Amazon.com, Inc. (NASDAQ:AMZN) Given Consensus Recommendation of "Moderate Buy" by Brokerages

Key Points

• Analysts remain broadly bullish on Amazon: 56 of 59 brokerages rate the stock a “Buy,” one rates it a “Strong Buy,” and two recommend holding. The average 12-month price target is approximately $323.09, above the reported share price of $266.43.
• AI and AWS are key growth drivers. Amazon is expanding its Nvidia GPU commitment to roughly 3 million chips for 2027–2028, while AWS revenue reportedly grew 37% year over year to $42.2 billion; Evercore raised its price target to $355 based on agentic AI potential.
• Investors face spending and regulatory risks despite strong results. Amazon’s large AI investments are prompting questions about returns, while California price-fixing litigation remains an overhang; the company nevertheless exceeded quarterly earnings and revenue estimates, reporting $5.75 EPS and $200.61 billion in revenue.

Shares of Amazon.com, Inc. (NASDAQ:AMZN) have received a consensus rating of "Moderate Buy" from the fifty-nine ratings firms that are currently covering the firm, Marketbeat reports. Two investment analysts have rated the stock with a hold rating, fifty-six have issued a buy rating and one has given a strong buy rating to the company. The average 12 month price target among analysts that have covered the stock in the last year is $323.0877.

A number of research firms have weighed in on AMZN. Robert W. Baird set a $310.00 price target on shares of Amazon.com and gave the stock an "outperform" rating in a research note on Friday, July 31st. Piper Sandler restated an "overweight" rating and set a $320.00 price objective (up from $315.00) on shares of Amazon.com in a report on Friday, July 31st. Evercore set a $355.00 target price on Amazon.com and gave the stock an "outperform" rating in a research report on Friday. UBS Group set a $318.00 target price on Amazon.com and gave the company a "buy" rating in a report on Friday, July 31st. Finally, Needham & Company LLC reissued a "buy" rating and set a $300.00 price target on shares of Amazon.com in a research report on Friday, July 31st.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Evercore raises target on agentic AI potential. Evercore ISI lifted its AMZN price target to $355 from $315.16 and maintained an Outperform rating. The firm believes agentic AI could improve retail growth and strengthen trends across Amazon Web Services (AWS), advertising and e-commerce. Why is Amazon stock surging 4% today
• Positive Sentiment: Expanded Nvidia partnership reinforces AI demand. Amazon plans to add 2 million Nvidia GPUs to its data centers in 2027–2028, bringing its announced commitment to roughly 3 million chips. The spending signals strong expected demand for AWS AI capacity and helped distinguish Amazon positively within the AI infrastructure sector. Amazon just tripled its order of Nvidia chips over surging demand
• Positive Sentiment: AWS and AI economics remain major growth catalysts. Reports cited approximately 37% AWS revenue growth to $42.2 billion in the second quarter, while Amazon’s AI and chip businesses each reached annualized revenue run rates above $25 billion. Analysts also highlighted solid retail profitability and long-term cloud adoption. Amazon Stock: AI Investment Gains Momentum as AWS Revenue Surges
• Positive Sentiment: New distribution and energy initiatives support the platform. Amazon plans to expand Prime Air drone delivery to nearly 500 U.S. cities by year-end, while new power-purchase agreements add 600 megawatts of carbon-free electricity and support data-center expansion. Amazon is about to six times its drone delivery footprint
• Neutral Sentiment: Amazon-backed Zoox is launching robotaxi service in San Francisco, creating a potential long-term growth option but adding an unproven business with significant execution requirements. Amazon-backed Zoox launches robotaxis in San Francisco
• Negative Sentiment: AI spending is raising return-on-investment concerns. The enlarged GPU commitment adds to an already substantial capital budget, prompting investors to question whether AWS demand and AI monetization will justify the cost. Amazon’s post-earnings gains have also partially faded, and billionaire Bill Ackman reportedly shifted from Amazon to Microsoft.
• Negative Sentiment: California litigation over alleged price-fixing remains an overhang, although a judge indicated the state’s request to block Amazon’s practices would likely be denied. Judge likely to deny California’s bid to stop Amazon’s alleged price fixing

Insider Buying and Selling

In related news, CFO Brian T. Olsavsky sold 6,172 shares of the stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $260.31, for a total transaction of $1,606,633.32. Following the completion of the sale, the chief financial officer owned 109,207 shares of the company's stock, valued at approximately $28,427,674.17. This represents a 5.35% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 6,362 shares of the firm's stock in a transaction that occurred on Friday, August 21st. The shares were sold at an average price of $259.01, for a total transaction of $1,647,821.62. Following the completion of the transaction, the chief executive officer owned 476,681 shares in the company, valued at $123,465,145.81. The trade was a 1.32% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 70,589 shares of company stock worth $18,314,015. Corporate insiders own 8.90% of the company's stock.

Institutional Investors Weigh In On Amazon.com

Several large investors have recently made changes to their positions in the business. Brighton Jones LLC boosted its position in Amazon.com by 10.9% during the 4th quarter. Brighton Jones LLC now owns 4,036,091 shares of the e-commerce giant's stock worth $885,478,000 after purchasing an additional 397,007 shares during the period. Revolve Wealth Partners LLC raised its position in Amazon.com by 4.1% in the fourth quarter. Revolve Wealth Partners LLC now owns 25,045 shares of the e-commerce giant's stock valued at $5,495,000 after purchasing an additional 986 shares during the period. Bank Pictet & Cie Europe AG raised its position in Amazon.com by 2.8% in the fourth quarter. Bank Pictet & Cie Europe AG now owns 2,016,869 shares of the e-commerce giant's stock valued at $442,481,000 after purchasing an additional 54,987 shares during the period. Highview Capital Management LLC DE lifted its stake in shares of Amazon.com by 5.5% during the fourth quarter. Highview Capital Management LLC DE now owns 28,975 shares of the e-commerce giant's stock worth $6,357,000 after purchasing an additional 1,518 shares in the last quarter. Finally, Liberty Square Wealth Partners LLC acquired a new position in shares of Amazon.com during the fourth quarter worth about $2,153,000. Institutional investors and hedge funds own 72.20% of the company's stock.

Amazon.com Price Performance

AMZN opened at $266.43 on Monday. Amazon.com has a 12 month low of $196.00 and a 12 month high of $287.20. The business has a 50-day moving average of $251.62 and a two-hundred day moving average of $240.67. The company has a debt-to-equity ratio of 0.23, a current ratio of 1.03 and a quick ratio of 0.87. The stock has a market capitalization of $2.87 trillion, a price-to-earnings ratio of 21.43, a price-to-earnings-growth ratio of 1.77 and a beta of 1.45.

Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share for the quarter, topping the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $200.61 billion for the quarter, compared to analyst estimates of $197.03 billion. During the same period in the prior year, the firm posted $1.68 EPS. The company's revenue was up 19.6% on a year-over-year basis. On average, research analysts expect that Amazon.com will post 8.05 earnings per share for the current year.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.

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