MNTN (NYSE:MNTN) is a technology company that offers a programmatic performance advertising platform designed primarily for connected TV (CTV) and digital video channels. The company’s software-as-a-service solution enables brands and agencies to plan, purchase and optimize ad campaigns across a range of streaming devices and publisher networks. Through its platform, MNTN provides advertisers with real-time analytics, audience targeting capabilities and automated bid management to help drive measurable outcomes such as website visits, lead generation and e-commerce sales.
At the core of MNTN’s offering is a pay-for-performance pricing model, under which advertisers are charged only when a viewer takes a predefined action, such as clicking an interactive overlay or visiting a landing page. This approach differs from traditional impression-based buying by aligning costs directly with desired business results. MNTN supports creative development, campaign setup and performance reporting within a single interface, allowing advertisers to manage linear, digital video and CTV inventories alongside one another.
Founded in 2016 and headquartered in Boulder, Colorado, MNTN was established to bridge the gap between advanced TV consumption and outcome-focused advertising. The company’s solutions have attracted a mix of direct-to-consumer brands, retail organizations and media agencies seeking to adapt to the rapid shift toward streaming video. MNTN’s platform currently serves advertisers across North America, with expanding footprints in Europe and select digital markets.
MNTN’s leadership team is led by founder and chief executive officer Justin Christianson, who has guided the company through product innovation and market expansion. As the connected TV landscape continues to evolve, MNTN positions itself as a performance partner for marketers looking to harness the reach of streaming platforms while maintaining accountability for return on ad spend.
