Go Pro

Ulta Beauty (ULTA) Competitors

Ulta Beauty logo
$546.78 +11.15 (+2.08%)
Closing price 09/11/2026 04:00 PM Eastern
Extended Trading
$546.43 -0.35 (-0.06%)
As of 09/11/2026 07:30 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

ULTA vs. ARHS, CASY, FIVE, BBW, and SBH

Should you buy Ulta Beauty stock or one of its competitors? Ulta Beauty's main competitors and comparable companies include Arhaus (ARHS), Casey's General Stores (CASY), Five Below (FIVE), Build-A-Bear Workshop (BBW), and Sally Beauty (SBH). Companies are selected based on similarities in market, industry, and size.

How does Ulta Beauty compare to Arhaus?

Arhaus (NASDAQ:ARHS) and Ulta Beauty (NASDAQ:ULTA) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, valuation, profitability, analyst recommendations, dividends, media sentiment, institutional ownership and risk.

Ulta Beauty has a net margin of 9.34% compared to Arhaus' net margin of 4.91%. Ulta Beauty's return on equity of 45.40% beat Arhaus' return on equity.

Company Net Margins Return on Equity Return on Assets
Arhaus4.91% 17.23% 4.94%
Ulta Beauty 9.34%45.40%17.37%

In the previous week, Ulta Beauty had 18 more articles in the media than Arhaus. MarketBeat recorded 24 mentions for Ulta Beauty and 6 mentions for Arhaus. Ulta Beauty's average media sentiment score of 1.36 beat Arhaus' score of 1.17 indicating that Ulta Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Arhaus
4 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ulta Beauty
18 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

27.9% of Arhaus shares are owned by institutional investors. Comparatively, 90.4% of Ulta Beauty shares are owned by institutional investors. 1.2% of Arhaus shares are owned by insiders. Comparatively, 0.2% of Ulta Beauty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Ulta Beauty has higher revenue and earnings than Arhaus. Arhaus is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Arhaus$1.41B0.82$67.26M$0.5016.20
Ulta Beauty$12.96B1.80$1.15B$27.4419.93

Arhaus has a beta of 2.3, suggesting that its stock price is 130% more volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.85, suggesting that its stock price is 15% less volatile than the broader market.

Arhaus currently has a consensus target price of $10.13, suggesting a potential upside of 25.00%. Ulta Beauty has a consensus target price of $624.57, suggesting a potential upside of 14.23%. Given Arhaus' higher probable upside, equities research analysts clearly believe Arhaus is more favorable than Ulta Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Arhaus
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36
Ulta Beauty
1 Sell rating(s)
7 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.71

Summary

Ulta Beauty beats Arhaus on 14 of the 17 factors compared between the two stocks.

How does Ulta Beauty compare to Casey's General Stores?

Ulta Beauty (NASDAQ:ULTA) and Casey's General Stores (NASDAQ:CASY) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, media sentiment, institutional ownership, valuation, profitability and risk.

Ulta Beauty has a net margin of 9.34% compared to Casey's General Stores' net margin of 4.14%. Ulta Beauty's return on equity of 45.40% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.34% 45.40% 17.37%
Casey's General Stores 4.14%19.68%8.77%

In the previous week, Casey's General Stores had 38 more articles in the media than Ulta Beauty. MarketBeat recorded 62 mentions for Casey's General Stores and 24 mentions for Ulta Beauty. Ulta Beauty's average media sentiment score of 1.36 beat Casey's General Stores' score of 0.51 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
18 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Casey's General Stores
17 Very Positive mention(s)
11 Positive mention(s)
18 Neutral mention(s)
10 Negative mention(s)
0 Very Negative mention(s)
Positive

Ulta Beauty presently has a consensus price target of $624.57, suggesting a potential upside of 14.23%. Casey's General Stores has a consensus price target of $840.69, suggesting a potential upside of 36.59%. Given Casey's General Stores' higher possible upside, analysts clearly believe Casey's General Stores is more favorable than Ulta Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
7 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.71
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
15 Buy rating(s)
0 Strong Buy rating(s)
2.71

Ulta Beauty has a beta of 0.85, meaning that its share price is 15% less volatile than the broader market. Comparatively, Casey's General Stores has a beta of 0.59, meaning that its share price is 41% less volatile than the broader market.

