Huize Q2 2025 Earnings Report

Huize EPS Results

• Actual EPS: $0.15
• Consensus EPS: N/A
• Beat/Miss: N/A
• One Year Ago EPS: N/A

Huize Revenue Results

• Actual Revenue: $55.38 million
• Expected Revenue: N/A
• Beat/Miss: N/A
• YoY Revenue Growth: N/A

Huize Announcement Details

• Quarter: Q2 2025
• Date: 9/12/2025
• Time: Before Market Opens
• Conference Call Date: Friday, September 12, 2025
• Conference Call Time: 8:00AM ET

Huize (NASDAQ:HUIZ) Holding Limited operates as a technology-driven online insurance distribution platform in China, offering a wide spectrum of personal insurance products including life, health, accident, property and casualty, and travel policies. Through its proprietary technology infrastructure, the company aggregates product information from insurance carriers, provides comparative quotes, and facilitates policy purchase and after-sales service. Huize’s platform integrates data analytics, automated underwriting tools and user-friendly interfaces to streamline insurance selection and enrollment processes for individual customers and small-to-medium enterprises.

Founded in 2012 and headquartered in Beijing, Huize serves clients across mainland China via a multi-channel distribution model. The company’s channels include direct online sales through its website and mobile applications, strategic partnerships with e-commerce platforms and third-party agents, as well as offline agent networks. By leveraging big data and artificial intelligence, Huize enhances risk assessment accuracy, optimizes product matching and improves customer retention through personalized recommendations and policy management services.

Led by founder and Chief Executive Officer Weijie Cao, Huize has established collaborations with a broad range of insurance carriers, encompassing both state-owned and private insurers. The company is incorporated in the Cayman Islands and listed on the Nasdaq under the symbol HUIZ, reflecting its aim to capitalize on international capital markets to support expansion. Huize continues to invest in technology enhancements and channel partnerships to broaden its market reach and deepen service offerings in China’s rapidly growing insurance sector.

Huize Q2 2025 Earnings Call Transcript

Key Takeaways

• Positive Sentiment: Financial performance: Total revenue reached RMB400 million (up 40% YoY) and net profit was RMB10.9 million, while gross written premiums grew 34% YoY with first-year premiums up 73%.
• Positive Sentiment: AI-driven efficiency: Company-wide AI adoption drove down the expense-to-revenue ratio by 16.6 percentage points to 23.9%, with over 700 AI agents improving workflows and generating 200,000 lines of code monthly.
• Positive Sentiment: Customer scale & retention: Cumulative insurance users exceeded 11.4 million (400,000 added in Q2), with industry-leading 13th and 25th-month persistency ratios remaining above 95%.
• Positive Sentiment: Product diversification: Launched customized savings annuity solutions and new children’s accident and student medical insurance products in partnership with leading carriers, broadening the portfolio.
• Positive Sentiment: International expansion: Secured MAS financial adviser license in Singapore, while Vietnam subsidiary grew GWP and revenue 32% YoY and launched the region’s first insurance KOL platform.

Presentation

[Operator]

Ladies and gentlemen, thank you for standing by and welcome to Huize's Second Quarter 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the management prepares remarks, we will have a question-and-answer session. Today's conference call is being recorded, and a webcast replay will be available on Huize's IR website at ir.huize.com under the events and webcast section. I'd like to hand the conference over to our speaker host today, Mr. Kenny Lo, Huize's Investor Relations Manager. Please go ahead, Kenny.

[Kenny Lo, Investor Relations Manager at Huize Holding Limited]

Thank you, operator. Hello everyone, and welcome to our Second Quarter 2025 Earnings Conference Call. Our financial and operational results were released earlier today and are currently available on both our IR website and Globe Newswire services. Before we continue, I would like to refer you to the safe harbor statement in our earnings press release, which also applies to this call as we will be making forward-looking statements. Please also note that we will discuss non-GAAP measures today, which are more thoroughly explained in our earnings release and filings with the SEC. Joining us today are our Founder and CEO, Mr. Cunjun Ma, COO Mr. Li Jiang, Co-CFO Mr. Minghan Xiao, and Co-CFO Mr. Ron Tam.

