XPEL (XPEL) Stock Price, News & Analysis

Company Overview

XPEL, Inc. is a leading manufacturer and distributor of advanced protective films and coatings for automotive, marine, aviation, and architectural applications. The company’s core products include paint protection film (PPF), window tinting film, and ceramic coatings designed to shield surfaces from scratches, environmental contaminants, and UV damage. XPEL’s flagship PPF, known for its self-healing properties, is engineered to maintain a vehicle’s factory finish by resisting swirl marks, stone chips, and acid rain.

Beyond automotive protection, XPEL has expanded its offerings to include protective films for electronics and architectural surfaces, providing solutions that enhance durability and prolong the life of high-value assets. Its ceramic coating portfolio complements the company’s film products by offering a hydrophobic barrier that repels water, reduces maintenance requirements, and adds a high-gloss finish. XPEL also develops customized solutions for original equipment manufacturers (OEMs), integrating film technologies directly into vehicle assembly lines.

Founded in 1997 by Marc Yoshida and headquartered in San Antonio, Texas, XPEL has grown from a regional operation into a global network of authorized dealers and installers. The company’s products are distributed through more than 700 service centers in North America, Europe, Asia, and Australia, serving both aftermarket retailers and professional installers. This franchised distribution model ensures consistent application standards and ongoing training for technicians.

XPEL’s leadership team combines industry expertise with a focus on innovation and customer service. Marc Yoshida remains closely involved as chairman, while Steve Gilmore, appointed president and chief executive officer, oversees global operations and strategic growth initiatives. Under their guidance, XPEL continues to invest in research and development, aiming to expand its product range and enter new markets in the protective coatings industry.

Key Stats

• Today's Range: $47.57 to $48.86
• 50-Day Range: $42.44 to $50.29
• 52-Week Range: $31.50 to $55.91
• Volume: 141,410 shs
• Average Volume: 259,016 shs
• Market Capitalization: $1.32 billion
• P/E Ratio: 24.32
• Dividend Yield: N/A
• Price Target: $65.00
• Consensus Rating: Moderate Buy

XPEL Stock Analysis - MarketRank™

XPEL scored higher than 84% of companies evaluated by MarketBeat, and ranked 204th out of 483 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.0 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

XPEL has received a consensus rating of Moderate Buy. The company's average rating score is 2.75, and is based on 1 strong buy rating, 1 buy rating, 2 hold ratings, and no sell ratings.

Upside Potential

XPEL has a consensus price target of $65.00, representing about 35.6% upside from its current price of $47.92.

Amount of Analyst Coverage

XPEL has only been the subject of 3 research reports in the past 90 days.

Earnings and Valuation

• Score: 3.1 / 5
• Proj. Earnings Growth: 36.32%

Earnings Growth

Earnings for XPEL are expected to grow by 36.32% in the coming year, from $2.12 to $2.89 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of XPEL is 24.32, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.62.

Price to Earnings Ratio vs. Sector

The P/E ratio of XPEL is 24.32, which means that it is trading at a less expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 46.40.

Price to Book Value per Share Ratio

XPEL has a P/B Ratio of 4.15. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.77% of the float of XPEL has been sold short.

Short Interest Ratio / Days to Cover

XPEL has a short interest ratio ("days to cover") of 11.69, which indicates bearish sentiment.

Change versus previous month

Short interest in XPEL has recently decreased by 3.27%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

XPEL does not currently pay a dividend.

Dividend Growth

XPEL does not have a long track record of dividend growth.

News and Social Media

• Score: 3.7 / 5
• News Sentiment: 0.97

News Sentiment

XPEL has a news sentiment score of 0.97. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.57 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 16 news articles for XPEL this week, compared to 3 articles on an average week.

Search Interest

1 people have searched for XPEL on MarketBeat in the last 30 days.

MarketBeat Follows

Only 1 people have added XPEL to their MarketBeat watchlist in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

Company Ownership

• Score: 1.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, XPEL insiders have not sold or bought any company stock.

Percentage Held by Insiders

9.40% of the stock of XPEL is held by insiders.

Percentage Held by Institutions

75.08% of the stock of XPEL is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 8/12/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: Automobile Components
• Sub-Industry: Automotive Parts & Equipment
• Current Symbol: NASDAQ:XPEL
• CIK: 1767258
• Web: www.xpel.com
• Phone: (210) 678-3700
• Fax: N/A
• Employees: 1,337
• Year Founded: 1997

Price Target and Rating

• Average Price Target for XPEL: $65.00
• High Price Target: $65.00
• Low Price Target: $65.00
• Potential Upside/Downside: +35.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.75
• Research Coverage: 4 Analysts

Profitability

• EPS (Trailing Twelve Months): $1.97
• Trailing P/E Ratio: 24.32
• Forward P/E Ratio: 22.60
• P/E Growth: N/A
• Net Income: $51.23 million
• Net Margins: 10.77%
• Pretax Margin: 13.60%
• Return on Equity: 18.98%
• Return on Assets: 13.56%

Debt

• Debt-to-Equity Ratio: 0.14
• Current Ratio: 2.61
• Quick Ratio: 1.14

Sales & Book Value

• Annual Sales: $476.20 million
• Price / Sales: 2.77
• Cash Flow: $2.34 per share
• Price / Cash Flow: 20.45
• Book Value: $11.55 per share
• Price / Book: 4.15

Miscellaneous

• Outstanding Shares: 27,570,000
• Free Float: 24,970,000
• Market Cap: $1.32 billion
• Optionable: Optionable
• Beta: 1.09