Ulta Beauty has higher earnings, but lower revenue than Casey's General Stores. Ulta Beauty is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.96B1.80$1.15B$27.4419.93
Casey's General Stores$18.67B1.22$714.45M$20.7629.65

90.4% of Ulta Beauty shares are held by institutional investors. Comparatively, 85.6% of Casey's General Stores shares are held by institutional investors. 0.2% of Ulta Beauty shares are held by insiders. Comparatively, 0.7% of Casey's General Stores shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Ulta Beauty beats Casey's General Stores on 11 of the 16 factors compared between the two stocks.

How does Ulta Beauty compare to Five Below?

Five Below (NASDAQ:FIVE) and Ulta Beauty (NASDAQ:ULTA) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, media sentiment, earnings, institutional ownership, dividends, valuation and risk.

90.4% of Ulta Beauty shares are owned by institutional investors. 1.0% of Five Below shares are owned by company insiders. Comparatively, 0.2% of Ulta Beauty shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Five Below presently has a consensus target price of $300.70, indicating a potential upside of 22.94%. Ulta Beauty has a consensus target price of $624.57, indicating a potential upside of 14.23%. Given Five Below's higher probable upside, equities research analysts plainly believe Five Below is more favorable than Ulta Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Five Below
0 Sell rating(s)
13 Hold rating(s)
18 Buy rating(s)
1 Strong Buy rating(s)
2.63
Ulta Beauty
1 Sell rating(s)
7 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.71

Ulta Beauty has higher revenue and earnings than Five Below. Ulta Beauty is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Five Below$4.76B2.83$358.64M$11.1421.96
Ulta Beauty$12.96B1.80$1.15B$27.4419.93

In the previous week, Five Below had 7 more articles in the media than Ulta Beauty. MarketBeat recorded 31 mentions for Five Below and 24 mentions for Ulta Beauty. Ulta Beauty's average media sentiment score of 1.36 beat Five Below's score of 0.79 indicating that Ulta Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Five Below
14 Very Positive mention(s)
5 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Ulta Beauty
18 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Five Below has a net margin of 11.65% compared to Ulta Beauty's net margin of 9.34%. Ulta Beauty's return on equity of 45.40% beat Five Below's return on equity.

Company Net Margins Return on Equity Return on Assets
Five Below11.65% 22.13% 9.86%
Ulta Beauty 9.34%45.40%17.37%

Five Below has a beta of 0.99, suggesting that its share price is 1% less volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.85, suggesting that its share price is 15% less volatile than the broader market.

Summary

Ulta Beauty beats Five Below on 9 of the 16 factors compared between the two stocks.

How does Ulta Beauty compare to Build-A-Bear Workshop?

Ulta Beauty (NASDAQ:ULTA) and Build-A-Bear Workshop (NYSE:BBW) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, institutional ownership, earnings, profitability, analyst recommendations, dividends, valuation and risk.

In the previous week, Ulta Beauty had 15 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 24 mentions for Ulta Beauty and 9 mentions for Build-A-Bear Workshop. Ulta Beauty's average media sentiment score of 1.36 beat Build-A-Bear Workshop's score of 0.27 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
18 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Build-A-Bear Workshop
2 Very Positive mention(s)
1 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Ulta Beauty has a beta of 0.85, indicating that its share price is 15% less volatile than the broader market. Comparatively, Build-A-Bear Workshop has a beta of 1.05, indicating that its share price is 5% more volatile than the broader market.

Build-A-Bear Workshop has a net margin of 9.96% compared to Ulta Beauty's net margin of 9.34%. Ulta Beauty's return on equity of 45.40% beat Build-A-Bear Workshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.34% 45.40% 17.37%
Build-A-Bear Workshop 9.96%29.85%13.52%

Ulta Beauty has higher revenue and earnings than Build-A-Bear Workshop. Build-A-Bear Workshop is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.96B1.80$1.15B$27.4419.93
Build-A-Bear Workshop$517.75M0.67$52.20M$4.036.83

90.4% of Ulta Beauty shares are held by institutional investors. Comparatively, 79.3% of Build-A-Bear Workshop shares are held by institutional investors. 0.2% of Ulta Beauty shares are held by company insiders. Comparatively, 4.0% of Build-A-Bear Workshop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Ulta Beauty presently has a consensus price target of $624.57, indicating a potential upside of 14.23%. Build-A-Bear Workshop has a consensus price target of $53.50, indicating a potential upside of 94.38%. Given Build-A-Bear Workshop's higher probable upside, analysts clearly believe Build-A-Bear Workshop is more favorable than Ulta Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
7 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.71
Build-A-Bear Workshop
1 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Summary

Ulta Beauty beats Build-A-Bear Workshop on 13 of the 17 factors compared between the two stocks.

