Zebra Technologies (NASDAQ:ZBRA) Upgraded to Strong-Buy at Wall Street Zen

Key Points

• Wall Street Zen upgraded Zebra Technologies from “buy” to “strong-buy,” while the broader analyst consensus remains “Moderate Buy” with a $385.83 target price.
• Zebra reported quarterly earnings of $6.35 per share, surpassing estimates of $4.36, with revenue rising 20.4% year over year to $1.56 billion.
• Shares opened at $369.01, near their 52-week high of $390.80; institutional investors own 91.03% of the company, while two insiders recently sold shares.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) was upgraded by equities research analysts at Wall Street Zen from a "buy" rating to a "strong-buy" rating in a research note issued to investors on Saturday, Wall Street Zen reports.

ZBRA has been the subject of a number of other reports. Wolfe Research reaffirmed an "outperform" rating and issued a $317.00 target price on shares of Zebra Technologies in a report on Thursday, July 9th. Weiss Ratings raised Zebra Technologies from a "hold (c)" rating to a "hold (c+)" rating in a research note on Tuesday. Citigroup restated a "buy" rating on shares of Zebra Technologies in a report on Monday. BNP Paribas Exane reaffirmed an "outperform" rating and issued a $455.00 price objective (up from $370.00) on shares of Zebra Technologies in a research note on Wednesday, August 5th. Finally, Morgan Stanley set a $360.00 price objective on Zebra Technologies in a research note on Wednesday, August 5th. Nine research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company. According to MarketBeat, the company has a consensus rating of "Moderate Buy" and a consensus target price of $385.83.

Zebra Technologies Price Performance

Shares of NASDAQ ZBRA opened at $369.01 on Friday. The firm has a market capitalization of $17.58 billion, a P/E ratio of 23.55 and a beta of 1.58. Zebra Technologies has a one year low of $199.05 and a one year high of $390.80. The company's fifty day moving average is $365.54 and its two-hundred day moving average is $289.94. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.33 and a current ratio of 0.52.

Zebra Technologies (NASDAQ:ZBRA - Get Free Report) last posted its quarterly earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, topping analysts' consensus estimates of $4.36 by $1.99. Zebra Technologies had a net margin of 9.22% and a return on equity of 22.29%. The business had revenue of $1.56 billion for the quarter, compared to analysts' expectations of $1.50 billion. During the same period in the prior year, the company posted $3.61 EPS. The business's revenue for the quarter was up 20.4% on a year-over-year basis. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Analysts forecast that Zebra Technologies will post 18.07 EPS for the current fiscal year.

Insider Activity

In other Zebra Technologies news, Director Linda Connly sold 500 shares of the firm's stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $377.68, for a total transaction of $188,840.00. Following the sale, the director directly owned 3,708 shares of the company's stock, valued at $1,400,437.44. This trade represents a 11.88% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Michael Cho sold 3,500 shares of Zebra Technologies stock in a transaction dated Friday, August 7th. The stock was sold at an average price of $375.20, for a total transaction of $1,313,200.00. Following the sale, the insider owned 5,170 shares of the company's stock, valued at approximately $1,939,784. This trade represents a 40.37% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders own 0.91% of the company's stock.

Hedge Funds Weigh In On Zebra Technologies

Several institutional investors and hedge funds have recently modified their holdings of the company. Dimensional Fund Advisors LP boosted its position in Zebra Technologies by 37.0% during the first quarter. Dimensional Fund Advisors LP now owns 686,335 shares of the industrial products company's stock worth $143,473,000 after acquiring an additional 185,387 shares during the last quarter. Lazard Asset Management LLC raised its holdings in Zebra Technologies by 3.4% in the 1st quarter. Lazard Asset Management LLC now owns 623,965 shares of the industrial products company's stock valued at $130,459,000 after acquiring an additional 20,567 shares during the last quarter. Arrowstreet Capital Limited Partnership raised its holdings in Zebra Technologies by 111.6% in the 1st quarter. Arrowstreet Capital Limited Partnership now owns 500,628 shares of the industrial products company's stock valued at $104,671,000 after acquiring an additional 264,015 shares during the last quarter. Swedbank AB raised its holdings in Zebra Technologies by 958.0% in the 1st quarter. Swedbank AB now owns 417,898 shares of the industrial products company's stock valued at $87,374,000 after acquiring an additional 378,400 shares during the last quarter. Finally, Bank of America Corp DE lifted its stake in shares of Zebra Technologies by 22.9% during the 1st quarter. Bank of America Corp DE now owns 291,031 shares of the industrial products company's stock worth $60,849,000 after purchasing an additional 54,222 shares during the period. Hedge funds and other institutional investors own 91.03% of the company's stock.

About Zebra Technologies

Zebra Technologies Corporation NASDAQ: ZBRA provides enterprise asset intelligence and automation solutions that help organizations identify, track, and manage physical assets, inventory, and business processes. Its offerings are designed to improve visibility, productivity, accuracy, and operational efficiency across workplaces and supply chains.

The company's portfolio includes barcode and RFID printers, labels, supplies, scanners, mobile computers, RFID readers, machine-vision systems, workflow software, and related services.

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