Nexstar Media Group (NASDAQ:NXST) is a leading American television broadcasting and digital media company that owns, operates, programs or provides services to more than 200 television stations in over 100 markets, reaching a broad audience across the United States. Founded in 1996 and headquartered in Irving, Texas, Nexstar has grown from a small regional broadcaster into one of the country’s largest local media enterprises. The company’s portfolio spans major network affiliates, including ABC, CBS, NBC, Fox and MyNetworkTV stations, and through strategic acquisitions and organic growth it serves viewers in diverse regions from metropolitan centers to smaller rural communities.
In addition to its local television operations, Nexstar holds a 75 percent ownership stake in The CW Network, a national broadcast network providing entertainment programming to audiences across more than 25 million households. Nexstar is also the parent of NewsNation, a cable news channel launched in 2020 that offers national news coverage, original documentary series and in-depth reporting aimed at a prime-time audience. Complementing its broadcast and cable platforms, Nexstar produces sports and lifestyle content and partners with advertisers to deliver targeted local and national advertising solutions.
On the digital front, Nexstar operates a network of local news websites, mobile apps and streaming services that extend the reach of its television brands. The company’s digital properties offer real-time news updates, weather forecasts, video on demand and community forums, while its political advertising arm provides data-driven campaign solutions for federal, state and local races. Nexstar’s digital audience strategy emphasizes cross-platform engagement, allowing viewers to access content on television, desktop and mobile devices.
Leadership at Nexstar is guided by founder and Chief Executive Officer Perry A. Sook, who has steered the company through multiple rounds of expansion, including the landmark mergers with Media General in 2017 and Tribune Media in 2019. The executive team, which includes seasoned media and technology veterans, focuses on disciplined integration of acquisitions, investment in local journalism and innovation in content distribution. Nexstar’s governance structure and strategic initiatives are designed to sustain long-term growth and maintain its position as a cornerstone of American local broadcasting and digital media.
