Fluent (NASDAQ:FLNT) (NASDAQ: FLNT) is a data-driven performance marketing company that specializes in customer acquisition and engagement across digital channels. The firm leverages proprietary technology to collect and analyze consumer data, enabling precise targeting for brands in sectors such as financial services, health and wellness, home services, and e‐commerce. Fluent’s platform integrates real‐time decisioning with personalized messaging to drive measurable outcomes, including lead generation, app installs, and sales conversions.
The company’s suite of products includes multi‐channel campaigns spanning email, mobile, social, display and video advertising. Fluent’s Email Marketing solution deploys dynamic content and automation workflows to nurture prospects, while its Mobile Marketing and Retargeting products re‐engage users through in‐app notifications and programmatic display. In addition, Fluent offers a consumer insights service built on first‐party data assets, which helps clients refine creative strategies and optimize customer lifetime value.
Founded in 1999 and headquartered in New York City, Fluent has expanded its operations beyond North America into the United Kingdom, serving a diverse roster of advertisers and publishers. Over its 20‐plus year history, the company has evolved from a lead generation provider into a full‐service performance marketing partner, emphasizing transparency, compliance and data privacy. Fluent maintains partnerships with major digital platforms, publishers and affiliate networks to maximize scale and efficiency for its clients.
Leadership at Fluent is led by CEO Michael Harty, who co‐founded the business and has guided its strategic shift toward first‐party data solutions. The management team comprises seasoned executives in technology, marketing and finance, including Chief Financial Officer Scott Caldwell and Chief Technology Officer Michael DeCarlo. Together, they oversee Fluent’s ongoing innovation roadmap, which focuses on advanced analytics, machine learning capabilities and cross‐channel integration to meet the evolving needs of performance‐driven advertisers.
