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Sally Beauty (SBH) Competitors

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$14.94 -0.03 (-0.21%)
Closing price 07/31/2026 03:59 PM Eastern
Extended Trading
$14.60 -0.33 (-2.23%)
As of 07/31/2026 07:34 PM Eastern
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SBH vs. SIG, WINA, HZO, ULTA, and DKS

Should you buy Sally Beauty stock or one of its competitors? MarketBeat compares Sally Beauty with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sally Beauty include Signet Jewelers (SIG), Winmark (WINA), MarineMax (HZO), Ulta Beauty (ULTA), and DICK'S Sporting Goods (DKS).

How does Sally Beauty compare to Signet Jewelers?

Signet Jewelers (NYSE:SIG) and Sally Beauty (NYSE:SBH) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, media sentiment, earnings, institutional ownership, valuation, dividends and profitability.

In the previous week, Sally Beauty had 5 more articles in the media than Signet Jewelers. MarketBeat recorded 9 mentions for Sally Beauty and 4 mentions for Signet Jewelers. Sally Beauty's average media sentiment score of 1.54 beat Signet Jewelers' score of 0.96 indicating that Sally Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Signet Jewelers
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sally Beauty
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Sally Beauty has a net margin of 4.93% compared to Signet Jewelers' net margin of 4.29%. Sally Beauty's return on equity of 24.95% beat Signet Jewelers' return on equity.

Company Net Margins Return on Equity Return on Assets
Signet Jewelers4.29% 22.54% 7.35%
Sally Beauty 4.93%24.95%7.09%

Signet Jewelers currently has a consensus price target of $112.00, suggesting a potential upside of 20.76%. Sally Beauty has a consensus price target of $17.00, suggesting a potential upside of 13.80%. Given Signet Jewelers' stronger consensus rating and higher possible upside, equities research analysts plainly believe Signet Jewelers is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Signet Jewelers
0 Sell rating(s)
5 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.75
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

Signet Jewelers has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Signet Jewelers$6.81B0.54$294.40M$7.1313.01
Sally Beauty$3.70B0.39$195.88M$1.818.25

Signet Jewelers has a beta of 1.16, meaning that its stock price is 16% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market.

Summary

Signet Jewelers beats Sally Beauty on 11 of the 15 factors compared between the two stocks.

How does Sally Beauty compare to Winmark?

Sally Beauty (NYSE:SBH) and Winmark (NASDAQ:WINA) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

73.3% of Winmark shares are held by institutional investors. 2.0% of Sally Beauty shares are held by insiders. Comparatively, 10.4% of Winmark shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

In the previous week, Sally Beauty had 5 more articles in the media than Winmark. MarketBeat recorded 9 mentions for Sally Beauty and 4 mentions for Winmark. Sally Beauty's average media sentiment score of 1.54 beat Winmark's score of 0.96 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Winmark
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Sally Beauty has higher revenue and earnings than Winmark. Sally Beauty is trading at a lower price-to-earnings ratio than Winmark, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.39$195.88M$1.818.25
Winmark$86.06M13.91$41.65M$11.0230.26

Winmark has a net margin of 47.09% compared to Sally Beauty's net margin of 4.93%. Sally Beauty's return on equity of 24.95% beat Winmark's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty4.93% 24.95% 7.09%
Winmark 47.09%-99.47%103.54%

Sally Beauty currently has a consensus target price of $17.00, indicating a potential upside of 13.80%. Given Sally Beauty's stronger consensus rating and higher possible upside, analysts clearly believe Sally Beauty is more favorable than Winmark.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Winmark
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sally Beauty has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market. Comparatively, Winmark has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market.

Summary

Sally Beauty beats Winmark on 9 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to MarineMax?

MarineMax (NYSE:HZO) and Sally Beauty (NYSE:SBH) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, institutional ownership, media sentiment, risk, dividends, analyst recommendations, profitability and earnings.

Sally Beauty has higher revenue and earnings than MarineMax. Sally Beauty is trading at a lower price-to-earnings ratio than MarineMax, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
MarineMax$2.31B0.33-$31.63M$0.14246.34
Sally Beauty$3.70B0.39$195.88M$1.818.25

In the previous week, Sally Beauty had 7 more articles in the media than MarineMax. MarketBeat recorded 9 mentions for Sally Beauty and 2 mentions for MarineMax. Sally Beauty's average media sentiment score of 1.54 beat MarineMax's score of -0.18 indicating that Sally Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
MarineMax
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral
Sally Beauty
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

92.9% of MarineMax shares are held by institutional investors. 3.2% of MarineMax shares are held by company insiders. Comparatively, 2.0% of Sally Beauty shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

MarineMax presently has a consensus target price of $35.40, suggesting a potential upside of 2.65%. Sally Beauty has a consensus target price of $17.00, suggesting a potential upside of 13.80%. Given Sally Beauty's higher possible upside, analysts plainly believe Sally Beauty is more favorable than MarineMax.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MarineMax
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

MarineMax has a beta of 1.58, meaning that its stock price is 58% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market.

Sally Beauty has a net margin of 4.93% compared to MarineMax's net margin of 0.18%. Sally Beauty's return on equity of 24.95% beat MarineMax's return on equity.

