Paycom Software Q3 2022 Earnings Call Transcript

Key Takeaways

  • Paycom delivered Q3 revenue of $334.2 million, up 30% YoY, with a strong adjusted gross margin of 83.9% and adjusted EBITDA margin of 37.7%.
  • Management raised full-year 2022 guidance to $1.371–1.373 billion in revenue (30% growth) and $560–562 million in adjusted EBITDA (41% margin).
  • Nearly half of clients have adopted self-service payroll “Betty,” with 50% of employees processing their own payroll within the first two cycles, driving organic referrals.
  • Balance sheet remains healthy with $317 million in cash and cash equivalents versus $29 million in total debt, and $1.85 billion of client-held funds on average daily.
  • Operating cash flow in Q3 came in below expectations due to timing of tax payments and expense settlements.
AI Generated. May Contain Errors.
Earnings Conference Call
Paycom Software Q3 2022
00:00 / 00:00

There are 13 speakers on the call.

Operator

Good afternoon. Thank you for attending today's Paycom Software Third Quarter 2022 Quarterly Results. My name is Hannah, and I will be your moderator for today's call. All lines will be muted during the presentation portion of the call with an opportunity for questions and answers at the end. If you would like to ask a question, please press star 1 on your telephone keypad.

Operator

I would now like to pass the conference over to our host, James Sanford, Head of Investor Relations. Please go ahead.

Speaker 1

Thank you, and welcome to Paycom's Q3 2022 earnings conference call. Certain statements made on this call that are not historical facts, including those related to our future plans, objectives and expected performance Our forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward looking statements represent our outlook only as of the date of These risks and uncertainties are discussed in our filings with the SEC, including our most recent annual report on Form 10 ks. You should refer to and consider these factors when relying on such forward looking information. Any forward looking statement made speaks only as of the date on which it is made And we do not undertake and expressly disclaim any obligation to update or alter our forward looking statements, whether as a result of new information, future events or otherwise, Except as required by applicable law.

Speaker 1

Also during today's call, we will refer to certain non GAAP financial measures, including adjusted EBITDA, non GAAP net income, adjusted gross profit, adjusted gross margin and certain adjusted expenses. We use these non GAAP financial measures to review and assess our performance and for planning purposes. A reconciliation schedule showing GAAP versus non GAAP results is included in the press release that we issued after the close of the market today And is available on our website at investors. Paycom.com. And now I'll turn the call over to Chad Richison, Paycom's President and Chief Executive Officer.

Speaker 1

Chad?

Speaker 2

Thanks, James, and thank you to everyone joining our call today. We delivered another very strong quarter with a focus on high quality revenue growth that produces world class margins. I'll spend a few minutes on the highlights and then turn it over to Craig to review our financials and our guidance and then we'll take questions. Our Q3 2022 revenue of approximately $334,000,000 came in very strong, up 30 directly with their data continues to be strong and feedback on self-service payroll remains very positive. At the center of our automation strategies, Betty, Which is how businesses and their employees win in payroll.

Speaker 2

Betty is the future of payroll and already nearly half of our clients have embraced self-service payroll. Our go to market strategy includes 54 outside sales teams that focus on penetrating their respective territories And we augment their sales efforts with marketing and advertising that drive lead volumes, brand awareness and a call to action. Our efforts are producing strong demo leads and our new brand campaign is driving strong recognition across our target market range. We are also seeing a surge in organic lead referrals coming directly from employees. As more employees experienced Betty and Paycom's comprehensive employee self-service solutions, many are seeking to bring us into the current workplace.

Speaker 2

Just like in the consumer world, employees don't want to go backwards in technology and with Paycom employees get the best HCM user experience in the most control over their data interactions. Employee users are becoming Paycom advocates and when they get promoted in their current position or move on to a new They are becoming strong influencers. We have a long runway to go and our multifaceted go to market strategy should help deliver Rapid new business growth for many years to come. To sum up, we are delivering high quality profitable revenue growth. Based on our strong financial results to date and expectations for the remainder of the year, achievement of our full year guidance for 30% revenue growth And 41% adjusted EBITDA margin puts us back into the pre pandemic rule of 70.

Speaker 2

Our differentiated product Strategy focused on employee experience and self-service payroll is producing outstanding fundamentals with accelerating revenue growth in 2022, expanding adjusted EBITDA margins and strong cash flows. I want to thank our employees for their focus and commitment to Paycom. With that, I'll turn the call over to Craig for a review of our financials and guidance. Craig?

Speaker 3

Thanks, Chad. Before I review our Q3 and our outlook For the Q4 and full year 2022, I would like to remind everyone that my comments related to certain financial measures will be on a non GAAP basis. 3rd quarter 2022 results were very strong with total revenues of 334,200,000 representing growth of 30% over the comparable prior year period. Our revenue growth is being fueled by strong demand for our differentiated solution in strong new business wins. Within total revenues, recurring revenue was $328,200,000 for the 3rd quarter, representing 98% of total revenues and growing 31% from the comparable prior year period.

