Owens Corning Q2 2025 Earnings Call Transcript

Key Takeaways

  • Positive Sentiment: Revenues rose 10% year-over-year with earnings up 30%, delivering an adjusted EBITDA of $703 million at a 26% margin—marking the 20th straight quarter above 20%.
  • Positive Sentiment: Generated $129 million in free cash flow in Q2 and returned $279 million to shareholders through share repurchases and dividends, backed by a new authorization to buy up to 12 million shares.
  • Positive Sentiment: Completed the sale of six insulation plants in China and a roofing plant in Korea and advanced the glass reinforcements divestiture to focus the portfolio on high-value North American and European building products.
  • Positive Sentiment: Commissioned a new 2 million-square laminate shingle line in Medina, Ohio, and a nonwovens coating line in Arkansas, while deploying pilot lines to speed product and process innovation.
  • Negative Sentiment: Q3 guidance of $2.7 to $2.8 billion in revenue and 23%–25% adjusted EBITDA margin assumes continued pressure from weaker residential construction and normalized storm demand in roofing.
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Earnings Conference Call
Owens Corning Q2 2025
00:00 / 00:00

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Operator

Hello, everyone, and welcome to Owens Corning's Second Quarter twenty twenty five Earnings Call. My name is Lydia, and I'll be your operator today. After the prepared remarks, there'll be an opportunity to ask questions. I'll now hand you over to Amber Wolver, Vice President of Corporate FP and A, Investor Relations to begin. Please go ahead.

Amber Wohlfarth
Amber Wohlfarth
VP - IR & Corporate FP&A at Owens Corning

Good morning. Thank you for taking the time to join us for today's conference call and review of our business results for the second quarter twenty twenty five. Joining us today are Brian Chambers, Owens Corning's Chair and Chief Executive Officer and Todd Pfister, our Chief Financial Officer. Following our presentation this morning, we will open this one hour call to your questions. In order to accommodate as many call participants as possible, please limit yourselves to one question only.

Amber Wohlfarth
Amber Wohlfarth
VP - IR & Corporate FP&A at Owens Corning

Earlier this morning, we issued a news release and filed a 10 Q that detailed our financial results for the second quarter twenty twenty five. For the purposes of our discussion today, we have prepared presentation slides summarizing our performance and results and will refer to these slides during this call. You can access the earnings press release, Form 10 Q and the presentation slides at our website, owensporting.com. Refer to the Investors link under the Corporate section of our homepage. A transcript and recording of this call and the supporting slides will be available on our website for future reference.

Amber Wohlfarth
Amber Wohlfarth
VP - IR & Corporate FP&A at Owens Corning

Please reference Slide two, where we offer a few reminders. First, today's remarks will include forward looking statements that are subject to risks, uncertainties and other factors that could cause our actual results to differ materially. We undertake no obligation to update these statements beyond what is required under applicable securities laws. Please refer to the cautionary statement and the risk factors identified in our SEC filings for more detail. Second, the presentation slides and today's remarks contain non GAAP financial measures.

Amber Wohlfarth
Amber Wohlfarth
VP - IR & Corporate FP&A at Owens Corning

Explanations and reconciliations of non GAAP to GAAP measures may be found in our earnings press release and presentation available on the Investors section of our website, owenscorning dot com. Third, financials and metrics for current and historical periods discussed on this call will be for continuing operations except for capital expenditures and cash flow measures, which include amounts related to glass reinforcements until the closing of the sale of this business. For those of you following along with our slide presentation, we will begin on Slide four. And now opening remarks from our Chair and CEO, Brian Chambers. Brian?

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Thanks, Amber. Good morning, everyone, and thank you for joining us on our call today. At our Investor Day in May, we detailed how we are a new Owens Corning, a company that has been reshaped into a high performing building product leader in North America and Europe and structurally improved to drive above market growth, sustainable and more resilient margins and substantial cash flow. Powered by the OC Advantage, a set of capabilities that are unique to our company and central to our success, our team delivered second quarter results that continue to demonstrate how the new Owens Corning outperforms in any set of market conditions. During today's call, I will share highlights of our second quarter results and discuss the strategic actions we're taking to continue to outperform the market and deliver long term value.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Todd will then provide a detailed review of our financial results for the quarter, and I'll come back to share an overview of the current operating environment and our outlook for the third quarter. As always, I will begin with safety. We maintained a very safe operating environment in the second quarter with a recordable incident rate of 0.6. In June, we hosted our first Global Safety Week, a best practice adopted from our newly acquired doors business that has been scaled across the enterprise. It builds on our safer together operating framework, connecting processing and systems with behaviors and leadership to create a safer workplace.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Turning to our financial results, we continued our strong and consistent performance in the second quarter despite a more challenging environment. For the twentieth consecutive quarter, we achieved adjusted EBITDA margins at or above 20%, an incredible milestone. Revenues were up 10% versus prior year and earnings grew 30% year over year. Adjusted EBITDA in the second quarter was $7.00 $3,000,000 with an adjusted EBITDA margin of 26%. This performance is a direct result of the structural changes we've made and is another proof point of our ability to deliver higher and more resilient margins even in the face of softening market conditions.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We also generated good cash flow and continued to return capital to shareholders through dividends and share repurchases. Through the first half of the year, we returned nearly $440,000,000 of the $2,000,000,000 we committed to returning over this year and next. This commitment reflects our disciplined capital allocation strategy and confidence in our cash generating capabilities. As I shared at Investor Day, our performance is the result of a clear set of strategic choices and investments we've made that has shifted our product and geographic focus to high value building materials sold in the most attractive markets. In short, we are a different company today than we have been historically with a track record of growing revenues, increasing our margin profile and returning significant cash to our shareholders over the past five years.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

One key driver of this performance shift is our strategic business mix, which positions us to outperform given our unique product and application exposure. Today, over half of Owens Corning's revenue is generated from North American repair and remodel activity, including more than onethree from nondiscretionary re rupee, which remained solid in the quarter. In nonresidential markets, which makes up about 25% of our revenues, North America demand in the quarter was stable, and we continue to see encouraging improvement in Europe. So while residential new construction demand continues to face pressure, it represents only about a quarter of our overall revenue. This strategic product mix positions us well to navigate near term headwinds and to benefit from several longer term secular tailwinds, including an aging and underbuilt housing stock in The U.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