[Kenny Lo, Investor Relations Manager at Huize Holding Limited]

Mr. Ma will start the call by providing an overview of the company's performance and operational highlights, followed by Mr. Tam, who will go over our financial results for the second quarter 2025. We will then open the call for questions. I will now turn the call over to Mr. Ma.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Hello everyone, and thank you for joining Huize's Second Quarter 2025 Earnings Conference Call. [Foreign language] Among these, first-year premiums reached ¥1.13 billion, a 73% year-over-year increase. In the second quarter of 2025, we remained steadfast in our customer-centric approach, focusing on evolving customer needs and partnering with industry leaders to broaden our product portfolio. Our strong results were underpinned by a high-quality customer base, industry-leading persistency ratios, and a diverse suite of product offerings. During the quarter, Huize delivered a total revenue of RMB 400 million, a 3-year quarterly high, with net profit reaching RMB 10.9 million. Gross written premiums facilitated on our platform grew 34% year-over-year to RMB 1.8 billion, while first-year premiums increased by 73% year-over-year to RMB 1.13 billion.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

[Foreign language] By continuously enriching the supply of products, we have precisely met the diversified needs of customers. We continue to strengthen our full life cycle service ecosystem while precisely targeting high-quality young customers. As of the end of the second quarter, Huize's cumulative insurance users exceeded 11.4 million, with approximately 400,000 new clients added during the quarter. In the second quarter, our long-term insurance customers had an average age of 35.2, with more than 65% residing in first and second-tier cities in China. By focusing on these high-quality customer groups, we have further supported sustainable growth in business value. In the second quarter, the average first-year premium taken size for long-term products jumped by 87% year-over-year to RMB 7,600, while our retention metrics continued to lead the industry, with both the 13th and 25th month persistency ratios remaining above 95% as of the end of May.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Beyond long-term products, we remained committed to delivering a diversified suite of insurance solutions. Our short-term insurance business also recorded healthy growth in the quarter, with gross written premiums rising 19% year-over-year to approximately RMB 114 million. [Foreign language] As of the end of the second quarter, we have further expanded our partner ecosystem, maintaining strong collaborations with 146 insurance companies and continuing to drive innovation in customized and diversified insurance products.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Against a backdrop of preference for steady financial planning in an aging population, our early move in participating products has delivered strong progress. Centered on client wealth management needs, we introduced customized products: Bliss (Golden Edition) annuity, offering superior and sustainable wealth planning solutions. We have also jointly launched Xiaosheng Hong 7.0 Children's Accident Insurance with Ping An Property & Casualty, and jointly launched Litu Scholar 2.0 Pro Student Accident and Medical Insurance with PICC Property & Casualty, delivering multi-dimensional and comprehensive protection for children and students. [Foreign language]

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

We drew on years of AI research and investment to launch company-wide adoption of AI agents. This has driven meaningful efficiency improvement, reshaped core operating processes, and laid the groundwork for deeper business model transformation. These efforts have helped us unlock new growth curves and reinforce the foundation for long-term value creation. With the continued rollout of AI initiatives, our expense-to-revenue ratio improved by 16.6% points year-over-year to 23.9%. [Foreign language]