Speaker 3

Total adjusted gross profit for the 3rd quarter This $280,500,000 representing an adjusted gross margin of 83.9%. Our focus on high quality revenue produces world class margins and we remain on target to achieve strong full year adjusted gross margins of approximately 85%. Adjusted sales and marketing expense for the Q3 of 2022 was $85,800,000 or 25.7 percent of revenues compared to 25.9 percent of revenues in the prior year period. Adjusted R and D expense was $37,300,000 in the Q3 of 2022 We're 11.2 percent of total revenues. Adjusted total R and D costs, including the capitalized portion, were $52,000,000 in the 3rd quarter Compared to $40,700,000 in the prior year period.

Speaker 3

Our investments in sales and marketing and innovation are fueling our market share gains We plan to continue to invest in these areas to drive our future growth. Adjusted EBITDA was $126,000,000 in the Q3 A 2022 or 37.7 percent of total revenues compared to $89,700,000 in the prior year We're 35% of total revenues. I am pleased with the 2 70 basis points of year over year adjusted EBITDA margin expansion that we saw in the quarter, Which reflects the strength of our business model and flow through of high margin revenue upside. GAAP net income for the Q3 was 52,200,000 or $0.90 per diluted share versus $30,400,000 or $0.52 per diluted share in the prior year period based on approximately 58,000,000 shares. Non GAAP net income for the Q3 of 2022 was 73,400,000 or $1.27 per diluted share versus $53,600,000 or $0.92 per diluted share in the prior year period.

Speaker 3

For 2022, we anticipate our full year effective income tax rate to be approximately 28% on a GAAP basis. Turning to the balance sheet. We ended the quarter with cash and cash equivalents of approximately $317,000,000 and total debt of 29,000,000 The average daily balance of funds held on behalf of clients was approximately $1,850,000,000 in the Q3 of 2022. Now let me turn to guidance. With our very strong Q3 and the strength of our recurring revenue model, we are raising our full year 2022 guidance.

Speaker 3

We now expect revenue in the range of $1,371,000,000 to 1,373,000,000 We're 30% year over year growth at the midpoint of the range. We expect adjusted EBITDA in the range of $560,000,000 to $562,000,000 representing adjusted EBITDA margin of 41% at the midpoint of the range and a 120 basis point expansion from the prior year. For the Q4 of 2022, we expect total revenues in the range of $366,000,000 to $368,000,000 representing a growth rate over the comparable prior year period of approximately 29% at the midpoint of the range. We expect adjusted EBITDA for the Q4 in the range of $144,000,000 to $146,000,000 representing an adjusted EBITDA margin of roughly 40 at the midpoint of the range. Combining our 2022 guidance for revenue growth with adjusted EBITDA margin, We are now expecting to exceed the rule of 70, which is at least 5 points greater than the rule of 65 we achieved in 2021.

Speaker 3

We have a long runway for continued high margin revenue growth. Our fundamentals continue to improve throughout 2022 and we have strong momentum heading into 2023. With that, we will open the line for questions. Operator?

Operator

As a reminder, if you are using a speakerphone, please remember to pick up your handset before asking your question. The first question is from the line of Raimo Lenschow with Barclays. Please proceed.

Speaker 4

Hey, thank you and congrats on a great quarter in this kind of environment. Chad, one question for you then a follow-up for Craig. In terms of what you're seeing in the market at the moment, like obviously there's one company after the other that we kind of talk to that talk about like delaying demands, things happening. You guys are standing out a little bit in terms of like you're not seeing anything. Can you just talk a little bit about How that's possible in terms of like the it's a different nature of What's going on that people holding on to their employees for longer, so then you guys don't see it?

Speaker 4

Is it kind of the offering? But it looks like it's More the whole HR space, so that's the first question. Then for Greg, any comments on the operating cash flow because that's one number that came in lower Then the model, so I'm sure there's something going on there, would be great to hear. Thank you and congrats again.

Speaker 2

Sure. I mean, I'll take the first one and I would say first, I mean, the hiring market is still a little tight, not like it was. I mean, I would say there's been a little softening in hiring as far as it shifting maybe more into an employer's market. I would still say that we're not there yet. I mean for us though as far as moving deals I mean, moving deals forward.

Speaker 2

I mean, September October were huge book sales months for us. And as a reminder, I mean, we only have 5% of the TAM. I mean, we reported 33,800 clients At the end of last year, our 2 largest competitors have a combined 1,700,000 clients. And we're out there making businesses more efficient by having their employees do the payrolls themselves. So we're not short on opportunity right now.

Speaker 2

We're making businesses more efficient and I don't see why that would slow down for us as that's really within our control.

Speaker 3

Yes. And I would say on the operating cash flow, Raimo, a couple of things impacted this Q3 and most of it was Really just timing between quarters, but we had some additional tax payments here in the Q3. Typically, we get some benefits as it relates to items on stock comp and that was so that caused our rate to be slightly higher. So we made some additional payments here in the Q3. And then the rest is really more just expenses and the timing of those expenses and when they're paid.

