Redfin (NASDAQ:RDFN) (NASDAQ: RDFN) is a technology-powered residential real estate brokerage that combines a full-service agent network with proprietary online tools to streamline the process of buying and selling homes. Since its founding in 2004, Redfin has focused on integrating cutting-edge software, data analytics and user-centric design to deliver a more transparent, efficient and cost-effective real estate experience. The company’s platform provides searchable home listings, virtual tours, personalized market insights and automated scheduling, enabling consumers to make informed decisions at every stage of a transaction.
At the core of Redfin’s offering is its salaried agent model, designed to align agent incentives with client satisfaction rather than commission volume. Redfin agents guide clients through property search, home tours, offer negotiation and closing, while digital tools facilitate seamless communication and document sharing. The company’s website and mobile applications offer interactive map-based searches, real-time updates on price changes and neighborhood statistics, helping buyers and sellers stay ahead of market trends.
In addition to brokerage services, Redfin has expanded its ecosystem to include mortgage origination, title and settlement services, and homeowner insurance referrals through strategic partnerships. The Redfin Mortgage division offers pre-approval and lending services integrated into the homebuying workflow, while Title Forward provides in-house title and escrow solutions. RedfinNow, the company’s iBuyer program, purchases homes directly from sellers, completes necessary renovations and resells the properties, providing an instant-sale alternative to traditional listings.
Redfin operates across more than 90 U.S. markets and in select Canadian cities, continually extending its geographic footprint through both organic growth and targeted acquisitions. Headquartered in Seattle, Washington, the company is led by CEO Glenn Kelman, who has overseen Redfin’s evolution from a discount brokerage pioneer into a diversified real estate technology platform. Under his leadership, Redfin remains committed to leveraging technology and customer-centric service to challenge legacy industry practices and redefine how people buy and sell homes.
