IAC Q2 2025 Earnings Report

IAC EPS Results

• Actual EPS: $2.57
• Consensus EPS: -$0.30
• Beat/Miss: Beat by +$2.87
• One Year Ago EPS: -$1.71

IAC Revenue Results

• Actual Revenue: $586.93 million
• Expected Revenue: $601.38 million
• Beat/Miss: Missed by -$14.45 million
• YoY Revenue Growth: -7.50%

IAC Announcement Details

• Quarter: Q2 2025
• Date: 8/4/2025
• Time: After Market Closes
• Conference Call Date: Tuesday, August 5, 2025
• Conference Call Time: 8:30AM ET

IAC (NASDAQ:IAC), together with its subsidiaries, operates as a media and internet company worldwide. The company publishes original and engaging digital content in the form of articles, illustrations, and videos and images across entertainment, food, home, beauty, travel, health, family, luxury, and fashion areas; and magazines related to women and lifestyle. It also operates a digital marketplace that connects home service professionals with consumers for repairing, remodeling, cleaning, landscaping, maintenance, and enhancement services under the Angi Ads, Angi Leads, and Angi Services brands. In addition, the company operates websites that offer general search services and information, including Ask.com, a search site with a variety of fresh and contemporary content; Reference.com that offers content across select vertical categories; Consumersearch.com, which offers content designed to simplify the product research process; and Shopping.net, a vertical shopping search site that contains a mix of search services and/or content targeted to various user or segment demographics, as well as offers direct-to-consumer downloadable desktop applications. Further, it offers Care.com, an online destination for families to connect with caregivers for their children, aging parents, pets, and homes; develops and provides subscription mobile applications across the communication, language, weather, business, health, and lifestyle verticals; a technology driven staffing platform for flexible W-2 work under the Bluecrew name; a platform to connect healthcare professionals with job opportunities under the Vivian Health name; The Daily Beast, a website dedicated to news, commentary, culture, and entertainment that publishes original reporting and opinion; and production and producer services for feature films for sale and distribution through theatrical releases and video-on-demand services. The company was formerly known as IAC/InterActiveCorp. The company is headquartered in New York, New York.

IAC Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Following its rebrand, People Inc. returned to core sessions growth and delivered 9% digital revenue growth while completing a $1.4 billion debt refinancing at attractive rates.
• Positive Sentiment: BetMGM net revenue surged 36% in Q2, prompting MGM to raise its full-year guidance to at least $2.7 billion in revenue and $150 million in EBITDA.
• Neutral Sentiment: Care.com’s June relaunch and new marketing campaign have driven early stabilization in direct navigation visits, sign-ups and subscriptions, even as consumer revenues recover from post-pandemic declines.
• Positive Sentiment: IAC’s consolidated adjusted EBITDA rose 15% year-over-year in Q2, and full-year EBITDA guidance was tightened to a $247 million–$285 million range.
• Negative Sentiment: People Inc.’s digital EBITDA margin was flat at 24% in Q2—below FY 2024’s 29%—due to strategic investments in new products and channels, though management expects margins to rebound to 25%–28% in Q3.

Presentation

[Operator]

Hello, and welcome to the IAC Second Quarter twenty twenty five Earnings Conference Call. All participants will be in listen only mode. After introductory remarks, there will be an opportunity to ask questions. Please note this event is being recorded. I would now like to turn the conference over to Christopher Halpin, IAC's COO and CFO. Please go ahead.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thank you. Good morning, everyone. Christopher Halpin here, and welcome to the IAC second quarter earnings call. Joining me today is Neil Vogel, CEO of the newly rebranded People Inc. IAC has published a presentation on the Investor Relations section of our website today entitled Q2 Earnings Presentation.

[Christopher Halpin, EVP, CFO & COO at IAC]

On this call, Neil and I will provide some introductory remarks referencing that presentation and then open it up to Q and A. Before we get to that, I'd like to remind you that during this presentation, we may make certain statements that are considered forward looking under the federal securities laws. These forward looking statements may include statements related to our outlook, strategy and future performance and are based on current expectations and on information currently available to us. Actual outcome and results may differ materially from the future results expressed or implied in these statements due to a number of risks and uncertainties, including those contained in our most recent annual report on Form 10 ks and in the subsequent reports we file with the SEC. The information provided on this conference call should be considered in light of such risks.

[Christopher Halpin, EVP, CFO & COO at IAC]

We'll also discuss certain non GAAP measures, which as a reminder include adjusted EBITDA, which we'll refer to today as EBITDA for simplicity during the call. I'll also refer you to our earnings release, investor presentations, our public filings with the SEC and again to the Investor Relations section of our website for all comparable GAAP measures and full reconciliations for all material non GAAP measures. Now that we've covered that, let's turn to the presentation. On Page three, IAC's businesses continue to seize momentum and make excellent progress against our goals in the 2022. Dot Meredith rebranded as People Inc, a new name with a storied legacy is befitting a company where people that is human experts create the premium content that people, our consumers and readers seek for entertainment and information.

[Christopher Halpin, EVP, CFO & COO at IAC]

We truly believe People Inc achieves that by providing superior content across superior brands using superior technology. This quarter, despite the volatility and uncertainty in both the macro environment and open web, we're happy to report that People Inc. Returned to core sessions growth and achieved 9% digital revenue growth, accelerating from 7% in Q1 and at the high end of our guidance. We were also thrilled to complete a $1,400,000,000 refinancing of our debt at People Inc. In June, replacing the original acquisition capital structure with new bank debt and bonds at attractive pricing and five to seven year maturities.

[Christopher Halpin, EVP, CFO & COO at IAC]

Neil will go into more depth on People Inc. Shortly. MGM reported second quarter earnings last week and demonstrated the power of its diversified gaming portfolio with strength in digital, the regionals and Macau offsetting softness in Las Vegas. We're particularly excited about BetMGM's strong results. 36% net revenue growth in the second quarter and increased guidance for the full year to at least $2,700,000,000 of revenue and at least $150,000,000 of EBITDA.

[Christopher Halpin, EVP, CFO & COO at IAC]

The digital gaming opportunity at MGM has always been a core pillar of our thesis and it is great to see those assets performing so well. Our second largest wholly owned business care.com revitalized its product and brand in June, a key step in its comprehensive plan to reenergize growth in its consumer business. Care also unveiled a fresh new lick and launched a new marketing campaign across its offerings. As we will discuss shortly, while it is early days, we are seeing promising signs across engagement metrics. Finally, across consolidated IAC, adjusted EBITDA increased 15% in the quarter and we are guiding to $247,000,000 to $285,000,000 of EBITDA for the full year.