Speaker 3

So nothing really to point out other than those two items.

Speaker 4

Okay, perfect. Thank you.

Speaker 2

Thank you.

Operator

Thank you, Mr. Linh Chow. The next question is from Samad Samana with Jefferies. Please proceed.

Speaker 5

Hey, good evening. Thanks for taking my questions. Chad, maybe first one for you. If I think about the growth sustaining about 30% even against normalized comps, it's clearly impressive. And if I look at the 4th quarter guidance, it's actually a stronger seasonal uplift as your initial guidance for the Q4 than normal, The plus 10%.

Speaker 5

If I go back and look last year, I think you said something closer to like plus 7%, plus 8%. I'm just curious if you can help us maybe think about What's driving the confidence in that kind of strong seasonal uptick in the December quarter? Is there anything you're seeing in terms of change in Renewal timing or is it just flow revenue? Just help us understand that.

Speaker 6

Yes. I mean, we've

Speaker 2

had a lot of strong starts As of late. And so those starts when a deal starts in the quarter, that really does matter. The size of our beef for a quarter is really dictated by when the deal starts. If we start that new business, that new client for us, if we At the beginning of the quarter, we receive 100% of the revenue billing for that client. If we start the deal at the end of the quarter, we might receive only 15% to 30% The revenue billing for that client for that quarter.

Speaker 2

Then of course, all subsequent quarters, we receive 100%. So we do have pretty good visibility as we go Quarter to quarter and what would be driving the Q4 is obviously we benefited from some rate increases. We've talked about that as how those layer in. I mean, as you've seen, those do start to layer in, but also just the strength of our new client conversions. We are converting clients at a rapid pace.

Speaker 2

They're using the product right off the bat, which is helpful. And so we're Having strong growth into the Q4.

Speaker 5

Great. And then maybe just a quick follow-up. We're getting close to lapping The new sales offices. Just any update on how we should think about them? Are they fully what you would consider to be fully productive?

Speaker 5

Or is there still Room for productivity gains there and how is that maybe factoring into both what happened in the Q3 and then your forward outlook?

Speaker 2

Yes. I mean with the offices that we've opened up last year and I'm going to call it 5 even though we opened up 1 late in the Q1 Of 2021. And then I think we opened up 4 at the very beginning of 2022 or this year. I mean all offices, just as a reminder, it takes offices 24 months to reach full maturity and that's having 8 reps with the backlog and pipeline having been out in the field. Today, I mean, I would say our best one probably has 4 reps on quota right now, As we sit here today as they've been going through and selling.

Speaker 2

And so that'll continue to increase throughout next for them and then they will become mature offices and have the exact same quote as all of our other offices in 2023 Sorry, at the end of sorry, at the beginning of at the end of 2023 for one of them and then at the beginning of 2024 for the other 4.

Speaker 5

Great. Appreciate that. Thanks again.

Operator

Thank you, Mr. Samana. The next question is from Brad Reiss with CECL. Please proceed.

Speaker 2

Great. Thanks very much. Chad, have you seen any noticeable change in hiring or retention at your customers? No, I can't say that we've seen any changes now. Obviously, we're seeing changes just from when we're out hiring people ourselves.

Speaker 2

And I think to some extent that mimics a little bit of what our clients would be doing. I would say it's not as extreme as what you were facing maybe even 9 months ago as far as the additional bonuses people would look to pay or the recruiting bonuses people might have. I think more and more companies are getting people back into the office at some level. I think there's less work from home and more hybrid, if not even more work at the office. So again, we're not seeing any slowdowns in our at bats or our lead generation.

Speaker 2

But I think a lot of that also has to do just Our size, I mean, we only have 5% of the market. Most everyone is using a vendor. I mean, the craziest thing someone can try to do Try to do payroll by themselves without using a business or a provider. So we're having success making businesses more efficient with a very differentiated go to market strategy that is very much resonating out there with both the workforce as well as with those Companies that we serve. That's great.

Speaker 2

Thanks very much.

Operator

Thank you, Mr. Reback. The next question is from the line of Mark Marcon with Baird. Please proceed.

Speaker 7

Good afternoon. Let me add my congratulations on the strong quarter. Craig, I was wondering if you could give us a feel for like What sort of rates you're able to get right now on the tax filing float and how that might look or what you're factoring in for the Q4?

Speaker 3

Yes. So Mark, what we've talked about what each 25 basis points represents, We haven't disclosed the exact rate that we're achieving. Those kind of layer in over time. But for every 25 basis At some point, we should be getting close to $5,000,000 on an annualized basis. But all of our investments are fairly short term.

Speaker 3

We're doing CDs, overnights and then also commercial paper. So those are the types of Investments as well as some 2 year treasuries. So those are really the investments we're seeing now and then That's kind of where we're at this point.

