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Ulta Beauty (ULTA) Competitors

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$521.46 +6.32 (+1.23%)
As of 08/21/2026 04:00 PM Eastern

ULTA vs. ARHS, CASY, FIVE, BBW, and SBH

Should you buy Ulta Beauty stock or one of its competitors? Ulta Beauty's main competitors and comparable companies include Arhaus (ARHS), Casey's General Stores (CASY), Five Below (FIVE), Build-A-Bear Workshop (BBW), and Sally Beauty (SBH). Companies are selected based on similarities in market, industry, and size.

How does Ulta Beauty compare to Arhaus?

Ulta Beauty (NASDAQ:ULTA) and Arhaus (NASDAQ:ARHS) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, earnings, dividends, risk, valuation and media sentiment.

90.4% of Ulta Beauty shares are owned by institutional investors. Comparatively, 27.9% of Arhaus shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by company insiders. Comparatively, 1.2% of Arhaus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Ulta Beauty has higher revenue and earnings than Arhaus. Arhaus is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.39B1.81$1.15B$26.6719.55
Arhaus$1.38B0.97$67.26M$0.5018.78

Ulta Beauty currently has a consensus target price of $638.09, suggesting a potential upside of 22.37%. Arhaus has a consensus target price of $10.13, suggesting a potential upside of 7.83%. Given Ulta Beauty's stronger consensus rating and higher probable upside, equities research analysts plainly believe Ulta Beauty is more favorable than Arhaus.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Arhaus
0 Sell rating(s)
7 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.36

Ulta Beauty has a net margin of 9.36% compared to Arhaus' net margin of 4.91%. Ulta Beauty's return on equity of 44.77% beat Arhaus' return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.36% 44.77% 17.27%
Arhaus 4.91%17.23%4.94%

Ulta Beauty has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market. Comparatively, Arhaus has a beta of 2.29, meaning that its stock price is 129% more volatile than the broader market.

In the previous week, Ulta Beauty had 39 more articles in the media than Arhaus. MarketBeat recorded 44 mentions for Ulta Beauty and 5 mentions for Arhaus. Ulta Beauty's average media sentiment score of 1.49 beat Arhaus' score of 0.67 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
40 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Arhaus
1 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ulta Beauty beats Arhaus on 15 of the 17 factors compared between the two stocks.

How does Ulta Beauty compare to Casey's General Stores?

Casey's General Stores (NASDAQ:CASY) and Ulta Beauty (NASDAQ:ULTA) are related large-cap companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Ulta Beauty has lower revenue, but higher earnings than Casey's General Stores. Ulta Beauty is trading at a lower price-to-earnings ratio than Casey's General Stores, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Casey's General Stores$17.56B1.76$714.45M$19.1643.62
Ulta Beauty$12.39B1.81$1.15B$26.6719.55

Casey's General Stores has a beta of 0.61, suggesting that its share price is 39% less volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market.

85.6% of Casey's General Stores shares are held by institutional investors. Comparatively, 90.4% of Ulta Beauty shares are held by institutional investors. 0.7% of Casey's General Stores shares are held by insiders. Comparatively, 0.2% of Ulta Beauty shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

In the previous week, Ulta Beauty had 17 more articles in the media than Casey's General Stores. MarketBeat recorded 44 mentions for Ulta Beauty and 27 mentions for Casey's General Stores. Casey's General Stores' average media sentiment score of 1.71 beat Ulta Beauty's score of 1.49 indicating that Casey's General Stores is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Casey's General Stores
26 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Ulta Beauty
40 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Casey's General Stores presently has a consensus target price of $944.20, indicating a potential upside of 12.98%. Ulta Beauty has a consensus target price of $638.09, indicating a potential upside of 22.37%. Given Ulta Beauty's stronger consensus rating and higher probable upside, analysts clearly believe Ulta Beauty is more favorable than Casey's General Stores.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Casey's General Stores
0 Sell rating(s)
6 Hold rating(s)
14 Buy rating(s)
0 Strong Buy rating(s)
2.70
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

Ulta Beauty has a net margin of 9.36% compared to Casey's General Stores' net margin of 4.07%. Ulta Beauty's return on equity of 44.77% beat Casey's General Stores' return on equity.