S. And Europe, growing demand for products that improve energy efficiency and increasing investments in North American manufacturing and infrastructure. A second key driver of our strong performance is the strategic actions we've taken to concentrate resources on geographies and applications where we can build leading positions and deliver above market growth. In July, we completed the sale of our building materials business in China and Korea to a member of the region's management team. The transaction included six insulation manufacturing facilities in China and a roofing manufacturing facility in Korea and represented annual revenue of approximately $130,000,000 In addition, the sale of our glass reinforcements business is progressing and we expect the transaction to close later this year subject to regulatory approvals.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Another key driver to our performance are the strategic investments and choices we are making to strengthen our market leading positions by expanding capacity, modernizing assets and increasing operating efficiencies. In our roofing business, we started up our new laminate shingle line in Medina, Ohio during the second quarter. This line adds 2,000,000 squares of capacity and has begun supporting current demand from our growing contractor network. In Portsmouth, Arkansas, we also commissioned a new nonwovens coating line, co located with our existing nonwovens plant. Both of these investments are examples of how we're investing to deliver above market growth while enhancing our winning cost position.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

In addition to these capacity expansions, we are investing in leading technology through the use of new pilot lines across our roofing and insulation businesses. These lines accelerate both product and process innovation, enabling us to bring new solutions to the market faster to help our customers win and grow. We're also unlocking value through the integration of our doors business, where we are leveraging our enterprise scale and capabilities to drive efficiencies. This past May marked one year since we closed the Masonite acquisition, and we've made significant progress applying the OC playbook to doors. We are drawing on our unparalleled commercial strength, deepen customer relationships, and expand our reach as we structurally improve margins over time, like we have done in our insulation and roofing businesses.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We've already captured more than 75% of our enterprise run rate synergy target of 125,000,000, the majority of which we committed to achieve by the end of year two of ownership. In addition, we are targeting another $75,000,000 of cost improvements mostly through our doors network optimization actions that will begin to make an impact in 2026. Through each of these initiatives, we are investing with purpose to meet customer demand, modernize our production lines, improve capital efficiency and sustain strong margins and consistent returns. As we move forward, we will continue to capitalize on our position as a building products leader serving North America and Europe to execute our enterprise strategy to grow the company and deliver durable results across market cycles. Fueling our strategy is the OC advantage, which includes our iconic brand, unparalleled commercial strength, leading technology, and winning cost position.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

These advantages form a playbook that can be scaled across the company to create multiple paths to generate value for our customers and shareholders. Before I close, I want to highlight a few recent organizational moves. In July, we announced the appointment of Nico Del Monaco to the role of roofing president and named Jose Canovas, president of the inflation business. Both are seasoned leaders with a proven ability to strengthen customer partnerships and maximize operating performance. Nico most recently led the Insulation business and has expertise in leveraging our high value branded building products and customer engagement model to generate growth.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Jose has held leadership roles at OC for more than a decade, most recently leading our nonresidential insulation business, and has demonstrated his ability to deliver value across dynamic markets. We are excited to leverage their expertise to drive strategic growth within their businesses and across the enterprise. I also want to thank and recognize Gunnar Smith, who is leaving to pursue another professional opportunity, for his countless contributions to Owens Corning. Under his leadership, the roofing business achieved outstanding results through an incredibly talented team, broad product offering, and durable contractor engagement model, which will leave a lasting impact on our customers and our company. And finally, I want to recognize our team for earning a spot on the Fortune 500 list for the 70 consecutive time, one of only 49 companies to appear on this prestigious list every year since its inception.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

This achievement reflects the company's depth and breadth of talent, the strength of our iconic brand and products, and unwavering focus on our customer success and a commitment to winning in the right way. With that, I'll turn the call over to Todd to discuss our second quarter in more detail.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Thank you, Brian, and good morning, everyone. As Brian mentioned, our results in the second quarter and through the first half of the year demonstrate the value we are creating through the OC advantage in our overall enterprise strategy. We continue to demonstrate the strength of the enterprise as we sustained higher and more resilient earnings in softening markets. I'd now like to turn to slide five to discuss the results for the quarter. As a reminder, these results are for continuing operations.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