Speaker 7

Great. And then Chad, you mentioned really strong bookings here in September October. Wondering, given the normal cadence, what does that make you feel like for the Q4 And the strength that you're seeing in terms of the pipeline, in terms of the key fall selling season.

Speaker 2

Yes, I mean, I would say I mentioned those months because they're the most recent. I mean, I can go back to August, July. I mean, I can go back as far as we want. We've just been having strong book sales. I mean for a long time, I mean even since the pandemic started.

Speaker 2

We're getting a lot of leads from just employees. I mean, and we're getting leads from the largest companies in the world. I mean, 20 of their employees will hit our database In a 1 month period of time. And so we're having strong leads. We're able to turn those leads, some of them to influencers as we go in there.

Speaker 2

But definitely, they become data points and information that we're able to gather as we go in to clients. And we're finding that employees really like to use the product. Once we convert a client over onto our system And again, all new clients have Betty. They're all using Betty. But within the very first two payrolls, over 50 Their employees are already doing their own payroll.

Speaker 2

So that is a differentiated strategy. They're not doing that with any other company. And as those employees either get promoted where they're at or move to other companies, they're bringing us into other And so we're having a lot of success with that. And I wouldn't expect that to slow down. I think if the Labor market loosens up or even becomes tighter or what have you, it doesn't really change the value proposition Of eliminating and reducing exposure and risk for the company as well as helping those employees so that they don't suffer The negative consequences associated with your pay not matching what you expected to be paid.

Speaker 3

Perfect. Thank you.

Operator

Thank you. Thank you, Mr. Marcon. Our next question is from Brian Schwartz with Oppenheimer. Please proceed.

Speaker 6

Yes. Hi. Thanks for taking my questions this afternoon and Congratulations on an excellent quarter. Chad, in terms of deal sizes or maybe the cycles as the lead generation is Going through to your conversions, are you seeing any meaningful changes in those metrics?

Speaker 2

No. Deal sizes have continued to go up. So deal sizes every year, I mean, I can talk about how we continue to be pulled further and further up market. As far as the cycles, I wouldn't say there's been any big change to that. And Let's see the other part of your question.

Speaker 2

Yes, I mean, deal sizes are going up and the cycles, no meaningful changes there.

Speaker 6

Yes, you got them both. Thank you. And then Craig, one follow-up for you. The guidance for 4Q for on the EBITDA On the margin, it's showing less improvement than what the business has done for the last two quarters. And I'm just wondering if there's any catch up in spend or maybe you're increasing your advertising here in Q4.

Speaker 6

I was just wondering if you have any color on that target. Thanks.

Speaker 3

I would say kind of similar to how we've done in We want to make sure we have the ability to spend as we see necessary as we're going into Q4. And if we want to increase those ad spends, it gives us the ability to do that.

Speaker 6

Thank you.

Operator

Thank you, Mr. Schwartz. The next question is from Joshua Riley with Needham. Please proceed.

Speaker 5

Yes. Thanks for taking my questions. Nice job on the quarter here. If you look at your R and D I think you have something like 29 paid modules today. Is the focus going forward More on adding new additional paid modules or is it more enhancing the clearing offerings or just maybe an update there?

Speaker 2

Yes, I would say it's both. Our strategy when it comes to both module creation and adoption hasn't changed. Sometimes we create Additional features and functionality within a product and we do not charge for those features and functionality. Manager on the Go is an example of that and I could name many others. And then sometimes We create a product that has a different level of return on investment and then we do charged for those products.

Speaker 2

And it's those products that we call modules and we do have 29 of them. And so as we move forward, you'll continue to see a healthy mix of both as it makes sense for us.

Speaker 5

Got it. Thank you. And then just to clarify On the guidance for the Q4, are you considering the 75 basis point rate increase that's likely to come out tomorrow in the current guidance?

Speaker 3

Thanks. Yes, I mean any rate increase in November December will have very little impact on Our Q4, those layer in over time. So those would have a very small impact on our Q4.

Speaker 5

Got it. Thank you.

Operator

Thank you. Thank you, Mr. Riley. Our next question is from Steve Enders with Citi. Please proceed.

Speaker 4

Hi, this is George on for Steve. Thanks for taking the question. I want to ask about competitive landscape. Have you noticed any changes in the running into deals, In particular, as you started to move up market?

Speaker 2

Not really. I would just say we're running into some Competitors, we've always had the same players, whether we were now I would say we would have different players if we're talking sub-one hundred employee company or sub-fifty employee company. But when you're talking about the 2,000 plus, which we've always gone from 50 2000 even at IPO we talked about since 2014. So when you're talking about 2,000 employees or more, it's been the same players for a very, very long time. And so I wouldn't say that we're running into new players.

Speaker 2

I would say, because we're continuing to move up market, We're seeing some of the old faces a little more.

Speaker 4

Got it. Thank you. And then you mentioned the brand marketing program in your prepared remarks. I'd love to hear a little more on kind of the successes And

Speaker 6

if there's any plans to expand that program.

