Chief Executive Officer at Interpublic Group of Companies
Thank you. As Ellen just said, our work and our people continue to set the standard for the industry. So I would also like to again thank approximately 57,000 colleagues around the world who contribute to our clients' growth and the continued evolution of our business. Collectively, we're implementing our strategic vision, which is to integrate brand experiences across consumer touch points by combining award-winning creativity with best-in-class technology and data infrastructure. That commitment has translated into new client engagements, expanded relationships with our existing partners, and programs that deliver significant growth outcomes for our clients as well as for our own business.
Turning now to specific highlights at the agency level in the quarter. At our Media Data and Engagement Solutions segment, we continue to see strong growth, the UM won Grubhub a year ago in the quarter. RG/A continued to perform well in new business with a notable win when it was named AOR for the XFL Pro Football League, and the agency also earned a top position on Ad Age 2022 A-List. New client wins were strong across Acxiom, Kinesso and Matterkind, and all three of those organizations work together with UM to provide a behavioral science-led solution for the GrubHub win, I mentioned a minute ago.
During the quarter, Acxiom extended California Consumer Privacy Act rights to all U.S. residents in the absence of a national U.S. Privacy Law. We believe this is a meaningful step because it's clearly responsive individual consumers who increasingly want more access to and control of their personal data. So I think it's fair to say this move is aligned with IPG's commitment to going above and beyond what's required by law. And this allows us to ensure we can support our clients' business needs with the best data, tools and advice and do so by leading the way in the ethical use of data.
In addition, we launched the Acxiom Partner Marketplace, which is a comprehensive offering of leading industry-specific data under one roof. The Acxiom partner marketplace complements our best-in-class and foundational info-based data and it gives marketers greater access to actionable and precise people-based data across a range of use cases and touch points on the consumer journey. And this is particularly important at a time when the ecosystem faces severe disruption due to proxy and ID deprecation. At the end of the quarter, Kinesso also launched its outcome Navigator, which is a suite of performance-based services that drives specific business outcomes for brands.
And this puts Kinesso's Matterkind unit in line to capture more performance-based marketing budgets. During the quarter, MRM expanded its commerce consulting service in health forming a strategic partnership with Salesforce Health Cloud. Which allows us to deliver enterprise-level solutions at scale for the insurance, pharmaceutical and medical device sectors. Looking now at our integrated advertising and creativity-led Solutions segment. IPG Health continues its very strong performance with clients, new business and within the industry. At the recent Manny Awards where Med Ad News honors the best in pharmaceutical and health care advertising, IPG Health took home nearly 60% of the awards given.
The agencies within the network won across many categories, including most creative agency, most admired Agency, Advertising Agency of the Year and additionally, IPG Health was named Network of the Year. Elsewhere at IA&C, following a highly competitive review, MullenLowe was named as creative agency of record by KFC and some of that new positioning and work will be in market shortly. MullenLowe was also named U.S. agency of record by Bayer for their Aleve brand, which further builds on our relationship with a valued existing client. Media Hub continued to show very well, winning new clients top golf entertainment post consumer brands and Pacaso, which is a technology-based real estate marketplace. At FCB, we promoted a dynamic new team to lead the network, and we've seen a very smooth transition.
So they've hit the ground running with a focus on building new business opportunities. They're fueled by the agency's exceptional creative reputation. During the quarter, FCB was named one of the 10 most innovative advertising agencies of 2022 by Fast Company, and they also featured an Ad Ages prestigious 2022 A-List. Now during the quarter, FCB won new assignments from Hershey's and Kellogg's in North America. At McCann, Q1 saw the network win Velocity Global to distributed workplace platform, hands grow out of the U.K. and Club Med Canada. World Group also continued to win organic assignments across its global client roster.
At the Andy Awards, the first major creative awards show of the season, not only was IPG named the most awarded holding company that McCann was named the most awarded global network. Also worth noting that FCB and McCann were ranked number one and two, respectively, and act responsible good report. Which identifies the global networks doing the most powerful and effective cause-related work in our industry. And we see this as a clear reflection of the degree to which IPG's commitment to ESG and directly manifests in the work that we create, reflecting an increase in the number of global in-person events as we enter a post-pandemic world.