In the second quarter, we built on our strong Q1 performance. Revenue increased 10% driven by the strategic addition of our doors business last May. Our unparalleled commercial strength coupled with our winning cost position generated adjusted EBITDA of $7.00 $3,000,000 and an adjusted EBITDA margin of 26%. The sale of our building materials business in China and Korea is another step in sharpening our focus on what we do best, building products in North America and Europe. In the quarter, we had adjusting items of $26,000,000 driven by an additional held for sale loss of $24,000,000 on this business.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Adjusted earnings per diluted share for the second quarter were $4.21 reflecting both the strength of our earnings as well as the continued capital allocation commitment and ongoing share repurchase activity. Turning to slide six to go further into our cash generation and capital deployment during Q2. Free cash flow for the quarter was $129,000,000 compared to $336,000,000 in the same period last year, driven by the timing of working capital, including an increase in inventory as a result of our ongoing tariff mitigation efforts and higher capital additions. As we have shared, we are investing in capital projects at elevated levels in the near term to expand capacity and drive improvement in long term capital efficiency. As a result, capital additions for the quarter were $198,000,000 up $41,000,000 from the same quarter prior year.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Our return on capital was 13% for the twelve months ending 06/30/2025. At quarter end, the company had debt to EBITDA of 2.1 times at the low end of our targeted range of two to three times. During the second quarter, we returned $279,000,000 to shareholders through share repurchases and dividends. We repurchased common stock for $220,000,000 and paid a cash dividend totaling $59,000,000 We also received board approval for a new share repurchase authorization for up to 12,000,000 shares. This authorization supports our commitment to a $2,000,000,000 return of cash to shareholders through 2026.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We're still on track for this level of return as we expect seasonality to create a step up in free cash flow generation in the second half of the year. Our capital allocation strategy remains focused on generating strong free cash flow, delivering mid teen returns on capital, returning cash to shareholders and maintaining an investment grade balance sheet while we invest in attractive capital projects for growth. Our capital allocation strategy is focused on compounding long term value for shareholders. Now turning to slide seven, I'll provide additional details of our segment results. Our roofing business continues to exemplify the strength of our enterprise model, leveraging our contractor engagement strategy and vertically integrated cost position to outperform the market and deliver resilient earnings in the second quarter.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Sales in the second quarter were $1,300,000,000 up 4% from prior year. In the quarter revenue growth was primarily driven by positive price realization on our April increase. Components volume was in line with prior year and we saw growth in nonwovens where we have been investing in capacity. The U. S.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Asphalt shingle market on a volume basis was down mid single digits compared to the prior year on less storm related demand. Our U. S. Shingle volume outperformed the market as demand for our shingles continue to be strong. EBITDA was $457,000,000 for the quarter, up 5% versus prior year.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Positive price more than offset the impact of modest cost inflation and higher manufacturing costs as we continue to invest in our assets to meet the high level of demand for our products. Overall for the quarter, we delivered EBITDA margins of 35%. Now please turn to slide eight for a summary of our insulation business. Our insulation business demonstrated the impact of structural improvements and disciplined execution sustaining 20 plus percent EBITDA margins despite market headwinds. This highlights our ability to win with customers and deliver results well above historical performance in similar markets.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Q2 revenues were $934,000,000 a 4% decrease from Q2 last year. In North America residential, volume was down due to market uncertainty, tied to weaker demand in residential new construction. In North America nonresidential, volume was up, including demand to service data center construction related to AI, as well as demand for our phone glass product being used in commercial and industrial applications. In Europe, we continue to see market stabilization. These businesses both recognized positive price in the quarter.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Insulation EBITDA for the second quarter was $225,000,000 down $21,000,000 from prior year. Strong operational performance partially offset the impact of lower demand in the corresponding production downtime as we remain disciplined in our inventory management. Additionally, positive price nearly offset the impact of cost inflation. Insulation delivered EBITDA margins of 24% in the second quarter. Moving to slide nine, I'll provide an overview of the doors business.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Overall, the business continued to perform well in a challenging market. In the quarter, the business generated revenue of 554,000,000, in line with the outlook we provided on our last call. Revenue was up modestly from q one, primarily on higher volume in North America. EBITDA for the quarter was 75,000,000 with EBITDA margins of 14%. The integration is progressing well, reflecting our ability to apply our unique capabilities.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

When we closed on the acquisition, we had line of sight to delivering a 125,000,000 of enterprise synergies with about half hitting the doors business. To date, we have seen about 40% of our synergies captured in the business and the other 60% across the remainder of the enterprise. This reflects our ability to scale the OC advantage while applying the same playbook that structurally improved margins in roofing and insulation. We are on track to exceed the original enterprise commitment with an additional 75,000,000 of structural cost savings generated through operational improvements. We have already begun taking actions to achieve these savings, including a recent example where we made the decision to close a components facility in Oregon in the second quarter.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Overall for the company, there was minimal impact from tariffs on our financial results in Q2. Our sourcing and supply chain teams have continued to demonstrate agility and discipline mitigating tariff exposure and preserving margins. As a result, we expect the third quarter to be similar to the second quarter with approximately $50,000,000 of gross tariff exposure reduced to a net impact of around $10,000,000 primarily in the doors business. This impact is included in the outlook Brian will share in a moment. Owens Corning is well positioned to address rising tariffs with our primarily local for local manufacturing and USMCA compliant product portfolio, but we expect a small step up in net tariff exposure in the fourth quarter.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

With the latest round of tariffs and our mitigation efforts, we expect the net tariff impact to be less than 1% of COGS in the second half, favorable to our previous guidance of 1% to 2% COGS exposure. Moving on to slide 10, I will discuss our full year 2025 outlook for key financial items. General corporate EBITDA expenses are expected to range from 240,000,000 to 260,000,000. As a reminder, this year over year increase includes our best view of expenses for the glass reinforcement business that will not be included in discontinued operations. We expect our 2025 effective tax rate to be 24% to 26% and anticipate a cash tax benefit of more than $90,000,000 in the year from the recent tax bill.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Capital additions are expected to be approximately 800,000,000. This level of capital investment reflects the strategic investments we are making to expand capacity and drive improved efficiency. This CapEx continues to include glass reinforcements, which is expected to be approximately $80,000,000 in 2025. We expect CapEx to remain elevated in the near term as we work towards completing the high return capital efficient projects we have in process. Now please turn to Slide 11, and I'll turn the call back to Brian to further discuss our outlook. Brian?

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Thank you, Todd. Our second quarter results reflect the strength of our company and the disciplined execution of our strategy even as we navigate the more challenging macro environment. With leading positions in roofing, insulation and doors, our product and application diversity continues to support good margin stability even as we face tougher market conditions. In the third quarter, we expect overall market demand for non discretionary roofing repair activity to remain solid, but declined versus prior year driven by lower storm activity. We expect residential new construction and discretionary R and R in The U.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

S. To remain challenged. In North America nonresidential construction, we expect a relatively stable market. And in Europe, we expect market conditions in the second half to gradually improve with the broader economic recovery in the region. Given this near term outlook, we anticipate third quarter revenue for continuing operations to be approximately 2,700,000,000.0 to $2,800,000,000 slightly below to in line with prior year.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

