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Michael Baker

Michael Baker Analyst Performance

Managing Director, Senior Research Analyst at DA Davidson

Michael Baker is a stock analyst at DA Davidson focused in the consumer discretionary sector, covering 37 publicly traded companies. Over the past year, Michael Baker has issued 112 stock ratings, including buy and hold recommendations. While full access to Michael Baker's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Michael Baker's coverage history, rating activity, and performance tendencies - helping individual investors make more informed trading decisions.

Analyst Rankings, Coverage, and Performance Statistics

Analyst Ranking
Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeat
Average Return
00.00% 12-Month ROI
Success Rate
00.00% Profitable Ratings
Total Ratings
293 Last 11 Years
Buy Recommendations
70.63% 190 Buy Ratings
Companies Covered
37 Unique Companies

Ratings Distribution

RatingPercentageCount
Strong Buy0.0%0 ratings
Buy70.6%190 ratings
Hold29.4%79 ratings
Sell0.0%0 ratings

Out of 269 total stock ratings issued by Michael Baker at DA Davidson, the majority (70.6%) have been Buy recommendations, followed by 29.4% Hold.

Best & Worst Calls

Exchange Coverage

ExchangePercentageCount
NASDAQ
51.4% of companies on NASDAQ
19 companies
NYSE
48.6% of companies on NYSE
18 companies

Michael Baker, an analyst at DA Davidson, currently covers 37 companies listed on NASDAQ and NYSE, with the majority traded on NASDAQ.

Coverage Focus

Sector IconSectorPercentage
Consumer Discretionary
27 companies		73.0%
Consumer Staples
7 companies		18.9%
Industrials
3 companies		8.1%

Michael Baker of DA Davidson specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Consumer Staples and Industrials companies.

Coverage Industries

IndustryPercentage
SPECIALTY RETAIL
21 companies		56.8%
CONSUMER STAPLES DISTRIBUTION & RETAIL
5 companies		13.5%
TEXTILES, APPAREL & LUXURY GOODS
2 companies		5.4%
TRADING COMPANIES & DISTRIBUTORS
2 companies		5.4%
BROADLINE RETAIL
2 companies		5.4%
HOUSEHOLD PRODUCTS
1 company		2.7%
FOOD PRODUCTS
1 company		2.7%
PROFESSIONAL SERVICES
1 company		2.7%
AUTOMOBILE COMPONENTS
1 company		2.7%
LEISURE PRODUCTS
1 company		2.7%

About Michael Baker

Mike Baker joined D.A. Davidson in August 2020 with more than 20 years of experience on the sell side to cover Retailing / Broadlines & Hardlines companies. Prior to joining the firm, he was at Deutsche Bank and Nomura/Instinet. He started his career at TJX, in its Marmaxx merchandising training division. Mike holds an MBA from The Wharton School of Business and a bachelor’s degree in economics from Tufts University.
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Michael Baker's Ratings History at DA Davidson

Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.
Available with a MarketBeat All Access Subscription
12-Month ROIUpgrade to All Access to use the All ROI Filter
Export
CompanyReport DateActionReport Date Price12-Month
Price Target		Rating12-Month
Price & ROI		Details
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
7/31/2026Set Price Target$88.98$106.00
Carvana Co. stock logo
CVNA
Carvana
7/30/2026Set Price Target$58.35$67.00
The Home Depot, Inc. stock logo
HD
Home Depot
7/27/2026Reiterated Rating$338.99$377.00Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
7/22/2026Set Price Target$87.10$114.00Buy
WD-40 Company stock logo
WDFC
WD-40
7/10/2026Boost Price Target$239.42$305.00Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
7/7/2026Reiterated Rating$86.05$114.00Buy
BRC Inc. stock logo
BRCC
BRC
7/2/2026Reiterated Rating$1.09$2.50Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
7/1/2026Reiterated Rating$230.44$260.00Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
6/25/2026Boost Price Target$55.95$73.00Buy
Tractor Supply Company stock logo
TSCO
Tractor Supply
6/22/2026Lower Price Target$30.20$40.00Buy
Best Buy Co., Inc. stock logo
BBY
Best Buy
6/22/2026Reiterated Rating$76.94$90.00Buy
Jerash Holdings (US), Inc. stock logo
JRSH
Jerash Holdings (US)
6/16/2026Set Price Target$4.19$5.00
The Lovesac Company stock logo
LOVE
Lovesac
6/12/2026Boost Price Target$16.63$20.00Buy
Destination XL Group, Inc. stock logo
DXLG
Destination XL Group
6/4/2026Reiterated Rating$0.67$1.50Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
6/4/2026Reiterated Rating$985.01$1,000.00Neutral
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
6/3/2026Lower Price Target$494.87$585.00Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
6/3/2026Reiterated Rating$46.11$68.00Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
5/29/2026Reiterated Rating$952.88$1,000.00Neutral
Best Buy Co., Inc. stock logo
BBY
Best Buy
5/29/2026Reiterated Rating$77.59$78.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
5/28/2026Reiterated Rating$222.73$260.00Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
5/28/2026Reiterated Rating$51.44$68.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
5/27/2026Lower Price Target$3,013.00$3,750.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
5/27/2026Reiterated Rating$3,100.16$4,300.00Buy
Target Corporation stock logo
TGT
Target
5/21/2026Boost Price Target$121.45$155.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
5/20/2026Reiterated Rating$217.86$275.00Neutral
The Home Depot, Inc. stock logo
HD
Home Depot
5/19/2026Lower Price Target$302.23$377.00Buy
Grocery Outlet Holding Corp. stock logo
GO
Grocery Outlet
5/14/2026Boost Price Target$7.79$9.00Neutral
HireQuest, Inc. stock logo
HQI
HireQuest
5/13/2026Reiterated Rating$11.73$15.00Buy
Destination XL Group, Inc. stock logo
DXLG
Destination XL Group
5/13/2026Reiterated Rating$0.67$1.50Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
5/1/2026Boost Price Target$96.64$114.00Buy
Carvana Co. stock logo
CVNA
Carvana
5/1/2026Boost Price Target$76.51$67.00Neutral
Gold.com Inc. stock logo
GOLD
Gold.com
4/28/2026Reiterated Rating$45.43$60.00Buy
Tractor Supply Company stock logo
TSCO
Tractor Supply
4/22/2026Lower Price Target$38.48$50.00Buy
Tractor Supply Company stock logo
TSCO
Tractor Supply
4/16/2026Reiterated Rating$44.63$60.00Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
4/14/2026Reiterated Rating$533.60$650.00Buy
WD-40 Company stock logo
WDFC
WD-40
4/10/2026Lower Price Target$215.59$270.00Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
4/10/2026Reiterated Rating$999.08$1,000.00Neutral
Destination XL Group, Inc. stock logo
DXLG
Destination XL Group
3/20/2026Lower Price Target$0.50$1.50Buy
Bob's Discount Furniture, Inc. stock logo
BOBS
Bob's Discount Furniture
3/18/2026Lower Price Target$15.44$24.00Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
3/17/2026Set Price Target$51.63$68.00
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RideNow Group, Inc. stock logo
RDNW
RideNow Group
3/10/2026Reiterated Rating$6.82$6.00Neutral
Target Corporation stock logo
TGT
Target
3/9/2026Boost Price Target$119.98$140.00Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
3/6/2026Reiterated Rating$995.72$1,000.00Neutral
BJ's Wholesale Club Holdings, Inc. stock logo
BJ
BJ's Wholesale Club
3/5/2026Boost Price Target$98.49$114.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
3/5/2026Set Price Target$3,746.41$4,300.00
Holley Inc. stock logo
HLLY
Holley
3/5/2026Set Price Target$3.65$4.50
Best Buy Co., Inc. stock logo
BBY
Best Buy
3/5/2026Set Price Target$65.81$78.00
Grocery Outlet Holding Corp. stock logo
GO
Grocery Outlet
3/5/2026Set Price Target$6.82$8.00
Grocery Outlet Holding Corp. stock logo
GO
Grocery Outlet
3/5/2026Lower Price Target$6.34$7.00Neutral