Speaker 8

Thank you.

Speaker 2

Yes. And so I think what anybody when someone's looking at our new Branding and Marketing. There's really been a big shift. I mean, we've gone from single database, employee usage driven strategies with the DDX, the direct debt exchange where employees are making all of the changes, which I will update within the Paycom system. About 95% of all changes are made directly by the employee without any touch or duplicative effort By HR or payroll.

Speaker 2

And so what you've noticed though now is our brand marketing is shifting toward employees doing their own payroll. And in fact, The consequences suffered by the employees when they don't do their own payroll. It's funny, we'll go into a business And we'll ask the payroll person as we're going through the analysis, hey, is your check every ever wrong? And the payroll person's often, No, if my check looks wrong, I fix it before payroll. And so why not roll that out to all the employees because they'll do the same thing.

Speaker 2

And so I would say before, we oftentimes might retreat to what we're comfortable with, with the app and the single database. Today, We're staying in the lane, which is oftentimes uncomfortable of helping employees as well as HR and payroll individuals realize The advantages that can be realized when employees actually do their own payroll.

Speaker 4

Great. Thank you for taking the questions.

Speaker 1

Thank you.

Operator

Thank you, Mr. Enders. The next question is from the line of Siti Panagari with Mizuho. Please proceed.

Speaker 9

Hi, this is Alex on behalf of City Punta Gare. I just wanted to ask how has the bedding adoption been trending For this quarter, like what percent of Bedi is your current clients? And what do you expect from Bedi revenue for FY 2022? Or How is Betty performance done versus your initial expectations? And I have a follow-up.

Speaker 2

Yes. We're about 50% of all current clients are Ombetti. And again, that's every client that's onboarded Or had been sold since last July. They may not have onboarded right at July, but every client sold since Last July, I was using Betty. And the trend in Betty is continuing to go up.

Speaker 2

I mean, that's why we're getting so many leads from employees after they leave one company and go to another. Nobody does good going backwards in technology. You take an app off somebody's phone and ask them to do it the old way. It becomes very difficult And so and it's unnecessary. And so, beta usage continues to go up.

Speaker 2

I already did talk about Or did make mention earlier of the fact that new clients within the 1st payroll or so, you've got 50% Their employees are already doing their own payroll and that continues to increase as clients continue to better at using the product. And so and it's our strategy. I mean, today, everything's about Betty. I mean, I tell our salespeople All the time. Look, if you can't get someone to understand the benefits and value of Betty to their organization As well as the positive impact on their employees, I don't have anything else for you to sell.

Speaker 2

I mean, because everything else Comes with that being the case already. And so it's not a it's a strategy that we've been continuing to drive, and it's Strategy that really fits within the problems that are already inherent between employees having correct data And receiving correct pay from their employer.

Speaker 8

All right.

Speaker 9

Thanks. And I want to ask with the rising inflation, have you been able to pass on price increases to your customers for your modules? And how does BEDI pricing to your other modules?

Speaker 2

Yes, I mean, Betty pricing is a it's a nominal fee. I would not say that Betty pricing compares in fee with our more substantial modules from that standpoint. Our first pricing adjustment ever as a company was in 2019. We did talk about that in the future should we choose to do Or make pricing adjustments. It would be based off of ROI that we're able to deliver for the clients.

Speaker 2

As I mentioned in the past, sometimes we develop product and Do not create a module from that where we're billing. So I think there that as we've continued Anytime that we make the product more valuable, it only makes sense that we're able to share in the value that we've created through pricing adjustments.

Speaker 9

Okay. Thank you.

Operator

Thank you. Our next question is from Bryan Bergin with Cowen. Please proceed.

Speaker 4

Hi guys. Good afternoon. Thanks.

Speaker 10

I wanted to start with margin. Can you comment on the uptick in 3Q adjusted OpEx levels. It sounds like there's no change to your 85% gross margin target for the year.

Speaker 5

I'm just curious what added leverage you're going

Speaker 10

to get in 4Q to achieve that?

Speaker 3

Yes, I would say in Q4, a couple of things that have impacted the gross margin, I guess, would be the hiring that we've had. In the past, we've continued to increase our operations group to be able to catch the revenue That we're bringing on towards the end of the year and next year. So that's something that's had a small impact on the gross margin as well as depreciation. We brought The data center in Dallas online, so that depreciation is impacting that gross margin. And The levers we pull, we always look for efficiencies in the model.

Speaker 3

So we'll continue throughout the rest of the year to kind of look at Where we can maybe have some efficiencies, but yet continue as a high growth company. We want to make sure we're investing for the future.

Speaker 2

We've made statements in the past about if our gross margins up way too high, it oftentimes shows That we could be a little understaffed in operations and service. And so oftentimes when you see it change a little bit toward the downside, It means that we're hiring ahead of the growth. Then as that growth begins to come in and those people take on full load clients, We start to get some of that back.