For adjusted EBITDA, we expect to deliver another strong quarter with margins of approximately 23% to 25% for the enterprise. Now consistent with prior calls, I'll provide a more detailed business specific outlook for the third quarter. Starting with our roofing business, we anticipate revenue growth of low to mid single digits. While market demand for shingles in many regions should remain solid, we expect armor shipments to decline from prior year assuming normalized storm demand versus elevated levels in 2024. We expect our shingle volumes to remain relatively stable versus prior year as we continue to see strong demand for the OC brand and our roofing products.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We anticipate normalized attachment rates and components to continue and another quarter of top line growth in nonwovens. In the third quarter, we expect moderate costs and delivery inflation. We also anticipate manufacturing costs and SG and A to be up as we invest in our assets and absorb the necessary maintenance costs. For the business, we expect positive price from our previous announcements to drive year over year top line growth and positive price cost. Overall for roofing, we expect to generate an EBITDA margin similar to prior year, which was 34%.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Moving on to our insulation business, we anticipate overall revenue to decline mid to high single digits compared to the prior year, primarily due to a volume decline in North American residential and the sale of our building materials business in China. As a reminder, this business had approximately $130,000,000 of revenue annually. In our North American residential insulation business, we expect revenue to be down low double digits versus prior year due to lower demand as we work through a step down in housing starts and lower backlog. For North American nonresidential, we expect revenue to be up slightly versus prior year. And in Europe, we anticipate revenue to be up versus prior year as we see gradual market recovery and currency tailwinds.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Overall for the insulation business, we expect ongoing cost inflation resulting in negative pricecosts in the quarter. Additionally, with the volume pressure in North American residential, we anticipate incremental production downtime partially offset by productivity. Given all this, we expect EBITDA margin for insulation to be in the low 20% range. Turning to our doors business, we continue to perform well relative to market conditions as we realize synergies and drive ongoing network optimization. Now that we have operated the doors business for a full year post acquisition, we will begin providing guidance versus prior year.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

In Q3, we expect challenging market conditions to continue, resulting in a revenue decline of low to mid single digits versus prior year, driven primarily by lower demand and pricing down slightly. While we anticipate synergies and cost control realization to continue, we expect EBITDA to be impacted by inflation, including the ongoing impact of announced tariffs. In the near term, DOORS faces more tariff exposure than our other businesses due to the cross border product moves into Canada, which we are actively working to mitigate. Overall for Doors, we expect EBITDA margin of low double digits to low teens for the quarter. As Todd mentioned, another factor that could impact our enterprise results in Q3 is the implementation of additional tariffs.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We expect the net impact of tariffs for Owens Corning in the third quarter to be similar to what we incurred in Q2. In summary, our team delivered strong performance in the second quarter with an outstanding response to a dynamic market, executing with discipline and focus. The strategic choices and structural improvements we've made over the past several years have created a new Owens Corning, a more focused, resilient company that is built to outperform. We remain confident in our ability to deliver higher, more durable margins through a cycle, generate strong free cash flow, and create long term value for our shareholders. As we move through the second half of the year, we will continue to invest in our people, our capabilities and our customer relationships while maintaining a sharp focus on execution and operational discipline.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

With that, we would like to open the call up for questions.

Operator

Thank you. Our first question today comes from John Lovallo with UBS. Please go ahead. Your line is open.

John Lovallo
John Lovallo
Equity Research Analyst at UBS Group

Good morning, guys. Thanks for taking my question. The question is on North American industry capacity utilization. I think it was in the low to mid-eighty percent range. I think you guys highlighted that 90% is typically kind of the pricing trigger point.

John Lovallo
John Lovallo
Equity Research Analyst at UBS Group

The question is how has capacity utilization trended since last quarter? And how are you thinking about pricing, especially considering the expectation for negative price cost in the third quarter?

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Hey, John. Good morning. This is Todd. Happy to provide more color on res pricing and market conditions. Let me start at the highest level for the enterprise because we've done a lot of work over time to grow into the repair and remodel space, in roofing with nondiscretionary repair and remodel as well as repair and remodel elsewhere.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

And we're at a point where the res exposure on an enterprise basis is is a lot smaller than it used to be historically. We're down to about 13% of enterprise revenue in North America res in in q two. So with that as the backdrop, when we look at the second quarter, we had another quarter of weak leg starts, and that's following a weak quarter that we had in in q one. So we were down about 5% in leg starts in q one, down 1% in q two, and then leg starts to be down another 1% for for q three. When you look at what TopBuild announced earlier this week, they showed 11% lower volume in in q two in their TruTeam business, which is the installation business that handles a lot of the res, fiberglass.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

And they guided to low double digit declines in res for 2025. We're seeing then, market volumes be a little worse than leg starts is a result of a couple of things. One is we're seeing, completions decline at a faster rate than leg starts. We're also seeing a shift away from single family construction towards multifamily in the back half of of this year. And we have a higher take per unit for single family than we do for for multifamily.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

So if I step back up, with that context to industry, utilization, we still believe the industry can support between one point four and one point five million housing starts depending on the mix of of single family, multifamily. And that does imply first half utilization that was below 90%. Now what we've shared is above 90% typically has been a market where we're able to get positive price, but there's no conclusive trends below 90%. In some of those markets, we're able to get positive price. In other markets, price is neutral, and and price can decline as well below that 90% utilization level.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

So what we're seeing right now is, we we saw limited traction on the price increase that we took this year for res fiberglass. We're still seeing a lot of inflation come through in the business. We have inflation on materials, some long, some longer contracts that, didn't reset in the peak inflationary period. We're starting to absorb some of that inflation now. We're seeing inflation in labor.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We're seeing inflation in in warehousing, expenses, and we're not seeing, much positive price in the market to to offset that. We are we are making very surgical price moves as needed in the market for certain products, in certain markets. But, again, they're they're very targeted, and they're very surgical, moves to meet competitive situations with with pricing. So overall, you know, we we, we are seeing a market where there is, there is free supply. We're not sold out as we have been in in recent quarters.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We're navigating through that effectively with our teams. We're maintaining a price premium over competitors. We're maintaining a relatively stable share in in the market. So we're doing the things we wanna do commercially in this market, and we know how to navigate through this. We've seen this multiple times before with utilization at at this level, so nothing unusual for us and and our teams. Thanks, John, for the question.

Operator

Thank you. Our next question today comes from Anthony Pettinari with Citi. Please go ahead. Your line is open.

