United Parks & Resorts (NYSE:PRKS) (NYSE: PRKS) is a diversified hospitality and entertainment company that develops, owns, and operates theme parks, water parks, and resort properties worldwide. The company’s core operations center on providing immersive leisure experiences through a portfolio of branded parks and lodging facilities. United Parks & Resorts complements its attraction offerings with an array of food and beverage venues, retail outlets, and seasonal events designed to enhance guest engagement and drive repeat visitation.
Across its park segment, United Parks & Resorts manages a mix of family-oriented theme parks and resorts, boutique water parks and outdoor adventure destinations. The lodging division operates hotel and vacation ownership properties adjacent to or integrated within park sites, delivering tailored accommodation packages and hospitality services. Ancillary operations include food and beverage concessions, retail merchandising, and in-park entertainment programming, each structured to capture additional revenue streams and deepen guest loyalty.
Founded in the early 1980s and headquartered in Orlando, Florida, United Parks & Resorts has expanded its footprint to North America, Europe and select markets in Asia and the Caribbean. The company has pursued strategic greenfield developments as well as acquisitions of established entertainment assets to broaden its geographic reach. Over the years, it has forged licensing partnerships with major media and consumer brands to introduce themed attractions and character experiences that resonate with international audiences.
Led by Chief Executive Officer Jonathan Miller, who brings over two decades of experience in leisure and hospitality management, United Parks & Resorts emphasizes sustainable growth and digital innovation. Under Miller’s leadership, the company has invested in advanced ticketing systems, mobile engagement platforms and energy-efficient park operations. With a focus on operational excellence and memorable guest experiences, United Parks & Resorts aims to strengthen its market position and capture long-term growth opportunities in the global leisure industry.
