Build-A-Bear Workshop (BBW) Stock Price, News & Analysis

Company Overview

Build-A-Bear Workshop, Inc. is a multichannel specialty retailer that creates interactive retail experiences centered on customizable plush animals. Customers can select a stuffed animal, add sounds and clothing, and personalize it through the company’s “build-your-own” workshop process. Its product range also includes themed plush toys, apparel, accessories, collectibles and gift items.

Founded in 1997 by Maxine Clark, Build-A-Bear Workshop opened its first store in St. Louis, Missouri. The company serves customers through company-operated and franchised retail locations, its e-commerce platforms and select third-party retail and entertainment partners. Its branded presence extends across the United States, Canada, the United Kingdom, Ireland and other international markets through licensing and franchise relationships.

In addition to its core Build-A-Bear brand, the company develops licensed products and experiences tied to entertainment, character and seasonal properties. Build-A-Bear Workshop is led by Sharon John, who has served as president and chief executive officer since 2013.

Key Stats

• Today's Range: $25.09 to $25.73
• 50-Day Range: $24.45 to $39.74
• 52-Week Range: $24.15 to $72.19
• Volume: 418,793 shs
• Average Volume: 609,346 shs
• Market Capitalization: $314.57 million
• P/E Ratio: 6.34
• Dividend Yield: 3.60%
• Price Target: $53.50
• Consensus Rating: Hold

Build-A-Bear Workshop Stock Analysis - MarketRank™

Build-A-Bear Workshop scored higher than 77% of companies evaluated by MarketBeat, and ranked 200th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Hold

Consensus Rating

Build-A-Bear Workshop has received a consensus rating of Hold. The company's average rating score is 2.25, and is based on no strong buy ratings, 2 buy ratings, 1 hold rating, and 1 sell rating.

Upside Potential

Build-A-Bear Workshop has a consensus price target of $53.50, representing about 109.5% upside from its current price of $25.53.

Amount of Analyst Coverage

Build-A-Bear Workshop has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: 5.32%

Earnings Growth

Earnings for Build-A-Bear Workshop are expected to grow by 5.32% in the coming year, from $3.57 to $3.76 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Build-A-Bear Workshop is 6.34, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 38.75.

Price to Earnings Ratio vs. Sector

The P/E ratio of Build-A-Bear Workshop is 6.34, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 44.17.

Price to Book Value per Share Ratio

Build-A-Bear Workshop has a P/B Ratio of 2.13. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

24.49% of the float of Build-A-Bear Workshop has been sold short.

Short Interest Ratio / Days to Cover

Build-A-Bear Workshop has a short interest ratio ("days to cover") of 4.59.

Change versus previous month

Short interest in Build-A-Bear Workshop has recently increased by 6.45%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 3.3 / 5
• Dividend Strength: Strong

Dividend Leadership

Build-A-Bear Workshop is a leading dividend payer. It pays a dividend yield of 3.57%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Build-A-Bear Workshop has only been increasing its dividend for 1 years.

Dividend Coverage

The dividend payout ratio of Build-A-Bear Workshop is 22.83%. This payout ratio is at a healthy, sustainable level, below 75%.

Dividend Sustainability

Based on earnings estimates, Build-A-Bear Workshop will have a dividend payout ratio of 24.47% next year. This indicates that Build-A-Bear Workshop will be able to sustain or increase its dividend.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: -0.30

News Sentiment

Build-A-Bear Workshop has a news sentiment score of -0.30. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.55 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 4 news articles for Build-A-Bear Workshop this week, compared to 3 articles on an average week.

Search Interest

Only 1 people have searched for BBW on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

MarketBeat Follows

1 people have added Build-A-Bear Workshop to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.6 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Build-A-Bear Workshop insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $272,925.00 in company stock.

Percentage Held by Insiders

4.00% of the stock of Build-A-Bear Workshop is held by insiders.

Percentage Held by Institutions

79.30% of the stock of Build-A-Bear Workshop is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Record date for 7/9 Dividend: 6/25/2026
• Ex-Dividend for 7/9 Dividend: 6/25/2026
• Dividend Payable: 7/09/2026
• Last Earnings: 8/27/2026
• Record date for 10/8 Dividend: 9/24/2026
• Ex-Dividend for 10/8 Dividend: 9/24/2026
• Today: 9/29/2026
• Dividend Payable: 10/08/2026
• Next Earnings (Estimated): 12/03/2026
• Fiscal Year End: 1/31/2027

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Specialty Retail
• Sub-Industry: Other Specialty Retail
• Current Symbol: NYSE:BBW
• CIK: 1113809
• Web: www.buildabear.com
• Phone: (314) 423-8000
• Fax: 314-423-8188
• Employees: 5,500
• Year Founded: 1997

Price Target and Rating

• Average Price Target for Build-A-Bear Workshop: $53.50
• High Price Target: $70.00
• Low Price Target: $37.00
• Potential Upside/Downside: +109.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.25
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $4.03
• Trailing P/E Ratio: 6.34
• Forward P/E Ratio: 7.15
• P/E Growth: N/A
• Net Income: $52.20 million
• Net Margins: 9.96%
• Pretax Margin: 13.09%
• Return on Equity: 29.66%
• Return on Assets: 13.60%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.60
• Quick Ratio: 0.55

Sales & Book Value

• Annual Sales: $529.83 million
• Price / Sales: 0.59
• Cash Flow: $5.22 per share
• Price / Cash Flow: 4.89
• Book Value: $12.91 per share
• Price / Book: 1.98

Miscellaneous

• Outstanding Shares: 12,320,000
• Free Float: 11,826,000
• Market Cap: $314.57 million
• Optionable: Optionable
• Beta: 1.05