Anthony Pettinari
Anthony Pettinari
Research Analyst at Citigroup

Good morning. Maybe sticking with Insulation but non res in Europe. I think you expect revenue to be up for both of those businesses in 3Q. I'm wondering if it's possible to kind of size that and then talk about the pricecost dynamic that you're seeing in commercial and in Europe insulation.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Thanks, Anthony. I'd be happy to get more color on on non res in in Europe. When we look at when we look at revenue dynamics in in those two markets, we are guiding to positive growth in q three. It's fairly modest growth in in both. I'll talk a bit about North America, and then we could talk about Europe.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

In North America, the the overall backdrop for the market is, a bit of a decline in construction spending in the non res space. Now what's interesting is we're seeing growth in the market in in some of the the end markets where take per unit is higher for, for installation. So we highlighted data centers in our prepared remarks, but that's a really important one because the take per unit is really high for data centers. And we know there's a lot of construction occurring to support the the boom in AI. But we're seeing the same thing in in some of the the, process installation we sell for manufacturing, in an installation for oil and gas.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

All of those are good end markets for us now. So we're seeing relatively good conditions for, our products in market. I'll I'll remind everybody in the non res space, these products tend to be, more specified into, into the applications, and we tend to compete on multiple performance attributes. What that means for us practically is pricing, tends to be a bit more stable in this space. And we're seeing that come through, you know, our q two results where we are seeing positive price in in nonres.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We are seeing inflation come through, in in this market. Similar dynamics to what we've seen in in many of the product lines, to what I described in in res. But pricing isn't, typically has not moved the same way we've seen it move in the non res space, in North America or in North America res space compared to North America non res. When we look at Europe, Europe overall, we're seeing green shoots, and especially in some of the markets where we've got a strong position in The Nordics, in The UK. We're seeing pockets in Southern Europe be strong.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We're seeing others, in the industry share that on their earnings calls. Our our revenue was down in q two in Europe, largely due to a couple of product lines that we chose to exit in the region. But overall, we're, we're encouraged with the trends off of a low base in Europe. Europe has been weak since we saw the Ukraine invasion. Our teams have done a great job in Europe getting costs out of our business in driving productivity.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We're in a really good position now with, with capacity to to sell and to grow into where we're gonna like the incremental margins on that business as the market recovers. So it's early days in the European recovery, but we're encouraged with what we see with, with the green shoots. Thanks, Stephanie.

Operator

Our next question comes from Michael Rehaut with JPMorgan. Please go ahead.

Michael Rehaut
Michael Rehaut
Executive Director at JP Morgan

Thanks. Good morning everyone and thanks for taking my questions and nice results. Wanted to shift gears a little bit to the doors business. Guided for the third quarter low double digit to low teens which might imply slight improvement if I'm reading into that correctly from the 2Q performance. Just wanted to get a sense of what's driving that if it's the ongoing cost synergy realization.

Michael Rehaut
Michael Rehaut
Executive Director at JP Morgan

And kind of bigger picture, when you look at this business pre acquisition, if you look at North America, Europe blended, they did about a 19% EBITDA margin. Obviously, over the last year or two, it's taken a real hit from the new res market. But how do you see line of sight back to that? Obviously, the 75 additional synergies may give you another three points. But how would you see line of sight back to like a 20 ish type of EBITDA margin?

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Good morning, Mike. Thanks for the comments and the questions. And we are really pleased overall with the performance of the business. Every business, I think, is outperforming the market. Even with the tough res market environment, as Todd pointed out, our res business is still performing at a very high level, very blended in terms of our noncommercial Europe residential rates.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Our roofing business is is performing at an incredibly high level. And our doors business continues to perform at at a really high level relative to the market challenges we're we're facing into. So in terms of our q three guide, versus q two, to answer your first part of your question, we're actually guiding to pretty much in line performance to q two. So while, this is gonna be the '3 guide on a year over year basis, and while we're seeing volumes kinda step down on a year over year, sequentially, we've seen really good volume stability through the first half of the year, and we expect that to continue. So I think we're we're seeing that kind of continued volume stability, which is the core of why we're giving a guide that's pretty much in line with q two.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We're seeing good market pricing stability and good pricing stability. We're seeing good mix staying pretty constant. So we've seen certainly a step down in both the new construction and the r and r part of the business year over year, but some good stability month over month and quarter over quarter. And we think that gives us confidence we can sustain that kind of margin performance. We do expect to see a little bit of of tariff headwind in q three, with some of the stepped up, tariff rates, particularly around steel and aluminum.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

And and we're also starting to work through some of the inventory pre buys and some of the materials we're bringing in to be in front of that. So that's gonna be a little bit of headwind that we think gets offset through, some of the continuing cost optimization work, through our network integration. So back to your second part, you're you're right in terms of how you characterize the long term performance net of that high teens EBITDA margin performance. We feel that the the business can perform at or above that level. That was what made it an attractive product category for us to get into.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

It was a category that we could scale up, we could grow, and we felt we could really improve the margin performance with our ownership advantage, kind of applying the same playbook around commercial execution, operational execution that we've done in roofing and insulation to improve the margin performance in those businesses within doors. And that's the path we laid out in Investor Day around the the long term guide that we can see an EBITDA margin performance in this business at 20 or above. In the near term, there's gonna be a lot of work around the cost optimization side. Network integration is tracking on on path to a 125,000,000. We also then continue to see network optimization opportunities.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

That's gonna be another leg up. We're just getting started with that. We did announce a closure of a facility in Oregon. That's that's part of that network optimization as we think about where we can realize productivity benefits and drive more scale efficiency inside the network. So that's gonna be another big leg up in terms of margin improvement as we optimize the production network.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

And then we continue to make great progress commercially in terms of how we're looking at positioning this product along with roofing and with insulation on a more integrated basis to some of our larger distribution partners. And we're starting to see a little bit of of of traction in that work where we can take a more integrated product offering to our contractor base, our builder base, our dealer base, and then that gets pulled through distribution. And we think that's the third piece of this in terms of the commercial execution side that that drives margin performance. But but certainly in the near term, we're gonna work through a choppy environment. A lot of the cost optimization and network realization work we're seeing is, is being consumed by kind of tariffs and and some and of the volume headwinds we're facing into the market today.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

But we're really set up with an improved cost structure, I think an improved commercial position that once we start to see market conditions come back, I think we really can accelerate the earnings at

Michael Rehaut
Michael Rehaut
Executive Director at JP Morgan

a pretty fast pace going forward.

