Herbalife (NYSE:HLF) Nutrition Ltd. is a global multi-level marketing company that develops, markets and sells nutrition, weight-management, energy and fitness products. Founded in 1980 by Mark Hughes and headquartered in Los Angeles, California, the company offers a portfolio of dietary supplements, protein shakes, vitamins, sports hydration products and personal care items. Through its independent distributor network, Herbalife delivers tailored nutrition and wellness solutions designed to support weight management, fitness performance and healthy aging.
The core of Herbalife’s business model is a direct-selling channel comprising hundreds of thousands of independent distributors who promote and retail the company’s products. Herbalife’s product categories include weight-loss and weight-management shakes and snacks, targeted nutrition such as protein powders and energy-boosting supplements, and personal care lines covering skin and hair health. In recent years, the company has expanded its digital tools and e-commerce platform to provide distributors and consumers with training, personalized coaching and online ordering capabilities.
Operating in more than 90 countries, Herbalife serves markets across the Americas, Europe, the Middle East, Africa and Asia Pacific. The company emphasizes nutrition education and community engagement through local events, wellness clubs and sponsorships of sports and fitness activities. Under the leadership of Chairman and Chief Executive Officer John Agwunobi, Herbalife continues to invest in research and development, quality control and regulatory compliance to support its position in the global health and wellness industry.