Our Specialized Communications and Experiential Solutions segment saw strong growth during the quarter. DXTRA Health posted a number of wins, where Weber Shandwick, Golin and Jack Morton came together to help companies in the biotech and pharma sector define, protect and enhance their reputations. Also during the quarter, Grubhub selected Golin to handle its consumer PR work and NAPA Auto Parts named Golin as its first-ever PR agency. At the 2022 PR Week U.S. awards, we celebrate the industry's best public relations work current global -- DeVries Global, excuse me, Weber Shandwick, the Martin Agency and Mullen Group combined to win 11 awards, which was more than any other holding company.
R&C PMK continue to spearhead global campaigns across the entertainment industry, including the launch of Apple TV's "They Call Me Magic", and Octagon secured a multiyear agreement to manage event programming for Toyota to activate the company's Olympic partnership as a lead sponsor. As a result, Octagon will develop and produce the client's full range of activity related to the 2024 games in Paris. Now as we know, the pandemic disrupted pretty much every facet of human interactions.
And for brands, upended how they seek to engage with audiences and live formats. As real-world events have become to rebound, marketers are seeing that a hybrid component to events offers a path to reach larger new audiences and also to improve and deepen engagement. That's why IPG recently announced that we are bolstering our capabilities in the hybrid and digital event space by acquiring a significant stake in the Famous Group, which is an award-winning fan experience technology company.
Which creates connected, immersive augmented and mixed reality experiences to enhance the reach and impact of live events. The capabilities at Famous Group demonstrate what we're working to develop across all of our agencies, which is proprietary technology skills and IP that can help our agencies build deeper connections to our data resources and capabilities as well as the path to higher order consulting engagements with our clients. In assessing the overall IPG portfolio, we believe that we're fully provisioned and well positioned for the future without notable gaps in our offering.
That said, we will continue to look closely at strategic options to bolster our capabilities through targeted M&A, especially opportunities that further our technology capabilities and bring proprietary tools or platform skill sets into the company. On prior calls, you'll recall that we've identified marketing technology and business transformation consulting as key areas of focus for us going forward. As we see these as areas that can help us build on our technology layer and further accelerate our evolution in the higher value partnerships with our clients.
Staying at the holding company level. We've long been clear that for IPG. Our commitment to ESG is a key strategic priority. And this includes activity in five key pillars: diversity, equity and inclusion, sustainability, human capital, data privacy and media responsibility. As such, we're proud that earlier this week, Forbes released its list of the Best Employers for Diversity 2022. And Interpublic is not only the highest rank company in our industry. We are the number five among all U.S. companies with more than 1,000 employees.
This is prestigious recognition, which was determined by Forbes and Statista, the leading statistics portal. They spoke to over 60,000 U.S. employees from across a range of large businesses, serving them, asking them to provide direct experience and opinions about each company in the rankings. So we're very proud of this ranking and yet we know there's still a great deal of work to do in the space, and we're committed to doing more to become a fairer and more representative workspace. We continue to navigate a very competitive talent market.
I think it was also gratifying to see a number of our agencies stand out as employers of choice, IPG Health, Reprise, Revive Health and UM were recently named among Ad Age's Best Places to Work of 2022. Stepping back now, I think that overall, we're very pleased with the quarterly results that represent a strong start to 2022. Both the tone of the business as well as our net new business remain positive. And as stated earlier on the call, we feel comfortable increasing our outlook for the year to approximately 6% organic growth, along with our expectation for adjusted EBITA margin of 16.6%. That's not to say we don't acknowledge the ongoing uncertainty that continues to exist across multiple dimensions.
But in the case, should it be the case and some of that were to begin to materialize, it's important to note we have a flexible cost model, which as we've consistently demonstrated over many years can be an important lever not only for improving margins and times of growth, but also against downturns in the macro business environment. Another key area for value creation remains our strong balance sheet and liquidity.
Our ongoing commitment to capital returns has been clearly underscored by both our recent dividend increase as well as the resumption of share repurchases and which you saw in the quarter. And our teams remain highly focused on delivering as our company continues to provide higher order businesses solutions to clients which can help them drive growth across a range of marketing activities and economic conditions. So I'll just close by thanking our partners, our people and those of you on the call for your continued support. And at this point, I think we should open the floor to questions.