[Christopher Halpin, EVP, CFO & COO at IAC]

On the capital allocation front, it was a quiet quarter following the completion of the previously announced $200,000,000 in buybacks. As our Chairman, Barry Dillard noted in the remarks included in our earnings release, we are actively pursuing M and A opportunities and hoping some visibility in the economic and trade outlook will lead to more price discovery and deal activity in the back half of the year. As always, we continue to analyze further buybacks of our shares with our corporate cash balance, while also exploring strategic divestitures of non core businesses to bolster that cash balance. Now let's go deeper into our two largest wholly owned businesses. With that, I'll turn it over to Neil.

[Neil Vogel, CEO - People Inc at IAC]

Thanks, guys. One of the things we just did, which was change our name to People Inc. From Got Meredith. I think this is a very good time for us to reset and reflect on where we sit in the market, reflect on the media markets and give you guys some context as to our strategies and what we're doing. And I think the thing we're most excited about the PeopleLink name is Dotdash Meredith was a name of convenience for us.

[Neil Vogel, CEO - People Inc at IAC]

We put together the names of two companies. We didn't want to offend anybody. We wanted to live with it. And I'll be a bit more generous than our Chairman, Mr. Dillard, who did not like the name at all.

[Neil Vogel, CEO - People Inc at IAC]

I was happy to live with it until we could really find something better, and we did. And it turns out the name we wanted with emotion and aspiration and ambition and simplicity baked in was People Inc. It's the name of our hero brand. It's sort of been with us the whole time, much like great businesses like Coca Cola. We feel like the flagship brand should be the name of the business.

[Neil Vogel, CEO - People Inc at IAC]

And rather than having to say we're Dotdash Meredith and then the first thing you say is we're people, we can now just say that we are people. But I think the thing that got us most excited and it sort of kicks us off into the rest of the story is what people also means. And it means that we are content made by people for people. We are very aware and embracing of AI and things other things in the marketplace. But it's really important that experiences of our experts, our writers, our product testers are paramount to our brands.

[Neil Vogel, CEO - People Inc at IAC]

And many of these brands have one hundred year history relating to people. And PEOPLE Inc. Felt like a fitting name. And there's a little bit of an Easter egg in there for those of you who like watch the media inside baseball. It is a little bit of a play on the old Time Inc.

[Neil Vogel, CEO - People Inc at IAC]

Name, which again suggests some of the best brands in media. So that was Slide four. Let's go to Slide five. And we're going to zoom out for a second. And there are two things that we have that we think are going to propel us into the future.

[Neil Vogel, CEO - People Inc at IAC]

One is an incredible series of iconic brands and two, that we have scaled audiences. And it's helpful to zoom out and look at media and the type of media that we do. So food, home, tech, travel, beauty, style, entertainment, thirty years ago, these brands were exclusively communicated in some form of print. Then that changed and they the content and the relationships all moved online. And when they moved online, that's when we got in this business.

[Neil Vogel, CEO - People Inc at IAC]

And we took great advantage of that transition from offline to online. And by making smart investments and by being very disciplined in how we did things and by recognizing the power and permission of these brands, we built a really strong O and O business, owned and operated websites that really, really grew and put us at sort of like the top end of the brands in each of the categories in which we compete. Now that business was a Google driven business, right? And if we don't go back too far, Google was 70, 80%, 90% of the track on the open web came through Google and we got very, very good at Google. And we were very successful and we ended up buying Meredith and doing these things.

[Neil Vogel, CEO - People Inc at IAC]

But we also noticed around coming out of the pandemic three, four, five years ago, Google started to send out less and less traffic to people like us, to publishers and to others who created content. And that is Google's prerogative, right? So we're like, okay, we need to figure out how we're going to live in a world where Google traffic might not be the driver of our growth. And then add to that, two point five years ago, ChatGPT launched commercially and we saw that. And we had a very faithful meeting where we sat and met with Sam Altman and we saw ChatGPT right before it launched.

[Neil Vogel, CEO - People Inc at IAC]

And we said, you know what, this is going to be a catalyst for change for us. We need to connect directly to our audiences and we need to connect directly to our advertisers and we need to have leverage here. So knowing that Google is favoring Google results, doing things with Reddit, knowing that ChatGPT is coming around, there's going to be a search answer replacement, what can we do? And if you look at Slide five, Slide five is the outcome of a process that we really started two and three years ago. And if we can go left to right, we have three large buckets of owned audiences, off platform audiences and audiences we can address.

[Neil Vogel, CEO - People Inc at IAC]

The owned and operated audiences, the far left is what is still a very robust open web business. And we talk a lot about sessions. We grew sessions again this quarter and that is a business that is going to be the underpinning of our growth going forward. But what we have really done over the past two years is build other assets. We've built a tremendous email business.

[Neil Vogel, CEO - People Inc at IAC]

Our PIN business is strong. We've built a big events business, a very big syndication business. And our owned and operated sites and our owned and operated assets are very vibrant. To that, we've really added incredible off platform audiences across Apple News and YouTube and Instagram and TikTok. And this is the process of lots and lots of investment and lots and lots of time from us.

[Neil Vogel, CEO - People Inc at IAC]

And the way we run the business now is we look at our business and say, okay, we need to aggregate audience from as many sources as possible, an incredible diversity of audience sources. We have a term we use internally called Google zero. What happens if Google goes to zero? What happens if Google no longer sends us traffic? Well, I think we're going to be very healthy.

[Neil Vogel, CEO - People Inc at IAC]

And then, the third thing we've done is taken our most valuable asset, which is our data and the first party data that we know about our audiences, and we can extend that data across the open web. And we've talked a lot before about our Decipher ad targeting that allows us to contextually target based on visits to our own sites. And by allowing us to take that data and spread it across the open web, so we now can target advertisements off of Dotdash Meredith. And what that does and a lot of you guys have asked is that really expands our addressable market. We are four to 5x in addressable market if we can use our data to target other people's sites than our sites.

[Neil Vogel, CEO - People Inc at IAC]

So you can get our quality of performance and do it around the Internet. So if you look at this slide and you say, okay, we've got a healthy open web business. We've got all these incredible new assets underpinned by our world class brands. We have these rapidly growing off platform audiences and we have these addressable audiences well beyond our owned and operated assets. I like our pool of assets, and I feel like we have what we need, the audiences, the brands, the technical skills and the products to hit the revenue goals that we've laid out for everybody.

[Neil Vogel, CEO - People Inc at IAC]

So if we go to the next slide, this is some factual background to what we just talked about. And if you look at the left, can see core sessions. These are sessions to our core sites. And you can see over the last three years from 23 to 25 core sessions have grown, while the percentage of traffic from Google has shrank. Now there are two reasons for that.