Operator

Our next question comes from Stephen Kim with Evercore

Stephen Kim
Senior MD at Evercore ISI

Appreciate all the color here so far. Wanted to ask you guys about mix. In insulation, just kind of starting there, I think you'd indicated that there was overall some negative mix, which offset some of your positive pure price. But I think you also had indicated that Foam Glass sales were stronger, non res is performing well, and the North American Residential was kind of a point of some softness, which I think everybody understands. But isn't non res and foam glass kind of higher mix?

Stephen Kim
Senior MD at Evercore ISI

So I was wondering if you could provide a little more clarity on the negative mix in insulation. And then in roofing, wanted to kind of get a sense for what you're seeing there in terms of mix. You've had a lot of really good mix. Some of that was due to the protective packaging going away. Some of that was the increase in laminated shingles.

Stephen Kim
Senior MD at Evercore ISI

Kind of curious what we should be thinking there? And is there any impact from the reclass of nonwovens that might pollute the numbers a little bit? Just help us understand mix broadly in roofing as well. Thanks.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Steven, I'll take insulation first, and then, Brian can step in on the roofing piece. So we did see negative mix in q two. We believe it's mostly timing related to some projects and and when they hit compared to to prior year. So we don't see it as an ongoing dynamic. We don't think this is something that is is permanent.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Just a little bit of noise in q two is a result of of that timing.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Yeah. And, Steven, on on roofing, we're we're really not seeing big variations in terms of overall mix, that's impacting results. We've we've continued to see a step up of laminate shingle demand in the market, and we've been keeping pace with that with our investments. It's why we've been investing to increase our land capacity at Medina and the new facility in the Southeast. So we've seen that continue to tick up, but but continue to support that.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

In components, we've really, have have settled into a really nice attachment rate. So part of that is the branded roofing system we can offer. Contractors can take into the home where they buy our underlayments, our starter, our hip and ridge, all part of a complete system and package, OC branded. And that has really driven a lot of the components volume, but we've seen those attachment rates stay fairly steady, a little bit of positive momentum, but but in increments. And then to your to your, other question on on the nonwovens, bring that in.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

That that really is not having any impact in terms of the mix overall. Part of the the, the focus and and and desire to bring that into roofing is it really is an integral part of the vertical integration strategy in roofing to have that nonwoven seating in and gives us great opportunities driving productivity in our manufacturing processes, driving innovation, with the the structural design of the shingle. And then the external sales carry a margin profile very similar to our overall roofing business. So it's a great fit in terms of the complements, the the, vertical integration piece, and gives us good margin structure, very similar to to components in in the in the roofing business. So really no no impact in terms of overall mix with the nonwovens business coming in.

Operator

Next question comes from Sam Reid with Wells Fargo. Please go ahead.

Sam Reid
Sam Reid
Executive Director - Equity Research, Home Builders & Building Products at Wells Fargo

Awesome. Thanks so much. It sounds like you're planning to drive roofing volumes ahead of ARMA in the third quarter. Maybe just contextualize what you mean by industry shingle market Does it mean down low single digits, down mid single digits? And then maybe talk through your outperformance.

Sam Reid
Sam Reid
Executive Director - Equity Research, Home Builders & Building Products at Wells Fargo

Is that just better execution on your part? Or would you also characterize that as some incremental volumes coming out of Medina, which is love to get a sense of the contribution from that new capacity on roofing and how it plays into your guidance? Thanks.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Yes. Thanks, Sam. Overall, we came into the second quarter you know, expecting to see a step down in market shipments based on a more normalized storm season. And that's really what we think happened in in q two and what we expect to continue to happen here in q three. So in the third quarter, while we expect it to be very solid from a historical standard, it could be down mid single digits depending on storm activity as well.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

So we could see a similar evolution of that. Again, overall in the market, good conditions, but it's a step down to more normalized storm volumes. So the last time we saw this was in the 2022, and this is where you saw the strength of our contractor engagement model. And that's really the the success of our business is centered around that model, where we go out, we convert contractors to our brand, our products, we help them, win and grow in the market through our marketing tools, our digital tools, our our commercial and training capabilities, all those things that really drive the contractors' success, helps them grow their businesses, and then in turn, that creates, a loyalty to our product brand and also creates demand for our distribution partners. So it's a it's a win win across the channel in terms of how we focus that.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

We continue to invest to, improve and increase that that contractor engagement model and and add contractors to the network. So when we talk about outperformance relative to the market, what we delivered in in q two and what we expect to deliver in q three, we're really not driving volume. We're just responding and and servicing the contractor base that has built their business around our products and brands and and are continuing to grow in the market. So it's really servicing that base overall. It is why we've invested in increasing land capacity.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

You mentioned Medina, so we were able to start that up towards the end of the second quarter. That that volume is ramping up and getting into the market, but that's going be a ramp up over the back half of the year. Really won't get to full capacity utilization until we get to the first part of next year when we hit that spring selling season. But it absolutely is a big part of now having more land capacity to service that contractor demand that we've seen. And frankly, we have been lagging in service to our distribution partners as well as our contractors.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

So we expect that even if the market conditions shift down a little bit like we would expect to see in q three, we're gonna see good demand for our contractors that that's gonna drive volume through distribution. We also think across the board, we're we probably have some lean inventories in several regions of of OC product relative to other brands in the market. So we we think there's gonna be some some inventory buying there. And then lastly, we're gonna continue to operate our our facilities pretty full out in the quarter because we're operating with very, very low inventory levels. We've been doing this for several years, and we would actually like to be able to rebuild some inventory levels in our facilities just to improve our service, and commitments and and service cycles to our customers.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

So that's all work that's kind of going in as we work through Q3 and finish the year.

Operator

Our next question comes from Brian Buras with Thompson Research Group. Your line is open. Please go ahead.