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

We accelerated the deployment of AI tools and fostered an AI-native culture within our company, delivering measurable productivity improvements. In R&D, we introduced the wide coding model, where AI now generates and contributes more than 200,000 accepted lines of code each month, significantly accelerating product iteration and technological innovation. To support this transformation, we built a comprehensive training system that deploys employees from entry level to advanced AI practice. AI adoption is now company-wide, with more than 300 employees able to create and deploy AI agents on our low-code platform. Collectively, we have released over 700 productivity-enhancing AI agents, driving improvements in operational efficiency, workflow improvement, and risk control precise reach and efficient conversion to intelligent service.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Drawing on nearly two decades of industry experience, we have built one of the most extensive proprietary data access in the insurance sector, encompassing hundreds of millions of customer interaction records and a knowledge base of more than 10,000 insurance products. This foundation enables us to deliver highly personalized services tailored to individual customer profiles. We rolled out 24/7 AI customer support, driving the self-service purchase rate among new users up by 50%. The AI customer support also covers product recommendations, claims assistance, and policy delivery, serving over 20,000 customers each month. These results validated AI's core value in boosting sales and efficiency. We are accelerating deployment across more touch points to build a high-quality closed-loop growth engine from customer-rich conversion to automated service. [Foreign language]

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

In the issue tack, Huize's international arm has secured a financial advisor and exam insurance broker license from the Monetary Authority of Singapore through its local operating entity, marking a significant milestone in our Southeast Asia expansion. In addition, our Vietnam subsidiary Global Care recorded a 32% year-over-year increase in both GWP and revenue. We launched Vietnam's first insurance KOL platform for the insurance industry, digitally empowering distribution and leveraging the country's high social media penetration, enhancing product reach and conversion efficiency. In parallel, we strengthened partnerships with leading local players, including GXE, an emerging online logistics platform, and MWG, Vietnam's largest retail group. Supported by Global Care's technology capabilities, these collaborations are advancing embedded and micro-insurance across multiple use cases.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Leveraging the group's international platform, we provided commercial insurance services to Chinese investor enterprises in Vietnam and facilitated the placement of corporate property policies with some insured of RMB 1 billion. This fully demonstrates the depth of our product offering in the local market and the results of our internationalization strategy. [Foreign language]

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Looking ahead to the second half of the year, China's insurance industry is experiencing strong momentum on both demand and supply sides, with rising needs in health, retirement, and wealth management driving customers to seek more intelligent services, while regulatory policies guide the market toward high-quality growth, greater standardization, and technology adoption. In this environment, AI is emerging as a core growth engine, enhancing customer experience, reducing operating costs, and strengthening risk management. At the same time, Southeast Asia's rapid digital adoption and expanding middle class are pushing insurance penetration into a critical stage of expansion, creating significant structural opportunities and positioning the region as a key platform for the globalization of China's initial tech capabilities. Against this backdrop, Huize will continue to embed AI across the entire value chain, reshaping industry dynamics and unlocking a new growth curve.

[Cunjun Ma, Founder and CEO at Huize Holding Limited]

Meanwhile, we will further expand our ecosystem across Southeast Asia to capture long-term opportunities from demographic tailwinds and rising insurance penetration, and working with local partners to build a broader, smarter digital insurance ecosystem.[Foreign language]This concludes my prepared remarks for today. I will now turn the call to our CFO, Mr. Ron Tam, who will provide an overview of our key financial highlights for the second quarter.

[Ron Tam, Co-CFO at Huize Holding Limited]

Thank you, Mr. Ma and Kenny, and good evening, everyone in Asia, and good morning for everyone in the U.S. I think that the opening remarks have been quite detailed on the operational highlights. For my section, I'll just give some highlights on the overall financial metrics. Amid the evolving macroeconomic and geopolitical environment, the second quarter is quite remarkable in terms of total gross written premiums and FIP facilitated, which has increased by 34% and 73% year-over-year, respectively, reaching RMB 1.8 billion and approximately RMB 1.1 billion. Total revenue hit a 3-year high for a quarter of approximately RMB 400 million, which is up 40% year-over-year. We also returned to GAAP and non-GAAP net profit for the quarter of approximately RMB 11 million and RMB 8 million, respectively.

