Aurora Cannabis (NASDAQ:ACB) (NASDAQ:ACB) is a Canada‐based licensed producer of medical and recreational cannabis products. The company cultivates, processes and distributes a wide range of flower, oils, capsules and derivative products under several in-house brands. Aurora operates multiple production facilities in Alberta, including its flagship Aurora Sky and Aurora Sun greenhouses, as well as international cultivation sites and processing facilities in Europe, Latin America and Australia.
Since its founding in 2013, Aurora has grown through a combination of organic investment in controlled-environment facilities and strategic acquisitions of licensed operators. Its vertical integration strategy spans cultivation, research and development, extraction and manufacturing, enabling it to bring pharmaceutical-grade products to market. The company has pursued GMP certification for many of its facilities, underscoring its focus on consistency, quality control and regulatory compliance for medical patients and recreational consumers alike.
In addition to dried flower and oils, Aurora develops edibles, beverages and skincare products designed to meet diverse consumer needs. The company has also established contract cultivation and tolling partnerships, leveraging its production expertise and proprietary genetics to support other licensed producers and research institutions. Aurora’s supply chain network serves markets across North America and Europe, with distribution agreements in Germany, the United Kingdom, Italy and other regulated jurisdictions.
Aurora’s executive team is led by President and Chief Executive Officer Miguel Martin, who joined the company in 2019 after a career in consumer-packaged goods and global operations. The board of directors includes industry veterans and former public-health officials, reflecting Aurora’s dual focus on commercial growth and responsible stewardship. Under this leadership, Aurora continues to refine its operational footprint, expand product offerings and pursue sustainable practices in an evolving cannabis landscape.