Speaker 5

Okay. That makes sense. I guess

Speaker 10

a follow-up just in off of that. Would you say that you're fully staffed now across those different parts of the organization? And then just a follow-up on the New sales offices. Are these newer offices ramping faster than historical pace? Or is it basically in line with what you've seen?

Speaker 2

Yes. Well, what I would first say about the organization about being fully staffed, I mean, it is I believe that we've done a good job of hiring. I've talked about over the last 9 months. I think it's become easier for everyone to hire as it's been more of a shift back

Speaker 10

to maybe more of

Speaker 2

the middle where we were definitely in an employee Driven environment. And then I don't know, you fit in like 4 or 5 questions into all this. What was the other one, something about hiring.

Speaker 5

I tried that.

Speaker 2

Okay. Yes. I would say that When it comes to the new sales offices as we've always had, we've always had increasingly more success with new offices than what we have with the past just because the amount of product we're selling, the fact that we continue to go up market. I mean, as I said in the past, I mean, I know it's about 4 or 5 years ago, I said 1st rep that sells $1,000,000 in a year, we're going to name the award after them. And it wasn't long after that someone did $2,000,000 in a year as an individual.

Speaker 2

And I'm sure this year, someone will finish at $3,000,000 that they've sold. And so You would expect a new office when you have your executive reps going from an average sale below $1,000,000 to over 3,000,000 Not an average rep, but I'm saying a top rep selling that much. You would expect that to raise that tide to raise all boats, including the new office opportunities as we open them.

Speaker 8

Okay, makes sense. Thank

Speaker 5

you. Thank you.

Operator

Thank you, Mr. Bergin. Our next question is from the line of Jason Celino with KeyBanc. Please proceed.

Speaker 11

Great. Chad, Craig, I don't know if it's just me or I've been thinking about Paycom too much, but I've been seeing more Paycom commercials, Especially during the pandemic, you really leaned into marketing and advertising to capture incremental share. Is it possible that some of the strength we've seen over the last couple of quarters is coming from increased top of funnel efforts?

Speaker 2

Yes. Well, we're definitely getting better at marketing and retargeting and how we brand ourselves. So yes, I mean, marketing is definitely one of those levers that we feel impact sales. And Oftentimes, we're landing on a softer beach because of it. I think our marketing's changed dramatically even since the beginning of the pandemic when we started spending Because we are able to do things with I'm not going to call them indirect lead, but softer employee driven leads That come from rank and file employees that are just tired of dealing with the consequences of having their check wrong.

Speaker 11

Okay. No, that's fair. Because we've been hearing about falling advertising prices as other types of tech and software companies pull back. With this dynamic, does that change the ROI for some of the marketing efforts or cost of acquisition efforts that you do?

Speaker 2

No, I mean, I still believe you can waste money in advertising. So I mean, it's not going to change Our strategy, it is an ROI metric. We do measure it every single week based off not only leads, but the percent of appointments We get from those leads and then how we convert them into closed deals as they start. So how we measure effectiveness of our marketing hasn't changed.

Speaker 11

Okay. Very thoughtful. Thanks.

Speaker 2

Thank you.

Operator

Thank you, Mr. Selena. The next question is from Alex Zukin with Wolfe Research. Please proceed.

Speaker 3

Hey guys. First just Usually, we just say congratulations on a solid quarter, but I would say relative to everybody that's reporting this season, just It's amazing what you guys continue to put up in a obviously very volatile and difficult macro environment. So again, compliments aside, I guess I'll start with that question, which is Chad, if you zoom out, is the tougher macro actually helping you, meaning that Companies are starting to reprioritize certain efforts either around efficiency, more automation in their back office, in their payroll And then the hiring environment to which you refer to as being back to kind of more normalized levels. Like I guess How much of a tailwind is this for you and how long like if you had to if you look at your crystal ball and you Kind of think about the durability of this trend. Like what's your

Speaker 2

thinking around that? I mean, I'll just say we're just getting started with Betty. Mean, all employees are going to be doing their own payroll. Everybody on this call is going to be doing their own payroll. It's how companies win at payroll.

Speaker 2

It only makes sense that employees do it themselves. The only reason why employees haven't been doing it themselves is because it's always been overly complicated in multiple systems and blah, blah, blah. So I mean, I think that our biggest opportunities, the fact that people are waking up to this and they want to do less. In your back office, they want to do less, especially when that equivolates into less exposure for them. They can do less work and create less exposure, less risk and greater satisfaction with their employees.

Speaker 2

So I don't really think it matters what's going on in order for us to move our product from a strategic basis. Now could the size of the deals be smaller If you're in a looser versus a tighter labor market, well, maybe, yes. But I mean, and I'm not saying that's The case now, but I'm saying their reason for making the change is going to be exist regardless of what the labor market is. And so and I believe that we provide that for them. So that's really what's driving it.