[Neil Vogel, CEO - People Inc at IAC]

One, Google is changing their search page rapidly to favor things Google chooses to favor. And two, that is the impact of AI. When people talk about the impact of AI on our business, they're really talking about search for us. Because as AI competes with Google and Google puts AI on their page or someone chooses to go somewhere else for search, There's no guarantee we get a link like the old days like we used to get a link. So you're seeing our traffic from Google go down, while you're seeing our overall sessions go up.

[Neil Vogel, CEO - People Inc at IAC]

And that is everything we talked about on the prior page. The second thing, the middle chart is off platform views. And we've done an outstanding job across our brands, whether it's people or travel and leisure or food and wine are real simple, of building off platform views. And this really started actively investing in this in 2023, 2024 and you can see the results so far in 2025. Now about a third of our digital revenue comes from sources that are not sessions related, that are not sessions based.

[Neil Vogel, CEO - People Inc at IAC]

And then you can go to the far right and you can see we've grown digital revenue all the while. And we are very proud that as we've made this transition from what was a print based business to a digital owned and owned Google based business to a we have to be everywhere with these assets business, we've grown revenue the entire way.

[Christopher Halpin, EVP, CFO & COO at IAC]

And just to add on a couple of themes there. Going to core sessions, that decline in the dark blue box from $1,000,000 to down to 600,000,000 That is partly AI and also predating that, the numerous changes that have been made to the SERP page over that time, including Reddit being heavily prioritized, as well as cluttering of the search page. So as Neil talked about, the the portion of our traffic of our sessions that comes from Google search has declined from 52% to 28% through the proactive efforts he and the team have driven at PeopleLink, we've increased our non Google search sessions at a 29% CAGR and believe that we can still continue to fill that hole. The second point, as Neil said, those sessions generate 64% of our digital revenue. That's a key theme.

[Christopher Halpin, EVP, CFO & COO at IAC]

So when you think about the remaining Google search exposure, it's that 28 of that 64% approximately that we're talking about. The off platform views are a component of our non sessions our 36% non sessions based revenue along with things like licensing related performance marketing, etcetera. So, we wanted to get across in this slide relative to the broader AI question, how much Google search has come down and also the diversification in our digital revenues and the various growth factors we have from here.

[Neil Vogel, CEO - People Inc at IAC]

And we'll talk about that, to transition to the next slide. Our three primary avenues of monetization, advertising revenue, performance marketing, approximately for e commerce and licensing. All of our revenue sources are growing. Our brands are super strong. Our execution is good.

[Neil Vogel, CEO - People Inc at IAC]

We feel very good about the advertising business. We're very excited about our Decipher Plus business that we just talked about a little bit that allows us to use our proprietary data to help people buy across the open web. We think there's a big CTV opportunity in there as well. Performance marketing, commerce, we work very closely with the biggest retailers online. I think in most cases, we are their largest referral partner and that's been a really robust business.

[Neil Vogel, CEO - People Inc at IAC]

And even in our licensing business, which this quarter has, we're two thirds left, the OpenAI deal that we signed last year. There's a lot of strength in places like Apple News and in Walmart, and it speaks to the strength of our brands. Chris, you want do the next slide?

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. Turning to Page eight. Thanks, Neil. On the next page, one topic we wanted to proactively cover today is our digital margins of this past quarter. PeopleLink's digital margins have been steadily scaling over the past few years with higher revenue.

[Christopher Halpin, EVP, CFO & COO at IAC]

We reached just under 29% in FY 2024. As a reminder, on a quarterly basis, EBITDA margins increased across the year with the lowest margins in the first quarter and the highest margins in the fourth quarter due to revenue scale. And as we've grown digital revenue, we have expected to see incremental digital margin scale. You can see that demonstrated in Q1 where margins were up about 100 basis points year over year on 7% revenue growth. In Q2, however, digital EBITDA was essentially flat year over year at $63,000,000 while revenues grew 9%, representing a 24% adjusted EBITDA margin.

[Christopher Halpin, EVP, CFO & COO at IAC]

The increased cost and this is featured at the bottom of Page eight that reduced those margins derived heavily from the strategic investments Neil talked about across new products, technology and channels, everything we're doing to set the business up to grow. We expect and are confident in getting ROI off those investments, including in the third quarter that we're in this year. And so we expect adjusted EBITDA to grow year over year. You can see the guidance on the right in Q3 on 7% to nine percent revenue growth, digital revenue growth and we expect margins in the 25% to 28% range and then get back to real margin scale in the fourth quarter. So with that, let's turn to care.com on the next page, which continues to be the largest online marketplace for families and individuals looking for household caregivers across children, seniors, adults, pets, housekeeping.

[Christopher Halpin, EVP, CFO & COO at IAC]

The company offers its services through two channels, consumer and enterprise. The left side of the page summarizes the direct to consumer segment, where care seekers go online, sign up, post jobs and are matched with care providers. Despite some consumer revenue erosion over the past couple of years, Care remains the clear leader in the online space, holding its number one brand position with 62% of traffic coming from organic sources, primarily Direct Navigation. On the right side of the page is our Enterprise business, where employers contract with care.com to provide backup care days and employee access to care services as a benefit to their employees. Today, Care has relationships with over 700 employers covering 31,000,000 employees.

[Christopher Halpin, EVP, CFO & COO at IAC]

Financially, revenue is basically evenly split between the two segments with both offerings utilizing care.com's database of approximately 700,000 caregivers. The two businesses though have seen a clear divergence in performance recently with enterprise growing solidly as more employers provide backup care as a benefit to their employees and the employees increasingly utilizing the product. But as discussed previously, consumer revenue has declined from pandemic highs since 2022. That's due to a combination of core deficiencies in the product experience, suboptimal marketing and some macro headwinds. Turning the page, that brings us to the care.com relaunch in June.

[Christopher Halpin, EVP, CFO & COO at IAC]

The outcome of more than a year of work, the new Care experience boasts fine tuned search capabilities and enhanced messaging and matching, offering care seekers a smoother experience as they hone in on the perfect caregiver for their essential job. In many ways, care.com's biggest challenge has not been liquidity on either side of their marketplace, but instead optimizing the process for families and providers to match, connect and communicate on the platform. We feel good about where the product is today and where it is going. On the right side of the page, Care has held off on marketing over the last few quarters until the product was ready for prime time. In parallel with the relaunch, care.com has rebooted its visual identity with a new brand and integrated marketing campaign highlighting the breadth, quality and ease of its offerings.

