Kelly Crago Analyst PerformanceAnalyst at BMO Capital MarketsKelly Crago is a stock analyst at BMO Capital Markets focused in the consumer discretionary sector, covering 22 publicly traded companies. Over the past year, Kelly Crago has issued 42 stock ratings, including strong buy, buy, hold, and sell recommendations. While full access to Kelly Crago's proprietary MarketBeat Analyst Ranking is reserved for MarketBeat All Access subscribers, the rating is updated daily to reflect the most recent analyst activity. This profile highlights Kelly Crago's coverage history, rating activity, and performance tendencies - helping individual investors make more informed trading decisions. Analyst Rankings, Coverage, and Performance StatisticsAnalyst RankingSubscribe to MarketBeat All Access for the analyst's recommendation accuracy rating MarketBeatAverage Return00.00% 12-Month ROISuccess Rate00.00% Profitable RatingsTotal Ratings62 Last 8 YearsBuy Recommendations35.48% 22 Buy RatingsCompanies Covered22 Unique Companies Ratings Distribution62RatingsDistribution of strong buy, buy, hold, and sell ratings by Kelly Crago.RatingPercentageCount Strong Buy6.5%4 ratings Buy29.0%18 ratings Hold53.2%33 ratings Sell11.3%7 ratingsOut of 62 total stock ratings issued by Kelly Crago at BMO Capital Markets, the majority (53.2%) have been Hold recommendations, followed by 29.0% Buy, 11.3% Sell, and 6.5% Strong Buy.Best & Worst CallsBest Call000.0%ULTAMar 2018Subscribe to MarketBeat All Access to get analyst recommendation ROI.Worst Call000.0%CPRIAug 2018Subscribe to MarketBeat All Access to get analyst recommendation ROI.Exchange CoverageExchangePercentageCountNYSE59.1% of companies on NYSE13 companiesNASDAQ40.9% of companies on NASDAQ9 companiesKelly Crago, an analyst at BMO Capital Markets, currently covers 22 companies listed on NYSE and NASDAQ, with the majority traded on NYSE.Coverage FocusSector IconSectorPercentageConsumer Discretionary20 companies90.9%Consumer Staples2 companies9.1%Kelly Crago of BMO Capital Markets specializes in stock coverage within the Consumer Discretionary sector, with additional focus on Consumer Staples companies.Coverage IndustriesIndustryPercentageSPECIALTY RETAIL10 companies45.5%TEXTILES, APPAREL & LUXURY GOODS9 companies40.9%COSMETICS&TLTRS1 company4.5%CONSUMER STAPLES DISTRIBUTION & RETAIL1 company4.5%BROADLINE RETAIL1 company4.5% Kelly Crago's Ratings History at BMO Capital Markets Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 2 Years 3 Years 4 Years 5 Years All Time Timeframe Start Date End Date All Ratings Strong Buy Buy Hold Sell Rating Recommendation ROI is the percentage between the price on the Report Date to the price 12 months after the report date.Available with a MarketBeat All Access Subscription12-Month ROIUpgrade to All Access to use the All ROI Filter Export CompanyReport DateActionReport Date Price12-MonthPrice TargetRating12-MonthPrice & ROIDetailsAEOAmerican Eagle Outfitters9/29/2026Boost Price Target$17.26$20.00Market Perform$0.0000.00% ROIONONON9/24/2026Boost Price Target$30.23$33.00Market Perform$0.0000.00% ROIASAmer Sports9/21/2026Reiterated Rating$27.15Outperform$0.0000.00% ROIONONON9/18/2026Reiterated Rating$27.46Market Perform$0.0000.00% ROIASOAcademy Sports and Outdoors9/10/2026Set Price Target$53.06$42.00Market Perform$0.0000.00% ROILULUlululemon athletica9/9/2026Initiated Coverage$103.19$70.00Underperform$0.0000.00% ROISHOOSteven Madden9/8/2026Initiated Coverage$43.16$60.00Outperform$0.0000.00% ROIVSXYVictoria's Secret & Co.9/8/2026Initiated Coverage$77.80$80.00Market Perform$0.0000.00% ROIULTAUlta Beauty9/8/2026Initiated Coverage$549.23$580.00Market Perform$0.0000.00% ROIASOAcademy Sports and Outdoors9/8/2026Initiated Coverage$44.71$42.00Market