How does Ulta Beauty compare to Sally Beauty?

Sally Beauty (NYSE:SBH) and Ulta Beauty (NASDAQ:ULTA) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, earnings, institutional ownership, risk, dividends and media sentiment.

In the previous week, Ulta Beauty had 21 more articles in the media than Sally Beauty. MarketBeat recorded 24 mentions for Ulta Beauty and 3 mentions for Sally Beauty. Sally Beauty's average media sentiment score of 1.39 beat Ulta Beauty's score of 1.36 indicating that Sally Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sally Beauty
3 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ulta Beauty
18 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sally Beauty presently has a consensus price target of $17.40, suggesting a potential upside of 8.68%. Ulta Beauty has a consensus price target of $624.57, suggesting a potential upside of 14.23%. Given Ulta Beauty's stronger consensus rating and higher probable upside, analysts clearly believe Ulta Beauty is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29
Ulta Beauty
1 Sell rating(s)
7 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.71

Ulta Beauty has a net margin of 9.34% compared to Sally Beauty's net margin of 5.16%. Ulta Beauty's return on equity of 45.40% beat Sally Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
Sally Beauty5.16% 24.36% 7.07%
Ulta Beauty 9.34%45.40%17.37%

90.4% of Ulta Beauty shares are held by institutional investors. 2.0% of Sally Beauty shares are held by company insiders. Comparatively, 0.2% of Ulta Beauty shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sally Beauty has a beta of 1.05, indicating that its stock price is 5% more volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.85, indicating that its stock price is 15% less volatile than the broader market.

Ulta Beauty has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sally Beauty$3.73B0.40$195.88M$1.928.34
Ulta Beauty$12.96B1.80$1.15B$27.4419.93

Summary

Ulta Beauty beats Sally Beauty on 14 of the 17 factors compared between the two stocks.

Get Ulta Beauty News Delivered to You Automatically

Sign up to receive the latest news and ratings for ULTA and its competitors with MarketBeat's FREE daily newsletter.

Subscribe Now
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ULTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

ULTA vs. The Competition

MetricUlta BeautySpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$22.90B$10.62B$12.56B$12.73B
Dividend YieldN/A122.71%56.79%11.15%
P/E Ratio19.9324.1545.6925.29
Price / Sales1.8015.1991.4899.10
Price / Cash16.3412.7628.6151.44
Price / Book8.845.374.086.20
Net Income$1.15B$439.64M$445.67M$358.50M
7 Day Performance-3.07%-2.87%-2.30%-2.35%
1 Month Performance2.80%-5.32%-3.95%-2.77%
1 Year Performance6.25%-7.86%-6.12%7.64%

Ulta Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ULTA
Ulta Beauty
4.0865 of 5 stars
$546.78
+2.1%
$624.57
+14.2%
+4.8%$22.90B$12.96B19.9365,000
ARHS
Arhaus
3.8833 of 5 stars
$8.45
+1.0%
$10.13
+19.9%
-27.9%$1.20B$1.38B16.892,830
CASY
Casey's General Stores
4.7967 of 5 stars
$759.98
-0.9%
$942.87
+24.1%
+11.1%$28.12B$17.56B39.6549,848
FIVE
Five Below
4.6795 of 5 stars
$240.09
-2.0%
$267.45
+11.4%
+67.8%$13.29B$4.76B30.3524,600
BBW
Build-A-Bear Workshop
4.4202 of 5 stars
$29.74
-2.2%
$53.50
+79.9%
-63.0%$373.09M$529.83M7.385,500

Related Companies and Tools


This page (NASDAQ:ULTA) was last updated on 9/12/2026 by MarketBeat.com Staff.
From Our Partners