[Ron Tam, Co-CFO at Huize Holding Limited]

Meanwhile, our financial position has continued to remain very robust, with a combined balance of cash and cash equivalents of RMB 239 million as of the end of the second quarter. The remarkable operational performance was driven by our efficient omnichannel distribution network, our relentless efforts to acquire high-quality customers, and the deployment of advanced proprietary AI solutions throughout. Crucially, we are on track to execute and deliver on our international expansion strategy, which is a core new growth driver of our long-term sustainable development and shareholder value creation. Our strategic focus has remained firmly on long-term insurance products, which continue to account for over 90% of our total GWP facilitated. FIP from a long-term savings product more than doubled year-over-year to RMB 864 million in the second quarter.

[Ron Tam, Co-CFO at Huize Holding Limited]

Leveraging on our robust omnichannel distribution network and advanced AI solutions, we have significantly strengthened our customer acquisition and engagement capabilities, adding approximately 400,000 new customers during the second quarter. This brings our total customer count to over 11.4 million as of the end of the second quarter. The repurchase ratio for our long-term insurance products also stood at a very decent level of 37%, underscoring our ability to continue to unlock the lifetime value of a high-quality customer base through effective upselling and cross-selling strategies. I would also like to highlight a few other key achievements over the quarter. Number one, the FYP for our IFA business increased by 13% year-over-year to FYP of ¥84 million, reflecting our continued efforts to empower both our internal and external international financial advisors.

[Ron Tam, Co-CFO at Huize Holding Limited]

Number two, as of the end of the May second quarter, our 13th and 25th month persistency ratios for long-term life and health insurance remained at industry-leading levels of over 95%. Number three, the average ticket size of long-term insurance products distributed has increased 41% sequentially to ¥7,615, partly reflecting the premium product sales in our international market segment. We have established a private AI large language model and low-code application development platform to promote employees' in-house AI agent developers. Over 200 employees in-house have created and deployed AI agents, publishing more than 500 productivity-enhancing tools. Our broad deployment of AI-driven automation has delivered cost savings and productivity gains. As such, our total operating expenses decreased 17% year-over-year to ¥95 million, and our expense-to-revenue ratio improved significantly by 16.6% points year-over-year to 23.9% in the second quarter.

[Ron Tam, Co-CFO at Huize Holding Limited]

Pony Insurtech, our expanding international arm, delivered another strong quarter and remains central to our long-term strategy. For example, in Vietnam, our majority-owned subsidiary Global Care achieved impressive business growth, with GWP and total revenue both rising 32% year-over-year in the second quarter. Active platform users increased by 52%, while the average ticket size on the B2A-C business line tripled sequentially. Global Care also onboarded new merchant partners, including names like GXE and Mobile World Group, offering embedded and micro-insurance products powered by its advanced technological capabilities. In July, Global Care also launched Vietnam's first insurance KOL platform, which is a replica of our China model, a proven distribution model pioneered by Huize in China. Additionally, we obtained approval from the Monetary Authority of Singapore in Singapore for a financial advisory license, further extending our presence in Southeast Asia.

[Ron Tam, Co-CFO at Huize Holding Limited]

These strategic initiatives will diversify our revenue streams and create new growth drivers to enhance long-term shareholder value creation. In conclusion, we are confident in our ability to capitalize on the opportunities arising from China's evolving industry landscape in the broader Asian market. Domestically, continued strong demand for long-term protection should drive healthy and sustainable growth across the entire value chain. Internationally, through Pony Insurtech, we are extending a China-proven model and proprietary AI capabilities to high-growth Southeast Asian markets, particularly in the young and fast-growing middle-class demographics. By leveraging our advanced data analytics, fully integrated AI solutions, and disciplined market penetration, we are committed to solidifying our position as Asia's leading insurance tech platform for distribution and building an AI-driven intelligent ecosystem connecting consumers, insurance carriers, and distribution partners while delivering enduring value to all stakeholders. With that comment, we will now open up the call to questions.

[Ron Tam, Co-CFO at Huize Holding Limited]

Thank you very much, and over to you, operator.

