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Sally Beauty (SBH) Competitors

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$16.01 +0.21 (+1.33%)
Closing price 09/11/2026 03:58 PM Eastern
Extended Trading
$15.93 -0.08 (-0.50%)
As of 09/11/2026 07:30 PM Eastern
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SBH vs. BBWI, SIG, ASO, WRBY, and EYE

Should you buy Sally Beauty stock or one of its competitors? Sally Beauty's main competitors and comparable companies include Bath & Body Works (BBWI), Signet Jewelers (SIG), Academy Sports and Outdoors (ASO), Warby Parker (WRBY), and National Vision (EYE). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "other specialty retail" industry.

How does Sally Beauty compare to Bath & Body Works?

Bath & Body Works (NYSE:BBWI) and Sally Beauty (NYSE:SBH) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation and institutional ownership.

In the previous week, Bath & Body Works had 5 more articles in the media than Sally Beauty. MarketBeat recorded 8 mentions for Bath & Body Works and 3 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.39 beat Bath & Body Works' score of 1.21 indicating that Sally Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Bath & Body Works
3 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Bath & Body Works currently has a consensus target price of $22.13, indicating a potential upside of 19.27%. Sally Beauty has a consensus target price of $17.40, indicating a potential upside of 8.68%. Given Bath & Body Works' higher probable upside, equities analysts clearly believe Bath & Body Works is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bath & Body Works
1 Sell rating(s)
14 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.16
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

95.1% of Bath & Body Works shares are owned by institutional investors. 0.3% of Bath & Body Works shares are owned by insiders. Comparatively, 2.0% of Sally Beauty shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Bath & Body Works has a beta of 1.38, indicating that its stock price is 38% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market.

Bath & Body Works has a net margin of 10.83% compared to Sally Beauty's net margin of 5.16%. Sally Beauty's return on equity of 24.36% beat Bath & Body Works' return on equity.

Company Net Margins Return on Equity Return on Assets
Bath & Body Works10.83% -53.48% 13.40%
Sally Beauty 5.16%24.36%7.07%

Bath & Body Works has higher revenue and earnings than Sally Beauty. Bath & Body Works is trading at a lower price-to-earnings ratio than Sally Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Bath & Body Works$7.21B0.52$649M$3.844.83
Sally Beauty$3.73B0.40$195.88M$1.928.34

Summary

Bath & Body Works beats Sally Beauty on 11 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to Signet Jewelers?

Signet Jewelers (NYSE:SIG) and Sally Beauty (NYSE:SBH) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, institutional ownership, earnings, analyst recommendations and profitability.

Signet Jewelers has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Signet Jewelers, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Signet Jewelers$6.81B0.58$294.40M$7.1314.02
Sally Beauty$3.73B0.40$195.88M$1.928.34

Signet Jewelers has a beta of 1.11, suggesting that its share price is 11% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.05, suggesting that its share price is 5% more volatile than the broader market.

Signet Jewelers has a net margin of 5.19% compared to Sally Beauty's net margin of 5.16%. Sally Beauty's return on equity of 24.36% beat Signet Jewelers' return on equity.

Company Net Margins Return on Equity Return on Assets
Signet Jewelers5.19% 23.28% 7.61%
Sally Beauty 5.16%24.36%7.07%

Signet Jewelers presently has a consensus price target of $125.56, suggesting a potential upside of 25.60%. Sally Beauty has a consensus price target of $17.40, suggesting a potential upside of 8.68%. Given Signet Jewelers' stronger consensus rating and higher possible upside, equities research analysts clearly believe Signet Jewelers is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Signet Jewelers
0 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.42
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Signet Jewelers had 51 more articles in the media than Sally Beauty. MarketBeat recorded 54 mentions for Signet Jewelers and 3 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.39 beat Signet Jewelers' score of 0.71 indicating that Sally Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Signet Jewelers
19 Very Positive mention(s)
10 Positive mention(s)
15 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Signet Jewelers beats Sally Beauty on 12 of the 14 factors compared between the two stocks.

How does Sally Beauty compare to Academy Sports and Outdoors?

Sally Beauty (NYSE:SBH) and Academy Sports and Outdoors (NASDAQ:ASO) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, profitability, risk, media sentiment, earnings and institutional ownership.

Sally Beauty currently has a consensus price target of $17.40, indicating a potential upside of 8.68%. Academy Sports and Outdoors has a consensus price target of $58.29, indicating a potential upside of 5.28%. Given Sally Beauty's higher probable upside, equities research analysts clearly believe Sally Beauty is more favorable than Academy Sports and Outdoors.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Academy Sports and Outdoors
1 Sell rating(s)
8 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.44

Academy Sports and Outdoors has a net margin of 6.39% compared to Sally Beauty's net margin of 5.16%. Sally Beauty's return on equity of 24.36% beat Academy Sports and Outdoors' return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Academy Sports and Outdoors 6.39%18.36%7.29%

In the previous week, Academy Sports and Outdoors had 35 more articles in the media than Sally Beauty. MarketBeat recorded 38 mentions for Academy Sports and Outdoors and 3 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.39 beat Academy Sports and Outdoors' score of 0.66 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Academy Sports and Outdoors
12 Very Positive mention(s)
3 Positive mention(s)
15 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Academy Sports and Outdoors has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Academy Sports and Outdoors, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.73B0.40$195.88M$1.928.34
Academy Sports and Outdoors$6.19B0.55$376.77M$6.009.23

Sally Beauty has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Academy Sports and Outdoors has a beta of 1.02, indicating that its stock price is 2% more volatile than the broader market.