[Christopher Halpin, EVP, CFO & COO at IAC]

Product and marketing have been a challenge over the last few years. Now they are working in concert to propel the business forward. In the light green, we highlight the further areas for optimization as care.com continues to refine its product, improve pricing and packaging and push more aggressively into Senior Care and Pet Care, two attractive growth areas that we're ready to aggressively pursue now that the building blocks are in place. On the metrics front, it's still early, but across June and July, we have seen core consumer metrics, direct navigation visits, sign ups and subscriptions achieved stability and growth really for the first time since 2022. A lot more to do, but we are moving on the right path.

[Christopher Halpin, EVP, CFO & COO at IAC]

Closing out on Care, Page 11 summarizes the financial picture. A major pandemic boost followed by growth in enterprise and softness in consumer over the last few years. Profitability has remained solid with $46,000,000 in adjusted EBITDA and minimal CapEx. The key for Care is to reignite revenue and generate the incremental margins we believe are possible. Turning to Page 12, we would reiterate that our discount remains pronounced in our mind.

[Christopher Halpin, EVP, CFO & COO at IAC]

While MGM share price has risen since last quarter, the implied value of our private holdings on the right remains negligible. As we've said before, we will continue to drive IAC forward to unlock value from those holdings, drive simplification and shrink that discount as laid out in the strategy overview on the following slide. Execution, capital allocation and catalysts. These are the pillars of our focus and how we believe we will reduce that discount. Turning to guidance, we have tightened the range of IAC consolidated adjusted EBITDA for the year to $247,000,000 to $285,000,000 with the midpoint relatively unchanged versus prior guidance.

[Christopher Halpin, EVP, CFO & COO at IAC]

At PeopleLink, we have reiterated full year digital revenue guidance at 7% to 10% and brought down the high end of full year adjusted EBITDA guidance from $350,000,000 to $340,000,000 while maintaining the bottom end at $330,000,000 This reflects our confidence in the revenue outlook across advertising, performance marketing and license, but with increased spend and investments in new products like Decipher Plus, MyRecipes and the People app, as well as more than $3,000,000 in higher healthcare costs hitting us in the back half of the year. For Care, we maintained guidance at 45,000,000 to $55,000,000 and at Search, brought up the low end a bit. Finally, on Corporate, we continue to make progress on lowering run rate costs and have reduced the range to 110,000,000 to $115,000,000 which includes approximately $20,000,000 of one time costs. With that, let's go to Q and A. Operator, can we have the first question please?

[Operator]

Yes. Thank you. We will now begin the question and answer session. Tony's first question comes from John Blackledge with TD Cowen.

[John Blackledge, Senior Equity Research Analyst at TD Cowen]

Thank you. So really helpful what you included in the earnings deck on sources of traffic and how they build into revenue. Could you just go into greater depth on how you see the trajectory of sessions, including Google Search and off platform views and kind of how that translates into revenue and margin? And then second question, can you just walk through puts and takes in the 2Q PeopleLink digital revenue? And how you think about digital revenue growth and digital margins in the third quarter?

[Neil Vogel, CEO - People Inc at IAC]

I'll do sessions first, and then I'll let Vin Kristol do the margin thing. I think you're going to see sessions O and O sessions. I think they're going to be the third quarter will be down a little bit. We have very tough comp. But I think going forward, flat to slightly up is a fair expectation for us.

[Neil Vogel, CEO - People Inc at IAC]

Again, we're very actively investing and hustling hard to keep O and O sessions up, and I think our results prove that. I think off platform, you're going to see continued growth, probably continued growth somewhere around the trajectory where we're growing now. Now the numbers get bigger, the percentages are going to get lower. But you're going to see real growth there, and it's a real investment area for us. I'll let Chris will do the no, he'll take the margin piece of this.

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. And on margins, we view both on platform and off platform as generating attractive EBITDA margins. And we are capable to do that because of the technology and offerings that we have. When you I said before, last year, on a consolidated digital basis, we generated 29% adjusted EBITDA margins. We view non session revenues as slightly accretive to that margin and then sessions on a marginal on an incremental basis, session revenues are more accretive.

[Christopher Halpin, EVP, CFO & COO at IAC]

One of the natural questions we'll get is all this off platform session, on session revenue being done at low margins. It is not. We feel good about the margins where we can do it and that we will continue to scale off that 29% adjusted EBITDA margin. And that includes Decipher Plus as well as off platform views on third party.

[Neil Vogel, CEO - People Inc at IAC]

And we'll address the next question, which is the exposure to the off platform views. We have really good diversity across all those sessions that comes from a whole host of different places and different sources at different points in their life cycle. So we feel pretty good about when you look at the diversity of what's now driving core sessions and the diversity in off platform sessions, I think the diversity is a real strength for us.

[Christopher Halpin, EVP, CFO & COO at IAC]

And then I think your second question, John, was about Q2 and Q3 revenue. In Q2 digital, advertising grew 5%, led by 2% core session growth and some improvement in monetization. We knew it was going to be a choppy monetization quarter as we signaled on advertising last quarter between given all the disruptions around tariff and trade. For those interested, direct was solid. Direct premium sales were solid led by health, travel and tech offsetting not surprisingly CPG, food and bev and home.

[Christopher Halpin, EVP, CFO & COO at IAC]

Programmatic pricing was flat for much of the quarter, but began strengthening in June and has continued. Currently, we're running up about 10% on pricing year over year. Last quarter performance marketing was very strong at 14% and licensing also solid at 20%. That's real strength in Apple News. Neil and team are doing a fantastic job there.

[Christopher Halpin, EVP, CFO & COO at IAC]

Also some performance at Walmart and then some OpenAI. All in all strength really from diversification of the diversified digital revenues that Neil talked about previously. For the third quarter, we do have some tougher comps on traffic with the Olympics last year and some entertainment. So we'd expect core sessions to be slightly down. Off platform growth and improved monetization should drive advertising revenue growth despite that.

[Christopher Halpin, EVP, CFO & COO at IAC]

Performance marketing continues to be excellent, especially if you want a window into the consumer. Consumer is very strong. Prime Day was great for us in July. And licensing should continue to grow led by Apple News, Walmart and other areas. All in all, we're guiding to 7% to 9% digital revenue growth in Q3 and reaffirming 7% to 10% for the year.

[Christopher Halpin, EVP, CFO & COO at IAC]

And then on margins, as we discussed previously, we're guiding to 25% to 28% digital adjusted EBITDA margins in Q3.

[John Blackledge, Senior Equity Research Analyst at TD Cowen]

Thank you.

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes, thank you. Operator, next question.