Brian Biros
Senior Analyst at Thompson Research Group

Hey, good morning. Thank you for taking my question today. I guess, can you talk a little bit more about the specification in your non res insulation? Non res, in our view, has a long outlook for good growth. You talked a little bit about it earlier.

Brian Biros
Senior Analyst at Thompson Research Group

But if you could expand on, I guess, how your products play into that opportunity in data centers and manufacturing that you mentioned? And maybe share if you have any metrics around win rates or market share in those specific end markets would be great. Thank you.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Thanks, Brian. We we don't share a lot on win rates or market share within the the verticals, but I can get more context on how our installation is is used in the nonres side. There there's two major areas that you would see our insulation in, you know, for example, a data center or in a manufacturing facility. One is in the building envelope itself to make sure that, we control temperature, but also moisture within a a data center, which tends to have pretty extensive, HVAC requirements associated with all the equipment that's there. And insulation plays a really big role in making sure that the building itself performs at a high level.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

These also are mission critical facilities. We're making sure that you control moisture, especially in in the roofing system is important. And, a couple of our products, in particular, our XPS foam product and our cellular glass product perform really well when it comes to to moisture performance. So the building is one piece of it. The other piece is process equipment.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

So when you think about HVAC itself or when you think about hot or cool air liquid, in a manufacturing plant or a data center or other facility, it is important to insulate pipes and pieces of process equipment. And you would see our products go into those markets as well, either directly, with us selling a final product that goes in the application or indirectly as we sell a product into someone that then converts it into a final product for for the application. So, we're encouraged with what we see is the the long term, secular trends towards, onshoring of manufacturing as well as the growth in oil and gas as well as the growth in data centers. All of that plays well to the products that we have. Typically, our products are are designed, so they're engineered for the application that they're in.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

So in some cases, have hard specifications where our product is specified by name. In other cases, our our product is designed for that application, which makes it a stickier relationship, with the the customer going forward and also creates the more stable pricing dynamics we see in that space.

Operator

Our next question comes from Matthew Bouley with Barclays. Please go ahead.

Matthew Bouley
Matthew Bouley
Senior Equity Research Analyst - U.S. Homebuilding & Building Products at Barclays

Good morning. Thank you for taking the question. Wanted to ask about sort of high level on insulation and margin specifically. I'm wondering if you can either quantify or maybe speak directionally to the difference in margins between the residential business and the non residential businesses within insulation? And I ask because once upon a time when the segment was much heavier residential and you saw these type of double digit declines revenues, the margins would have been, I'll say, significantly more volatile.

Matthew Bouley
Matthew Bouley
Senior Equity Research Analyst - U.S. Homebuilding & Building Products at Barclays

But today, you're holding these EBITDA margins at 24% in Q2 and guiding to low 20% range in Q3. How do you explain that change today versus then? And kind of any color on that relative profitability between residential and non residential? Thank you.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Thanks, Matt. Happy to add more color on why we're delivering stable margins in in the business. What what you're seeing on the res side is the culmination of the work we've been doing for for really a decade now in, in restructuring that business and making sure that we've got a a flexible and cost efficient network to serve our markets and our customers. It was actions like the sale of our Santa Clara plant, starting up a, a a lower cost, more flexible facility in DeFi, Utah to serve that market, leveraging our capacity capacity differently and focusing on both our our our plant overhead cost as well as our variable cost in in our network. So we've done all of that.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

At the same time, we did a lot of commercial work to make sure we, we serve customers that we're really happy to be positioned with long term. And all of that has created a business that, we believe is more resilient and can perform at higher, margin levels than we have historically in in similar types of of markets. The the additional color I would add for the second quarter is, while we were able to rebuild inventories and installation in the quarter, which we sought to do, for, for actually a number of years as we were sold out in that business, we also saw some curtailment impacting our results, our margins in insulation in q two, and we would expect to see that again in q three. So, the margin results, you you commented on are are actually, you know, inclusive of taking idle to make sure we remain disciplined from working capital standpoint in our in insulation business around inventory in in the quarter. So we're we're not sharing the the margin specifically by sub segment as we have historically.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

But certainly, all of the work that we've done, to to position in our res business, but then also to grow our non res business and create higher and more durable margins there is paying off in terms of really strong, insulation EBITDA margins in what are, you know, weakening residential markets, and and we're happy with that result.

Operator

Our next question comes from Philip Ng with Jefferies. Your line is open.

Philip Ng
Philip Ng
Managing Director at Jefferies Financial Group

Hey, guys. Another question on installation. Sorry, guys. Guess on North America, Todd, you kind of hinted on taking some downtime. Can you expand on that?

Philip Ng
Philip Ng
Managing Director at Jefferies Financial Group

Like are you taking and have you have any comp are you contemplating taking more extended downtime? What are your peers doing? I suspect some of weakness you're seeing in North America res is destocking. Where kind of we in that destocking cycle? And just lastly, when you look at your price gaps for pricing for North American resi insulation, have the gap widened this year? Any color would be really helpful.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Thanks, Phil. Happy to add more more color. Let me start with the the market and what we're seeing, and then I can work into, what we're doing within our our business. As I shared before, we are seeing volumes in, in in the market. We believe for the industry, trend down at a greater rate than leg starts.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

And in part, that's driven by completions declining at a a greater rate than leg starts are declining. It's also the shift towards multifamily away from single family. I also believe it is destocking that we're seeing because we shifted from an industry that was tight in terms of of supply not that long ago to an industry that now I would characterize as being in in free supply. So we are seeing an environment where, inventories through through the channel, we believe, have been destocked, in in the quarter. In terms of of price gaps, I I characterize it as we're we're roughly in line with where historic gaps have have been.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

I don't think we're seeing, you know, a real shift in either direction in terms of the gaps. Those gaps are a function of the value we provide to to customers, and that value is still there today as it was a year ago and two years ago and and five years ago, in terms of of what we provide. What we're doing now for curtailment is we we have a target inventory that we wanted to rebuild in the second quarter to make sure we can service our customers well. And we were light on inventory, quarter after quarter the last few years. So we we wanted to rebuild that, and we were able to rebuild that in the second quarter.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

But we we also wanna make sure we're disciplined in terms of free cash generation and working capital, so we started to take curtailment. The form that's taking for us now is what we would call, hot idle curtailment, which is the lines are still operational, but we're taking longer maintenance downtime. We're slowing down lines. We're doing the normal things we do to build curtailment into to our business. We still have optionality to, move to what we would call cold idle, which is where we take a line, down completely, where it it takes a while for that to to restart.