[Operator]

Thank you. We will now begin the question-and-answer session. To ask a question, please press Star, one, one on your telephone keypad and wait for your name to be announced. To withdraw your question, please press Star, one, one again. Please stand by while we compile the Q&A roster. We'll now take our first question from the line of Xingtao Chen from CICC. Please go ahead, Xingtao.

[Xingtao Chen, Research Analyst at CICC]

Hi. Thank you. This is Xingtao from CICC Research. First of all, congratulations on the remarkable business performance in the second quarter this year. I have two questions for the management. First, Huize Holding Limited has successfully executed its strategic shift towards participating insurance in recent years. Could you please add some color on the approaches the company has taken to enhance the team's professional capabilities in selling participating insurance? What plans are in place for deeper collaboration with insurers on the development of participating products? What's the company guidance for sales performance in the second half of the year? This is the first question. The second question is that Huize is recognized as the first insurance service and platform to integrate deep stake in the industry. The company's Xiaoma Claims has significantly improved claims handling efficiency.

[Xingtao Chen, Research Analyst at CICC]

Could you please add some color on how Huize intends to further leverage AI technology to enhance product sales, long-term customer relationship management, and achieve greater efficiency in cost control? Thank you.

[Ron Tam, Co-CFO at Huize Holding Limited]

Thank you, Xingtao, for your two questions. Your first question was regarding our successes in the participating insurance product distribution front. Over the last two years, we have already been foreseeing the industry transformation or transition to selling participating insurance products as the mainstream product, with the expectation of a continued declining interest rate environment in China. We have been vindicated with this foresight. Starting from 2023, the company as a whole internally has been actively promoting the training of our agents and also encouraging our channel partners and the IFAs that are connected to our platform to get up to speed on the product. The foresight and the training have reaped the benefits from that early anticipation. Secondly, with respect to our product supply, we have also been quite in anticipation of the participating insurance product being a mainstream product for this year.

[Ron Tam, Co-CFO at Huize Holding Limited]

We have been actively seeking out cooperation with upstream insurance carriers and providers to co-develop customized savings products that would be very suitable for the clientele. What we have demonstrated to the market is that we have already been rolling out customized participating insurance products with leading brands such as Aviva-COFCO, which we have repeated for the last two quarters. For Fu Man Jia, that product is a top-selling savings product in the participating insurance product category for the last two quarters. We have also been working with the Chinese joint venture between the Chinese SOE and Generali, which again has proven to be a top-selling product on the online and offline channels. We have also been quite innovative in terms of customizing participating insurance products in the annuity and in the retirement areas. For example, a recent product that we have launched with Primerica is an example.

[Ron Tam, Co-CFO at Huize Holding Limited]

Not only do we do endowments, we also do annuities and retirement plans with a participating insurance product feature. This is something that we have been quite successful also on the product supply front, which also delivers a competitive moat for Huize compared to the competition. We are very proud to say that according to various sources, we are probably ranked in the top three in terms of distribution channels in the broker and agency segment in China for participating insurance products currently. In terms of guidance for the product, I think that we are continuing to see increased interest in participating insurance products from the market, mainly as a result of the continued education of consumers of the product by online and offline channels such as ourselves and also the traditional insurers and the traditional agencies.

[Ron Tam, Co-CFO at Huize Holding Limited]

Consumers are increasingly aware of the relative attractiveness of the part product, especially in the declining interest rate environment, whereby the product in terms of overall return profile is much superior to other forms of fixed income products, including traditional bank deposits and so forth. We do expect that there's continued sequential growth in distribution in the participating insurance product in Q3 and also in Q4. Your last question was on the AI front in terms of how we are going to be driving increased productivity gains in addition to just the claims processing area that you have mentioned. I think that we have already been deploying our AI strategy also in the customer acquisition perspective.

