Card Factory (LON:CARD) Shares Cross Above 50-Day Moving Average - Should You Sell?

Key Points

• Card Factory's shares have crossed above their 50-day moving average of GBX 102.42, reaching a trading high of GBX 110.60.
• Peel Hunt and Berenberg Bank have given the stock a "hold" and "buy" rating respectively, with a consensus price target of GBX 130.
• Insider buying activity was noted, with insider Darcy Willson Rymer purchasing 52,370 shares at an average cost of GBX 95 per share.

Shares of Card Factory plc (LON:CARD - Get Free Report) crossed above its 50-day moving average during trading on Thursday . The stock has a 50-day moving average of GBX 102.42 ($1.37) and traded as high as GBX 110.60 ($1.48). Card Factory shares last traded at GBX 108.20 ($1.44), with a volume of 687,360 shares traded.

Wall Street Analyst Weigh In

CARD has been the topic of a number of recent research reports. Peel Hunt restated a "hold" rating and set a GBX 110 target price on shares of Card Factory in a research note on Tuesday, July 29th. Berenberg Bank restated a "buy" rating and set a GBX 150 target price on shares of Card Factory in a research note on Tuesday, July 29th. One analyst has rated the stock with a Buy rating and one has assigned a Hold rating to the company. Based on data from MarketBeat.com, the company currently has a consensus rating of "Moderate Buy" and a consensus price target of GBX 130.

Card Factory Price Performance

The company has a market capitalization of £381.81 million, a PE ratio of 793.36, a price-to-earnings-growth ratio of 0.84 and a beta of 2.06. The company has a debt-to-equity ratio of 39.13, a current ratio of 1.10 and a quick ratio of 0.20. The company's 50 day simple moving average is GBX 102.42 and its 200 day simple moving average is GBX 94.59.

Insider Buying and Selling

In related news, insider Darcy Willson Rymer purchased 52,370 shares of the company's stock in a transaction on Tuesday, July 29th. The shares were bought at an average cost of GBX 95 per share, for a total transaction of £49,751.50. 4.41% of the stock is owned by corporate insiders.

Card Factory Company Profile

Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom and internationally. It operates through five segments: Cardfactory Stores, Cardfactory Online, Getting Personal, Partnerships, and Printcraft. The company provides greeting cards, celebration accessories, and gifts through cardfactory stores, cardfactory online retails, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufactures and sells greeting cards and personalised gifts through its stores and online businesses.

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