Perform$0.0000.00% ROI Get the Latest News and Ratings for Your StocksEnter your email address below to receive the latest headlines and analysts' recommendations for your stocks with our free daily email newsletter. DKSDICK'S Sporting Goods9/8/2026Initiated Coverage$132.15$110.00Underperform$0.0000.00% ROIURBNUrban Outfitters9/8/2026Initiated Coverage$79.43$80.00Market Perform$0.0000.00% ROINKENIKE9/8/2026Initiated Coverage$38.04$30.00Underperform$0.0000.00% ROIAEOAmerican Eagle Outfitters9/8/2026Initiated Coverage$17.24$18.00Market Perform$0.0000.00% ROIANFAbercrombie & Fitch9/8/2026Initiated Coverage$151.54$170.00Outperform$0.0000.00% ROICRICarter's9/8/2026Initiated Coverage$32.22$40.00Outperform$0.0000.00% ROIBBWIBath & Body Works9/8/2026Initiated Coverage$18.89$20.00Market Perform$0.0000.00% ROIGAPGAP9/8/2026Initiated Coverage$22.36$23.00Market Perform$0.0000.00% ROIASAmer Sports9/8/2026Initiated Coverage$28.66$38.00Outperform$0.0000.00% ROIONONON9/8/2026Initiated Coverage$27.25$28.00Market Perform$0.0000.00% ROIBIRKBirkenstock9/8/2026Initiated Coverage$32.57$35.00Market Perform$0.0000.00% ROIBBWIBath & Body Works9/8/2026Initiated Coverage$18.89$20.00Market Perform$0.0000.00% ROIONONON9/8/2026Initiated Coverage$27.25$28.00Market Perform$0.0000.00% ROIURBNUrban Outfitters9/8/2026Initiated Coverage$79.43$80.00Market Perform$0.0000.00% ROICRICarter's9/8/2026Initiated Coverage$32.22$40.00Outperform$0.0000.00% ROIDECKDeckers Outdoor9/8/2026Initiated Coverage$82.52$70.00Underperform$0.0000.00% ROIAEOAmerican Eagle Outfitters9/8/2026Upgrade$14.53Hold$0.0000.00% ROIANFAbercrombie & Fitch9/8/2026Upgrade$143.19Strong-Buy$0.0000.00% ROIASAmer Sports9/8/2026Upgrade$27.36Strong-Buy$0.0000.00% ROIASOAcademy Sports and Outdoors9/8/2026Upgrade$54.22Hold$0.0000.00% ROIBBWIBath & Body Works9/8/2026Upgrade$17.45Hold$0.0000.00% ROIBIRKBirkenstock9/8/2026Upgrade$30.63Hold$0.0000.00% ROICRICarter's9/8/2026Upgrade$30.19Strong-Buy$0.0000.00% ROIDECKDeckers Outdoor9/8/2026Upgrade$79.81Strong Sell$0.0000.00% ROIDKSDICK'S Sporting Goods9/8/2026Upgrade$133.30Strong Sell$0.0000.00% ROIGAPGAP9/8/2026Upgrade$20.93Hold$0.0000.00% ROINKENIKE9/8/2026Upgrade$36.57Strong Sell$0.0000.00% ROIONONON9/8/2026Upgrade$26.83Hold$0.0000.00% ROISHOOSteven Madden9/8/2026Upgrade$41.56Strong-Buy$0.0000.00% ROIULTAUlta Beauty9/8/2026Upgrade$535.63Hold$0.0000.00% ROIReady to give options a try? 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It's so simple to understand, you could trade it tomorrow.Send me my free guideURBNUrban Outfitters9/8/2026Upgrade$75.60Hold$0.0000.00% ROIVSXYVictoria's Secret & Co.9/8/2026Upgrade$73.18Hold$0.0000.00% ROIULTAUlta Beauty8/18/2025Boost Price Target$521.00$550.00Neutral$000.0000.00% ROIULTAUlta Beauty5/30/2025Boost Price Target$471.10$450.00Neutral$000.0000.00% ROIULTAUlta Beauty5/23/2025Reiterated Rating$406.73$425.00Neutral$000.0000.00% ROIEWCZEuropean Wax Center5/19/2025Boost Price Target$5.70$6.00Neutral$0.0000.00% ROIULTAUlta Beauty3/17/2025Lower Price Target$354.48$365.00Neutral$000.0000.00% ROI Stock Forecasts and Research Tools Today's Analyst Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter Price Forecasts for Popular Stocks Alphabet (Google) Stock ForecastAmazon Stock ForecastApple Stock ForecastMeta (Facebook) Stock ForecastMicrosoft Stock ForecastNetflix Stock ForecastNvidia Stock ForecastTesla Stock Forecast Top Stock Recommendations by BrokerageWall Street ZenUBS GroupCitigroupBarclaysRoyal Bank Of CanadaMorgan StanleyWells Fargo & CompanyJPMorgan Chase & Co.Jefferies Financial GroupThe Goldman Sachs GroupTD CowenTruist FinancialDeutsche Bank AktiengesellschaftBMO Capital MarketsMizuho Unlock superior investment research and tools. 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