[Ron Tam, Co-CFO at Huize Holding Limited]

Our mobile app has integrated DeepSeek, and the DeepSeek-powered mobile app facing consumers can provide very relevant and customized product recommendations based on customers' feedback and drawing upon our very robust internal knowledge base and knowledge pool. We are able to provide very much customized product recommendation experience for our customers. In another area that we think is very relevant for AI technology to be deployed and which we are now actively investing into is the underwriting part of the value chain, whereby with AI, we are able to be much more nimble and be much more adept at managing risk for our customers in terms of finding the most suitable product according to the individual risk assessment and risk circumstances. Therefore, that will also likely lead to much improved conversion ratios downstream.

[Ron Tam, Co-CFO at Huize Holding Limited]

That will also be relevant to the long-term customer relationship management, which we just mentioned, because the AI tool will be able to memorize all the customer interactions. Therefore, whenever the customer returns to our mobile app, it will be able to recall the relevant data points on the customer's profile and be able to continue the dialogue in the most appropriate manner. I think those three things are rapid examples that we are able to cite in terms of the AI deployment to date. I think we're just still only in the very much beginning of the AI journey. A lot more investment needs to be made. We do believe that the fruits of the investment will be harvested over the years to come.

[Operator]

Thank you. We will now take our next question from the line of Amy Chan from Citi. Please ask your question, Amy.

[Amy Chan, Vice President at Citi]

Hi, this is Amy from Citi Research. Thank you for giving me this opportunity and congratulations on a profitable quarter. I have two questions. The first one is on your overseas business. You mentioned earlier that average ticket size was higher sequentially, partially due to participating sales in international markets, which I assume would be mainly Hong Kong. I'm not sure if this was partially driven by the change in the regulatory cap on illustrated par product return, and how has the sales momentum been in the third quarter so far? Also, on the regulatory front, from October 1, there would be a cap on broker channel referral fee. From the beginning of next year, there would be this requirement to spread out commissions in the broker channel. How do you think this would impact your business, particularly in Hong Kong? The second one would be about net profit outlook.

[Amy Chan, Vice President at Citi]

We see that after the second quarter, in the first half, Huize has already delivered net profits. What is your earnings guidance for the full year of 2025? Thank you.

[Ron Tam, Co-CFO at Huize Holding Limited]

Thanks, Amy. On your two questions, the first question relating to the Hong Kong business, I think you're right in citing the regulatory changes on the illustrated returns having an impact on rush sales in the second quarter. We do see that a lot of the industry participants have witnessed and saw significant demand for Hong Kong products in the last month of Q2, which, due to the revenue recognition, will likely be reflected in the Q3 results. We do see that has an impact on the sales of the entire industry as a whole. On your comment on the other regulatory developments, we think that the underlying demand for offshore products still has to do with the interest rate differential between the onshore and offshore markets. We do believe that the underlying situation has not changed, albeit I think the U.S.

[Ron Tam, Co-CFO at Huize Holding Limited]

likely will be reducing interest rates in the next few meetings. We're likely seeing another 50 basis points by the end of this year. Still, the attractiveness of the offshore products should provide a meaningful pickup in terms of overall yield potential versus onshore. That has not changed. We do continue to expect that the sequential momentum to continue in this area of the business. I think that will be my response to your first question. On your second question regarding net profit outlook, we are very glad that we have delivered profit in Q2. We do see sequential improvement in terms of our net profit outlook by the next quarter, although we also continue to invest in business growth. Right now, we are expecting a second half profit for the year. Especially in Q3, we do expect a meaningful sequential growth in the earnings profile.

[Amy Chan, Vice President at Citi]

Thank you. That's very clear. May I have a quick follow-up? How much of your revenue is contributed by international business in the second quarter?

[Ron Tam, Co-CFO at Huize Holding Limited]

Right. I think we would like to say that we are on track in delivering our previously given outlook for the year. I think that will be the answer.

[Amy Chan, Vice President at Citi]

Thank you.