[Operator]

Yes, thank you. That comes from Eric Sheridan with Goldman Sachs.

[Eric Sheridan, Managing Director at Goldman Sachs]

Thanks so much for taking the questions. Maybe following up on People first. Neil, I know in the prepared remarks you made a couple of statements about the decisions, but just want to go a little bit deeper in why this is the right brand and why the team and you landed on this to go forward? And how you plan on sort of positioning the brand in the broader digital media ecosystem looking out over the next couple of years? And the second question would be, you led with the quote from Barry in terms of the press release that talked a little bit about deployment of capital and the current state.

[Eric Sheridan, Managing Director at Goldman Sachs]

Wanted to better understand what you look at as the M and A landscape you're facing right now. So the alternative of returning capital to shareholders would be deploying it into external opportunities and maybe a quick update about how you see that landscape right now? Thanks so much.

[Neil Vogel, CEO - People Inc at IAC]

I'll take the people thing first. So if you go to let's talk about our goal first. Our goal for the company for People Inc. Is we believe we can have platform scale with all the benefits of premium branded publisher environments. And we needed a name to reflect that.

[Neil Vogel, CEO - People Inc at IAC]

And again, the Dotdash Meredith name was quite simply putting together Dotdash and putting together Meredith. I don't think either of those names had any particular resonance in the marketplace. People does. Everybody knows who People is. Again, it was always the first thing you said when you're explaining what we did.

[Neil Vogel, CEO - People Inc at IAC]

But what we really liked about it is it's simple, it's clear, it has that second meaning about what we are. We're people making content for people. In it is energy and ambition and simplicity. And look, you can make a million jokes about it. Dot dash Meredith sounds like an oil company.

[Neil Vogel, CEO - People Inc at IAC]

People Inc. Sounds like a media company. And if our ultimate aspiration and where we would like to end up, again, platform level scale with premium branded performance and all the advantages of these like beautiful safe environments, both online and offline. If you want to do that, you need a name that reflects that. And we wanted a name that when people are talking about the great media companies and the where we're to be like again, we're obviously not here yet, but you have to aspire to something.

[Neil Vogel, CEO - People Inc at IAC]

I'd like it to be Meta Comcast people, right, Google. And it just hangs way better. I think the reception since last week across our clients and our advertisers and really importantly, employees, everybody was just really happy and really energized. And it just as Mr. Dillard said, it just fits.

[Neil Vogel, CEO - People Inc at IAC]

It's easy and it fits. The only regret I have is we probably should have it a little bit sooner. I may have been the resistance there, but we're really happy with where it's ended up.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thanks, Eric. On M and A landscape, we are actively working, looking at things small and large and as always through two prongs through our existing businesses, particularly People Inc. As well as new platforms. Look, we look for ways to be creative, think differently and find assets that we have a different view on or an advantage. We continue to actively pursue acquisition opportunities through PeopleLink, looking to build on its premier brands and technology.

[Christopher Halpin, EVP, CFO & COO at IAC]

I'd say the more we continue to as everything Neil said and is doing to make progress there, in many ways the more opportunities we see that we have a particular advantage on. So that's a key area of effort. On a new platform basis, we've been evaluating both public and private opportunities, platform builds as well as carve out opportunities. The investment focus, we talked about this last call, can be put in two buckets, Quality defensible businesses, particularly where the first one is, particularly where AI disruption or disintermediation, platform risk, everything is reduced. We've talked previously about experiential businesses that cannot be distermediated digital interactive businesses like gaming, others, where the consumer is in the moment and you can you don't have the overhang of AI and other products.

[Christopher Halpin, EVP, CFO & COO at IAC]

And then we're also looking at areas where you can find AI applications to sectors that we know well. And with the growth of Agenetic AI, you can see AI strategies in a host of sectors that we have spent time in previously at IAC or others of us in our careers and won't get too specific, but are trying to get to reasonable values on those opportunities. We have not wrestled the right one into the boat yet, but continue to work hard and focus. And then as I said before, hopefully the macro environment will allow for more price discovery and agreement between buyers and sellers.

[Eric Sheridan, Managing Director at Goldman Sachs]

Great.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thanks, Eric. Operator, next question.

[Operator]

Again, that comes from Cory Carpenter with JPMorgan.

[Danny Pfeiffer, Equity Research Associate at JP Morgan]

Hey, this is Danny Fire for on for Cory. For the first question, can you comment on the current penetration of Google AI reviews? And then for the second, is there any further color you could provide on the pause in share repurchases in 2Q after the disclosing out in April? Thanks.

[Neil Vogel, CEO - People Inc at IAC]

Yes. AI overviews, I think we said last quarter, they're on about 35% of our searches. As expected, that has rapidly expanded. It's probably on more than half of the searches where our content appears. Some properties less, some properties more, but probably around 50%, 55%.

[Neil Vogel, CEO - People Inc at IAC]

Again, we've run through the math that definitely depresses CTR, but it's the reason why we're doing everything we're doing. And it's the reason why we're investing behind our brands. It's the reason why we are doing things like the People app and MyRecipes and some more things you're going see from us to connect directly to our audiences and directly to our advertisers. And in spite of this, we're holding sessions steady. We're growing them a little bit.

[Neil Vogel, CEO - People Inc at IAC]

So but yes, there's look, we don't again, we said it before, we run this business as if Google from search is going to go to zero. Now it's obviously not going to go to zero. But that is the discipline with which we are approaching our investment and how we see the future media landscape and where audiences are going to come from. And again, part of being in media for as long as we've been in it is, it is a constant state of change and this is just another state of change. And we have been dealing with Google and Google changes and Google disruptions for a long time.

[Neil Vogel, CEO - People Inc at IAC]

And this is nothing new, perhaps the remedy is a bit different, but it feels it all feels very familiar to us.

[Christopher Halpin, EVP, CFO & COO at IAC]

One comment and I'll go to buyback just second, but one comment I'd add, we've seen research that estimates the step down in click through. There was a Pew report of others. Our observation relative to the decline in click down, those reports very much overstate the decline for a premium publisher like People Inc, because there's a whole swath of searches that have been zero click for years, that never led to referral traffic from Google and are not haven't been sources of traffic for People Inc. In our properties for years. So, I think some of those, you really need to do those studies right, normalize for what was searches, which is why when we talk about searches that are germane for PeopleLink, what are searches that produced Google SEO traffic historically and then what's the change in that.

[Christopher Halpin, EVP, CFO & COO at IAC]

There is a step down, but not nearly as big as we're seeing.

[Neil Vogel, CEO - People Inc at IAC]

Not nearly It's as almost like you have to look at it as it's like the marginal step down.