Company Net Margins Return on Equity Return on Assets
Casey's General Stores4.07% 18.73% 8.29%
Ulta Beauty 9.36%44.77%17.27%

Summary

Ulta Beauty beats Casey's General Stores on 13 of the 17 factors compared between the two stocks.

How does Ulta Beauty compare to Five Below?

Ulta Beauty (NASDAQ:ULTA) and Five Below (NASDAQ:FIVE) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, earnings, institutional ownership, dividends, analyst recommendations, valuation and risk.

Ulta Beauty has a beta of 0.87, suggesting that its share price is 13% less volatile than the broader market. Comparatively, Five Below has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

Ulta Beauty has a net margin of 9.36% compared to Five Below's net margin of 8.67%. Ulta Beauty's return on equity of 44.77% beat Five Below's return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.36% 44.77% 17.27%
Five Below 8.67%21.31%9.19%

Ulta Beauty has higher revenue and earnings than Five Below. Ulta Beauty is trading at a lower price-to-earnings ratio than Five Below, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.39B1.81$1.15B$26.6719.55
Five Below$5.08B2.72$358.64M$7.9231.60

Ulta Beauty presently has a consensus price target of $638.09, indicating a potential upside of 22.37%. Five Below has a consensus price target of $262.80, indicating a potential upside of 5.02%. Given Ulta Beauty's stronger consensus rating and higher possible upside, equities analysts plainly believe Ulta Beauty is more favorable than Five Below.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Five Below
2 Sell rating(s)
10 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.59

90.4% of Ulta Beauty shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by company insiders. Comparatively, 1.0% of Five Below shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

In the previous week, Ulta Beauty had 27 more articles in the media than Five Below. MarketBeat recorded 44 mentions for Ulta Beauty and 17 mentions for Five Below. Ulta Beauty's average media sentiment score of 1.49 beat Five Below's score of 0.82 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
40 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Five Below
8 Very Positive mention(s)
5 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ulta Beauty beats Five Below on 11 of the 15 factors compared between the two stocks.

How does Ulta Beauty compare to Build-A-Bear Workshop?

Build-A-Bear Workshop (NYSE:BBW) and Ulta Beauty (NASDAQ:ULTA) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, risk, analyst recommendations, dividends, institutional ownership and valuation.

79.3% of Build-A-Bear Workshop shares are owned by institutional investors. Comparatively, 90.4% of Ulta Beauty shares are owned by institutional investors. 4.0% of Build-A-Bear Workshop shares are owned by insiders. Comparatively, 0.2% of Ulta Beauty shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Build-A-Bear Workshop has a net margin of 10.48% compared to Ulta Beauty's net margin of 9.36%. Ulta Beauty's return on equity of 44.77% beat Build-A-Bear Workshop's return on equity.

Company Net Margins Return on Equity Return on Assets
Build-A-Bear Workshop10.48% 32.15% 14.83%
Ulta Beauty 9.36%44.77%17.27%

Build-A-Bear Workshop has a beta of 1.1, meaning that its stock price is 10% more volatile than the broader market. Comparatively, Ulta Beauty has a beta of 0.87, meaning that its stock price is 13% less volatile than the broader market.

In the previous week, Ulta Beauty had 39 more articles in the media than Build-A-Bear Workshop. MarketBeat recorded 44 mentions for Ulta Beauty and 5 mentions for Build-A-Bear Workshop. Ulta Beauty's average media sentiment score of 1.49 beat Build-A-Bear Workshop's score of 0.57 indicating that Ulta Beauty is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Build-A-Bear Workshop
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Ulta Beauty
40 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Ulta Beauty has higher revenue and earnings than Build-A-Bear Workshop. Build-A-Bear Workshop is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Build-A-Bear Workshop$529.83M0.92$52.20M$4.279.15
Ulta Beauty$12.39B1.81$1.15B$26.6719.55

Build-A-Bear Workshop presently has a consensus target price of $70.00, indicating a potential upside of 79.17%. Ulta Beauty has a consensus target price of $638.09, indicating a potential upside of 22.37%. Given Build-A-Bear Workshop's higher probable upside, equities analysts plainly believe Build-A-Bear Workshop is more favorable than Ulta Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Build-A-Bear Workshop
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74

Summary

Ulta Beauty beats Build-A-Bear Workshop on 13 of the 17 factors compared between the two stocks.

