Clorox (NYSE:CLX) (NYSE: CLX) is a global consumer products company known for its portfolio of cleaning, disinfecting, and household goods. Founded in 1913 and incorporated as The Clorox Chemical Co., the company initially gained prominence through its bleach products. Over the years, Clorox has diversified its offerings into a range of categories including laundry additives, water filtration systems, charcoal and grilling products, and natural personal care items. The company serves both retail and professional customers, supplying products for home use as well as institutional and healthcare settings.
Clorox’s product lines include leading brands such as Clorox® bleach and disinfecting wipes, Pine-Sol® cleaners, Fresh Step® cat litter, Hidden Valley® dressings, and Kingsford® charcoal. The company also owns Brita® water filtration systems, Burt’s Bees® personal care products and RenewLife® digestive health supplements. Through Clorox Healthcare®, the business provides hospital-grade disinfectants and critical surface wipes to the medical community. This diverse array of products reflects the company’s strategy to address everyday consumer needs across cleaning, health, and wellness categories.
Operating in more than 100 countries, Clorox generates the majority of its revenue in North America, with growing footholds in Latin America, Europe and the Asia-Pacific region. Its distribution network spans grocery and mass merchandisers, club and e-commerce channels, specialty retailers and professional sales teams. Clorox pursues innovation through research and development centers that focus on new formulations, sustainability initiatives and packaging improvements to reduce environmental impact.
Headquartered in Oakland, California, Clorox is led by Chief Executive Officer Linda Rendle, who has overseen strategic growth and brand expansion since her appointment. The company’s executive leadership and board of directors emphasize a commitment to corporate responsibility, diversity and inclusion, and long-term value creation. As a publicly traded entity since its spin-off in 1969, Clorox continues to evolve its product mix and global presence while maintaining a reputation for quality and reliability in household and professional markets.