Speaker 2

And I think that as we've shifted over to really giving the employee control over their own payroll and everything else that feeds it. Now if I have you responsible for your time and labor management of clocking in and clocking out, okay, which all employees are. I have you responsible for your expense management, which all employees are, your benefits administration, which all employers are. I'm just not showing you how it all added up at the end. Mavin, you do all this work without ever showing you where you're going.

Speaker 2

And so now what Paycom does is we show you where you're going and how it's going to impact your payroll. You'll be amazed at how much better everybody gets at time tracking, expense management, benefits administration. When you take the blindfold off of them And show them what it should look like at the end, they get a lot better. And I don't see that slowing down regardless of what's going on in the labor market.

Speaker 3

Understood. And then I guess maybe as a different direction, if you look at the funding environment with private companies Now and I don't know if valuations are corrected or they will correct. Given the incremental opportunity that you're seeing particularly further up market, What's

Speaker 7

how would

Speaker 3

you say your approach is either the same or changed over the course of the next 12 to 24 months around organic versus inorganic innovation?

Speaker 2

I mean, I think that we're an organic innovation company. I mean, I've always said that we always look to do things that make sense to us. But I mean, we've always developed our product. We continue to be ambitious with our product And what we look for in the future. We are continuing to be pulled up market.

Speaker 2

And honestly, I think that the larger the company it is, the larger company is, The more opportunity for exposure and risk they have and even the more difficult it is to keep everybody paid correctly. And so, I think you're going to see more and more as we have definitely see the employees of those companies call us. I think we're going to have less opportunity with larger companies as time goes on.

Speaker 3

Got it. Thank you, guys.

Operator

Thank you, Mr. Zukin. Our next question is from Praveen Shah with Deutsche Bank. Please proceed.

Speaker 5

Great. Thanks for taking my question. Chad, on that point you made earlier on value of 50% self-service adoption by the first two payrolls, what are things you can do to maybe accelerate that? Like what could those things be in? Is it more awareness than anything else?

Speaker 5

And any sense of what the upper balance of that would look like?

Speaker 2

Well, I mean, our clients are learning you're a new client and you're rolling something out to your employees. I mean, I would say that Our clients are getting better at it as well. I mean, this 50% are just from the group that wanted to. I believe our clients are getting better at talking about the impact that can be had when an employee does their own. And so and you see that number go up.

Speaker 2

I'm just saying that's where they're starting, Which to me is showing a very strong interest. I mean, it's one thing to buy something, it's another thing to use it. And Betty is definitely a product that's getting high usage from the point of conversion on.

Speaker 5

That's helpful there. And just quick follow-up. I mean, you talked earlier about maybe tweaking the brand marketing strategy a little bit of kind of going at it from the angle. How has the effectiveness of this marketing campaign evolved over the last few months given some of these changes? Are you able to go after a different customer base or attract buyers that maybe wouldn't come into your follow-up otherwise?

Speaker 2

No. Because at the end of the day, there's no such thing as an enterprise employee. I I mean, whether a person works for a large enterprise company or a small company, they have the same mortgage, same bills, same medical needs, same childcare needs, They all expect their check to be correct. So employees that work from enterprise company one day can work for a smaller company the next day and they can be back working for a large They're the same person. They expect the same things.

Speaker 2

And so when it comes to betting, it's for everyone. It's for the employee and it's regardless of the company size.

Speaker 5

Got it. That's helpful. Thanks for taking

Speaker 9

my questions again and congrats.

Speaker 5

Thank you.

Operator

Thank you. The next question is from Daniel Jester with BMO. Please proceed.

Speaker 5

Great. Thanks for taking my question. Maybe just to kind of circle back to the question earlier on the call About bookings in the quarter, Chad, you mentioned called out September October specifically. Just in terms of the linearity, like how did this Q3 look like other 3rd quarters? Did you book more business on a relative basis in September, October?

Speaker 5

Or Were you just commenting on sort of the macro outlook? Thanks.

Speaker 2

Yes. Well, I was commenting on the macro outlook and I just took our most Recent 2 months. I mean, I could go back further into August, July, June. The answer to your question is absolutely, we are booking more today than we've booked in the past. And I wouldn't say that I mean September strong, October strong, but So is August, so is July, so is June, as far back as you go, we've continued to be strong.

Speaker 5

Okay. And then with you've actually obviously run this business for a very long time through all sorts of different macroeconomic cycles. I think clearly there's a lot of uncertainty about what 2023 looks like. So maybe just philosophically Chad, how do you run Paycom in a recession? What changes, what are the levers that we should expect you to pull either to manage costs or drive additional growth?

Speaker 5

Thanks.

Speaker 2

I mean, very little change for us based on what we're already doing. I mean, just as a reminder, I mean, we have 5% of the TAM. We have a differentiated product. As I said before, we started off the year with 33,800 clients. We've got 2 competitors If you combine their client count, it's 1,700,000.

Speaker 2

And so what happens to us next year is dependent upon us. And I think we're in control of that. So I mean, I wouldn't see any major changes from what we're going to be doing into next year.