How does Ulta Beauty compare to Sally Beauty?

Ulta Beauty (NASDAQ:ULTA) and Sally Beauty (NYSE:SBH) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their profitability, media sentiment, valuation, earnings, institutional ownership, analyst recommendations, risk and dividends.

90.4% of Ulta Beauty shares are owned by institutional investors. 0.2% of Ulta Beauty shares are owned by insiders. Comparatively, 2.0% of Sally Beauty shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Ulta Beauty has higher revenue and earnings than Sally Beauty. Sally Beauty is trading at a lower price-to-earnings ratio than Ulta Beauty, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Ulta Beauty$12.39B1.81$1.15B$26.6719.55
Sally Beauty$3.70B0.42$195.88M$1.928.64

Ulta Beauty has a beta of 0.87, suggesting that its stock price is 13% less volatile than the broader market. Comparatively, Sally Beauty has a beta of 1.03, suggesting that its stock price is 3% more volatile than the broader market.

Ulta Beauty has a net margin of 9.36% compared to Sally Beauty's net margin of 5.16%. Ulta Beauty's return on equity of 44.77% beat Sally Beauty's return on equity.

Company Net Margins Return on Equity Return on Assets
Ulta Beauty9.36% 44.77% 17.27%
Sally Beauty 5.16%24.36%7.07%

Ulta Beauty presently has a consensus price target of $638.09, suggesting a potential upside of 22.37%. Sally Beauty has a consensus price target of $17.40, suggesting a potential upside of 4.95%. Given Ulta Beauty's stronger consensus rating and higher probable upside, research analysts plainly believe Ulta Beauty is more favorable than Sally Beauty.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ulta Beauty
1 Sell rating(s)
6 Hold rating(s)
19 Buy rating(s)
1 Strong Buy rating(s)
2.74
Sally Beauty
1 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.29

In the previous week, Ulta Beauty had 42 more articles in the media than Sally Beauty. MarketBeat recorded 44 mentions for Ulta Beauty and 2 mentions for Sally Beauty. Ulta Beauty's average media sentiment score of 1.49 beat Sally Beauty's score of 1.13 indicating that Ulta Beauty is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Ulta Beauty
40 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Sally Beauty
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Ulta Beauty beats Sally Beauty on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding ULTA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ULTA vs. The Competition

MetricUlta BeautySpecialty Retail IndustryConsumer Discretionary SectorNASDAQ Exchange
Market Cap$22.42B$11.45B$13.23B$12.85B
Dividend YieldN/A120.58%56.57%11.08%
P/E Ratio19.5526.2746.9624.25
Price / Sales1.8118.7888.84101.47
Price / Cash15.9113.5629.1353.99
Price / Book8.255.693.936.20
Net Income$1.15B$438.66M$445.72M$348.59M
7 Day Performance2.10%-1.32%-0.26%0.08%
1 Month Performance9.10%2.31%2.74%3.88%
1 Year Performance-1.52%-4.12%-1.57%16.98%

Ulta Beauty Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ULTA
Ulta Beauty
4.6071 of 5 stars
$521.46
+1.2%
$638.09
+22.4%
-1.5%$22.42B$12.39B19.5565,000
ARHS
Arhaus
2.4045 of 5 stars
$9.73
-1.1%
$10.13
+4.1%
-24.3%$1.38B$1.38B19.462,830
CASY
Casey's General Stores
4.5511 of 5 stars
$836.32
+0.8%
$944.20
+12.9%
+66.1%$30.95B$17.56B43.6549,848
FIVE
Five Below
3.8311 of 5 stars
$239.00
+2.0%
$256.05
+7.1%
+76.5%$13.21B$4.76B30.1824,600
BBW
Build-A-Bear Workshop
3.9316 of 5 stars
$37.10
+0.7%
$70.00
+88.7%
-30.9%$465.12M$526.71M8.695,500

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This page (NASDAQ:ULTA) was last updated on 8/23/2026 by MarketBeat.com Staff.
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