Company Net Margins Return on Equity Return on Assets
MarineMax0.18% 1.51% 0.59%
Sally Beauty 4.93%24.95%7.09%

Summary

Sally Beauty beats MarineMax on 10 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to Ulta Beauty?

Sally Beauty (NYSE:SBH) and Ulta Beauty (NASDAQ:ULTA) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Ulta Beauty has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.39$195.88M$1.818.25
Ulta Beauty$12.39B1.78$1.15B$26.6719.23

Ulta Beauty has a net margin of 9.36% compared to Sally Beauty's net margin of 4.93%. Ulta Beauty's return on equity of 44.77% beat Sally Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty4.93% 24.95% 7.09%
Ulta Beauty 9.36%44.77%17.27%

Sally Beauty has a beta of 1.03, meaning that its stock price is 3% more volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

90.4% of Ulta Beauty shares are held by institutional investors. 2.0% of Sally Beauty shares are held by insiders. Comparatively, 0.2% of Ulta Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Sally Beauty currently has a consensus price target of $17.00, suggesting a potential upside of 13.80%. Ulta Beauty has a consensus price target of $638.09, suggesting a potential upside of 24.43%. Given Ulta Beauty's stronger consensus rating and higher possible upside, analysts plainly believe Ulta Beauty is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

In the previous week, Ulta Beauty had 19 more articles in the media than Sally Beauty. MarketBeat recorded 28 mentions for Ulta Beauty and 9 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.54 beat Ulta Beauty's score of 1.48 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Ulta Beauty
26 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ulta Beauty beats Sally Beauty on 14 of the 17 factors compared between the two stocks.

How does Sally Beauty compare to DICK'S Sporting Goods?

Sally Beauty (NYSE:SBH) and DICK'S Sporting Goods (NYSE:DKS) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their media sentiment, valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Sally Beauty currently has a consensus target price of $17.00, indicating a potential upside of 13.80%. DICK'S Sporting Goods has a consensus target price of $257.19, indicating a potential upside of 31.39%. Given DICK'S Sporting Goods' stronger consensus rating and higher probable upside, analysts plainly believe DICK'S Sporting Goods is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
DICK'S Sporting Goods
1 Sell rating(s)
4 Hold rating(s)
11 Buy rating(s)
1 Strong Buy rating(s)
2.71

Sally Beauty has a beta of 1.03, meaning that its share price is 3% more volatile than the broader market. Comparatively, DICK'S Sporting Goods has a beta of 1.21, meaning that its share price is 21% more volatile than the broader market.

DICK'S Sporting Goods has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than DICK'S Sporting Goods, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.70B0.39$195.88M$1.818.25
DICK'S Sporting Goods$17.22B1.02$849.24M$10.5218.61

Sally Beauty has a net margin of 4.93% compared to DICK'S Sporting Goods' net margin of 4.71%. Sally Beauty's return on equity of 24.95% beat DICK'S Sporting Goods' return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty4.93% 24.95% 7.09%
DICK'S Sporting Goods 4.71%22.22%7.02%

In the previous week, DICK'S Sporting Goods had 2 more articles in the media than Sally Beauty. MarketBeat recorded 11 mentions for DICK'S Sporting Goods and 9 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.54 beat DICK'S Sporting Goods' score of 1.17 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
9 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
DICK'S Sporting Goods
8 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

89.8% of DICK'S Sporting Goods shares are held by institutional investors. 2.0% of Sally Beauty shares are held by company insiders. Comparatively, 28.9% of DICK'S Sporting Goods shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

DICK'S Sporting Goods beats Sally Beauty on 13 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBH vs. The Competition

MetricSally BeautySpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$1.43B$11.32B$13.05B$23.67B
Dividend YieldN/A97.65%53.33%4.22%
P/E Ratio8.2530.2247.4731.00
Price / Sales0.3917.6090.6419.22
Price / Cash4.9913.3318.9318.73
Price / Book1.865.864.504.76
Net Income$195.88M$439.42M$444.15M$1.07B
7 Day Performance-0.59%0.17%1.42%-0.34%
1 Month Performance5.60%1.29%0.40%-0.53%
1 Year Performance54.80%6.08%3.20%19.19%

Sally Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBH
Sally Beauty
2.974 of 5 stars
$14.94
-0.2%
$17.00
+13.8%
+54.8%$1.43B$3.70B8.2527,000
SIG
Signet Jewelers
4.5725 of 5 stars
$95.68
+4.8%
$112.00
+17.1%
+23.5%$3.59B$6.81B13.4227,097
WINA
Winmark
1.7184 of 5 stars
$341.91
+2.8%
N/A-10.0%$1.19B$86.06M31.0380
HZO
MarineMax
1.3987 of 5 stars
$36.18
-0.4%
$35.40
-2.2%
+54.4%$802.41M$2.31B258.443,385
ULTA
Ulta Beauty
4.405 of 5 stars
$480.51
+1.1%
$638.09
+32.8%
+1.0%$20.44B$12.39B18.0265,000

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This page (NYSE:SBH) was last updated on 8/3/2026 by MarketBeat.com Staff.
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