AutoZone, Inc. stock logo
AZO
AutoZone
3/3/2026Lower Price Target$3,713.68$4,100.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
2/26/2026Reiterated Rating$262.45$275.00Neutral
The Home Depot, Inc. stock logo
HD
Home Depot
2/24/2026Boost Price Target$384.12$445.00Buy
Bob's Discount Furniture, Inc. stock logo
BOBS
Bob's Discount Furniture
2/23/2026Initiated Coverage$22.00$26.00Buy
Walmart Inc. stock logo
WMT
Walmart
2/20/2026Set Price Target$121.67$150.00Buy
Carvana Co. stock logo
CVNA
Carvana
2/19/2026Lower Price Target$65.28$64.00Neutral
Walmart Inc. stock logo
WMT
Walmart
2/18/2026Reiterated Rating$126.92$135.00Buy
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
2/17/2026Set Price Target$56.79$58.00
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
2/17/2026Reiterated Rating$57.28$47.00Neutral
Mattel, Inc. stock logo
MAT
Mattel
2/11/2026Lower Price Target$16.01$18.00Buy
Jerash Holdings (US), Inc. stock logo
JRSH
Jerash Holdings (US)
2/10/2026Reiterated Rating$3.54$4.00Buy
Gold.com Inc. stock logo
GOLD
Gold.com
2/6/2026Boost Price Target$55.44$60.00Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
2/5/2026Reiterated Rating$989.09$1,000.00Neutral
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
2/5/2026Reiterated Rating$52.95$47.00Neutral
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
2/3/2026Reiterated Rating$97.22$110.00Buy
Tractor Supply Company stock logo
TSCO
Tractor Supply
1/30/2026Reiterated Rating$50.46$60.00Buy
Gold.com Inc. stock logo
GOLD
Gold.com
1/27/2026Boost Price Target$48.54$53.00Buy
BRC Inc. stock logo
BRCC
BRC
1/14/2026Set Price Target$1.00$2.50
Citi Trends, Inc. stock logo
CTRN
Citi Trends
1/13/2026Set Price Target$46.36$55.00
Target Corporation stock logo
TGT
Target
1/12/2026Set Price Target$106.21$120.00
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
1/12/2026Set Price Target$214.99$260.00
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
1/12/2026Set Price Target$43.60$47.00
The Lovesac Company stock logo
LOVE
Lovesac
12/11/2025Lower Price Target$12.67$18.00Buy
The Home Depot, Inc. stock logo
HD
Home Depot
12/10/2025Lower Price Target$347.34$407.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
12/10/2025Lower Price Target$3,417.92$4,500.00Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
12/5/2025Boost Price Target$604.28$650.00Buy
Grocery Outlet Holding Corp. stock logo
GO
Grocery Outlet
12/4/2025Reiterated Rating$11.09$15.00Neutral
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
12/4/2025Reiterated Rating$890.74$1,000.00Neutral
Citi Trends, Inc. stock logo
CTRN
Citi Trends
12/3/2025Set Price Target$44.24$43.00Buy
HireQuest, Inc. stock logo
HQI
HireQuest
12/2/2025Set Price Target$8.28$15.00
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
12/1/2025Set Price Target$540.38$606.00
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
11/26/2025Lower Price Target$210.90$245.00Buy
BJ's Wholesale Club Holdings, Inc. stock logo
BJ
BJ's Wholesale Club
11/24/2025Reiterated Rating$90.64$123.00Buy
Walmart Inc. stock logo
WMT
Walmart
11/21/2025Set Price Target$106.84$130.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
11/20/2025Lower Price Target$228.50$250.00Neutral
Target Corporation stock logo
TGT
Target
11/20/2025Reiterated Rating$85.94$108.00Buy
The Home Depot, Inc. stock logo
HD
Home Depot
11/19/2025Set Price Target$336.11$430.00
The Home Depot, Inc. stock logo
HD
Home Depot
11/18/2025Reiterated Rating$342.06$475.00Buy
A-Mark Precious Metals, Inc. stock logo
AMRK
A-Mark Precious Metals
11/17/2025Set Price Target$25.72$34.00
Holley Inc. stock logo
HLLY
Holley
11/10/2025Boost Price Target$3.62$4.50Neutral
AutoZone, Inc. stock logo
AZO
AutoZone
11/6/2025Set Price Target$3,674.35$4,850.00
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Grocery Outlet Holding Corp. stock logo
GO
Grocery Outlet
11/5/2025Lower Price Target$13.30$15.00Neutral
RideNow Group, Inc. stock logo
RDNW
RideNow Group
11/5/2025Set Price Target$3.94$4.00Neutral
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
10/31/2025Lower Price Target$47.64$55.00Neutral
Carvana Co. stock logo
CVNA
Carvana
10/30/2025Set Price Target$63.94$72.00
Tractor Supply Company stock logo
TSCO
Tractor Supply
10/24/2025Set Price Target$57.40$70.00
Mattel, Inc. stock logo
MAT
Mattel
10/22/2025Lower Price Target$18.38$25.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
10/22/2025Boost Price Target$228.21$270.00Buy
Walmart Inc. stock logo
WMT
Walmart
10/15/2025Set Price Target$107.15$117.00
Target Corporation stock logo
TGT
Target
10/13/2025Lower Price Target$87.85$108.00Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
9/26/2025Reiterated Rating$943.31$1,000.00Neutral
AutoZone, Inc. stock logo
AZO
AutoZone
9/24/2025Reiterated Rating$4,126.01$4,850.00Buy
A-Mark Precious Metals, Inc. stock logo