Speaker 5

Great. Thanks very much.

Operator

Thank you, Mr. Jester. Our next question is from Kevin McVeigh with Credit Suisse. Please proceed.

Speaker 12

Great. Thanks so much. And I'll add my congratulations just given just a fantastic outcome.

Operator

Hey, can you give us

Speaker 12

a sense relative to expectations that you initially said, where was the source of the most upside? Was it Module's kind of new logo, just employee per logo, for Jack. And any way to just frame that? That's super helpful. And then, Chad, is there any way to think about, I mean, we got a Joltz number this morning as north of like 10,000,000 Is there any way to think about that relative to kind of the module adoption and the type of modules that folks are using?

Speaker 12

Because obviously one of the debates in the market now is We get a soft landing and based on the job market in and of itself, seems that's potentially a real likely outcome. But how to think about modules within the context of the Jolt? Is there any way to think about that?

Speaker 2

I mean, we definitely have leading indicators that we look at like for background checks, how many people running at GroundCheck, which is an impact of oftentimes onboarding and what have you. I mean, all I would say is this, I mean, those types of things are going to a little bit on the margin. But for us, it's really about new logo wins with our differentiated strategy. That's what's really going to drive Our growth. Sometimes you have some things that help you with that a little bit and that could be what's going on in the labor market.

Speaker 2

But I would say it would have to be something extreme to have any negative impact on us. And likewise,

Speaker 3

I would say it would have

Speaker 2

to also be on the other side to have some major positive impact on us, except for the fact that Our go to market is normalized and how we're going to market. It's like the way we were going to market pre pandemic, Which for us being out there face to face and having those personal interchanges and exchanges of ideas and information really helps us

Operator

thank you, Mr. McVeigh. Our last question comes from Robert Simmons with D. A. Davidson.

Operator

Please proceed.

Speaker 8

Hey, thanks for taking the question. So following up on some mod, your sequential guide is as strong as it's been in, I believe, 5 years. Are you expecting anything unusual in the quarter such as extra strong burns from this year or anything like that?

Speaker 2

Okay. Making sure I understand the sequential guide in the 4th quarter. We kind of talked I kind of talked a little bit about this earlier, when deals Starting the quarter matters. And so, if a deal starts at the very first of the quarter in October, we get 100% of the revenue billing for that. If a deal start or let's even take this quarter that we just finished with, if a deal started at the beginning of July, we get 100% of the revenue dollars for that deal.

Speaker 2

If the deal starts in mid September, we might get 15% of the revenue for that deal. But in subsequent quarters, we get 100% of it. And It's a recurring revenue model that we have here. So all I would say is that does matter. I've also talked about how Craig and I've been talking about how interest rates layer in over time.

Speaker 2

Eventually, they start layering in as well. I think you get a little bit of uplift from that as well. But for us, it's really the new client adds onto our platform When they start and our expectation that they'll be we'll receive 100% of the revenue billing in subsequent quarters, 4th quarter being the next one.

Speaker 8

Got it. So it's basically just those two things that might move things around Q3 versus Q4. Okay, Great. And then, I guess, just have you seen anything notable out of your competition? I realize Same basis as usual, but any changes in kind of their pricing, marketing approach.

Speaker 8

ADT was commenting recently that they're seeing their churn Increasing normalized, but only a little bit. I mean, what are you seeing on that front?

Speaker 2

Yes. I mean, I will tell you that we've always been in a very Market as you've mentioned, it's been with the same people. We're the new people. We're the new guys and next year we're 25 years in business. We really benchmark against ourselves in their current situation about the with the ROI that we can create if someone uses our product.

Speaker 2

You're not going to get the same ROI if you use one of our competitors. You're just not. And so to the extent someone agrees with our strategy and can realize the ROI available for them if they deploy it correctly. They're going to choose us over someone else, Regardless of what's really going on with pricing. That said, pricing does matter.

Speaker 2

There's a market for pricing and I think that we all Understand that. But as far as seeing any changes with our competitors, no, other than they all continue to deploy Things that they believe will make them more competitive and sometimes that's pricing and Sometimes it's given things for free. So it just kind of depends on what we'll see out there, but it's really been the same that we've always seen.

Speaker 8

Thank you very much.

Speaker 2

All right. Thank you.

Operator

Thank you, Mr. Simmons. That concludes the question and answer session. I will now turn the call over to Chad Richison for closing remarks.

Speaker 2

Okay. Well, I want to thank everyone for joining our call today and thank you all and I want to thank all of our employees for contributing to our continued success. In November, we'll be hosting meetings in Las Vegas at the Wells Fargo TMT Summit and presenting at the Credit Suisse Annual Technology Conference in Scottsdale. Then in December, we'll be presenting at the Barclays TMT Conference in San Francisco. We look forward to speaking with many of you soon.

Speaker 2

Operator, you may disconnect.

Operator

This concludes today's call. Thank you for your participation. You may now disconnect.