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

We tend to look at longer term supply demand dynamics within the industry before we make those more permanent or or semi permanent capital and capacity decisions. So that's still possible for us to do. But right now, we're managing curtailment through hot idle, and trying to manage it through longer maintenance, downtime and and other kind of normal course, actions. Thank you, Phil.

Operator

The next question comes from Susan Maklari with Goldman Sachs. Please go ahead.

Susan Maklari
Susan Maklari
Senior Equity Research Analyst at Goldman Sachs

Good morning, everyone. My question is on the You mentioned in your prepared remarks that you are looking to increase spend there, especially in roofing. When you consider the current operating environment, how do you think about measuring the returns on the investments that you're making in there? And also, is your ability to flex that spend depending on how things change in the broader housing and macro in the next couple of quarters?

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Thanks, Sue. We are seeing some step up of very specific investments, particularly in roofing where we've built really a great model. I'll go back to the center of our success is that contractor engagement model we have built. That's really driving the margin performance of the business going forward. So we will continue to invest in in the right commercial tools, marketing tools, digital tools, and commercial resources to support a growing contractor base.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

So that would be an example of a very targeted investment, to drive revenue growth and and to support margin growth as well in the business. And that's how we really look at it across the enterprise. We are looking very surgically to where we want to make investments around our commercial strength, our brand, our technology, and innovation efforts that we've stepped up to drive product and process investment innovations at a faster rate. So those are investments that we make, that really come through then the business returns. So how we measure success is in the margin profile of then the business that we're investing in.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

And do we continue to see opportunities to grow revenues and, and expand the margin rates inside the businesses based on those investments? We always look at the overall market environment, so we want to, know, be aware of of how dynamics are shifting, how that might impact volumes, price, margins, and performance of the business. But the investments we've made on both the CapEx side you've seen us making are really focused on productivity investments around automation and and modernization of our assets and on on growth, that we think supports our market positions over time. And then you're gonna see us invest in very specific market commercial initiatives where we can drive again and support that revenue and margin profile within the businesses through those investments going forward.

Operator

Our next question today comes from Mike Dahl with RBC Capital Markets. Please go ahead.

Mike Dahl
Mike Dahl
MD, Equity Research - Homebuilders & Building Products Analyst at RBC Capital Markets

Thanks for taking my question. Just wanted to ask on resi shingle pricing. It seems like there was pretty healthy uptake on the April increase. Our sense is maybe some like slight regional variations just given the differences in demand that have emerged. So as you think about the market being down still in the back half of the year, how would you characterize pricing sequentially?

Mike Dahl
Mike Dahl
MD, Equity Research - Homebuilders & Building Products Analyst at RBC Capital Markets

And what are your expectations embedded in the guide for price, maybe more specifically for Resolution goals at least through 3Q?

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Thanks, Mike. Yes, we have seen good price realization of our April increase. We saw that materialize through Q2. In our embedded in our guide is a continued realization of that pricing, as we see good demand for our product. As I talked about earlier in terms of the contractor demand, we're still seeing outdoor sales of our products are strong, and we're seeing, you know, just good good overall market demand.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

So, you know, as the as the markets play out in in terms of the back half of the year, I would expect that we would continue to see good price realization. We are lapping August 24 increase from last year. That will have a little bit of an impact as we go forward. But in terms of the April increase, we're continuing to see good price realization in the market and expect that to continue through Q3.

Operator

Our next question comes from Keith Hughes with Truist. Your line is open.

Keith Hughes
Keith Hughes
MD - Sell Side Equity Research at Truist Securities

Thank you. Just shifting over to the commercial domestic commercial industrial insulation. You've said some positive comments here around several the mortgage we always focus on. If you could speak a little bit more some of the light commercial, seems like it's been a little more pressured than some of the heavy. What's how has your results been there? What's the outlook?

Todd Fister
Todd Fister
Executive VP & CFO at Owens Corning

Keith, when we when we look at light commercial, we do sell insulation into to some of those markets, retail, health care, office buildings, warehouses. There is there is a mixed outlook there depending on the specific end markets. And I would say that the take per unit for installation in those kind of facilities compared to the ones that I talked about earlier is a lot less. So while we do see mixed results in in some of those end markets, overall, we're seeing enough strength in in the high-tech per unit, end markets that are growing at an accelerated rate that we like the overall answer for that domestic, commercial, and industrial exposure.

Operator

Thank you. We're unfortunately out of time for any further questions today. So I'll pass back over to Brian Chambers for any closing comments.

Brian Chambers
Brian Chambers
President, CEO & Chair at Owens Corning

Thanks, Lydia. I'd like to thank everyone for making time to join us on today's call and your ongoing interest in Owens Corning. We look forward to speaking to you again in our third quarter call. Thanks, and have a safe day.

Operator

This concludes our call today. Thank you very much for joining. You may now disconnect your line.

Executives
Analysts
    • John Lovallo
      Equity Research Analyst at UBS Group
    • Anthony Pettinari
      Research Analyst at Citigroup
    • Michael Rehaut
      Executive Director at JP Morgan
    • Stephen Kim
      Senior MD at Evercore ISI
    • Sam Reid
      Executive Director - Equity Research, Home Builders & Building Products at Wells Fargo
    • Brian Biros
      Senior Analyst at Thompson Research Group
    • Matthew Bouley
      Senior Equity Research Analyst - U.S. Homebuilding & Building Products at Barclays
    • Philip Ng
      Managing Director at Jefferies Financial Group
    • Susan Maklari
      Senior Equity Research Analyst at Goldman Sachs
    • Mike Dahl
      MD, Equity Research - Homebuilders & Building Products Analyst at RBC Capital Markets
    • Keith Hughes
      MD - Sell Side Equity Research at Truist Securities