulta Beauty has a consensus price target of $674.23, suggesting a potential upside of 37.00%. Given Sally Beauty's higher probable upside, equities analysts clearly believe Sally Beauty is more favorable than Ulta Beauty.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sally Beauty	1 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.29
Ulta Beauty	1 Sell rating(s)	7 Hold rating(s)	19 Buy rating(s)	1 Strong Buy rating(s)	2.71

Ulta Beauty has a net margin of 9.31% compared to Sally Beauty's net margin of 4.93%. Ulta Beauty's return on equity of 43.56% beat Sally Beauty's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sally Beauty	4.93%	24.95%	7.09%
Ulta Beauty	9.31%	43.56%	17.33%

Ulta Beauty has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sally Beauty	$3.70B	0.31	$195.88M	$1.76	6.92
Ulta Beauty	$12.39B	1.73	$1.15B	$25.63	19.20

In the previous week, Ulta Beauty had 2 more articles in the media than Sally Beauty. MarketBeat recorded 25 mentions for Ulta Beauty and 23 mentions for Sally Beauty. Ulta Beauty's average media sentiment score of 1.46 beat Sally Beauty's score of 1.16 indicating that Ulta Beauty is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sally Beauty	17 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Ulta Beauty	23 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Ulta Beauty beats Sally Beauty on 14 of the 17 factors compared between the two stocks.

How does Sally Beauty compare to DICK'S Sporting Goods?

DICK'S Sporting Goods (NYSE:DKS) and Sally Beauty (NYSE:SBH) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, dividends, media sentiment, profitability, valuation, earnings, institutional ownership and risk.

DICK'S Sporting Goods has a beta of 1.21, meaning that its stock price is 21% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.07, meaning that its stock price is 7% more volatile than the broader market.

DICK'S Sporting Goods has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than DICK'S Sporting Goods, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DICK'S Sporting Goods	$17.22B	1.11	$849.24M	$10.22	20.99
Sally Beauty	$3.70B	0.31	$195.88M	$1.76	6.92

In the previous week, Sally Beauty had 17 more articles in the media than DICK'S Sporting Goods. MarketBeat recorded 23 mentions for Sally Beauty and 6 mentions for DICK'S Sporting Goods. Sally Beauty's average media sentiment score of 1.16 beat DICK'S Sporting Goods' score of 0.45 indicating that Sally Beauty is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
DICK'S Sporting Goods	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sally Beauty	17 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

89.8% of DICK'S Sporting Goods shares are owned by institutional investors. 28.9% of DICK'S Sporting Goods shares are owned by company insiders. Comparatively, 2.0% of Sally Beauty shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

DICK'S Sporting Goods' return on equity of 27.12% beat Sally Beauty's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DICK'S Sporting Goods	4.93%	27.12%	8.46%
Sally Beauty	4.93%	24.95%	7.09%

DICK'S Sporting Goods currently has a consensus price target of $241.89, suggesting a potential upside of 12.76%. Sally Beauty has a consensus price target of $17.00, suggesting a potential upside of 39.55%. Given Sally Beauty's higher probable upside, analysts clearly believe Sally Beauty is more favorable than DICK'S Sporting Goods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DICK'S Sporting Goods	1 Sell rating(s)	6 Hold rating(s)	12 Buy rating(s)	1 Strong Buy rating(s)	2.65
Sally Beauty	1 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.29

Summary

DICK'S Sporting Goods beats Sally Beauty on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SBH vs. The Competition

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Metric	Sally Beauty	RETAIL Industry	Retail Sector	NYSE Exchange
Market Cap	$1.19B	$13.16B	$27.34B	$22.96B
Dividend Yield	N/A	2.46%	178.40%	4.06%
P/E Ratio	6.73	17.58	16.71	28.29
Price / Sales	0.31	1.67	4.38	24.50
Price / Cash	4.17	9.66	14.78	25.11
Price / Book	1.39	4.21	5.90	4.73
Net Income	$195.88M	$802.63M	$960.70M	$1.07B
7 Day Performance	-12.01%	-4.65%	-3.51%	-1.11%
1 Month Performance	-13.79%	-6.59%	-2.59%	1.36%
1 Year Performance	31.56%	-5.00%	-1.30%	24.41%

Sally Beauty Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SBH Sally Beauty	3.3887 of 5 stars	$12.18 -2.5%	$17.00 +39.6%	+30.3%	$1.19B	$3.70B	6.73	27,000	Positive News Earnings Report Analyst Upgrade
SIG Signet Jewelers	4.6671 of 5 stars	$83.02 -4.9%	$116.00 +39.7%	+15.2%	$3.50B	$6.81B	11.64	27,097
WINA Winmark	1.6481 of 5 stars	$361.31 -3.2%	N/A	-14.6%	$1.34B	$86.06M	32.55	80
HZO MarineMax	2.3847 of 5 stars	$33.35 -2.8%	$31.80 -4.6%	+38.9%	$756.01M	$2.31B	N/A	3,385	Analyst Upgrade
ULTA Ulta Beauty	4.4346 of 5 stars	$511.98 -1.8%	$674.23 +31.7%	+19.4%	$22.72B	$12.39B	19.98	65,000	Positive News Upcoming Earnings

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This page (NYSE:SBH) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Sally Beauty (SBH) Competitors

SBH vs. SIG, WINA, HZO, ULTA, and DKS

How does Sally Beauty compare to Signet Jewelers?

Summary

How does Sally Beauty compare to Winmark?

Summary

How does Sally Beauty compare to MarineMax?

Summary

How does Sally Beauty compare to Ulta Beauty?

Summary

How does Sally Beauty compare to DICK'S Sporting Goods?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SBH vs. The Competition

Sally Beauty Competitors List

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Stock Ideas and Recommendations

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Sally Beauty (SBH) Competitors

SBH vs. SIG, WINA, HZO, ULTA, and DKS

How does Sally Beauty compare to Signet Jewelers?

Which has more risk and volatility, SIG or SBH?

Which has stronger valuation & earnings, SIG or SBH?

Is SIG or SBH more profitable?

Do analysts prefer SIG or SBH?

Does the media refer more to SIG or SBH?

Summary

How does Sally Beauty compare to Winmark?

Does the media refer more to WINA or SBH?

Do analysts prefer WINA or SBH?

Which has stronger valuation & earnings, WINA or SBH?

Is WINA or SBH more profitable?

Do insiders and institutionals have more ownership in WINA or SBH?

Which has more risk & volatility, WINA or SBH?

Summary

How does Sally Beauty compare to MarineMax?

Does the media refer more to SBH or HZO?

Which has higher earnings & valuation, SBH or HZO?

Do analysts prefer SBH or HZO?

Is SBH or HZO more profitable?

Do institutionals and insiders have more ownership in SBH or HZO?

Which has more volatility and risk, SBH or HZO?

Summary

How does Sally Beauty compare to Ulta Beauty?

Which has more volatility & risk, SBH or ULTA?

Do insiders & institutionals have more ownership in SBH or ULTA?

Do analysts prefer SBH or ULTA?

Is SBH or ULTA more profitable?

Which has stronger earnings and valuation, SBH or ULTA?

Does the media prefer SBH or ULTA?

Summary

How does Sally Beauty compare to DICK'S Sporting Goods?

Which has more volatility & risk, DKS or SBH?

Which has higher valuation & earnings, DKS or SBH?

Does the media favor DKS or SBH?

Do insiders and institutionals hold more shares of DKS or SBH?

Is DKS or SBH more profitable?

Do analysts prefer DKS or SBH?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SBH vs. The Competition

Sally Beauty Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools