Hasbro (NASDAQ:HAS) Stock Gets Price Target Increase from Citigroup

Key Points

• Citigroup raised Hasbro’s price target to $137 from $117 and maintained a “buy” rating, implying approximately 22% upside. BNP Paribas Exane also increased its target to $127, while analysts overall maintain a “Moderate Buy” consensus.
• Hasbro reported a strong quarter, with earnings of $2.90 per share versus the $1.86 consensus and revenue up 15% year over year to $1.60 billion. Magic: The Gathering revenue rose 34% to a record $616.1 million.
• Shares rose 2.5% to $112.29, near their 12-month high, after management raised its 2026 revenue-growth outlook to 7%–9% and doubled its share-repurchase target. Recent insider selling remains a potential counterpoint for investors.

Hasbro (NASDAQ:HAS - Get Free Report) had its target price boosted by research analysts at Citigroup from $117.00 to $137.00 in a research note issued to investors on Wednesday, Benzinga reports. The firm currently has a "buy" rating on the stock. Citigroup's price target points to a potential upside of 22.00% from the stock's current price.

Other equities research analysts also recently issued research reports about the company. BNP Paribas Exane restated an "outperform" rating and set a $127.00 price target (up from $116.00) on shares of Hasbro in a research report on Wednesday. Roth Capital reaffirmed a "buy" rating on shares of Hasbro in a research note on Wednesday. JPMorgan Chase & Co. dropped their target price on Hasbro from $125.00 to $111.00 and set an "overweight" rating on the stock in a report on Wednesday, July 22nd. Jefferies Financial Group decreased their target price on Hasbro from $120.00 to $110.00 and set a "buy" rating for the company in a research report on Thursday, July 16th. Finally, Wells Fargo & Company increased their price objective on shares of Hasbro from $90.00 to $100.00 and gave the stock an "equal weight" rating in a research note on Wednesday. Thirteen equities research analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company's stock. According to MarketBeat.com, Hasbro has a consensus rating of "Moderate Buy" and a consensus price target of $114.07.

Hasbro Stock Up 2.5%

Shares of NASDAQ:HAS traded up $2.77 during midday trading on Wednesday, hitting $112.29. 2,718,669 shares of the company's stock were exchanged, compared to its average volume of 1,955,874. Hasbro has a 12 month low of $69.50 and a 12 month high of $113.05. The company has a debt-to-equity ratio of 4.16, a current ratio of 1.66 and a quick ratio of 1.46. The stock has a 50 day moving average price of $92.67 and a 200-day moving average price of $90.03. The company has a market cap of $15.84 billion, a PE ratio of 20.17, a price-to-earnings-growth ratio of 1.70 and a beta of 0.45.

Hasbro (NASDAQ:HAS - Get Free Report) last posted its quarterly earnings results on Tuesday, October 20th. The company reported $2.90 earnings per share for the quarter, beating the consensus estimate of $1.86 by $1.04. Hasbro had a net margin of 15.97% and a return on equity of 141.11%. The company had revenue of $1.60 billion during the quarter, compared to analyst estimates of $1.48 billion. During the same quarter in the prior year, the business earned $1.68 earnings per share. The firm's revenue for the quarter was up 15.0% on a year-over-year basis. On average, sell-side analysts anticipate that Hasbro will post 6.14 EPS for the current fiscal year.

Insider Activity at Hasbro

In other news, insider Holly Barbacovi sold 5,057 shares of the stock in a transaction on Monday, August 31st. The stock was sold at an average price of $94.20, for a total transaction of $476,369.40. Following the transaction, the insider owned 37,486 shares of the company's stock, valued at approximately $3,531,181.20. This represents a 11.89% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, insider Timothy Kilpin sold 20,000 shares of the stock in a transaction on Tuesday, July 28th. The shares were sold at an average price of $93.12, for a total value of $1,862,400.00. Following the sale, the insider directly owned 54,229 shares in the company, valued at $5,049,804.48. This trade represents a 26.94% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold a total of 50,472 shares of company stock worth $4,736,533 over the last ninety days. 0.71% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the stock. BlackRock Inc. purchased a new stake in shares of Hasbro in the second quarter worth approximately $2,204,689,000. Bank of America Corp DE acquired a new stake in shares of Hasbro in the second quarter worth $289,258,000. Amundi boosted its stake in Hasbro by 21.1% during the 1st quarter. Amundi now owns 1,699,565 shares of the company's stock valued at $159,079,000 after purchasing an additional 296,277 shares during the period. Bank of New York Mellon Corp acquired a new stake in Hasbro during the second quarter worth $130,731,000. Finally, Epoch Investment Partners Inc. raised its stake in shares of Hasbro by 1.0% in the first quarter. Epoch Investment Partners Inc. now owns 1,174,077 shares of the company's stock valued at $109,894,000 after acquiring an additional 12,182 shares during the last quarter. 91.83% of the stock is owned by institutional investors and hedge funds.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q3 results exceeded expectations. Hasbro reported adjusted earnings of $2.90 per share, well above the $1.86 analyst consensus, while revenue rose 15% year over year to approximately $1.60 billion versus estimates of $1.48 billion. Net income increased to $394.5 million from $233.2 million a year earlier. Hasbro Reports Third Quarter 2026 Financial Results
• Positive Sentiment: Magic: The Gathering reached a record quarter. Revenue from the trading-card franchise rose 34% to $616.1 million, helping Wizards of the Coast and Digital Gaming revenue climb 31% to $747.2 million. The results reinforce the importance of Hasbro’s higher-growth gaming and licensing businesses. Hasbro Stock Surges as Magic Sales Top $600 Million
• Positive Sentiment: Management raised its 2026 forecast. Hasbro now expects constant-currency revenue growth of 7% to 9%, up from its prior 5% to 7% range, alongside higher margin and EBITDA expectations. The company also doubled its share-repurchase target, adding to the potential per-share benefit for investors. Hasbro Raises Outlook and Buyback Target
• Positive Sentiment: Analyst sentiment improved. BNP Paribas Exane reaffirmed its “outperform” rating and raised its price target to $127 from $116, implying further upside based on the cited share price.
• Neutral Sentiment: Hasbro maintained its quarterly dividend at $0.70 per share, or $2.80 annualized, with a stated yield of approximately 2.6%. The dividend supports the stock’s income appeal but was not a new increase.
• Negative Sentiment: Recent trading data cited by Quiver Quantitative showed insider selling without reported insider purchases over the past six months. While such sales may reflect personal or compensation-related decisions, they could temper enthusiasm at the stock’s elevated valuation.

About Hasbro

Hasbro, Inc is a global branded entertainment company that develops and markets toys, games, entertainment experiences and consumer products. Its portfolio includes well-known brands such as Monopoly, Play-Doh, Transformers, Nerf, My Little Pony, Dungeons & Dragons and Magic: The Gathering.

The company serves consumers through a range of channels, including retail, e-commerce, digital gaming, entertainment content and licensing. Hasbro also works with third-party partners to extend its brands into film and television, apparel, publishing and other consumer products.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.