Canada Goose (NYSE:GOOS) is a Toronto-based designer, manufacturer and retailer of premium outerwear, apparel and accessories. Founded in 1957 by Sam Tick, the company originally focused on woolen vests, raincoats and snowmobile suits before evolving into its signature high-performance parkas and jackets. Leveraging decades of expertise in cold-weather gear, Canada Goose has built a reputation for craftsmanship, functional design and the use of advanced insulation technologies such as down fill and thermal reflective linings.
Today, Canada Goose offers a wide range of products including Arctic-strength parkas, lightweight down jackets, knitwear, rainwear and accessories such as hats, gloves and scarves. The company’s collections address diverse consumer needs, from extreme weather protection to urban and lifestyle wear. Each item is subject to rigorous quality and durability testing at the brand’s research and development facility in Toronto, ensuring that performance standards are maintained across varying climates and conditions.
Canada Goose operates through a mix of direct-to-consumer channels—comprising e-commerce platforms and a network of brand-owned retail boutiques—and wholesale distribution to luxury department stores and specialty retailers around the world. The brand has expanded its global footprint with flagship stores in major cities including New York, London, Tokyo and Shanghai. This international presence is complemented by partnerships with outdoor research institutions and expedition teams, reinforcing the brand’s heritage in exploration and polar travel.
Under the leadership of President and CEO Dani Reiss, a third-generation member of the founding family, Canada Goose has pursued strategic initiatives in sustainable sourcing and responsible manufacturing. The company emphasizes traceable down supply chains, ethical treatment of materials and continuous innovation in product design. By combining heritage craftsmanship with a forward-looking approach to environmental and social responsibility, Canada Goose aims to maintain its position as a leading luxury outerwear brand in the global marketplace.