Summary

Academy Sports and Outdoors beats Sally Beauty on 11 of the 15 factors compared between the two stocks.

How does Sally Beauty compare to Warby Parker?

Warby Parker (NYSE:WRBY) and Sally Beauty (NYSE:SBH) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, profitability, valuation, media sentiment, earnings, dividends and risk.

Sally Beauty has higher revenue and earnings than Warby Parker. Sally Beauty is trading at a lower price-to-earnings ratio than Warby Parker, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Warby Parker$911.61M2.94$1.64M$0.07353.71
Sally Beauty$3.73B0.40$195.88M$1.928.34

Sally Beauty has a net margin of 5.16% compared to Warby Parker's net margin of 0.85%. Sally Beauty's return on equity of 24.36% beat Warby Parker's return on equity.

Company Net Margins Return on Equity Return on Assets
Warby Parker0.85% 3.36% 1.72%
Sally Beauty 5.16%24.36%7.07%

In the previous week, Sally Beauty had 1 more articles in the media than Warby Parker. MarketBeat recorded 3 mentions for Sally Beauty and 2 mentions for Warby Parker. Sally Beauty's average media sentiment score of 1.39 beat Warby Parker's score of 0.69 indicating that Sally Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Warby Parker
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Warby Parker has a beta of 1.91, meaning that its stock price is 91% more volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.05, meaning that its stock price is 5% more volatile than the broader market.

93.2% of Warby Parker shares are owned by institutional investors. 16.8% of Warby Parker shares are owned by company insiders. Comparatively, 2.0% of Sally Beauty shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Warby Parker currently has a consensus price target of $30.18, indicating a potential upside of 21.90%. Sally Beauty has a consensus price target of $17.40, indicating a potential upside of 8.68%. Given Warby Parker's stronger consensus rating and higher probable upside, equities analysts clearly believe Warby Parker is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Warby Parker
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.64
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

Summary

Warby Parker and Sally Beauty tied by winning 8 of the 16 factors compared between the two stocks.

How does Sally Beauty compare to National Vision?

Sally Beauty (NYSE:SBH) and National Vision (NASDAQ:EYE) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

In the previous week, National Vision had 4 more articles in the media than Sally Beauty. MarketBeat recorded 7 mentions for National Vision and 3 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.39 beat National Vision's score of 1.04 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
National Vision
5 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sally Beauty has a beta of 1.05, meaning that its share price is 5% more volatile than the broader market. Comparatively, National Vision has a beta of 0.98, meaning that its share price is 2% less volatile than the broader market.

Sally Beauty currently has a consensus target price of $17.40, indicating a potential upside of 8.68%. National Vision has a consensus target price of $29.82, indicating a potential upside of 72.46%. Given National Vision's stronger consensus rating and higher probable upside, analysts plainly believe National Vision is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
National Vision
0 Sell rating(s)
4 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.64

Sally Beauty has higher revenue and earnings than National Vision. Sally Beauty is trading at a lower price-to-earnings ratio than National Vision, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.73B0.40$195.88M$1.928.34
National Vision$1.99B0.69$29.60M$0.6128.34

Sally Beauty has a net margin of 5.16% compared to National Vision's net margin of 2.47%. Sally Beauty's return on equity of 24.36% beat National Vision's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
National Vision 2.47%6.78%3.01%

Summary

Sally Beauty beats National Vision on 8 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SBH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SBH vs. The Competition

MetricSally BeautySpecialty Retail IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$1.48B$10.62B$12.54B$23.19B
Dividend YieldN/A122.71%56.79%3.56%
P/E Ratio8.3424.1545.6528.69
Price / Sales0.4015.2092.6999.79
Price / Cash5.2712.7628.6133.82
Price / Book1.995.374.084.74
Net Income$195.88M$439.64M$445.67M$1.07B
7 Day Performance-3.96%-2.87%-2.30%-1.99%
1 Month Performance-2.62%-5.31%-3.95%-2.68%
1 Year Performance6.91%-7.85%-6.12%10.45%

Sally Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SBH
Sally Beauty
1.6333 of 5 stars
$16.01
+1.3%
$17.40
+8.7%
+4.9%$1.48B$3.73B8.3427,000
BBWI
Bath & Body Works
4.3162 of 5 stars
$19.27
-1.2%
$22.29
+15.6%
-33.5%$3.91B$7.29B5.0560,735
SIG
Signet Jewelers
4.6297 of 5 stars
$82.22
+0.2%
$113.63
+38.2%
+7.4%$3.25B$6.81B11.5827,097
ASO
Academy Sports and Outdoors
3.876 of 5 stars
$44.65
-0.6%
$58.31
+30.6%
+15.3%$2.78B$6.05B7.9023,000
WRBY
Warby Parker
4.1815 of 5 stars
$24.26
-0.4%
$30.18
+24.4%
-10.2%$2.60B$871.91M343.374,036

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This page (NYSE:SBH) was last updated on 9/12/2026 by MarketBeat.com Staff.
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