Chief Executive Officer at Intuit
Great. Thanks, Kim and thanks to all of you for joining us today. We're off to a strong start in fiscal year 2022 with continued momentum across the company given our strategy of becoming a global AI driven expert platform, powering the prosperity of consumers and small businesses. We have nearly $300 billion addressable market driven by digital tailwinds that include a shift to virtual solutions, acceleration to online and omnichannel capabilities and digital money offerings.
First quarter revenue grew 52% including 32 points from the addition of Credit Karma. Total revenue growth was fueled by Small Business and Self Employed Group revenue growth of 22% and Credit Karma revenue of $418 million, another record quarter. Consumer Group and ProConnect Group revenue was in line with our expectations in a seasonally small quarter. As a result, both of our strong start to the year and the close of Mailchimp transaction, we are raising our revenue and non-GAAP operating income and earnings per share guidance for fiscal year 2022. Michelle will cover this in detail later.
Our AI driven expert platform strategy is accelerating innovation and our five Big Bets are solving the largest problems our customers states. We continue to deliver strong proof points that demonstrate the success and are well positioned for durable growth in the future. As a reminder, these Big Bets are revolutionize speed to benefit, connect people to experts, unlock smart money decisions, be the center of small business growth and disrupt the small business mid-market. Today, I'd like to highlight examples of our recent progress across three of these Big Bets. Our third big bet is to unlock smart money decisions. I'm extremely proud of the momentum we are seeing with Credit Karma. Credit Karma is a data platform with powerful network effects solving a two-sided problem. We are focused on our goal of creating a personal financial assistant that helps consumers find the right financial products, put more money in their pockets and access financial experts and insights. Credit Karma achieved record high revenue again in Q1. We continue to deliver innovation across all verticals fueled by our proprietary Lightbox platform enabling personalized experiences for our members, creating a network effect.
Within the core, partners' usage of Lightbox reached all time highs across both credit cards and personal loans. Lightbox more than doubled the average approval rate for members who apply for credit cards on Credit Karma versus outside of Credit Karma. Within the growth verticals, we're solving a larger set of financial challenges for consumers. Karma Drive is giving US members the opportunity to see if they can save money on auto insurance with usage based pricing. We're actively exploring expansion opportunities with Lightbox in other verticals including auto loans, building off of the successes we've seen in credit cards and personal loans.
Within the emerging verticals, we remain focused on innovation with Credit Karma Money. We integrated Credit Karma Money into TurboTax last season and experimented with how we can best meet our customers' needs and announced an integration with QuickBooks Online Payroll. Given our learnings, we are excited about launching our improved experiences in the coming tax season. We believe Credit Karma Money is the key to driving growth in frequency of visits over time, one of the many key drivers of average revenue per monthly active user. Zooming out, we continue to grow members and are focused on building trust by delivering personalized financial products right for members, helping members save money, pay down debt and get faster access to their money while providing insight and advice. Over time, we're creating a virtual cycle, which we expect to increase the frequency of engagement, transaction and monetization across our ecosystem.
Our fourth big bet is to become the center of small business growth by helping our customers get customers, get paid fast, manage capital, pay employees with confidence and grow in an omnichannel world. 60% of small businesses struggle with cash flow and we are continuing to innovate to create solutions for customers to overcome this challenge. In fiscal year 2021, total payments volume on our platform grew 40% year-over-year to over $90 billion and online payments volume grew more than 60%, driven by an increase in customers using our payments offering. As we continue to innovate for our customers and payments, those using QuickBooks Cash of nearly 3 times higher engagement compared to customers who just use QuickBooks Online. Through accelerating engagement and usage of our platform, we recently introduced Get Paid Upfront, a game-changing innovation that will help qualified customers get paid soon after their invoices set.
Our fifth big bet is to disrupt the small business mid market with QuickBooks Online Advanced. We're seeing strong traction with QBO Advanced with customers growing 118,000 in fiscal year 2021, up 57% year-over-year. As we continue to move up market and serve these customers most critical needs, we are seeing a services ecosystem ARPC that is 4 times higher than the ARPC for QBO customers. We're pleased with our results and remain confident in our game plan to win. Across all of our Big Bets, we're building momentum and accelerating innovation, which we believe positions us well for durable growth in the future. This will be further fueled by Mailchimp.
I'm delighted that we closed Mailchimp, closed the acquisition earlier this month, which seeks to significantly accelerate two of our Big Bets to be the center of small business growth and to disrupt the small business mid-market. Getting an engaging customers remain a significant pain point for small and mid-market businesses. We are well on our way to becoming the source of truth for our customers to help them grow and run their business. We have three acceleration priorities with Mailchimp. First priority, is to deliver on our vision of an end-to-end customer growth platform to help customers get their business online, market their business, manage their customers' relationships, get paid, access capital, pay employees, manage cash flow and be compliant with virtual experts at their fingertips all in one place. Second, disrupting the mid-market by developing a full marketing automation CRM and e-commerce suite for mid-market customers at an attractive price point, enabling mid-market customers to use the power of the platform to grow their business. And third, accelerating global growth with a holistic go-to-market approach.
With Mailchimp now part of the Intuit family, we are uniquely positioned to enable small and mid-market businesses to combine their customer data from Mailchimp and purchase data from QuickBooks to deliver actionable insights they need to grow and run their businesses with confidence. This is where the real magic happens. Our combined platform technology enables us to move with speed and we've already seen strong interest from our customers. The teams are hard at work and we are excited about the opportunity ahead.
Foundational to our company's success is building a high performance culture. I want to take a moment to acknowledge our progress with our diversity, equity and inclusion efforts. Last year, we declared our focus on increasing the percentages of women and technology rolls and underrepresented minorities across our business. We achieved 30% and 13% respectively. And we are inspired to accelerate our plans and push even harder as much work remains to be done. Additionally, we've made meaningful progress supporting our communities. First, we recently announced, Intuit Climate Action Marketplace, which will help 1 Million US Small Businesses find sustainable solutions to reduce carbon emissions. This is part of our decade long climate positive goal to go beyond net carbon-neutral and reduce global carbon emissions by 2 million metric tons by 2030 or 50 times greater than our 2018 operational footprint.
We also recently announced the 23-year partnership with the Los Angeles Clippers, that includes economic benefits for the local community with Intuit Dome, the teams future home. And finally, we launched Intuit Ventures to invest in the start-up community and accelerate fintech innovation for consumers and small businesses. All the work we do starts with our mission of powering prosperity around the world. And I'm proud of the momentum across the company in delivering on that mission for our customers and communities.
Now, let me hand it over to Michelle.