[Operator]

Thank you. As a reminder, before we take our next question, please press Star, one, one if you wish to ask a question. Our next question comes from the line of Kenny Lim from UOB Kay Hian. Please go ahead, Kenny.

[Kenny Lim, Equity Research Analyst at UOB]

Hi, Ron. First of all, congratulations on your solid results. I have two questions from here. My first question is regarding your margin performance. Apart from improvement in expense-to-revenue ratio, I noticed that your gross margin also improved significantly. Could you give us more color on this and how considerable it is, like how you balance between your channel cost growth as well as your premium growth? My second question is regarding your product mix. Since you quoted that the demand for the participating insurance products is quite strong, I would like to ask, how is the performance of your demand for the health and protection products? That's all from my end.

[Ron Tam, Co-CFO at Huize Holding Limited]

Thank you for your questions, Kenny. I'm very glad to hear from you. Two questions on your side. One is the gross margin outlook. Yes, we do see a stabilization of gross margin in the second quarter. I think there's a slight pickup from Q1. Q1 was around 26%. This quarter is around 27%. We do see that the stabilization of gross margin should remain at this current level for the next few quarters. I think that the overall negative impact that has been felt by the industry on the China side with respect to the Bao Xing Hui regulatory implementation has been fully felt already. It is being reflected in the results here in the second quarter. The overall business has transitioned to the new regime. Most of the products that we are distributing and channel costs and so forth have now been mostly stabilized at the current level.

[Ron Tam, Co-CFO at Huize Holding Limited]

We do believe that gross margin should remain relatively stable for the next few quarters in the foreseeable future. Your second question was regarding the HMP product segments. We do see a modest improvement in demand in the second quarter over the first quarter. In terms of actual numbers, I can cite for the HMP segments, we are looking at a 24% sequential growth in terms of first-year premiums from the first quarter to second quarter. Overall, I think that the environment, in terms of the China macroeconomic environment, we do see that there's a stabilization trend. With improving customer confidence and improving consumer confidence outlook, we do see that the HMP segment should continue to grow steadily. We also be investing in this product category, albeit the savings product definitely is now the major driver of performance.

[Ron Tam, Co-CFO at Huize Holding Limited]

The health and protection product, as we all know, is typically higher margin. Therefore, with a reviving macroeconomic and consumer confidence kind of picture, we do see that we should be investing more in this area. That will be my answer to your questions.

[Kenny Lim, Equity Research Analyst at UOB]

Ron, just a follow-up question. I saw that your commission rate improved year-on-year. May I know what is the main driver?

[Ron Tam, Co-CFO at Huize Holding Limited]

Sorry, can you repeat that question?

[Kenny Lim, Equity Research Analyst at UOB]

I noted that your blended commission rate improved significantly. May I know what is the main driver?

[Ron Tam, Co-CFO at Huize Holding Limited]

Right. I think mainly due to the improved contribution from our customized products, which typically carries a higher commission rate.

[Kenny Lim, Equity Research Analyst at UOB]

All right. Thanks.

[Ron Tam, Co-CFO at Huize Holding Limited]

Yeah.

[Operator]

All right. Thank you. I am showing no further questions. With that, I'll turn the conference back to Mr. Kenny Lo for his closing comments.

[Kenny Lo, Investor Relations Manager at Huize Holding Limited]

Thank you, operator. In closing, on behalf of Huize's management team, we would like to thank you for your participation in today's call. If you require any further information, feel free to reach out to us. Thank you for joining us today. This concludes the call.

[Operator]

Thank you for your participation in today's conference. This concludes the program. You may now disconnect.

Participants

Executives

• Ron Tam, Co-CFO
• Kenny Lo, Investor Relations Manager
• Cunjun Ma, Founder and CEO

Analysts

• Amy Chan, Vice President at Citi
• Xingtao Chen, Research Analyst at CICC
• Kenny Lim, Equity Research Analyst at UOB