AMRK
A-Mark Precious Metals
9/10/2025Reiterated Rating$22.31$29.00Buy
The Lovesac Company stock logo
LOVE
Lovesac
9/9/2025Reiterated Rating$19.46$24.00Buy
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
8/29/2025Boost Price Target$67.28$85.00Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
8/29/2025Boost Price Target$494.87$625.00Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
8/27/2025Boost Price Target$33.95$43.00Buy
BJ's Wholesale Club Holdings, Inc. stock logo
BJ
BJ's Wholesale Club
8/25/2025Lower Price Target$97.17$123.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
8/21/2025Boost Price Target$255.36$266.00Neutral
The Home Depot, Inc. stock logo
HD
Home Depot
8/19/2025Reiterated Rating$408.45$450.00Buy
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
8/14/2025Set Price Target$61.87$65.00
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
8/14/2025Lower Price Target$56.90$63.00Neutral
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
8/4/2025Boost Price Target$50.80$64.00Buy
Carvana Co. stock logo
CVNA
Carvana
7/31/2025Boost Price Target$77.63$76.00Neutral
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
7/31/2025Boost Price Target$514.84$585.00Buy
Tractor Supply Company stock logo
TSCO
Tractor Supply
7/25/2025Boost Price Target$59.13$70.00Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
7/25/2025Boost Price Target$98.33$115.00Buy
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
7/25/2025Boost Price Target$58.71$65.00Neutral
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
7/7/2025Boost Price Target$474.28$550.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
6/27/2025Reiterated Rating$205.18$230.00Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
5/30/2025Boost Price Target$471.18$485.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
5/29/2025Lower Price Target$179.29$230.00Buy
BJ's Wholesale Club Holdings, Inc. stock logo
BJ
BJ's Wholesale Club
5/23/2025Boost Price Target$116.34$140.00Buy
Advance Auto Parts, Inc. stock logo
AAP
Advance Auto Parts
5/23/2025Boost Price Target$47.44$47.00Neutral
Target Corporation stock logo
TGT
Target
5/22/2025Lower Price Target$95.17$125.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
5/22/2025Lower Price Target$223.73$240.00Neutral
Walmart Inc. stock logo
WMT
Walmart
5/16/2025Reiterated Rating$98.18$117.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
5/16/2025Reiterated Rating$183.91$273.00Buy
A-Mark Precious Metals, Inc. stock logo
AMRK
A-Mark Precious Metals
5/8/2025Lower Price Target$20.94$29.00Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
4/25/2025Boost Price Target$89.80$106.67Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
4/16/2025Reiterated Rating$350.39$415.00Buy
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
4/16/2025Reiterated Rating$215.40$270.00Neutral
Best Buy Co., Inc. stock logo
BBY
Best Buy
4/14/2025Reiterated Rating$63.40$110.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
3/21/2025Upgrade$3,569.96$4,192.00Buy
Destination XL Group, Inc. stock logo
DXLG
Destination XL Group
3/21/2025Lower Price Target$1.85$2.50Buy
Citi Trends, Inc. stock logo
CTRN
Citi Trends
3/19/2025Reiterated Rating$21.36$29.00Buy
Ulta Beauty Inc. stock logo
ULTA
Ulta Beauty
3/14/2025Lower Price Target$351.91$415.00Buy
Build-A-Bear Workshop, Inc. stock logo
BBW
Build-A-Bear Workshop
3/14/2025Reiterated Rating$36.26$50.00Buy
Superior Group of Companies, Inc. stock logo
SGC
Superior Group of Companies
3/12/2025Lower Price Target$11.44$20.00Buy
DICK'S Sporting Goods, Inc. stock logo
DKS
DICK'S Sporting Goods
3/12/2025Lower Price Target$196.11$273.00Buy
A-Mark Precious Metals, Inc. stock logo
AMRK
A-Mark Precious Metals
3/11/2025Reiterated Rating$27.47$35.00Buy
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BJ's Wholesale Club Holdings, Inc. stock logo
BJ
BJ's Wholesale Club
3/7/2025Boost Price Target$115.85$130.00Buy
AutoZone, Inc. stock logo
AZO
AutoZone
3/5/2025Boost Price Target$3,503.24$3,500.00Neutral
Best Buy Co., Inc. stock logo
BBY
Best Buy
3/5/2025Lower Price Target$75.85$110.00Buy
Target Corporation stock logo
TGT
Target
3/5/2025Lower Price Target$115.29$140.00Buy
BRC Inc. stock logo
BRCC
BRC
3/5/2025Lower Price Target$2.09$3.00Buy
Carvana Co. stock logo
CVNA
Carvana
2/20/2025Boost Price Target$47.75$52.00Neutral
A-Mark Precious Metals, Inc. stock logo
AMRK
A-Mark Precious Metals
2/7/2025Lower Price Target$28.58$35.00Buy
O'Reilly Automotive, Inc. stock logo
ORLY
O'Reilly Automotive
2/7/2025Boost Price Target$87.78$101.67Buy
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
2/6/2025Boost Price Target$1,047.90$1,000.00Neutral
RideNow Group, Inc. stock logo
RDNW
RideNow Group
1/14/2025Reiterated Rating$4.57$5.00Neutral

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