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. That's the key element there. And again, Google search is 28% of our traffic. So it's 55% of 28% and then the step down there.

[Christopher Halpin, EVP, CFO & COO at IAC]

So manageable. In terms of pause share repurchases, we tried to signal some of this last quarter. We announced that we completed $200,000,000 in buybacks. We said we were going to focus on M and A opportunities while continuing to look at our stock price. We definitely see value in our stock and know we have the opportunity to buy it and take advantage of that embedded discount.

[Christopher Halpin, EVP, CFO & COO at IAC]

We are actively exploring opportunities to deploy capital and create compelling returns for shareholders that way. I know our time horizon may be longer than some shareholders will want, but we believe we've got opportunity to do both at the same time and we will continue to analyze both. And we definitely as we are together with our Chairman, Barry Diller and our leadership team, we are contemplating both on an active basis. Thank you. Operator, next question.

[Operator]

Thank you. And that comes from Stephen Ju with UBS.

[Stephen Ju, Analyst at UBS Group]

Okay, great. Thank you. I think your Slide nine talking about Care was pretty striking because, I think your trailing twelve month revenue is $360,000,000 and that's material. That's not even 1% of the addressable market that you're calling out of $375,000,000,000 So the optimist in me wants to think that given the white space ahead of you, you should be growing much faster. What factors are under your control and what needs to happen at the industry level?

[Stephen Ju, Analyst at UBS Group]

What needs to happen from a consumer perspective and what needs to happen from an enterprise perspective? Thank you.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thank you, Stephen. So you hit on it. It is obviously a massive market that care.com participates in, has in front of us addressable market. And when you think about the needs of families for care, both in home and out of home across children, seniors, adult care and pets, it's a national challenge. It is something that the households themselves struggle with.

[Christopher Halpin, EVP, CFO & COO at IAC]

And there's a theme of what we call the sandwich generation that sits between an ever burgeoning number of seniors who require care as well as their own children. And that is a two pronged effort and then certainly in certain cases, their pets as well. That is a demand, it's an ever increasing drain on the financial resources as well as the mental energies of families to find and maintain care and it is a tailwind. For care.com to fully take advantage of that TAM, they need to continue to grow demand of care seekers and supply of caregivers on each side of the marketplace and then get better and better at matching those two parties and making transactions easier to execute in the platforms. What does that mean in practice?

[Christopher Halpin, EVP, CFO & COO at IAC]

First is drive consumers from using offline methods to find care and turn to our platform first. To do that, that is very much front and center in what we're doing of improving the product experience to make it easier. There's a big element of care of repeat visits, particularly for those who fulfill jobs the first time. The easier you make it, the smoother the experience, the higher the quality of the match, the more likely people are to come back and repeat either for another child caregiver if there's turnover there or to solve their senior or pet needs after a good experience on child or vice versa. The second, and this is a key step, is bring to market new pricing and packaging that meets consumer needs where they are in the journey.

[Christopher Halpin, EVP, CFO & COO at IAC]

When you have the diversity of offerings, child, senior, pet, day care, in home care, back up care, etcetera, You need different offerings on a price point, on a subscription versus transactional, etcetera, to meet the specific needs of a consumer coming to the platform. We've said this before, but we have 1,600,000 non registered monthly visits and Care is only monetizing a small percentage of them or only serving truly a small percentage of them. That means a lot of people are showing up and not seeing the entry point or the offering that is optimal for them. That's the opportunity of the business. It's also been the biggest challenge.

[Christopher Halpin, EVP, CFO & COO at IAC]

But Brad Wilson and team are focused on creating entree to the platform, limited time use, smaller entry, as well as upsell value packages as people become more familiar with the product and can use it going forward, things like background checks, etcetera, to offer greater flexibility and easier entry and access. And then finally, I talked about this earlier, we've got to continue to expand our vertical footprint outside of child care, which is our predominant category today. Senior care is a burgeoning marketplace and this next generation will be much more comfortable using digital to line up caregivers for parents. And then pet care is a massive area of spend. We have liquidity there.

[Christopher Halpin, EVP, CFO & COO at IAC]

It's really around putting and we've improved the product. It's really around making the investment there to drive growth. So in sum, Cares never lacked for growth opportunities. The hurdle has been our product and marketing. We feel good about where we're going.

[Christopher Halpin, EVP, CFO & COO at IAC]

It's going to be continue to make progress every day and build the business. Thank you, Steven.

[Stephen Ju, Analyst at UBS Group]

Thank you.

[Christopher Halpin, EVP, CFO & COO at IAC]

Operator, next question.

[Operator]

Thank you. That comes from Jason Helfstein with Oppenheimer.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

Hey, thanks for taking the questions. Two quick ones. Neil, how are you thinking about long term revenue growth for people? And I guess, how do you get there from the 9% we're doing today? Just if you could kind of maybe bridge it to the aspirational goal.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

And then second, any thoughts on expanding licensing revenue beyond OpenAI as it relates to other LLM companies who I'm sure are using your content? Yes.

[Neil Vogel, CEO - People Inc at IAC]

I'll do the long term revenue. I think we've said and we believe long term goal for us is 10% revenue growth. And I think it's a combination of what we can do on our O and O properties. We've talked about where monetization continues to get better as well as all the growth we have off platform and in events and all the other things we're doing. So 10% remains our North Star goal, which we feel pretty comfortable with in the long term.

[Neil Vogel, CEO - People Inc at IAC]

In terms of licensing revenue, it is something we are obviously very interested in. Think there's two things going on in the market to make more licensing deals happen. Sort of one of these two things is going to have to happen, and they're not necessarily mutually exclusive. One, you're going to have to see a change in tenor or change in approach from the LLM creators. And two, we're going to have to manufacture some more leverage for ourselves.

[Neil Vogel, CEO - People Inc at IAC]

And you've seen that in what we've done with Cloudflare, where we're now blocking almost all AI crawlers other than OpenAI, where we have a deal and Google, where we can't block them because they use one crawler for search and AI, which is a different discussion. But what we've seen in the last few weeks, and again, nothing is imminent, but we have seen some of the larger players approach us and come back to sort of reignite some discussions around how these things would work. There's lots of different ideas and lots of different economic models. We are very, very active here. You've obviously heard Mr. Diller and me and Chris and pretty much all of us talk consistently about what we believe. And we believe that if people are going to train and use and display our content, we need to be properly compensated for that. And hopefully, we're heading in that direction, but we will see.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

Just can you clarify the 10% for people, is that total or digital? I was asking digital, but if you want to give both.

[Neil Vogel, CEO - People Inc at IAC]

The 10% for digital. And

[Christopher Halpin, EVP, CFO & COO at IAC]

we've said print will continue to secularly decline. The good news is as a weighted average percent of our total revenue base, it continues to decline. We've driven low single digit total revenue growth the last few quarters. I think that should continue as we drive 10% plus digital.

[Neil Vogel, CEO - People Inc at IAC]

And we've always said with print, it's print will offset our corporate expenses, and we very much manage that business for cash flow and for the branding, marketing value of having print in the world, is fairly material. Yes.

[Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.]

Thanks.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thank you, Jason. Operator, next question.

[Operator]

Yes. Thanks. That comes from James Hurney with Jefferies.

[James Heaney, SVP - Equity Research at Jefferies]

Great. Thanks, guys. Search revenue came in just a little bit lighter than expected. Can you just talk about when we should see stability in that business? How much of that is an intentional pullback versus more market related weakness? Thank you.

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. On search, we manage that business for margin. And there are a number of different revenue streams that we are operating in at any given time. And within the broader Google search ecosystem as well as search on other platforms, there are different trends, different competitive dynamics. You can see in our Q2 print, despite coming in below our revenue guidance, we came in above our adjusted EBITDA guidance and we raised the midpoint of our full year adjusted EBITDA.

[Christopher Halpin, EVP, CFO & COO at IAC]

That's a reflection of identifying some higher margin channels that we were able to pursue in the quarter. And again, we're coming back to essentially gross profit on the search activities and advertise we're driving and then running that against our OpEx. I'd say, it's been a multi year decline in search that's been pronounced on the top line and that has flown through to EBITDA over the last few years. We seeing stability. It's been second derivative positive over the last few quarters.

[Christopher Halpin, EVP, CFO & COO at IAC]

The market is hopefully finding some level, but again, the Google search ecosystem is always volatile. We will feel good about it at one point and then it will switch again. That's the nature of what we're doing with. We do feel good about our ability to maintain margin and profitability there, and on our guidance for adjusted EBITDA.

[James Heaney, SVP - Equity Research at Jefferies]

You.

[Christopher Halpin, EVP, CFO & COO at IAC]

James, go ahead.

[James Heaney, SVP - Equity Research at Jefferies]

No, thank you. That's all.

[Christopher Halpin, EVP, CFO & COO at IAC]

Okay. Thank you, operator. Next question.

[Operator]

Thank you. And that comes from Dan Karnos with The Benchmark Company.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

Yes, great. Thanks. Good morning, Neil, this is Chad again. Maybe just going back to Jason's question, if we just think about the Cipher Plus, maybe a good time to kind of refresh how you're thinking about the TAM since you alluded to new potential markets like CTV and kind of how it fits in this decreasing signal loss, but increasingly self selecting environment, especially if agentic browsing picks up? And then, Chris, kind of your point on AI industry reports, I mean, a lot of the recent data actually suggests the traffic and click through quality has been improving for certain brands.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

So maybe just more of a question for you guys on where you sit on the data and analytics side, if you're kind of in a good position to track this evolution even as you guys prepare in case things get worse from a Google perspective? Thanks.

[Neil Vogel, CEO - People Inc at IAC]

I'll do D plus and then Chris can pick up after that. So we're really pleased with Decipher plus Jim Lawson, who is an experienced executive we brought in to run, he's doing an excellent job scaling. I think we've said this before and we believe it is going to be a it should be a material contributor into 2026 numbers. And right now quarter over quarter, the numbers, albeit small, they look really good. And what we're seeing is, again, for those less versed in the story, what Decipher plus does, it allows us to use our first party intent based contextual data, understand the relationship between our content, use that to target ads on other sites off platform.

[Neil Vogel, CEO - People Inc at IAC]

So we can go and understand that inventory, buy it and essentially resell it to our pool of advertisers. This obviously greatly expands our total TAM. We did some work since our last call together because a bunch of you guys have been asking for this. We think it's four to five times our the existing market size that we have on platform and it doesn't actually include CTV. CTV is very interesting because we found a way to combine our signal with the identifiers needed on a household level to target CTV.

[Neil Vogel, CEO - People Inc at IAC]

We've actually run a few of these deals. They seem to be working really well. It's too early to make a call, but we feel very good about the CTV opportunity. You said it CTV targeting for many reasons we don't need to get into today is fraud. It doesn't really work that well.

[Neil Vogel, CEO - People Inc at IAC]

It's a little bit messy. This is a very clean way for us to use our data to target CTV. And if we can add it, TAM number is going to get bigger. I think this is a really important strategy for us, Decipher Plus, because it's very much in line with what we do. We are extremely good at getting people to our owned assets, them websites, be events, be apps, be MyRecipe things, be platform places.

[Neil Vogel, CEO - People Inc at IAC]

And we've always had this data product that we've used to target our own ads. What this is, is a great unlock to take what we think is the best first party data potentially in media. So this real intent driven contextual data and use it to target across the open web. And if this performs the way it performs, we're very excited about the future. Thank you. And the then when

[Christopher Halpin, EVP, CFO & COO at IAC]

you talk about click through, there's we been running our searches. This is the data we've been reporting about frequency. There's it's less clean on traffic that comes via attribution within an AI overview versus a consumer just skipping the AI overview and going down to the SEO links. What we'd say is, it is in many ways just a continuation of the cluttering of the search page that's been going on for a number of years with greater SEM sort of thrusting Reddit directly into the top of the search results and doing there, YouTube, e commerce. We agree with you that the step down in click through is, I said it before, nowhere as dramatic as these reports are citing.

[Christopher Halpin, EVP, CFO & COO at IAC]

It is something, but it feels like more of a page knock rather than or page fill up rather than a significant change in the search behavior. I would say, and I'll turn it back to Neil in a sec, but I would say there is a element of the underlying content that the consumer is looking for. So the more commoditized that content is a la historical SEO, the better AI overview will answer and be the endpoint of that search versus what we tend to do in the core of our or the foundation of our core brands is much more in-depth premium content where you want to go to the actual reference page source and learn more. And so again, as we've said before, the decline in our click through may just be fundamentally less than other publishers that have been heavily affiliated.

[Neil Vogel, CEO - People Inc at IAC]

We've been out of the commodity content business essentially for some time. This is not a new phenomenon. Remember, Google was doing things like Answer Boxes that was knocking some of the stuff out years and years ago. And again, I just go back to the math that Chris shared earlier, right? It's Google search and course 28% of traffic overviews to keep the math easy, call it on 50%.

[Neil Vogel, CEO - People Inc at IAC]

It's a little bit more than 50%, but 50%. And then we lose depending on the search somewhere from a very little to 20%, 25%.

[Christopher Halpin, EVP, CFO & COO at IAC]

So the baseline?

[Neil Vogel, CEO - People Inc at IAC]

Yes. The future, the baseline is lower than that. We're it's very well boxed and the sort of content we're making is moving away from what is being disintermediated is the point.

[Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC]

Got it. Thanks, guys. Operator, Appreciate next question.

[Operator]

Thank you. And that comes from Matt Condon with Citizens.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Thank you so much for taking my questions. My first one is just on the core decipher product. Do you still believe that there's an opportunity to improve yields in your O and L properties, just do algorithmic improvements or whatnot? And then my second one, just on care.com. Understood the enterprise segment lapping a more difficult comp there, but still declined 7% quarter over quarter.

[Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP]

Can you just talk about trends you're seeing on the enterprise side of that business? Thank you.

[Neil Vogel, CEO - People Inc at IAC]

Yes. The answer to that is yes. The yield opportunity is still there. The smarter we get about our audiences and the smarter we get about targeting, the better Decipher gets on platform, the more we're going to be able to do. Also, the value as we increase the value of our brands and the value of our contents and the value of our content, I think we're seeing the ability to increase value on O and Os was the first question.

[Neil Vogel, CEO - People Inc at IAC]

And Chris, it was the I'll let Chris handle the second Okay. Question

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. I mean, the on enterprise, I think the 7% you're referencing is a sequential decline quarter over quarter. There are elements of seasonality when you think about flu season or sickness in the winter produces more usage of backup days and then it similarly goes up in the tends to go up in the summer a lot when kids are out of school, those types of things. Then again, in many ways on a sequential basis, Q2 is our lightest revenue quarter. Any given quarter, there are different elements.

[Christopher Halpin, EVP, CFO & COO at IAC]

You basically have a subscription and a utilization element in that business. The utilization, you'll have peaks and valleys depending on where different employers are and the pace at which their bank of backup days get used. Long term, the sectoral tailwind of backup care and access to platforms like care, we view as increasingly a table stakes employee benefit, but there will be some ups and downs quarter to quarter. Okay. Thank you. Operator, one last question.

[Operator]

Thank you. And that comes from Ygal Arounian with Citi.

[Ygal Arounian, Director - Internet Equity Research at Citigroup]

Hey, good morning guys. Just one follow-up on Care and one on digital gaming.

[Ygal Arounian, Director - Internet Equity Research at Citigroup]

Neil, in some of the press articles, when you rebranded people, you talked about, we've got 40 brands and don't think all of them are going to last. Can you just expand on that a little bit? And understood that the core sessions are driving most of the growth, but does that create any sort of headwind to top line if we think about that transition? And the investment here you're talking about in this quarter as you rebrand and next quarter kind of going back to normal, is there a chance that you would need more investment levels as we transition around Gen AI search? And then with MGM and the digital gaming, you talked about that performing well and that being a core part of the thesis with MGM.

[Ygal Arounian, Director - Internet Equity Research at Citigroup]

Are you guys actively involved in that as 25% shareholders and kind of maybe you could expand on that strategy a little bit? Thanks.

[Neil Vogel, CEO - People Inc at IAC]

I'll do the people question first. No, for the purposes of these numbers, brands I was talking to and that are sort of the brands that aren't part of the core. So that's anything is fully baked and fairly it's going to be in a steady state where it is now. It was more of a way to explain to people that are the which you guys have known for a long time. Biggest and best brands are carrying the water around here, they're getting all the investment.

[Neil Vogel, CEO - People Inc at IAC]

The second question is, Gen AI or whatever going require more investment? I think we are at a point now where I think we made some really smart investments. I think they're going to pay back in measured in quarters, not years. And as Chris said, think we're going follow the margin profile Chris outlined earlier, if that's the question. I think we've been doing this a long time, and we're very good at investing behind success, not ahead of success.

[Neil Vogel, CEO - People Inc at IAC]

We've never been an invest ahead of success person. We're going see that these things are working, we're going invest. So I feel very comfortable with the margins Chris outlined, and I don't think there's going to be any outsized investment going forward that would affect that.

[Christopher Halpin, EVP, CFO & COO at IAC]

Yes. And just a couple of things I'd add on that. Core sessions now generate 90% of total. So we're sort of in that path to non core becoming less and less relevant in that vein. And the only thing I'd say is relative to the investments that we made in Q2, the spend associated with those are baked into the guidance we've done in Q3, well as our full year guidance.

[Christopher Halpin, EVP, CFO & COO at IAC]

So we have ramped up that investment. That's a little bit why the top end of the range came down. Also, the other as I said before, there's $3,000,000 plus of incremental healthcare costs due to high cost claims that have flowed through and we are booking in the second half. We will look to optimize that going forward. On MGM, we own 24%.

[Christopher Halpin, EVP, CFO & COO at IAC]

We are big supporters of the management team, Bill Hornbuckle, Jonathan Halkyard and others and also of the BetMGM management team in joint venture there of Adam and Gary and others. We have humbly sought to provide our perspectives through Barry Diller and our former CEO, Joey Levin, who is on the Board on ways to drive revenue, optimize performance and along with the Chairman Paul Salem and other Board members make BetMGM as successful as possible. We had a former joint employee of IAC and MGM, Gary Fritz, who's gone into MGM full time and leads their digital and strategy efforts. And we feel great about his contributions and are thrilled he's working so closely with Bill. So we are active Board members, but really support the management team in their strategy.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thank you. Any other questions, operators? I think that's it.

[Operator]

Yes. I would like to return the floor at this time to Chris Halpern for any closing comments.

[Christopher Halpin, EVP, CFO & COO at IAC]

Thank you. Thank you to all for being on and the questions, and have a great day.

[Operator]

Thank you. The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines. Goodbye.

Participants

Executives

• Christopher Halpin, EVP, CFO & COO
• Neil Vogel, CEO - People Inc

Analysts

• John Blackledge, Senior Equity Research Analyst at TD Cowen
• Eric Sheridan, Managing Director at Goldman Sachs
• Danny Pfeiffer, Equity Research Associate at JP Morgan
• Stephen Ju, Analyst at UBS Group
• Jason Helfstein, MD & Head - Internet at Oppenheimer & Co. Inc.
• James Heaney, SVP - Equity Research at Jefferies
• Daniel Kurnos, MD - Internet & Media Equity Research at The Benchmark Company LLC
• Matthew Condon, Director Equity Research - Internet & Digital Media at Citizens JMP
• Ygal Arounian, Director - Internet Equity Research at Citigroup