XPEL (NASDAQ:XPEL) is a global provider of automotive, architectural and industrial protective films and coatings. The company’s primary offerings include paint protection film (PPF), window tint films and ceramic coatings designed to shield surfaces from environmental damage such as scratches, chips, UV rays and chemical contaminants. Through a combination of proprietary formulations and precision-cut application kits, XPEL serves both professional installers and do-it-yourself consumers seeking long-lasting protection and enhanced appearance for vehicles, buildings and specialty equipment.
Founded in 1997 and headquartered in San Antonio, Texas, XPEL began as a regional film supplier and has since expanded into a multinational enterprise with distribution in more than 100 countries. The company operates via a network of company-owned service centers, franchised installers and authorized distributors, ensuring local expertise while maintaining consistent product quality worldwide. XPEL’s research and development laboratories continuously refine film performance, adhesion properties and optical clarity, helping the company stay at the forefront of protective film technology.
In addition to its core PPF and window film lines, XPEL offers ceramic coatings under the XPEL XR umbrella, which provide hydrophobic and anti-microbic surface benefits for automotive and architectural glass. The company also markets specialty films for marine and aerospace applications, where durability and precise fitment are critical. Training programs and certification courses for installers further reinforce XPEL’s commitment to professional standards and customer satisfaction.
XPEL’s leadership team is led by President and Chief Executive Officer Ryan Wuerch, whose background in consumer products and franchising has guided the company’s rapid scaling and international expansion. Supported by a board of directors and an executive committee with deep industry experience, XPEL continues to focus on innovation, operational excellence and sustainable growth. The firm’s emphasis on advanced materials science and global distribution positions it as a key player in the protective film and surface protection market.
