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Ulta Beauty (ULTA) Stock Forecast & Price Target

Ulta Beauty logo
$539.98 +2.25 (+0.42%)
As of 11:04 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
0
Hold
8
Buy
24

Based on 32 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 32 analysts, 8 have given a hold rating, and 24 have given a buy rating for ULTA.

Consensus Price Target

$627.83
16.27% Upside
According to the 32 analysts' twelve-month price targets for Ulta Beauty, the average price target is $627.83. The highest price target for ULTA is $731.00, while the lowest price target for ULTA is $500.00. The average price target represents a forecasted upside of 16.27% from the current price of $539.98.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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ULTA Analyst Ratings Over Time

TypeCurrent Forecast
10/2/25 to 10/2/26
1 Month Ago
9/2/25 to 9/2/26
3 Months Ago
7/4/25 to 7/4/26
1 Year Ago
10/2/24 to 10/2/25
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
24 Buy rating(s)
19 Buy rating(s)
19 Buy rating(s)
14 Buy rating(s)
Hold
8 Hold rating(s)
6 Hold rating(s)
6 Hold rating(s)
11 Hold rating(s)
Sell
0 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$627.83$626.59$638.09$544.20
Forecasted Upside16.27% Upside13.57% Upside38.32% Upside-2.44% Downside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Ulta Beauty Stock vs. The Competition

TypeUlta BeautyConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.75
2.19
2.53
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside16.75% Upside229.34% Upside21.97% Upside
News Sentiment Rating
Positive News

See Recent ULTA News
Neutral News
Neutral News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/15/2026
Guggenheim logo
Guggenheim
5 of 5 stars
 Initiated CoverageBuy
9/15/2026
Cantor Fitzgerald logo
Cantor Fitzgerald
5 of 5 stars
 Initiated CoverageOverweight
9/15/2026 UpgradeOutperform
9/15/2026 Initiated CoverageOutperform
9/15/2026 UpgradeOutperform
9/15/2026DowngradeNeutral ➝ Market Perform
9/15/2026DowngradeStrong-Buy ➝ Moderate Buy
9/15/2026UpgradeUnderweight ➝ Equal Weight$450.00 ➝ $525.00-4.31%
9/14/2026Reiterated RatingBuy$625.00+14.03%
9/8/2026Initiated CoverageMarket Perform$580.00+5.60%
8/31/2026 Reiterated RatingHold (C)
8/28/2026Set Target$631.00+21.95%
8/28/2026Boost TargetBuy$648.00 ➝ $667.00+23.50%
8/28/2026Reiterated RatingBuy$650.00+20.35%
8/28/2026Lower TargetOverweight$647.00 ➝ $645.00+19.42%
8/28/2026Lower TargetBuy$685.00 ➝ $650.00+20.35%
8/25/2026Boost TargetBuy$692.00 ➝ $695.00+30.02%
8/21/2026 Reiterated RatingMarket Perform
7/21/2026Reiterated RatingBuy
6/18/2026Set Target$550.00+20.95%
6/3/2026Lower TargetNeutral$600.00 ➝ $500.00+7.27%
6/3/2026 Set Target$635.00+36.23%
6/3/2026 Reiterated RatingHold$550.00+11.14%
6/3/2026Lower TargetOverweight$700.00 ➝ $630.00+27.31%
6/3/2026Lower TargetOverweight$725.00 ➝ $600.00+21.24%
6/3/2026Lower TargetOverweight$750.00 ➝ $631.00+33.21%
6/3/2026Lower TargetBuy$799.00 ➝ $731.00+57.10%
6/3/2026Lower TargetOutperform$730.00 ➝ $700.00+41.45%
4/20/2026 Initiated CoverageOutperform
3/13/2026Lower TargetOutperform$750.00 ➝ $650.00+18.23%
3/9/2026Boost TargetOutperform$640.00 ➝ $715.00+10.62%
2/6/2026 DowngradeStrong-Buy ➝ Hold
5/15/2025Boost TargetNeutral$364.00 ➝ $386.00-6.01%
3/14/2025Lower TargetHold$475.00 ➝ $400.00+27.20%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:04 AM ET.


Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, September 29, 2026. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

  • Ulta Beauty, Inc. recently reported strong financial performance for the quarter ended August 27, 2026, with earnings per share of $6.55, which exceeded the analyst consensus estimate of $6.22 by $0.33, demonstrating the company's ability to generate higher profits than expected by the market.
  • The company has raised its full-year 2026 earnings guidance to a range of $28.70 to $29.00 per share, which is significantly higher than the previous consensus estimate of $26.21, indicating management's confidence in continued revenue growth and operational efficiency throughout the year.
  • Ulta Beauty, Inc. is currently trading at a price of $547.89, which is below the average analyst price target of $627.83, suggesting that the stock may be undervalued relative to its expected future performance and offering potential upside for investors.
  • The stock has a beta of 0.85, which is lower than the market average of 1.0, meaning that Ulta Beauty, Inc. tends to be less volatile than the overall market, potentially providing a more stable investment option for risk-averse investors.
  • Ulta Beauty, Inc. has a high return on equity of 45.40% and a net margin of 9.34%, indicating that the company is efficiently using its shareholders' equity to generate profits and maintaining strong profitability margins on its sales.

Ulta Beauty
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

  • Ulta Beauty, Inc. does not pay a dividend, as indicated by a dividend yield of 0.00%, which may be a drawback for income-focused investors who prefer regular cash payments from their investments.
  • The stock has experienced a decline in price, with a current price of $547.89, which is down from its 52-week high of $714.97, indicating a significant drop in value over the past year and potential concerns about the company's future growth prospects.
  • Several institutional investors, including QRG Capital Management Inc. and Engineers Gate Manager LP, have recently reduced their holdings in Ulta Beauty, Inc., which may signal a lack of confidence in the company's future performance or a shift in investment strategy among large investors.
  • Ulta Beauty, Inc. has a relatively high short interest, with 2,442,845 shares shorted as of September 15, 2026, which could indicate that some investors are betting against the stock and may lead to increased volatility or downward pressure on the price.
  • The company's revenue growth rate of 8.9% for the most recent quarter, while positive, is lower than the 11.1% and 11.8% growth rates seen in the previous two quarters, suggesting a potential slowdown in the pace of revenue expansion.

ULTA Forecast - Frequently Asked Questions

According to the research reports of 32 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $627.83, with a high forecast of $731.00 and a low forecast of $500.00.

32 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There are currently 8 hold ratings and 24 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.

According to analysts, Ulta Beauty's stock has a predicted upside of 16.27% based on their 12-month stock forecasts.

Over the previous 90 days, Ulta Beauty's stock had 4 upgrades and 2 downgrades by analysts.

Analysts like Ulta Beauty more than other "consumer discretionary" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ULTA compares to other companies.


MarketBeat monitors more than a dozen sources for Ulta Beauty analyst ratings, with the most recent rating issued on 9/15/2026.
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