Chief Financial Officer at Netflix
Yes, you're doing my job for me, which is great. I appreciate that. But yes, we're -- as we said, we're not -- we're still not growing as fast as we'd like. So we're building momentum. We're pleased with our progress, but we know we've got a lot more work to do. We're pleased with Q3. We saw acquisition growth a bit more than we had in the past few quarters, which is great across every region. Churn remained slightly elevated, kind of similar to where we were at the end of Q2. But overall, when you combine those 2 things, we delivered paid net ads of 2.4 million, which is a little bit above our guide. So we kind of under forecast there, obviously.
And then for Q4, as we talked about and as we talked, you mentioned, -- we're guiding to 4.5 million paid net ads. Reflected in that guide is what we talked about. We're off to a nice start. I'm sure Ted will talk about the strength of the content slate. We started with Monster, the Jeffrey Dahmer story and into The Watcher and others that are building. So it's a strong seasonal quarter. But some of those revenue accelerators that we know we're focused on in the near term, whether it's ads, we just talked a bunch about that. There's not going to be -- we don't expect at least a big financial impact in this first launch quarter. And we also -- as we talked about in the letter, we have a solution that we'll be rolling out in '23 for paid sharing and monetizing all that unpaid viewing we've been talking about.
But again, that doesn't even start rolling out until early '23. And there's some other near-term limiters to our growth. There's -- on the take currency out, we still have penetrating the connected TV market and the sales cycle there. We got competition. We've got some macro strain, whether it's higher inflation, energy prices and some of the geopolitical strain around the world. So all those things are factored into our guide. It's a little bit less visibility than we typically would see. But overall, we feel really good that we're building that momentum. We've set a path to the growth. You're seeing growth in paid net adds both in actuals for Q3 and into the guide to Q4 and most importantly, a path to accelerate revenue growth and hit the ground running in '23.